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Ignition is based in Richmond Melbourne.

A B O U T U SIgnition is a creative agency that specialises in devising and implementing ideas that

makes brands stand out from the clutter.  The idea is central to all that we do.  Ideas that

are innovative, relevant and engaging.

Our experience is broad and services diverse.  This stems from our belief that the idea should always come first and then find the best way to present it.  Unlike many agencies, we’re not constrained by certain, predictable media choices which in itself helps our ideas stand out.

Our campaigns always have a grounding in a qualitative understanding of our target consumer.  This is supported by a solid media strategy and clever tactical delivery.

We have worked with many of world's largest and most successful brands in a range of markets including retail, FMCG, automotive, cosmetics and film. Some of our clients include Foster’s Group, Microsoft, IKEA, Motorola, Kellogg’s, National Foods and Nivea.

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O U R W O R K

Client: Honda AustraliaBrand: ASIMO - Alive and Unplugged TourMedia Channel: Event ManagementLocation: NationwideTiming: October to December 2007

Brief: Develop a stageshow for ASIMO that appeals to both adults and children. Develop an overall theme for the tour to be used by all agencies that communicates Honda's brand values to a wider audience in so doing raise ASIMO's 29% public awareness level to more than 50% Nationally.

Solution: Team Ignition created a world first in terms of showcasing ASIMO by creating a touring stage show and infrastructure that was supported ATL with TV outdoor and press and BTL with PR and local press.

Generated over $3 Million in PublicityCreated a first ever show format unprecedented anywhere else in the worldShowed ASIMO to 38,000 people who attended the 123 shows Achieved a 64% awareness rate from the previous 29%

RESULTS:

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Type: Event Production PR Logistics Where others copy we create

Client: IKEABrand: IKEA (Homebush and Logan)Media Channel: Ambient / guerrilla marketingLocation: Sydney and BrisbaneTiming: 2005 to present

Brief: Devise and implement an ambient marketing activity that can be deployed close to a new store opening to generate immediate awareness

Solution: Developed the ‘IKEA Swing Tag’ campaign. Over 50,000 IKEA price tags of various shapes and sizes were hung overnight for Homebush Bay Drive store opening. The signs were hung from street furniture that had relevance to the items mentioned on the tags.

Activity has been adopted globally by IKEA and usedas part of marketing mix for all store openings.

RESULTS:

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Type: Launch Sponsorship Experiential Stunt Guerilla Event Where others copy we create

Client: Foster’sBrand: Crown LagerMedia Channel: Event and sponsorship leveragingLocation: NationwideTiming: September to March 2009

Brief: Create a Crown Lager experience to leverage profile sponsorship properties around Brownlow, Aria’s, Allan Border Medal.

Solution: Design a brand tool kit to create a consistent and distinct Crown Lager experience to suit each event, targeting red carpet and VIP areas.

Generated huge Kudos for the brandGenerated in excess of $800,000 in major exposure for the through Television, Press, Online and Radio.

RESULTS:

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Type: Sponsorship Experiential Design Event Where others copy we create

Client: Foster’sBrand: Wolf BlassMedia Channel: Event and sponsorshipLocation: MelbourneTiming: December / January 08/09

Brief: To design, build and manage a luxury experiential space at the MCG Boxing Day Test 2008 to leverage Wolf Blass’ sponsorship of the cricket.

Solution: Working with Foster’s Sponsorship & Communications Departments, Cricket Australia and the MCG, we designed a luxury branded space for VIP guests to the Boxing Day Test 2008. This involved removal of 100 seats and installing custom-built cushioned seating. The area included considerable signage in order to be picked up by Channel 9 cameras and invited Press. On the day, full catering was provided along with Wolf Blass goodie bags for all guests.

Publicity in excess of $900,000 includingcoverage on stadium big screen, Channel 9cross with Michael Slater interviewing guests,Cricket Australia TV, Herald Sun and SundayHerald Sun, ABC and 3AW radio coverage.

RESULTS:

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Type: Event Sponsorship Design Where others copy we create

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Other cool stuffBranded space:

Pop up::Grass-vertising

W O R K F R O M T H E S T U D I O

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Ignition ID was born out our need to find identity solutions for the work we were producing on the MARKETING side of the business.

Often run as stand alone campaigns, we would produce websites, Point of sale, logo’s, merchandise and more to support the project work we were running.

Now days Ignition ID boasts its own stable of clients covering a broad sector from:

F a s h i o nS p o r tL i f e s t y l e & e n t e r t a i n m e n tW h i t e G o o d sF i n a n c eF M C GY e l l o w G o o d sI n d u s t r i a l

If you are a business with little or no online presence and identity then you need to

speak with ID

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There are four sides to ID:

Design

· Logo Design· Corporate branding (business cards, stationery)· Art direction· Signage / Corporate environments· Uniforms and Vehicle Livery· Packaging Design Development· Consulting

Web Development

· Web Site Design· Flash Development· XHTML / CSS development· E-commerce solutions· Domain Name Registration· Website Hosting· Web Site Maintenance & Updates· Search Engine Optimization· CMS Management· Internet Marketing (e.g E-flyer)

Illustration

Various styles including· Oils· Gauche· Acrylic· Illustrator (Vector)· Photoshop (Raster)· Corel Painter (Digital Painting)· Various styles such as Comic Books, Children’s Book, Informational.· CAD illustration

Video Editing

· High End Video Production· Post Production· Sound Editing/Design· Internet Media - Broadcast Television

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:Logo

:Web

:Corporate iD

:Web

:Logo

:Logo

:Web

:Corporate iD

:www.razoraus.com.au

:www.camsinclair.com.au

:www.salton.com.au

:Freehand:Illustrator

:Illustrator

:Photoshop

:3D (Mash up)

M e l b o u r n e :17a Palmer Parade, Richmond VIC 3121T 61 3 9427 7897F 61 3 9425 9642E nick@ignitionem.com.au

C O N T A C T

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