creating a content plan for social media engagement in 5 easy steps
Post on 17-Oct-2014
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Originally presented at the 2013 Content Marketing World conference in Cleveland, OH, Melissa Harrison, CEO at Allee, presents tactical information and templates for organizing your social media content in a way that makes keeping tabs on your comprehensive content marketing strategy a breeze.TRANSCRIPT
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“Creating a Content Plan for Social Media Engagement
in 5 Steps”
Melissa HarrisonCEO, Allée
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“Music doesn’t lie. If there is something to be changed in this world, then it can only happen through music.”
- Jimi Hendrix
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1. Choose a Band Name
Does your brand persona give off a Nirvana vibe or are you more of an Elvis type of group?
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Brand Voice
• Word Lists
• Target markets – current and “perfect”
• Personality
• Style and Tone
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Social Media Strategy One Sheet
• Mission and Tactics
• Target Audience
• Key Partners, Affiliates, Brand Ambassadors
• Content Categories
• Key Words and Phrases
• Other Important Notes
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Let’s see it in action:
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2. Select Your Preferred Venues
“All music is beautiful”- Billy Strayhorn
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3. Set Your Tour Dates
“I don’t make music for eyes.I make it for ears.”
- Adele
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Let’s see it in action:
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Let’s see it in action:
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4. Spend Time with Your Fans
“You learn a lot about peoplewhen you listen to the songs that mean
Something to them.” - Unknown
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5. Read the Reviews
“Music is everybody’s possession.It’s only publishers who think that people own it.”
- John Lennon
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✚
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Analytics: What are we looking for?
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Analytics: What are we looking for?
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ENCORE!(You know where I’m going with this…schedule your encore performance!)
“There’s a certain linein every song that sticks out because it
reminds you of a person that you just can’t forget.” - Unknown
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Questions?
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