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2/8

Ponzi Schm PlaHOUSTON James R. Da-

vis, the right-hand man of R. Allen Stanford, the Texas finan-cier charged in a $7 billion Ponzscheme, pleaded not guilty onMonday in his first appearancein federal court. The plea waspart of an agreement with prosecutors who must first obtainstatements from investors whosay they were victims of thescheme. Once the prosecutionhas the statements, Davis is ex-pected to plead guilty. (NYT

Sal of MagazinWith business publications

suffering from scarce adver-tising, McGraw-Hill has hiredEvercore Partners to sell Busi-nessWeek, a person briefed onthe plans said on Monday, butanalysts questioned how muchinterest there would be.

(NYT

I n b r I e fThe oil giant Exxon Mobil,

whose chief executive oncemocked alternative energy by re-ferring to ethanol as moonshine,

is about to venture into biofuels.On Tuesday Exxon plans

to announce an investment of$600 million in producing liquidtransportation fuels from algae organisms in water includingpond scum and seaweed. Thebiofuel effort involves a partner-ship with Synthetic Genomics, abiotechnology company foundedby the genomics pioneer J. CraigVenter.

The agreement could plug amajor gap in the strategy of Exx-on, the worlds largest and rich-est publicly traded oil company,

which has been criticized by envi-ronmental groups for dismissingconcerns about global warmingin the past and its reluctance todevelop renewable fuels.

Despite the widely publicizedmoonshine remark a few yearsago by Exxons chairman and

chief executive, Rex W. Tiller-son, the company has spent sev-eral years exploring various fuelalternatives, according to one of

its top research officials.We literally looked at every

option we could think of, with sev-eral key parameters in mind,said Emil Jacobs, vice presidentfor research and development atExxons research and engineer-ing unit. Scale was the first.For transportation fuels, if youcant see whether you can scalea technology up, then you have toquestion whether you need to beinvolved at all.

He added, I am not going tosugar coat this this is not go-ing to be easy. Any large-scale

commercial plants to producealgae-based fuels are at least 5 to10 years away, Jacobs said.

Exxons sincerity and com-mitment will almost certainly bequestioned by its most galvanizedenvironmentalist critics, espe-cially when compared with the

companys super-profits frompetroleum in recent years.

Research is great but we needto see new products in the mar-

ket, Kert Davies, the researchdirector at Greenpeace, said be-fore the deal was made public.

If it proves a bona fide effort,Exxons move into biofuels, longthe preserve of venture capitalfirms and biotech start-ups, couldprovide a big push to the Obamaadministrations policy of encour-aging more renewable energy.Currently, about 9 percent of thenations liquid fuel supply comesfrom biofuels most of it corn-based ethanol. And by 2022, Con-gress has mandated that biofuellevels reach 36 billion gallons.

According to Exxon, algaecould yield more than 2,000 gal-lons of fuel per acre of productioneach year, compared with 650gallons for palm trees and 450 gal-lons for sugar canes. Corn yieldsjust 250 gallons per acre a year.

JAD MOUAWAD

Exxon to Make Big Investment in Biofuels

BUSINeSS Tuesday, July 14, 2009 5

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3/8

Cosmr SpdigConsumer spending edged up

for a second consecutive monthin February, at a seasonally adjusted annual rate of 0.2 per-cent, according to a governmenreport on Friday. While theinflation-adjusted figure wasdown slightly, the report wastaken as good news.

Americans wages and sala-ries declined 0.2 percent lastmonth, offsetting a 0.2 percentgain in January, the govern-ment said. (NYT

Milag Stadards

WASHINGTON The federagovernment on Friday imposedan increase in mileage stan-dards for passenger cars andraised the floor for sport utilityvehicles and pickups beginningwith model year 2011 vehicles.

(Reuters

i n B r i e fSAN FRANCISCO It sounds

like such a simple thing to do: buysome new light bulbs, screw themin, save the planet.

But a lot of people these daysare finding the new compactfluorescent bulbs anything butsimple. Consumers who are try-ing them say they sometimes failto work, or wear out early.

Take the case of Karen Zuerch-er and her husband, in San Fran-cisco. Inspired by watching themovie An Inconvenient Truth,they decided to swap out nearlyevery incandescent bulb in theirhome for energy-saving compactfluorescents.

Instead of having a satisfyinggreen moment, they wound up

coping with a mess.Heres my sad collection of

bulbs that didnt work, Zuerchersaid as she pulled out a cardboardbox containing defunct bulbs.

One of the 16 Feit Electric bulbsthe Zuerchers bought at Costcodid not work at all, they said, and

three others died within hours.The bulbs were supposed to burnfor 10,000 hours.

Irritation seems to be rising as

more consumers try compact flu-orescent bulbs, which now occupy11 percent of the nations eligiblesockets, with 330 million bulbssold every year. Consumers areposting vociferous complaints onthe Internet after trying the bulbsand finding them lacking.

Bulb makers and promoterssay the overall quality of todayscompact fluorescents is high. Butthey also concede that it is dif-ficult to prevent some problembulbs from slipping through.

Experts say the quality prob-lems are compounded by poor

package instructions. Using thebulbs incorrectly by screwinglow-end bulbs into fixtures whereheat is prone to build up, for ex-ample, can greatly shorten theirlives.

Some experts blame the gov-ernment for the quality prob-

lems, saying an intensive federalpush to lower the price backfiredby encouraging manufacturersto use cheap components.

In the pursuit of the holy grail,we stepped on the consumer,said Michael Siminovitch, direc-tor of a lighting center at the Uni-versity of California, Davis.

Compact fluorescents once costas much as $30 apiece. Now theygo for as little as $1 still morethan regular bulbs, but each com-pact fluorescent is supposed tolast 10 times longer.

Much of the credit for thatsharp cost decline goes to theEnergy Department. The agencyasked manufacturers in 1998 tocreate cheaper models and then

helped find large-volume buy-ers, like universities and utilities.That jump-started a mass mar-ket and eventually led to salesof discounted bulbs at retailerslike Costco, Wal-Mart Stores andHome Depot.

LEORABROYDOVESTEL

Many Find Fault With New Light Bulbs

BuSIneSS Saturday, March 28, 2009 5

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4/8

BANGKOK Thousands of an-tigovernment protesters defieda state of emergency on Sunday,gathering in large crowds here a

day after they forced the cancel-lation of a 16-nation Asian summitmeeting.

The protesters attacked a carcarrying Prime Minister AbhisitVejjajiva of Thailand as he leftthe Interior Ministry after an-nouncing the emergency decree,which banned gatherings of morethan five people in Bangkok andits suburbs.

I believe the people have seenwhat happened to me, Abhisitsaid on television shortly after-ward. They have seen that theprotesters were trying to hurt me

and smash the car.The largest crowd gathered at

the prime ministers office, wheredemonstrations have gone on fordays calling for the dissolutionof the government. Protesterserected barricades, includingparked vehicles, in case the mili-

tary moved against them.Troops were seen at various

points in the city, but by nightfallthey had taken no action against

the demonstrators. It was unclearhow a ban on gatherings could beenforced without the participationof the security forces.

The demonstrators, knownas red shirts, support formerPrime Minister Thaksin Shinawa-tra, who was deposed in a coup in2006 and is now abroad facing anarrest warrant for corruption if hereturns to Thailand. In a telephonemessage to his followers on Sun-day evening, Thaksin called for arevolution and urged soldiers toturn against the government andjoin the protesters.

Now that they have tanks onthe streets, it is time for the peopleto come out in revolution, he said.I will closely monitor the situa-tion. If there is any violence I willreturn to Thailand immediately.

Thaksin has been makingnightly broadcasts to supporters

in recent days, apparently fromDubai.

Speaking to the crowd at Gov-ernment House, the prime min-

isters office, a protest leader,Jakrapob Penkair, said a stateof emergency was a declarationof war against the people of Thai-land. He added: They will try todisperse the crowds, but we willremain at Government House. Wewill start a peoples war.

In a speech to the nation, Abhisitsaid that arrest warrants werebeing prepared for leaders of thedemonstrations and that he wasdetermined to restore order.

In the current situation, whatI have to do is bring peace to thecountry, bring back governance

and have a process of political re-form, Abhisit said. The govern-ment will try every way to preventfurther damage. I ask the people tosupport the government in orderto restore order in the country. SETHMYDANSand

THOMASFULLER

Thai Protesters Flout State of Emergency i n b r i e F

Pus i Si Lk

T Ptct Civilis

NEW DELHI Having re-buffed international appeals toprotect civilians trapped in awar zone in its northeast, the SrLankan government on Sundayordered a two-day pause infighting.

An estimated 100,000 ethnicTamils are trapped in a deadlyand shrinking wedge of land innortheastern Sri Lanka, wherethe separatist Liberation Ti-gers of Tamil Eelam, or Tam-il Tigers, fighting for an ethnichomeland for 25 years, have ef-fectively held them hostage as

a civilian shield. Human RightsWatch estimates that 3,000 peo-ple have been killed since Jan-uary alone, making the areawhat the group calls one of themost dangerous places in theworld.

(NYT

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5/8

If your local newspaper shutsdown, what will take the place ofits coverage? Perhaps a packageof information about your neigh-

borhood, or even your block, as-sembled by a computer.

A number of Web start-up com-panies are creating so-called hy-perlocal news sites that let peoplezoom in on what is happening clos-est to them, often without involv-ing traditional journalists.

The sites, like EveryBlock, Out-side.in, Placeblogger and Patch,collect links to articles and blogsand often supplement them withdata from local governmentsand other sources. They mightlet a visitor know about an arresta block away, the sale of a home

down the street and reviews ofnearby restaurants.

Internet companies have beentrying to develop such sites formore than a decade, in part as away to lure local advertisers to theWeb. But the notion of customizednews has taken on greater urgen-

cy as some newspapers, like TheRocky Mountain News and TheSeattle Post-Intelligencer, havestopped printing.

EveryBlock, a six-person start-up in an office building in Chicago,is stitching together this hyper-local future one city at a time.Backed by a $1.1 million grantfrom the Knight Foundation, it hascreated sites for 11 American cit-ies, including New York, Seattle,Chicago and San Francisco.

It fills those sites with links tonews articles and posts from localbloggers, along with data feedsfrom city governments, withcrime reports, restaurant inspec-tions, and notices of road construc-tion and film shoots.

Adrian Holovaty, the companysfounder, said: We have a very lib-eral definition of what is news. Wethink its something that happensin your neighborhood. Holovaty,28, worked on technology at TheWashington Post before creatingEveryBlock two years ago.

In some ways the environmentis right for these start-ups. In thelast several years, neighborhoodblogs have sprouted across the

country, providing the sites withfree, ready-made content theycan link to.

So far, hyperlocal sites have hadonly limited success selling ads.Some have shouldered the costof fielding a sales force to reachmom-and-pop businesses thatmay know nothing about onlineadvertising.

One problem is that the numberof readers for each neighborhood-focused news page is inherentlysmall. When you slice furtherand further down, you get small-er and smaller audiences, said

Greg Sterling, an analyst who hasfollowed the hyperlocal marketfor a decade. Advertisers wantthat kind of targeting, but theyalso want to reach more people, sotheres a paradox.

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Subscribers paid, on average, 5cents for each issue of Time magazine last year. This is the Tim

magazine that sends foreign corespondents into Zimbabwe, assigns photographers to the war iAfghanistan, and fact-checks anedits every word before issues arprinted. And that is before its costfor ink, paper and postage.

Time is in good company most big magazines subscriptions are sold on average for littlmore than a dollar an issue. Bunow, as they consider the declinin advertising, some publisherare wondering whether they caraise their prices without losinsubscribers.

Were realizing that the product is undervalued, said MichaeA. Clinton, the chief marketing oficer of Hearst Magazines, whicraised the cover prices on morthan half of its magazines lasyear and plans to raise subscription prices this year. (NYT

Magazines Ponder

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BuSIneSS Monday, april 13, 2009 5

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6/8

CAPE COAST, Ghana Presi-dent Obama traveled in his fa-thers often-troubled home con-tinent on Saturday as a potent

symbol of a new political era butalso as a messenger with a tough-love theme: American aid mustbe matched by Africas responsi-bility for its own problems.

We must start from the sim-ple premise that Africas futureis up to Africans, Obama said inan address to Parliament in thecapital, Accra, that was televisedacross the continent.

While citing Africas some-times tragic past and acknowl-edging the ravages of colonial-ism, he said, It is easy to pointfingers and to pin the blame for

these problems on others.But the West is not responsible

for the destruction of the Zimba-bwean economy over the last de-cade, or wars in which childrenare enlisted as combatants, hesaid.

He delivered a strong and at

times even stern message inwords that, had they come fromany of his predecessors, mightnot have been received the same

way. Instead, it was cast by theWhite House as hard truths froma loving cousin who could saywhat no one else could.

No country is going to createwealth if its leaders exploit theeconomy to enrich themselves, orpolice can be bought off by drugtraffickers, he said. No busi-ness wants to invest in a placewhere the government skims 20percent off the top, or the head ofthe port authority is corrupt. Noperson wants to live in a societywhere the rule of law gives wayto the rule of brutality and brib-

ery. That is not democracy, thatis tyranny, and now is the time forit to end.

Africa doesnt need strong-men, he added. It needs stronginstitutions.

The sight of the first black pres-ident of the United States, the son

of a onetime Kenyan goat herder,electrified this small coastalnation and much of the region.Cheering crowds lined streets to

catch a glimpse. Billboards withhis picture dotted the city. Hisname and campaign theme be-came the refrains of songs playedin his honor.

Accompanied by his wife andtwo daughters, Obama arrivedhere after high-powered summitmeetings in Russia and Italy.

He visited a womens clinic tohighlight American help in com-bating infant and maternal mor-tality and later flew by helicopterto Cape Coast Castle, a notoriousslave port. As he inspected thedungeons and passed through the

Door of No Return where slaveswere taken as they were herdedon ships, he explained to hisyounger daughter, Sasha, 8, whatshe was seeing.

Obama, rarely one to displayemotion, seemed especially so-ber. PETER BAKER

Obama Gives Frank Message to Rapt Africa i n b r i e f

Idsi ShigJAKARTA, Indonesia An

Australian working for theFreeport mining company in Indonesias restive Papua Prov-ince was shot and killed Satur-day, the police and company of-ficials said.

The shooting happened nearthe Grasberg site, one of theworlds largest open-pit mines,where two Americans werekilled in an ambush in 2002.

Papua, a poor and militarizedprovince on Indonesias east-ernmost tip, is home to sepa-ratist rebels who denounce themining operation as a symbol othe Jakarta administration. At-tacks in recent months have lefseveral people dead.

The national police spokes-man, Nanan Sukarna, identifiedthe victim as Drew Grant, 29, amining technician, according toAgence France-Presse. (AP

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7/8

Colleen Padilla, a 33-year-oldmother of two who lives in subur-ban Philadelphia, has reviewednearly 1,500 products, including

baby clothes, microwaveable din-ners and the Nintendo Wii, on herWeb site, Classymommy.com.Her site attracts 60,000 unique vis-itors every month, and Padilla at-tracts something else: free itemsfrom companies eager to promotetheir products to her readers.

Marketing companies arekeen to get their products intothe hands of so-called influencerswho have loyal online followingsbecause the opinions of such con-sumers help products stand outamid the clutter, particularly insocial media.

It really is a valuable thing formarketers, Padilla said. Its areal mom with a real voice.

Padilla typically acknowledgesin each review which productswere sent to her by companiesand which items she bought her-self. But unlike postings in most

journalism outlets or independentreview sites, most companies canbe assured that there wont be anegative review: if she doesnt

like a product, she simply wontpost anything about it.

The proliferation of paid spon-sorships online has not beenwithout controversy. Some in theonline world deride the actions askickbacks. Others also questionthe legitimacy of bloggers opin-ions, even when the commercialrelationships are clearly outlinedto readers.

And the Federal Trade Com-mission is taking a hard look atsuch practices and may soon re-quire online media to comply withdisclosure rules under its truth-in-

advertising guidelines, perhapsby early fall.

Consumers have a right toknow when theyre being pitcheda product, said Richard Cleland,an assistant director at the com-mission.

Yet in many ways, the hyper-

commercialism of the Web ischanging faster than consumersand regulators can keep up with.Product placements are landing

on so-called status updates on Fa-cebook, companies are sponsor-ing messages on Twitter and blog-gers are defining their own rulesof what constitutes independentwork versus advertising.

Katja Presnal, who created theSkimbaco Lifestyle and Skim-baco Home blog, recently wroteabout e.l.f. cosmetics after meet-ing its chief marketing officer ata conference. The company hassince provided her with productsfor events she has hosted and hasasked her to provide testimonialsfor an online video, all of which

she did free.There is this misconcep-

tion that bloggers write productreviews to get free stuff, saidPresnal, who lives in upstate NewYork. I dont blog about a prod-uct if I dont really like it.

PRADNYA JOSHI

In Blog Reviews, a Sponsor May Be Lurking

The slump at HBO is apparenly over. In True Blood, the pacable giant has its first hit sinc

Rome.In the three episodes measure

so far this season, its secondTrue Blood has amassed viewer totals that any network woulbe excited to own: 12.1 million, 1million and 10.3 million.

By most evaluations, TruBlood is different from HBOprevious hits. Whereas The Sopranos and The Wire were dramatically and ethically complexthe artistic aspirations of TruBlood seem on the surface lesambitious, as the shows creatoAlan Ball, conceded.

When I first pitched it, I saiits popcorn television, Ball saidIt has a lot going on beneath thsurface, and I love the layers because I love to write layered stories. But I love the popcorn part oTrue Blood. Its just really greafun. BILL CARTER

HBO Sees Hope

In True Blood

BuSIneSS Monday, July 13, 2009 5


8/8

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