PACKAGING IS SOMETHING WE'RE BOMBARDED

BY. SO CREATING AN EYE CATCHING

PACKAGING DESIGN THAT CAN BE REPRODUCED

FOR YEARS IS A REAL CHALLENGE, ESPECIALLY

WITH MANY COMPANIES NOW WANTING TO

CREATE BIODEGRADABLE OR RENEWABLE

PACKAGING.

NOW MORE THAN EVER, PACKAGING DESIGN

MATTERS. THE DESIGNS BELOW SHOW THE

DIRECTION IN WHICH MANY DIFFERENT

INDUSTRIES ARE FOCUSING THEIR PACKAGING

DESIGN FOR YEARS TO COME.

Creative Packaging Design

PATINYA SANGAROON

Delhaize Soup

Face Cups Packaging design: We love these cups - scary

but satisfying!

Jess Giambroni created these illustrated cups during afternoon meetings for German design studio Deutsch Design Work. Their quirky style has put them in high demand amongst friends and contacts, and Jess is looking to produce these for a coffee chain. This packaging design proves that doodling can lead to some amazing ideas.

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Bubble Beasts

Bubble Beasts is a line of hygiene products for kids. Each bottle or container has a unique monster that kids can associate with baths, brushing their teeth, or other hygiene routines to make them a more positive experience. The bright colors and big eyes are meant to attract the attention of both boys and girls under the age of 8. Bubble Beasts products are designed to look attractive enough on a bathroom counter or displayed proudly in a shower both to serve as a reminder for kids and fit in with the aesthetic of a bathroom.

design proves that doodling can lead to some amazing ideas.

.

Smirnoff Caipiroska peelable bottle

Smirnoff Caipiroska peelable bottle

Packaging design: make it interactive and customers will love you

Many alcohol companies incorporate the idea fruit into their packaging design; however few do it as effectively as Smirnoff with this peelable bottle by J Walter Thompson. The packaging tells the consumer exactly what flavour it is and imparts the idea that the packaging was made with natural materials rather than being mass produced.

H&M gift package

Packaging design: subtle touches add style

This concept by Linn Gustafson is similar to many gift packages being created currently but it bucks the trend by using bolder colours and the small touch of the H&M tag to make it more eye catching and realistic.

Origami Tea bags

Packaging design: two Japanese traditions combined

Designed by Nathalia Ponomareva, this packaging design adds a touch of beauty to making tea as well as combining two Japanese traditions: tea and origami. Although currently only a concept, we could easily see this design being mass produced as it requires very little extra money to makeand realistic.

Point G Macaroons

Packaging design: beautiful, purposeful and provocative

Created by French design agency Chez Valois, this packaging was always going to provoke reaction with a name like Point G ('the G spot' in French). But this simple and clear illustration on top of a solid box which unfolds easily makes it both beautiful and purposeful. This packaging may not be innovative but its form does follow its function which is the first rule of good design.

Movie-inspired drinks

Packaging design: pun-tastic designs for a fictional drinks company

Created by Woody Harrington for fictional drinks company Pulp Friction this fantastic series of movie-inspired carbonated drinks - with titles such as 'Dial M for Mango' and ‘Silence of the Limes’ - is sure to win over the most hardened movie critic. But the fun and

games

don’t end there, with nifty movie

trivia to add to the enjoyment.

Packaging design: these bags help the environment

Many garden centres give you a plastic bag, which makes little sense as gardening is meant to help not harm the environment. It also usually ends with half the plant’s soil having fallen out. This clever packaging by Milena Włodarczyk is made from a single strip of cardboard allows the viewer to check regularly on their new plant and is biodegradable, making the whole purchase carbon-neutral.

Flower Garden

Milk

Have you ever seen a milk carton this cool? Bot only did design agencyVisual Advice create a working model, it also managed to make it the same dimensions as a normal two-litre carton. In a wider context this could also help children learn English if it were to be rolled out across other cartons!

Juice Skins

Important: Always start with your slide size set to the aspect ratio you intend to use. If you change the slide size after you’ve created some slides, your pictures and other graphics will be resized. This could potentially distort their appearance.

Packaging design: bringing the fruit into the heart of the packaging

This innovative fruit packaging by Naoto Fukasawa (currently only available in Japan) is the next step in creating that tangible link between fruit and fruit juice. So far it's been developed into three flavours - Kiwi, Strawberry and Banana.

Juice Skins

Scanwood: When wood

is good

To present in true widescreen, you’ll need a Packaging design: clever conveying sustainability

Being Denmark's leading manufacturer of wooden cutlery, Scanwoodis constantly looking for new ways to sell its products. Scanwood’s process of creating products from sustainable natural materials is explored visually, with the grass and roots bringing it all to life and visually synopsizing the whole story the company wishes to put across.

WFP Paints

Packaging design: speaking loudly to the consumer

This design by Reynolds and Reyner for a small Finnish company takes the 'does what it says on the tin' concept to its logical conclusion. This effect is useful for the consumer because ultimately it makes it easier to know what material to use the paint for and with the bright and memorable colours it is sure to sell by the tin.

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NYC Spaghetti

Packaging design: a towering achievement

This award winning design from student Alex Creamer takes the simple idea of line creating form in a whole new direction. The bottom of the container contains a replication of the design stemming from the top, which in turn causes the spaghetti lines to be pushed into the shape seen above.

Packaging design: small changes make a big difference

These headphones created by Corrine Pant show how a small modification to packaging design can make a big difference. By using the form of a quaver to alter the packaging the consumer instantly becomes engaged. The choice of black and white aids this, as it makes it bold and therefore more likely to sell.

Headphone packaging

Görtz 17: Shoelace Box

Packaging design: reinventing the shopping bag

100% biodegradable and the first recyclable shoe bag, this bag from design agency thjink screams ideas. This Görtz bag changes the idea of the shopping bag by getting rid of the awkward plastic handle, introducing tough and stylish shoelaces and replicating the colours of Görtz 17 converse shoes. Best of all, you get a pair of free laces. Neat!

Topography of America

State Magnets

Packaging Design: This design was inspired by a jigsaw

This stunning example of packaging design was created through a collaboration between Mette Hornung of Bureau of Betterment and Greg Jones Fifty-Four Forty. The packaging design was inspired by the jigsaw used to assemble each state, with a piece of charcoal coloured chipboard sandwiched between layers of thick cardboard.

To highlight each state's unique attributes, a small pamphlet with state facts was created with images and notable geographic landmarks.

Packaging Design: Brighten up your cooking chores with these pasta packets

Created by Andrew Gorkovenko, this packaging design was created for a batch of homemade pastas represented by various illustrators. We love the illustrated chefs as well as the clever opening, showcasing the pasta as hair. Definitely a fun way to brighten up any cooking day.

Pasta La Vista

TeaPee

Packaging Design:

Tear away the pattern to reveal your teabag

Canadian design student, Sophie Pépin, drew inspiration from the roots of the Native American nomadic lifestyle for this tea packaging design she calls North American Teapee. The Native American patterns that are placed around the packaging are cleverly torn away to reveal the teabags themselves.

Parmesan Pencils

Packaging Design: Kolle

Rebbe won themselves a silver Epica award with this design

Take the Parmesan Pencil, sharpen it using the enclosed sharpener, and you have delicious, fresh Parmesan cheese on your meal. Designed by German based agency Kolle Rebbe, the company pride themselves on supporting small manufacturers of delicacies with lovely packaging design ideas. It won the silver Epica award last year too!

Portfolio package

Packaging Design: Make your portfolio stand out from the crowd Wallpaper Mag* receives hundreds of portfolios every week; filling up the teams inbox's and often going unread. So, Greg Straight andTHINK Packaging came up with this incredible packaging design with a aim to catch their receiver's

attention. We think it works wonders - who wouldn't want to open this?!

Mighty Nuts

Packaging Design: Maija focused on

user experience and function

This incredible pistachio packaging design was created by studentMaija Rozenfelde, who is still completing her degree in packaging design at Pratt Institute. We think she's certainly heading in the right direction with this offering!

She says of the design: "A crucial part of the thought process was to focus on user experience and second function of the package. The main intention was to create graphics that depict the crunchiness of pistachios, that’s where the hand-made type treatment comes in."

Safari Friends Collection

Packaging Design: If only

our food looked this good!

When Fischer Price wanted to released a series of baby food containers, they spared no talent with this gorgeous packaging design. Crafted by American designer Dave Pickett, the simple graphics and materials showcase the products sustainability. We also love the simple colour tones and cute selection of animal types.

Nuts.com

Packaging Design: Nuts.com's

redesign makes their products look better than ever

Nuts.com is exactly what it sounds like: an online retailer of every kind of nut, from peanuts, pistachios, pecans and pine nuts, to cashews, almonds and filberts, in salted, unsalted and organic varieties. The company finally secured the nuts.com URL and asked Pentagram’s Michael Bierut to create a new identity and packaging design that would help establish Nuts.com as a distinctive brand.

Concept: Coca-Cola Kids Edition

A playful concept of Coca-Cola for kids, based on the now classic aluminum bottle.

Bottles

24bottles is designed to break

down the barriers related to the

use of plastic by imposing an

ecofriendly product that aims to

exploit the world purified water

network as an alternative to

mineral water.

Microsoft Hardware Packaging

FITCH radically simplified the

packaging elements, making the

product the hero. This strategy

engages shoppers and

differentiates the product line from

its competition.

Interapothek

Toothpaste

Range of toothpaste for a brand aimed at pharmacies. The concept is inspired by the silhouette of the toothpaste as it is squeezed out of the tube.

Milko

When I was taking a workshop of creativity at the master of packaging design at ELISAVA in Barcelona. Professor David Espluga ordered us a redesign of mass consumer product. The product I chose was the pack of milk, because it’s an essential product in every home. And I think that it can be different and funny that permit you make a collection of them and not just a storage pack.

Delhaize Soup

The brief was to bring to life the principle ingredient, preferably through the use photo-realistic images, with something that adds a touch of good humor before serving.

Aluminum Milk Pack

Case for 6 bottles: recycled molded

egg carton like material,

100%recycled/biodegradable

packaging material. Bottles: Totally

recyclable aluminum one way milk

packaging. This project features the

aluminum due to it’s high

recyclability.

Sweet Botanicals

Sweet Botanicals is a line of organic hard candies of various flavors packaged in a nostalgic design from the 19th Century.

Concept:

Coca-Cola

Kids Edition

A playful concept of

Coca-Cola for kids,

based on the now

classic aluminum bottle.

Yogo

Packaging for an yogurt base ice cream for Kibon, the top ice cream brand in Brazil. It’s elegant type combined with an impactful background color throws a rupture on the refrigerated POS scenery, generating an immediate connection with the adult consumers

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