Create a print ad catered to a specific community

PR Class

Headline Studies

• Using the headline studies you created last week, design a full ad lay-out for a local government boosting Tourism for the LGBT Community (or Senior Citizens or disabled community)

https://twitter.com/Lukejian46/status/441215112561438720/photo/1

https://twitter.com

/fanny87112/status/441211253164216321/photo/1

• Les Bi toGayTher in Kaohsiung .

• 一起同在高雄吧 ( _ ) ☆ ☆

Let’s…https://tw

itter.com/ete4678/status/441208946892611584/photo/1

• 歡迎到高雄出櫃• "Coming out in Kaohsiung, Welcome!!"

https://twitter.com

/ixhngz/status/441211058066165760/photo/1

• Gay Up! Kaohsiung! 高雄 gay 起來吧！ Let's Gay Together in Kaohsiung! 讓我們gay 在一起 !

https://twitter.com

/pinky7418520000/status/441207199520407552/photo/1

Stairlift

Avoid the following

• Lewd, indecent (obscene) photos

• Sexual language and content

Focus on

• The idea of acceptance regardless of sexual orientation (preference)

• Loving and humane approach to creative style

Bilingual Approach to Ad Lay-out

• Use both Chinese and English phrasing (headlines)

Choose a local government

• it would be better to choose towns that are not so often used

• The purpose is to encourage LGBT (Seniors) tourists to visit the town

• Focus on the LGBT (Seniors) audience (market) and their needs

• Sell the tourist places to visit—in a classy way!

http://ww

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Headline

Date and place

Subhead

Promotion

Sponsoring organizations

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http://www.fla-keys.com/img/keywest/lgbt/slide_01.jpg

Seniors

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Originality

• Use original designs and photos

• Avoid using online graphics – add your own creative touch to the design!

• Localize it- think of your audience. What would they want to hear? How would you ‘talk’ to them?