NoniShaney CavaliereBTC Revolutions & SUNY Ulster Community College

CREATING AN ONLINE CAMPUS CULTURE FOR NON-RESIDENTIAL CAMPUSES

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THIRD SESSIONSECOND SESSIONFIRST SESSION

WELCOME TO EDUWEB DIGITAL SUMMIT

LET’S TALK BUILD

• Pick your triangle. • What are the 3 social media sites you have the staff, time and budget to focus on?

• Staff needs: creative, copy, communication.

• Creative means: photo, graphic design and video

• Copy means: writer and editor

• Communication means; engagement

BUILDING YOUR ONLINE CAMPUS CULTURE

• Facebook• Facebook is still a value asset to campuses from recruiting to alumni. Yes, “the kids” are

still there! Also the adult learners are definitely there.

• Twitter• Great for Quick communications and daily engagement, campus announcements,

campus event coverage and reaching out to the boarder world. Think about how you’ve connected with #eduweb16.

• Instagram• This is where you can really show off campus life. Visuals tell a huge amount of the

campus story.

TRIANGLE EXAMPLE

• Campus Blog• This is a GREAT place to “live” –think of it has your campus dorms. Cover everything from admissions to alumni to

faculty/staff achievements. Be ready to post at least twice a month (for small campuses) to twice daily on bigger campuses.

• Intranet/Portal• Does your campus have a closed network such as a portal or intranet for students? On that portal is there a “Campus

Life” tab. This is a great place to encourage social media use and blog postings as well as campus event announcements and other important student information outside of the classroom, admissions, or official student needs.

Note:

YouTube, this is not only a social media site but a great place for all your campus videos to live from classroom speakers, to campus wide videos.

LinkedIn is great to connecting with alumni and staff, faculty and community news.

Snapchat can be the new “morning announcements” of your campus! Can you get the president and student leaders involved?

OTHER ONLINE CAMPUS STOPS

WHAT TO PUT ON A CAMPUS BLOG

Admissions Programs Events, TipsStudent News

Highlight Successes Social Media Feeds

Links to Main Site

Is your campus at a certain location only? Geo-coding is your friend

Is your campus only online or national? Social Media will be what brings students together!

WHERE ARE YOUR STUDENTS?

How-To

• Bing Maps• Type in your campus address

and grab the geo-code given.• This code where be helpful in

finding students online and for recruiting/admissions.

GEO-CODING

WAYS TO USE BING FOR CAMPUS

Geo-code

Foursquare Check-in & comments

Photos being shared

You’ve chosen your social media sites to focus on. Will the student flock to them-maybe.

Don’t rush it!

THEY MAY JOIN

Facebook-two post a day

Twitter – Six times a day, give 30 minutes at least to each broadcast post. 60/40 rule.

Instagram- one post a day at least

LinkedIn- three times weekly

YouTube – twice a month for smaller campuses

Blog- twice a month to twice a week at least

The foundation of each social media account and the walls (content) are what you build daily. Figuring what how much time can be dedicated to this each day.

FOUNDATION -WALLS

Three pieces of a post• Subject: copy• Visual: photo, graphic or video• Link if needed, hashtags.

WHAT IS A POST

Campus Events

• Announcements and needed information

Campus News

• What students need to know

• What admissions needs incoming students to know

Marketing Needs

• Admissions targets

• Community Relations

• Campus Highlights

SOCIAL MEDIA CALENDAR

• Find your core audience, people who will engage with accounts. Creating a “student” circle of students within student leadership is an excellent place to begin.

• Find the influencers in your community. Does the mayor tweet? Chamber of Commerce? Community groups such as SCORE or Small Business Administration?

• Follow sprees are your friend

• “Like pages” of community related pages.

• Engage and engage –daily.

BUILD AND RETAIN THE GROWING ONLINE COMMUNITY

LET’S TALK COMMUNICATION

• If you created the average student on your campus, who you most see and recruit-who is that person• How do they speak? How do they live? What are their passions?

Who Are You

• Your voice should be consistent across platforms • Note: LinkedIn should be the only platform where you keep a

more professional academic voice.

Create that voice in every platform

VOICE

• Students are customers. Help them navigate where to go for their needs. • Know where to send them.

Solve the problem

• When an issues arises, show you’ve heard it then take it offline. • Acknowledge and take to private message on platform. • REMEMBER - Online is NOT the place to solve crisis issues, direct

feedback or complaints.

Take issues offline

SOCIAL MEDIA AS CUSTOMER SERVICE

• When in doubt “them/their” steer away from gender specific pronouns when communicating online

Pronouns

• Common language changes quickly. Today we say lit, which equals “cool” of the 90s. • When communicating online, always check the

surrounding conversation.

HOW TO EFFECTIVELY COMMUNICATE WITH DIVERSE STUDENT POPULATIONS

Urban Dictionary is your friend

• Target your content around the topics that matter to incoming, continuing and alumni student populations.

• LinkedIn University calendar is a great tool to build from when searching topics to blog about and create online conversation around. http://www.slideshare.net/LinkedInPulse/linkedin-2016-editorial-calendar-54647922

• Watch trending topics on Twitter and Facebook – search those hashtags on Instagram.

• Ask students! Reach out to student clubs and see what topics are important to your campus. Get quotes from students to include in content.

WORKING KNOWLEDGE OF CONTENT CREATION

STUDENT TO ALUMNI

• Develop a alumni ambassador program that highlights alumni to help tell your campus story.

ALUMNI AMBASSADOR PROGRAM

• Develop an alumni group on Facebook and LinkedIn. Find ways like webinars, Google Hangouts, community events, etc to continue to engage alumni.

• Find a large amount alumni in a certain city? Create a meetup!

ALUMNI GROUPS

• Let’s get your questions answered!

WORKSHOP QUESTIONS