creative thinking and innovation in business education. one teacher’s frustration or how to get...
Post on 21-Dec-2015
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Creative Thinking and Innovation in Business Education. One teacher’s frustration
Or how to get rid of those freakin’ cookies on market day
What is Creative Thinking? The nominations are in.
The ability to think of an idea which creates value.
The ability to think differently Lateral Thinking Entrepreneurial Thinking Innovative Thinking Out of the box thinking
And the Winner is……….
I do not know but I am going to find out
A challenge to year 7 and Year 8
Faced with growing demand after the opening, Starbucks decided that they needed to open a new coffee shop in the same city.
Their solution was unique and risky and had not been tried before and has not been used since.
Where did they open the new store?
Answer
Across the Road from each other
From my early research
Creative thinking involves challenging existing ideas.
Ask good questions. (Why is it done this way?) Inquiry?
Risk-Taking within agreed limits No fear of Failure and to learn from it Everyone can be creative it is not just
artists or musicians
But First
The problem wonderfully articulated and represented
Observations
The current educational paradigm is not appropriate for learning in 21st century
We are educating kids out of their creativity as they pass through school
National Achievement Standards only exacerbate the problem of encouraging creativity in Business Education
Current Practice: The Market Day
And there is more
And yet more……
Where is the creativity?
Learners tend to take ages to decide on their product
Over ambitious? On Selling is popular from the two
dollar shop! Food Glorious Food. That Freakin’
Cookie Creativity is not part of the
standard!
Forced Creativity on Market Day
No Food No On selling of products from two
dollar shop No selling on the Market day. Taking
orders No posters or point of sale. All
promotion activity online using Facebook and Twitter
Result
Students can’t think of anything! NZ Apprentice. Woeful lack of
creativity shown in a number of the tasks. Tourist Bus example
Creativity around Price – usually race to the bottom - Not sustainable (Unlike Apple and Cirque du Soleil)
How do companies do this?
Pixar Starbucks Apple
Pixar
Allow employees to play pool
Pixar
Shared Lunch or Shared Hunch Cars Wall-e Ratatouille Monsters Inc
Starbucks: Break Out Rooms
Apple
Risk-Taking IPOD. Idiots Price Our devices IPAD. What is it for? (No Flash!)
The ability to anticipate future trends and deliver on them
TIME to discuss and generate new ideas
What do our classrooms look like?
or
So what does a Creative Classroom look like?
From the T and L Guidelines 2010 The Physical environment should be
experiential and co-operative through flexible use of space.
The classroom should assist in the transition to the workplace
Learn take risks, reflect and move forward
How do you do that on limited budget in a state school?
Group Work?Moving furniture?More experiential learning?Use of Business Mentors?
Current ideas
Creativity is not spontaneous. The Slow Hunch Creativity happens in groups Technology in the classroom can
assist in creativity but only if the appropriate challenging tasks are set
Do not be afraid to challenge existing ideas
So what do we do?
Or
The Solution?
Greater Use of Technology?
Mobile Phones to allow greater collaboration- searching and sharing?
Google Docs? Wiki’s? Face book? Use of Laptop’s in class
