creative portfolio - brian johnston
TRANSCRIPT
Brian Johnston
Mobile: (832) 422-8514
Good afternoon!
Thanks so much for taking the time to review my professional qualifications and marketing
portfolio.
My marketing experience has taken me from a retail and restaurant background to managing the
marketing and communications programs of industrial and consumer manufacturers, and I'm ready
for a new challenge. My passion for communications and a strong commitment to an exceptional
customer experience make me an ideal candidate for the position.
As a candidate, here’s what I can immediately bring to the table:
10 years of marketing, communications, and advertising experience: In my role at Bonefish
Communications, I develop marketing and consumer engagement campaigns for a wide variety of
clients, and craft compelling story lines designed to drive consumer and media engagement.
Experience developing media and public relations campaigns for a division of one of the world's
largest companies: While working with Honda's Marine division, I developed strategic
communications initiatives to establish and maintain Honda’s reputation as a leader in technology,
performance, and reliability. My efforts resulted in 100% coverage among core media outlets.
Passion for an exceptional customer experience: My entire professional career is predicated on
ensuring world-class service for my clients and their customers. In my previous life as a restaurant
manager, I worked tirelessly to ensure every guest who came through our doors left 100%
satisfied, and this passion for excellence continues to drive me today.
I look forward to sharing my skills and experiences with your team, I welcome the opportunity to
speak with you soon.
Sincerely,
Brian Johnston
LinkedIn.com/in/BrianJohnstonBonefish
Client: NAMJet
Project: Conduct a re-branding campaign for this established marine waterjet manufacturer.
Formerly North American Marine Jet, NAMJet suffered from a lack of name recognition as well
as a reputation for building “slow” waterjets. I was tasked with building a multi-channel
campaign devoted to establishing the newly renamed company as a manufacturer of high-
powered and high-thrust systems.
Output:
• Developed full communications strategy
• Media relations plan
• Boat/industry show calendars
• Marketing communications collateral
• Website redesign and copywriting
• Social media management
Sales Collateral
Product Folder
Advertising
Press Releases / Media Placement
Website
Client: Metal Shark Aluminum Boats
Project: Design and implement full-scale media relations and advertising campaigns on behalf
of this Louisiana-based aluminum boat manufacturer. Metal Shark was, at the time, on the cusp
of securing its first major military contract to build over 400 small response boats for the US
Coast Guard.
Output:
• Developed comprehensive media relations and advertising strategy
• Advertising creative
• Direct mail/e-campaigns
• Boat/industry show calendars
• Marketing communications collateral
• Website copywriting
• Social media management
Sales/Marketing Collateral
Advertising
Press Releases / Media Placement
Clients: America’s Natural Gas Alliance (ANGA), Statoil, Deloitte, Mazda, American Bureau of
Shipping (ABS)
Projects:
• Developed talking points, speeches, and crisis communications strategies for 30+ companies
• Developed strategic communications initiatives to position client companies as forward-
thinking clean energy innovators among thousands of key stakeholders
• Working with a team of 15, crafted a comprehensive communications strategy designed to
introduce a major Norwegian energy client to the US market
Output:
• Fact sheets
• Communications strategies
• Stakeholder research
• Executive talking points
• Media pitches
• Press releases
• Blog posts
Fact Sheets – America’s Natural Gas Alliance
Media Pitches – Deloitte
Blog Posts
Additional Projects/Clients
https://www.youtube.com/watch?v=tuvGVo5CbFM
Product Launch/Planning/Media Event
Video Production/Voiceover
http://hondanews.com/honda-marine/channels/bf40-bf50/videos/honda-marine-introduces-bf40-50-efi
