Crowdfunding:Opportunities & Challenges in

Higher Ed

Dayna Carpenter – Director, Annual Giving

Office of Institutional Advancement

dayna@umbc.edu

(410) 455-3377

@boyles_d

Crowdfunding sounds trendy – but . . .

How does Crowdfundingapply to Higher Ed?

• Project-Based Annual Giving

• Giving Days/Challenges

• Peer-to-Peer Fundraising

• Student and Faculty Philanthropy

Phases of a Capital Campaign (and a Crowdfunding Campaign)

• The Quiet Phase

• The Campaign Kickoff

• The Public Phase

• The Campaign Closing Celebration

Rosso’s Concentric Circle Constituency Model

Segmentation

• Prescriptive vs. Self-Selected Segmentation

• Lead-Generation and Data Capture Tool

• If used right, reduces donor fatigue

• Changes the “voice” of the Asker/Solicitor

• Subtle way of involving donors in a “second ask”

What’s the right goal?

•Donors

• First-time Donors

•Dollars

•Recurring Donations

•Participation

Trinity College Giving Day

Florida State University: The Great Give

St. Mary’s College of Maryland

UMBC Crowdfunding: The Future

• Connecting with Events

• Incorporating in Direct Mail and Calling Efforts

• Personalized pages for high-end donors

• Team – or – Board/Chapter-based Giving

Taking the long-term approach . . .

• Provides a great “first” giving experience

• Highlights direct donor impact

• Broadens your fundraising constituency

• Identifies donor interests –contributing to marketing opportunities

• Turn students and young alumni into Philanthropists – instills a habit of giving

Thank You

Dayna Carpenter

Director of Annual Giving, UMBC

dayna@umbc.edu

(410) 455-3377

umbc.givecorps.com