creativity in business is an everyday job
TRANSCRIPT
If You Own A Business, You Must Create
Everyday!
That's what I'm saying...
In Your Business, You MUST Create Everyday & You Do:
• You create business by making sales
• You create happiness by providing a positive customer experience
• You create economic value by hiring people and buying materials
• You create impact by contributing to environmental issues, charity events or by mentoring
• You create meaning for what your business brings to people and why it’s important
But there's so much more...Creativity on an individual basis and organizational levels are a key business driver
and characteristic of the most innovative businesses.
BECAUSE
Creativity Begins When You DoBecause:
Creative Intent factors in at every point in building your
business and brand
Creative intent encompasses all Communications:• NAMING STRATEGY
• TAG LINES & BRANDING
• MISSION, VISION & VALUES
• MARKETING/AD CAMPAIGNS
But There’s Way More to Creativity in Business than just Effective Communications
...“creative people know that creativity finds expression in
many ways..." Ann Handley
MarketingProfs
Marketing TO Someone has
Become Marketing WITH Them
This Juxtaposition in Marketing Calls for Creativity in Business More Than Ever
Innovation is, in some respects, a culmination of creativity that
builds upon itself and becomes greater and greater.
Innovation is a transformation that stems from creativity.
But where does it come from? Quiet...shhh
Cultivating Creativity• Individual contributions: from your
customers (GoPro Users Example)
• From: each and every person (by allowing/practicing an open flow of all ideas) starting within yourself
• Ideas collected: to ignite creativity, or find it, as an ongoing process in business operations, everyday.
Approaches to Grow Creativity on 3 Levels:
Working Approach
To Grow, Develop & Evolve Individual Insight into
Group ActionGroup
ApproachA Constraints Perspective Reflecting Environment of
Businesses Cause &
Effect Approach
"Creativity Outreach" Extending Creativity to the
Community and back again
Embrace Creativity with an Open Forum & Flow for:
• Ideation Creation and Building • Data-driven Development • Plan and Strategy • Execution • Analysis
Start with a WORKING APPROACH TO CREATIVITY
Use Whole-Brain Thinking SkillsAs presented by Linda Naiman, founder, Creativity at Work
Creativity: Take a Working Approach
using A, B, D, C, E
A: Action• Start: with a Compelling
Idea or Thought!
• Test: Does it Spark Interest and offer possibilities for a better solution?
• Test: Does it Create Desire and Curiosity to know more and expand on initial idea?
B: BackgroundGathering your "Characters in Creativity"
Research all aspects as you build on an
idea, adding information, and
expanding as you go with data and
findings, examined from every angle.
D: DevelopmentPlot Design.
Developing creative impact from viable ideas,
coupled with data and other considerations,
designed into an actual plan with a strategy and
timeline, set to implement.
C: ClimaxExecution.
Bringing it all together to make things happen, creating change, even innovation, for results.
Implementation.
E: EndingThere really is no ending.
This is about evaluating results and what they mean, then refining to continually improve.
No ending in sight@-@!
For more details and useful links on this topic, see the original article by Sue-Ann:
http://kikolani.com-creativity-everyday-job-business.html
Next SlideShare: How and Why Creativity is an Everyday Job in Business: Part 2
A Group Approach-Constraints A Cause and Effect Approach-Creativity Outreach
SlideShare References:
canva.com source for Sue-Ann Bubacz visual creations
Photography by: Carole Robinson, slides: 16, 20, 21 Other photography by: Sue-Ann and Jim
CreativityatWork.com source for: Slide 15 including visual
kikolani.com source for first publication of original article by Sue-Ann Bubacz, basis for this SlideShare
THANK YOU VERY MUCH FOR CHECKING OUT THIS ORIGINAL WORK:)
WriteMixforBusiness.com