Implementing Web-based electronic portfolios in second-year advertisingBy Kenton Larsen

Creatin

g Innovativ

e

Uses of T

echnology

An Individ

ual Pro

ject

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Objective

• Implement Web-based electronic portfolios for second-year advertising students in the Creative Communications program at Red River College in Winnipeg

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Rationale: Why?

• Macro level: improve the class in general by integrating technology

• Micro level: students will be better prepared and motivated to look for work at the end of their education

• Advertising is the perfect subject matter for this:

• It rewards visual thinking, creative conception, and big-idea generation

• Advertisers are interested in being at the forefront of technology as their jobs demand it

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Rationale: When?

• Implement an e-portfolio assignment at the beginning of second year

• Encourage students to regularly update their creative work for review by their instructor throughout the school year in preparation for graduation and employment

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“A webfolio system used extensively throughout all levels of education supports continuous curriculum improvement, allowing all educators to share teaching and learning strategies, learning resources, and assignments with their colleagues. A Web-based system organizes a student’s work and presents it in a student webfolio, displaying not only the artifacts but also the associated assignments and activities

– Transcendent Man Ray Kurzweil

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Purpose of Lesson Plans

Lesson plan #1:

• Students create an online portfolio of original work that continues throughout the school year

Lesson plan #2:

• Students create an online curation portfolio to collect, filter, and share online content in the subject matter, or students’ area of interest or experience throughout the school year

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Lesson Plan #1: Portfolio of Original Work1. Lesson starts with e-portfolio discussion, what they are and how and why we’ll be

using them

2. In-class tutorial presentation, and an online tutorial posted on the Lore course management system for future reference covering:

Effective resumes File management Digital formats Reflective writing Privacy Professionalism Free speech

3. Assign a creative assignment, which allows students to start their portfolios and learn how the system works

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Lesson Plan #1: Technology

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Technology and resources involved:

1. Students have a choice of software to set-up an online portfolio:

Dropr (http://dropr.com)

Behance (http://www.behance.net) Available as a mobile app

Wix (http://www.wix.com) Available as a mobile app

2. Other software required:

Adobe InDesign (design software)

MS Word (word processing software)

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Lesson Plan #1: Creative Assignment

Purpose: This first assignment will help students start their online portfolio

• Create an ad designed to persuade people to enjoy something they already own

• The ad can be:

• socially conscious or for a cause (PSA-style) on behalf of a known company (commercial- or institutional-style) or with no sponsor named (guerrilla-style)

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Lesson #1: Creative Assignment

Instructions:

1. Write and lay out an 8.5 X 11 poster format ad using InDesign

2. Upload your assignment and at least five assignment from first year, and share the link with me through my email address

3. Nurture your portfolio by continuing to update and sharing the link with me, so that I can provide you with feedback

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Lesson Plan #2: Online Curation Portfolio

Lesson outline:

1. Lesson starts with discussion about curation and its purpose

2. In-class tutorial presentation, and an online tutorial posted on the Lore course management system for future reference covering:

The issues surrounding curation, including one person’s curation might be another person’s plagiarism or copyright infringement

3. Assignment is to start an online curation portfolio

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Lesson Plan #2: Technology

Technology and resources involved:

1. Students will use different technology and resources for their curation (all available online and by mobile apps):

Scoop.it (http://www.scoop.it) Instapaper (http://www.instapaper.com Delicious (https://delicious.com) Pinterest (http://pinterest.com)

2. Other software required:

Web browser Regular Internet connection

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Lesson Plan #2: Scoop.it, Instapaper, Delicious, and Pinterest

Purpose: Set-up accounts on:

1. Scoop.it: publish an online magazine by curating content on the topic of your choice

2. Instapaper: save Web pages and articles you want to “read later”

3. Delicious: a social-bookmarking site where you can “showcase your passions from across the Web” by saving and tagging stuff that interests you

4. Pinterest: “pin” images and videos that interest you

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Lesson Plan #2: Scoop.it, Instapaper, Delicious, and Pinterest

Scoop.it Instructions:

• Choose a topic (whatever interests you)

• Setup a profile

• Search and follow me, and I’ll follow you

Instapaper Instructions:

• Search for me on Instapaper by syncing your account with Twitter

• Follow me and I’ll follow you

Delicious and Pinterest Instructions:

• Search and follow me, and I’ll follow you

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Lesson Plan #2: Scoop.it, Instapaper, Delicious, and Pinterest

Final instructions:

1. Give them all a try and see which one you find most useful and why

2. Become master of your online domain to become a great communication professional who is always at the forefront

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Rohit Bhargava does a nice job of breaking down content curation into these aggregation, distillation, elevation, mashups, and chronology: http

://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html

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References

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• Gathercoal, Paul, Douglas Love, Beverly Bryde, and Gerry McKean. “On Implementing Web-Based Electronic Portfolios.” Educause Quarterly 2 (2002): 29-37. 27 Dec. 2005. http://www.educause.edu/ir/library/pdf/EQM0224.pdf

• Johnson, Glenn, and David DiBiase. “Penn State’s E-Portfolio Initiative.” Educause Quarterly 4 (2004): 18-26. 27 Dec. 2005. http://www.educause.edu/ir/library/pdf/EQM0443.pdf