crowdfunding - more than money #fundraisingonline
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#FundraisingOnline
Crowdfunding - More than money
Ronald Kleverlaan
Ronald Kleverlaan
!Crowdfunding strategy !Founder Crowdfunding Hub Co-founder & Board Member European Crowdfunding Network !Expert Advisor “Crowd Investing” European Commission
@kleverlaan
Agenda !»Crowdfunding History !»Crowdfunding = Community funding !»Crowdfunding - More than Money !»Return on Involvement !»Crowdfunding for Non-profit organizations
Crowdfunding
“Lenten” concert Mozart -1784
Statue of Liberty - 1885
Marillion
8,5 million backers - $1,7 billion
Real-estate crowdfunding BD Bacatá: 3100 investors - $172 million
Misconception 1: „Crowd” Not an anonymous crowd, but an involved community
@kleverlaan | Crowdfunding strategy
CrowdCommunity Funding
@kleverlaan | Crowdfunding strategy
Kickstarter - $1,7 billion - 8,5 million backers
86%72%
Brand loyalty and local commitment Polare - Management buy-out after bankruptcy
@kleverlaan | Crowdfunding strategy
Customers invest in company 560K by 481 investors
@kleverlaan | Crowdfunding strategy
Renewable energy community Windcentrale - 15.000 investors - 15M euro - 9 wind turbines
@kleverlaan | Crowdfunding strategy
Crowdfunding more than money
marketing broad support
market research customer loyalty
access to additional finance
Misconception 2: „Funding” Funding is only one of the reasons to use crowdfunding
@kleverlaan | Crowdfunding strategy
Marketing 1300 funders - Local city promotion - 4 million euro
@kleverlaan | Crowdfunding strategy
Support for local community projects Let citizens choose what projects to receive additional grants
@kleverlaan | Crowdfunding strategy
Market research >1 million euro - 18.000 clients
@kleverlaan | Crowdfunding strategy
Additional finance $2,5 million pre-sales -> VC -> Facebook
@kleverlaan | Crowdfunding strategy
Different types of funding Donations, pre-sales, loans, equity
@kleverlaan | Crowdfunding strategy
ROI = Return on Involvement Financial, material and social returns
@kleverlaan | Crowdfunding strategy
Crowdfunding for Non-profit organizations Project based fundraising & cooperative models
@kleverlaan | Crowdfunding strategy
Project-based fundraising Red Cross first large NGO to work with dedicated funding
@kleverlaan | Crowdfunding strategy
Full ownership of 5 local wind turbines >400 members - 18,5 million euro project
@kleverlaan | Crowdfunding strategy
!Crowdfunding = Community Funding
Funding from an involved community !
Crowdfunding = More than money Marketing, market research, local support
!Crowdfunding for projects
Not for your brand/organization !
Crowdfunding campaign = Marketing campaign Not only a fundraising campaign
!Crowdfunding transforms business models
Marketing teams formed by fans & investors Co-created and co-funded innovations by the crowd
New ownership structures
Key take-aways@kleverlaan | Crowdfunding strategy
Let’s talk crowdfunding!
Ronald Kleverlaan Crowdfunding strategy !+31 628 254 452 [email protected]
@kleverlaan
slideshare.net/kleverlaan