Crowdfunding education

Ronald Kleverlaan

Crowdfunding strategy

Founder Crowdfunding Hub

Co-founder & Board Member European Crowdfunding Network

Expert Advisor “Crowd Investing” European Commission

@kleverlaan

ronald@kleverlaan.com

Agenda

»Crowdfunding History

»Crowdfunding = Community funding

»Crowdfunding - More than Money

»Return on Involvement

Crowdfunding

Verantw

“Lenten” concert Mozart -1784

Statue of Liberty - 1885

Marillion

8,5 million backers - $1,7 billion

Real-estate crowdfundingBD Bacatá: 3100 investors - $172 million

Misconception 1: „Crowd”Not an anonymous crowd, but an involved community

@kleverlaan | Crowdfunding strategy

CrowdfundingCommunity Funding

@kleverlaan | Crowdfunding strategy

Kickstarter - $1,7 billion - 8,5 million backers

Verantw

86%72%

Brand loyalty and local commitmentPolare - Management buy-out after bankruptcy

@kleverlaan | Crowdfunding strategy

Customers invest in company560K by 481 investors

@kleverlaan | Crowdfunding strategy

Renewable energy communityWindcentrale - 15.000 investors - 15M euro - 9 wind turbines

@kleverlaan | Crowdfunding strategy

Crowdfundingmore than money

marketing

broad support

market research

customer loyalty

access to additional finance

Misconception 2: „Funding”Funding is only one of the reasons to use crowdfunding

@kleverlaan | Crowdfunding strategy

Marketing1300 funders - Local city promotion - 4 million euro

@kleverlaan | Crowdfunding strategy

Support for local community projectsLet citizens choose what projects to receive additional grants

@kleverlaan | Crowdfunding strategy

Market research>1 million euro - 18.000 clients

@kleverlaan | Crowdfunding strategy

Additional finance$2,5 million pre-sales -> VC -> Facebook

@kleverlaan | Crowdfunding strategy

Different types of fundingDonations, pre-sales, loans, equity

@kleverlaan | Crowdfunding strategy

ROI = Return on InvolvementFinancial, material and social returns

@kleverlaan | Crowdfunding strategy

Crowdfunding trendsProject based fundraising & cooperative models

@kleverlaan | Crowdfunding strategy

Project-based fundraisingRed Cross first large NGO to work with dedicated funding

@kleverlaan | Crowdfunding strategy

Full ownership of 5 local wind turbines>400 members - 18,5 million euro project

@kleverlaan | Crowdfunding strategy

Crowdfunding = Community FundingFunding from an involved community

Crowdfunding = More than moneyMarketing, market research, local support

Crowdfunding for projectsNot for your brand/organization

Crowdfunding campaign = Marketing campaignNot only a fundraising campaign

Crowdfunding transforms business modelsMarketing teams formed by fans & investors

Co-created and co-funded innovations by the crowd

New ownership structures

Key take-aways@kleverlaan | Crowdfunding strategy

Let’s talk crowdfunding!

Ronald KleverlaanCrowdfunding strategy

+31 628 254 452

ronald@kleverlaan.com

@kleverlaan

slideshare.net/kleverlaan