creative economy in rural new mexico: mora county
DESCRIPTION
Mora County, long plagued by poverty and isolation, is at a turning point. The first county in the nation to ban fracking, the community is setting its sights on the creative economy and cultural tourism. Community leadership, broadband, and innovation are working in sync to bring creative economy opportunities to this rural hamlet nestled in the mountains of New Mexico.TRANSCRIPT
Tom AagesonAlice Loy
Co-founders
THE CREATIVE ECONOMY:
HOW DO COMMUNITIES COMPETE?
“Entrepreneurship is self-
determination.”
~ Lisa Bryan
FACTORY ECONOMY
CREATIVE ECONOMY
The Cultural Industries:
• Performance arts
• Fine arts
• Film and music
• Publishing
• Planning & architecture
• Food & agriculture
• Crafts
• Tourism & Recreation
• Media/journalism
Kathleen Fontaine
Global Center for Cultural Entrepreneurship, 2003
UNESCO 2013 DATA: WORLD EXPORTS OF CREATIVE GOODS AND SERVICES
Global Center for Cultural Entrepreneurship, 2013
Jonathan SimsNo Reservations Productions
“Unless communities can think about what
they have to offer themselves, they’ll
either get stuck trying to be what another
place already is, or be held back trying to be something they used
to be.”
~ Nate Berg
GLOBAL DATA
“Global trade in creative products more than doubled from 2002 to 2011.
The average annual growth rate during that period was 8.8 per cent.”
2012 = $625 billion in trade
UNESCO, 2013
USA NATIONAL DATA 2013Richard Florida, Who’s Your City?
REGIONAL INITIATIVES
How can New Mexico communities compete?
Mora County
Photo: Larry Lamsa
Entrepreneurs• Greater valuing of entrepreneurs• Increased exchange with global flow of
ideas, talent, and markets• Foster entrepreneurial
interaction/exchange• Market development and access
Leadership and Policy
• Long-term, apolitical, and consistent policy
• Let entrepreneurs and industry leaders lead
• Foster global thinking and access• Strategic investment in the creative
economy
GCCE’S THREE TIERED APPROACH
Creative Economy
Creative Clusters
CreativeEntrepreneurs
Focus: Entrepreneurs
– Entrepreneur training– GCCE Fellows– Institute for Creative and Cultural
Entrepreneurs– Accelerator
• Creative Startups
Focus: Regional Strategies
– Web Presence Development– Festivals and Markets– Cultural Corridors
Focus: Creative Economy–Research design and execution–Writing and publishing–Speaking and teaching
Focus: Mora Communities– Entrepreneur development– Marketing and web presence– Brand development
REFERENCES
• http://www.unesco.org/culture/pdf/creative-economy-report-2013.pdf
• http://www.centerforcreativeeconomy.com/pilotFiles/pilotPages/centerforcreativeeconomy/Files/AmericasCreativeEconomyFULLReport%2Epdf
• Markusen and Gadwa, 2010. http://kresge.org/sites/default/files/NEA-Creative-placemaking.pdf
• http://aftadc.brinkster.net/comparative/2012_ComparativeReport_States.pdf
www.culturalentrepreneur.orgwww.slideshare.net/aageson
Alice [email protected]
g505.263.5180
505.660.3096