creative resources
TRANSCRIPT
SHORTAGE OF
CREATIVE RESOURCES?
1 TO LOOK FOR THE ROOT CAUSE PL
AC
ES 0 FOR THE CREATIVE PROJECT MANAGER
creative resourcing issues are difficult to solve never enough people, freelance
budget $+$+$, but not having enough resources can be a symptom and not the problem
this presentation points to where problems can start and where you can
look to find the root cause
Important to know ……..
SYMPTOM or
PROBLEM 1 0 CR
EATI
VE R
ESO
URCE
SH
ORT
AGE?
shortage of creative resources can be
a symptom if you can’t find the problem put a bandaid in place but make sure everyone knows it isn’t the longterm solution
SYMPTOM or
PROBLEM
symptom = bad back root cause = knee issues or shoes or bad posture or lack
of exercise or a bad back Fixing a symptom doesn’t work longterm
9 SOW/MSA
Where to look…….
CREA
TIVE
RES
OUR
CE S
HO
RTAG
E?
How were the resources calculated? Has anything changed since then?
Do you have the right talent?
what’s changed?
MSA or
SOW
you need to know what’s in the SOW/MSA -
resources, deliverables timeline, asssumptions
msa - master services agreement sow - scope of work
Don’t get stuck concepting and not selling work
8 TEAM STRUCTURE
Where to look…….
CREA
TIVE
RES
OUR
CE S
HO
RTAG
E?
retail, beauty, social media, auto*
are some of the team busy and others not?
some work needs a specialized team structure
STRUCTURE TEAM
some brand categories need different
team structures
do you have bottlenecks?
* these are just a few examples
7 CREATIVE BRIEF
Where to look…….
CREA
TIVE
RES
OUR
CE S
HO
RTAG
E?
if the brief doesn't make sense get clarity
BRIEF CREATIVE
No brief or a bad brief = burning resources
great work starts with a well written brief
Is the lack of, or an unclear, brief resulting in unsold work ?
6 TIMELINE
Where to look…….
CREA
TIVE
RES
OUR
CE S
HO
RTAG
E?
has the timeline changed?
TIMELINE
watch the timeline like
a hawk - don't let
time slip
has anything been added?
5 LOGISTICS
Where to look…….
CREA
TIVE
RES
OUR
CE S
HO
RTAG
E?
shoots can cause logistical issues
LOGISTICS
working remotely takes focused project management
regular video checkins are essential
Clients in different time zones have a ripple effect on everything
4 SCOPE CREEP
Where to look…….
CREA
TIVE
RES
OUR
CE S
HO
RTAG
E?
managing integrated project scope creep is challenging
SCOPE overlooked scope creep
= high risk
everyone hates dealing with scope creep which
is why it happens
CREEP
3 SOW/MSA ASSUMPTIONS
Where to look…….
CREA
TIVE
RES
OUR
CE S
HO
RTAG
E?
make sure you know the assumptions
ASSUMPTIONS
make sure you have assumptions in the SOW/MSA
make sure everyone knows the client is about to go over the agreed # of ???
2 WORKFLOW
Where to look…….
CREA
TIVE
RES
OUR
CE S
HO
RTAG
E?
most agencies run the same process for every client /brand
WORKFLOW running the wrong workflow is guaranteed to burn resources
retail has to have it’s own workflow + team
social media needs a process don’t try to jam it in to
your existing workflow
1 blended
Where to look…….
blend of several different issues -
CREA
TIVE
RES
OUR
CE S
HO
RTAG
E?
BLENDED correct the high risk
pain points first
don’t change too
much at once
PROBLEMS
try to find the primary problem
if you’re struggling to manage with process and operations,
need help finding specialized creative project managers or getting your SOW under control - reach out, we’d love to help
We remove hurdles, solve pain points, and get things running smoothly for Creative/Digital agencies and their clients
questions? comments? [email protected]