crowd sourcing (innovation and project management)
TRANSCRIPT
Presented by Amit Khanna
CrowdSourcing is nowadays extensively used to describe a process, including methods and techniques of Data collection and info generation, that involves large group of users, who are not organized centrally and generate shared content.
THE OLD WAY THE NEW WAY
1. Maximize profit
2. Global Marketplaces
3. Standardize Offerings
4. Slow delivery of goods
5. Consumerism
6. Passive customers
1. Purposeful brands
2. Local (and Global)
3. Personalize
4. On-demand
5. People make & share
6. Empowered people
Companies Get◦ Improved quality and
productivity
◦ Feedback
◦ Good Exposure
◦ Minimum of Cost
People Get◦ Incentive
Cash Cash Cash
◦ Recognition
Sense of accomplishment among peers
◦ Make Life Better
Define your crowd
Sound and Clear
Describe the process
Deadline
Reward system
Give Credits
Involvement
Feedback
Let the crowd decide
One Central point
8 tools that can help your business leverage on the wisdom of crowds:◦ Talenthouse - Art. Design. Fashion. Film. Music
◦ InnoCentive -- Solves Your Problems
◦ Poptent -- Crowdsourcing Your Ads?
◦ CrowdSpring -- Logos Designed By The Crowds
◦ Brand Tags -- See What People Think About Your Brand
◦ customAdart -- Get The Perfect Image!
◦ Aardvark -- Get Answers From The Crowd
◦ Namethis -- Come Up With The Perfect Name
• The market seeks purposeful brands, local, personalized, on-
demand models.
• The crowd is becoming like a company –bypassing inefficient
corporations.
• Corporations must use these same strategies and tools to regain
relevancy.
• To do this, companies must embrace a business model change.
• Corporations that partner with the empowered people become
resilient.
FINAL TAKEAWAYS
https://www.techinasia.com/8-tools-to-crowdsource-business-solutions-and-ideas/
Empowered People & Resilient Brands for Shared Value- Jeremiah Owyang
http://www.innocentive.com/blog/2013/10/18/5-examples-of-companies-innovating-with-crowdsourcing/
http://www.business-standard.com/article/management/crowdsourcing-cuts-down-unnecessary-expenses-arun-mehra-112102200050_1.html
Jan Willem Alphenaar , International keynote Speaker and Trainer about ★ Marketing ★Entrepreneurship ★ Trends ★ LinkedIn ★ Blogging at ExpertUpdate