creating event engagement
TRANSCRIPT
Creating Event Engagement
Jessica L. Levin, MBA, CMP
#MPI @jessicalevin
• Understand that there is no magic formula for social technology
• Learn about technology that will enhance the
attendee experience • Experience the process of creating a
strategic plan for integrating social technology into an event
Learning Objectives
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Keeping it Interactive
#MPI = Twitter hashtag
@Jessicalevin = My Twitter name
WiFi = Embassy Password = Successful
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What Does Engagement Mean to You?
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adj.
1. Employed, occupied, or busy.
2. Committed, as to a cause.
3. Involved in conflict or battle.
4. Being in gear; meshed.
Engaged. (ěn-gājd')
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Exposure. Education.
Entertainment.
The Terms of Engagement
Emotion.
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Attendee Organizer
Speaker Sponsor
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Organizer
Clients
Members
Sponsors
Speakers
Compe<<on
Media
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• Content • Connections • Co-creation • Communication • Collaboration • Comfort
=Tools of
Engagement
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Content
• Blogs • Video • Presentations • Photography • Webinars • Webcast/Live Streaming • QR Codes • Print
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Crea<ng QR Codes
• Bit.ly • Zxing.appspot.com • Qrstuff.com (bulk codes) • Trakqr.com (dynamic)
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Uses of QR Codes
• Business Cards • Name Badges • Trade Show Collateral/Web • SMS Messaging • Phone Calls • Email Lists
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Accessing QR Codes
• i-Nigma - iPhone, Android • Red Laser - iPhone, Android • QuickMark - iPhone, Android • QR Droid - Android
• ScanLife - iPhone, Android, Blackberry • QR Code Scanner - Blackberry
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Connection/Communication
• Social Media • Social Location • Social Buying • Hybrid Events
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Twitter Hashtags
• Reference tag • Depicted by # • Establish a hashtag for your
event or organization. • Communicate hashtag on all
materials. • “Backchannel” • Collect Twitter handles. • Handles on badges.
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Engagement Tool: Twitter Display
• TwitterFall • Wiffitti • Tweet Wall Pro • Visible Tweets
Make sure you know WHY you’re displaying tweets!
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Twitter and Speakers
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Twitter for Events Checklist
• Establish a hashtag. • Communicate hashtag on all materials. • Collect Twitter handles and put on badges. • Host, sponsor, participate in, or (at least) listen to
relevant TweetChats. • Use promotional codes. • CrowdSource Ideas/Content. • Aggregate content. • ID leaders/Social Reporters. • Answer questions/concerns.
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Collaboration/Communication
• Tele/Video Conferencing
• Mobile Applications
• Polling
• Social Gaming Over 300,000 mobile apps in the last three
years!
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Mobile Apps for Events
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Benefits
• Paper-‐light • Quick Access to Info • Sponsorship Opportuni<es • Social Interac<on • Q&A • Customer Service • Concierge
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PollEverywhere
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Comfort
• Adult Learning Principles (Program Design)
• Room Set
• Power, Seating, WiFi
• Tech Moderators
• Email, Direct Mail
• Contests
“Brain Rule #4: We Don’t Pay APen<on to Boring Things” –
Brain Rules John Medina
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The Conversation Doesn’t
End Here
Jessica L. Levin, MBA, CMP
President and Chief Connector
Seven Degrees Communications
@jessicalevin
www.linkedin.com/in/jessicalevin
908-912-4418
#MPI @jessicalevin