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COURSE PRO FORMA

UM-PT01-PK03-BR003(BI)-S04

IMPORTANT: Contents of this Pro Forma shall not be changed without the Senate’s approval for items indicated with *.

Changes to the other items can be approved at the Academy/Faculty/Institution/Centre level.

Academy/Faculty/Institute/Centre Department

University of Malaya Centre for Continuing Education (UMCCed) Entrepreneurship, Business and Management

Programme Diploma in Business Management

Course Code* Course Title*

DDWU 1201 English Language Proficiency

Course Pre-requisite(s)/ Minimum Requirement(s)

Credit in SPM English or its equivalent

Student Learning Time (SLT)* Credit*

160 hours

4

Course Learning Outcomes* At the end of the course, students are able to:

1. Explain the importance of English language proficiency in both

social and working life

2. Apply frequently used expressions, phrases and sentence

structures in social interaction

3. Identify simple written texts encountered in daily life

4. Produce simple written texts for social purposes and the

workplace

5. Describe simple oral presentations at seminars and meetings

6. Make short oral presentations

7. Use the thesaurus and dictionaries effectively

Transferable Skills None

Synopsis of Course Contents This course comprises materials and methods that help students

acquire basic proficiency in the English language in terms of all four

skills (listening, reading, speaking and writing). Students will be

exposed to and taught to apply skills and strategies that will help

them use the language in their daily/social life and in the workplace.

These include engaging in spoken interaction for social and

workplace communication, understanding and producing short texts

such as emails and newspaper articles, making short and simple oral

presentations, and working in groups. Methods, materials and tasks

will be as authentic as possible, thus an integrated approach that

incorporates all four language skills will be adopted. Students will

also be taught how to make effective use of the thesaurus and

dictionaries. Emphasis will be placed on the use of appropriate,

accurate and effective language (verbal and non-verbal) and audio-

visual aids.

Learning Strategies (lecture, tutorial, workshop, discussion, etc)

Lecture, tutorials, group work, audio-visual demonstration

Assessment Weightage* Methodologies for Feedback on Performance

Continues assesment : 60%

Final exam : 40%

Online, classroom feedback and marks.

COURSE PRO FORMA


Criteria in Summative Assessment

Please refer to the 2013 Diploma Studies Programme Guide Book

and UMCCed Examination Regulations

COURSE PRO FORMA








DDWU 1202 Critical Thinking and Effective Presentation Skills


Passed English Language Proficiency (DDWU 1201)


160 hours

4


1. Explain the role of effective communication and critical thinking

skills in an organisation

2. Analyse problems using relevant communication and critical

thinking skills

3. Adhere to ethical principles and considerations of context

(economic, environmental and socio-cultural) when making

decisions

4. Demonstrate team-working skills

5. Present ideas orally and in writing using appropriate and

accurate organisation, language and visual aids


Synopsis of Course Contents This course comprises materials and methods that help students

understand and apply principles and practices of critical thinking,

team-working, effective oral and written communication, and oral

presentation. These include being able to identify and analyze

issues, problems and arguments, source for and synthesize

information, and work together in groups to prepare and present

solutions that are creative and effective. The course is based on the

premise that all these skills can be developed by means of teaching

and guided practice. Students will be exposed to samples of

problems that they might encounter in their daily lives. An interactive,

problem-solving approach is adopted to facilitate the acquisition of

the relevant skills: students will be provided ample guidance and

practice on how to analyse these problem, find solutions and present

them orally and in writing. Emphasis will be placed on the use of

appropriate, accurate and effective language (verbal and non-verbal)

and audio-visual aids.


Lecture, tutorials, group work, audio-visual demonstration

Assessment Weightage* Methodologies for Feedback on Performance

Continues assessment : 60%

Final exam : 40%


COURSE PRO FORMA


Criteria in Summative Assessment



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DDWU 1303 Introduction to Business and Professional Writing


Passed Critical Thinking and Effective Presentation Skills (DDWU1202)


160 hours 4

Course Learning Outcomes* At the end of the course, students are able to: 1. Explain the role of business and professional writing in

organisations 2. Identify common types of business and professional writing in

organisations 3. Describe the formats of common genres of business and

professional writing in organisations 4. Apply the principles of effective writing for business and

professional purposes 5. Produce effective documents for business and professional

purposes in business organisations


Synopsis of Course Contents The course provides students with the basic knowledge, skills and strategies to write effectively for a variety of purposes in business and professional settings. They will be exposed to good and bad samples of typical written documents in organisations, such as CVs, memos, letters, emails and short reports, which will be used to enable the students to understand and apply the principles that govern business and professional writing. Thus they will be taught to select and organise relevant information according to audience and purpose, to write using accurate and appropriate language and to adhere to the established lay-outs for various types of business documents. They will also be given opportunities to develop their problem solving and critical thinking skills.


Lecture, tutorial and group work

Assessment Weightage* Methodologies for Feedback on Performance Criteria in Summative Assessment

Continues assessment : 60% Final exam : 40% Online, classroom feedback and marks. Please refer to the 2013 Diploma Studies Programme Guide Book and UMCCed Examination Regulations

COURSE PRO FORMA








DDWU 1101 Negotiations Skills


Nil


121 hours

3

Course Learning Outcomes* At the end of the courses, students are able to:

1. Identify the general concept and basis of negotiation

2. Explain the theory of differences which leads to negotiations

3. Identify the process, negotiations methodologies, and methods

of problem solving

4. Explain the strategy, best practices and effectivenes in

negotiations


Synopsis of Course Contents This course shall expose the students to several theories of ethics,

morality which is much in realtion to the working and real life,

consumerism and social responsibility. Students are also exposed to

the basics of business law such as company formation, partnerships,

and the rights of workers.


Lectures, tutorial and case studies


Continuous assessment: 40%

Final Examination: 60%




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DDWU 1103 Fundamental of Entrepreneurial Acculturation


Nil


120 hours 3

Course Learning Outcomes* At the end of the course students are able to:

1. Explain the concepts of entrepreneurship and the importance of

the entepreneurship field

2. Explain entrepreneurship ethics

3. Identify self-competency in entrepreneurship

4. Apply creativity and innovation in entrepreneurship

5. Preparing the business plan


Synopsis of Course Contents This course attempts to teach and apply the basic elements of

culture of entrepreneurship to all students. It also aims to open the

mind and stimulate the entrepreneurial spirit of potential target

groups. Among the topics to be taught include concepts and

development of entrepreneurship, self-analysis of entrepreneurial

competencies, ethical entrepreneurship, creativity and innovation in

entrepreneurship, business opportunities, skills on starting a

business, business planning and business project management

skills. In addition, the direct involvement of students in the operations

of a business project individually or in groups, hopes to motivate

interest and to provide more meaningful and effective training to the

students about the realities of the real business world.


Lectures and group discussion


Continuous assessment : 60%

Final examination : 40%




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DDWU 1203 Personal Development Programme I


Nil


80 hours 2

Course Learning Outcomes* At the end of the course, students are able to: 1. Explain the concept of Personal Development Programme

2. Show the ability to communicate effectively in discussions and

presentations

3. Start preparing portfolio for personal development


Synopsis of Course Contents This course aims to provide understanding on basic concepts of Personal Development Programme. In addition, the discussion emphasises on approaches that can be applied by an individual to develop themselves in order to become more excellent in their studies and in their future organisations. Among the topic to be discussed are: introduction to Personal Development Programme, self-managed development activities, making ideas work, self-development actions, building your personal development programme, learning and personal development, using technology in your personal learning, effective ways to handling stress and developing your personal career development profile.


Lectures and group discussion


Continuous Assessment: 100% Online, classroom feedback and marks. Please refer to the 2013 Diploma Studies Programme Guide Book and UMCCed Examination Regulations

COURSE PRO FORMA


IMPORTANT:

Contents of this Pro Forma shall not be changed without the Senate’s approval for items indicated with *.






DDWU 1204 Personal Development Programme II


Personal Development Programme I (DDWU 1203)


80 hours 2


1. Illustrate the usage of various learning strategies to one’s

personal development plan.

2. Provide a plan for personal goals and devise ways to achieve

these goals

3. Organise group project that shows the understanding and

respect for different cultures and beliefs of societies in Malaysia


Synopsis of Course Contents This course aims to develop students that are responsible for

themselves and also for others. The student shall prepare portfolio

that contains their CVs, academic achievements, reflective learning,

personal goals and plans to achieve their goals. There shall be

projects and presentations by the students.


Lectures and group work


Continuous Assessment: 100%

Online, classroom feedback and marks



COURSE PRO FORMA


IMPORTANT:







DDWU 1304 Personal Development Programme III


Personal Development Programme II (DDWU 1204)


80 hours 2


1. Apply personal plan that had been prepared in the course of

Personal Development Programme II (DDWU 1204).

2. Construct reflections on their career potential and future

planning

3. Demonstrate skills required for seeking and securing

employment


Synopsis of Course Contents This course aims to develop students that are responsible for their

personal and career development. The students shall continue to

prepare portfolio that contains their CVs, academic achievements,

reflective learning, personal and career goals and plans to achieve

their goals. The course shall cover career planning, seeking

employment, employment applications, CV writing and its critique,

interview techniques and career vision.


Lectures and group work






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UECB 1101 Introduction to Management


Nil


161 hours 4

Course Learning Outcomes* At the end of this course, students are able to;

1. Define ‘management’ and the ‘functions of management’ as well

as explain the evolution of modern management thinking

2. Apply the basic principles of contemporary management

effectively and efficiently in managing the physical as well as the

human capital assets of an organisation

3. Use available managerial tools to analyse the external and

internal environment of an organisation

4. Evaluate the global environment and the related issues so as to

take appropriate action in the global arena

5. Identify new trends in management that are suitable to the needs

of the organisation


Synopsis of Course Contents This course provides a holistic general view of the basic principles

and practices of contemporary management for both busines and

non-business organisations. The evolution of modern managerial

thoughts, the basic tenets of management and the emergence of

new trends, especially in the global arena, is given due

consideration. Emphasis is given to the managerial functions and

the factors that influence the implementation of these functions. .


Lectures and tutorial



Final Examination: 40%




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UECB 1102 Principles of Marketing


Nil


161 hours 4


1. Discuss the basic concept related to marketing principles.

2. Use the important concept of marketing principles in their daily

activities

3. Identify the main differences between four elements of

marketing mix and marketing strategies for each element

4. Produce basic marketing plan for manufacturing

sector/services

5. Discuss the meaning of customer value and how to ensure

marketing manager could ascertain customer be given full

attention together with business values

Transferable Skills Tiada

Synopsis of Course Contents This course provides the introduction of basic marketing principles

ideas. This course commences with the discussion of important

marketing concepts and shifts to prudent discussion of the four

elements in marketing mix. This course also discusses the

importance of customer and effective marketing strategy


Lectures, tutorial and discussion


Continuous Assesment: 60% Final Examination: 40%




COURSE PRO FORMA








UECB 1201 Principles of Accounting


Nil


161 hours 4

Course Learning Outcomes* At the end of this course, students are able to:

1. Identify basic accounting principles and current issues on

accounting

2. Use accounting information to make business decisions

3. Elaborate professional responsibility and ethics in the business

world


Synopsis of Course Contents This course covers the basic accounting principles and focuses on

the ability to use accounting information in making basic business

decisions. Students will also be exposed to relevant ethical issues.


Lectures, tutorial and group discussion






COURSE PRO FORMA





University of Malaya Centre for Continuing Education (UMCCed)

Entrepreneurship, Business and Management



UECB 1103 Principles of Economics


Nil


161 hours 4


1. Describe Microeconomics Theory and Macroeconomics Theory

Describe role of government in achieving market equilibrium and

national income equilibrium

2. Compare the economic theories with the current practice in the

market

3. Suggest ways and means to achieve full employment


Synopsis of Course Contents Economics is divided into two parts i.e. Microeconomics and

Macroeconomics. Microeconomics is about individual consumer and

producer behaviour in terms of demand, supply, market equilibrium,

producer theory and market structure. Macroeconomics is about

aggregate behaviour of consumers, and producers, and the role of

government in bringing market equilibrium. Some of the topics for

macro include national income accounting, closed and open

economy theory, international trade, inflation, exchange rate system

and unemployment.


Lectures, tutorial, case study and discussion







COURSE PRO FORMA








UECB 1104 Organisational Behaviour


Nil


161 hours 4


1. Identify the concepts and elements of psycology and sociology

that contribute towards human behaviours and their influences

and impacts towards achievement of the organisational

objectives.

2. Apply the theories of ‘Human Behavioural School of Thoughts’,

in contribution towards organisation and behavior at the

workplace.

3. Identify leadership skills where it leads to positive ‘Talent, Skills

and Abilities’ in problem solving and in achieving the VMO

(vision,mission,objective) of both the individual and organisation.


Synopsis of Course Contents The approach of this course is to identify the concept and element of psycology and sociology towards the learning of human behaviour of the individual and organisation where theories and surveys are put into application in problem-solving situations in achieving the VMO where the organisation are dependable on the environment. Students who are future leaders will be able to apply the basic consepts where it leads to efficiency and effectiveness at the workplace.




Continuous Assesment: 60% Final Examination: 40% Online, classroom feedback and marks Please refer to the 2013 Diploma Studies Programme Guide Book and UMCCed Examination Regulations

COURSE PRO FORMA








UECB 1105 Business Law and Ethics


Nil


160 hours

4


1. Identify the general concept and the importance of ethics and

task law

2. Elaborate theories in ethics and also basic laws in company and

business formation

3. Apply ethics and basic laws in the assignment

4. Explain critical ability in defense of life and workplace ethics


Synopsis of Course Contents This course shall expose the students to ethics and morality theories

in relation to work, life, consumerism and social responsibility.

Students are also exposed to basic law of setting up business,

partnership, and also the right of workers. Besides that other law in

conducting business, are also discussed


Lectures, tutorial and case studies






COURSE PRO FORMA








UECB 2102 Small Business and Entrepreneurship

Course Pre-requisite(s)/ Minimum Requirement(s) Nil


161 hours 4


1. Identify the key characteristics of entrepreneurs and

entrepreneurial ventures

2. Identify the features of small businesses which differentiate them

from large business

3. Recognise the role, nature and function of the entrepreneur

4. Discuss the barriers to business formation and development of

small businesses

5. Develop basic business plan for small businesses


Synopsis of Course Contents This course focuses on all aspects of starting a new business. It

shall explore the topic of entrepreneurs, entrepreneurial ventures,

small businesses and writing of basic business plan.


Lectures, tutorial and presentation






COURSE PRO FORMA








UECB 2105 Corporate Communication Management

Course Pre-requisite(s)/ Minimum Requirement(s) Nil


161 hours 4

Course Learning Outcomes* At the end of this course, student are able to:

1. Describe corporate communication concept and its role in mix

communication

2. Identify basic knowledge in media relation practices and

interview technique

3. Identify the objectives of corporate planning components

assessment process

4. Apply critical thinking skills to evaluate the corporate

communication problems, cases and current issues

5. Show knowledge and understanding related to corporate

communication through group presentation orally and written

assignment


Synopsis of Course Contents This course discusses the role of manager in corporate

communication practices. Students could enhance understanding

related to the main dimension in corporate communication from the

aspect of marketing, professional ethics, strategic planning, media

relations, corporate responsibility, brand management, crisis

management and application of new media in managing corporate

communication.


Lectures, tutorial and discussion






COURSE PRO FORMA








UECB 1107 Business Research


Nil


161 hours 4


1. Elaborate the business research process

2. Prepare research proposal based on research problem

3. Identify the techniques available for undertaking business

research, and which techniques are most suitable in a given

situation

4. Analyse data in order to prepare research report

5. Recognise the role and impact of ethics in business research


Synopsis of Course Contents This course is intended to provide students with the basic skills

needed in order to understand the process of business research.

This course addresses the design, collection, analysis, and reporting

of research data relevant to the business research needs. This

course is also designed to accustom the student with ethical issues

in business research.


Lectures, tutorial, E-Learning and presentation






COURSE PRO FORMA






Entrepreneurship, Business and Management.



UECB 1106 Management Information Systems


Nil


161 hours 4


1. Identify the basic management information systems concepts in

an organisational context

2. Explain issues affecting the information systems within

organisations

3. Elaborate the roles played by various information systems in

solving real life problems in an organisation

4. Apply relevant solutions to information problems faced by

organisations

Transferable Skills Able to use MIS

Synopsis of Course Contents This course focuses on students’ understanding on general

information systems concepts of hardware, software, database,

networking, telecommunication, internet, e-commerce; electronic

business systems, information system development and ethics and

information system security. The purpose of this course is to expose

students to activities and role of management information systems in

the dynamic e-business environment and technological innovation.


Lectures, tutorial, group discussion case studies and activities in the

lab






COURSE PRO FORMA







Programme Diploma in Management


UECB 2101

Project Management


Nil


161 hours

4


1. Identify the basic concepts in managing a project

2. Explain the roles and responsibilities of a project manager

3. Elaborate the steps and processes involved in managing a

project


Synopsis of Course Contents Project Management plays an important in ensuring the efficiency

and effectiveness of a project. Project managers should be

equipped with the right knowledge and ability to control the project

till it achieves the intended objectives.








COURSE PRO FORMA






Entrepreneurship, Business and Management



UECB 2107

Business Strategy


Nil


161 hours

4


1. Identify the core issues of an organisation to key concepts of

strategic management.

2. Analyse the external and internal environment on a selected

business organisation.

3. Choose appropriate strategic alternatives to implement.

4. Apply the different processes and tools for organisational

performances, strategy control and assessment

5. Apply the strategic tools and concepts to different business

environment and contexts


Synopsis of Course Contents This is an integrative course designed to enable the learners to

become familiar with the key concepts in strategic management, and

to visualise the long term strategic design of an organisation in the

context of the external environment in which it is operated









COURSE PRO FORMA









UECB 2201 Accounting and Financial Management

Course Pre-requisite(s)/ Minimum Requirement(s) Principles of Accounting (UECB 1201)


161 hours 4

Course Learning Outcomes* At the end of the course, students are able to: 1. Identify the main role of financial institutions in financial

management

2. Discuss the accounting system and cash control concept,

accounts receivable and inventory, and accounting for non-

current assets

3. Analyse financial statements using ratio analysis to evaluate the

financial position and performance of companies

4. Define capital budgeting and evaluation methods to make

decisions to accept or reject projects

5. Elaborate working capital management and prepare the cash

budget as well as financial reports


Synopsis of Course Contents This course focuses on students’ understanding of fundamental

concepts of accounting and financial management, Students will be

exposed to management and cash control, receivable accounts

inventories, non-current assetsthe primary purpose of public

companies, the problem of agencies, business ethics, management

of current assests and learn to prepare a cash budget. Students will

also analyse the financial statements, understand the time value of

money, capital budgeting and project evaluation methods.








COURSE PRO FORMA








UECB 2104 Services Management


Nil


161 hours 4

Course Learning Outcomes* At the end of this course, students are able to: 1. Elaborate the concept and requirement to fulfil customers’ needs

effectively 2. Prepare systematically the planning of services management

Understand the process of managing the services appropriately. 3. Identify the best and competitive communication

approach/method for the preparation of effective services management programmes

4. Prepare the proper work management system to carry out the services management activities effectively

5. Identify the principle and the continuous activities in ensuring the quality culture in services management is done accordingly


Synopsis of Course Contents This module is intended to provide students with the basic skills needed in order to understand the topic of services management. It explores the concept and requirements to fulfil customers’ needs. Systematic planning, preparation of services management system, with addition of best communication approach in services management are stressed to ensure that students understand this important topic thoroughly. The principle and the quality culture in services management which are vital in this competitive world should enable the students to capitalize the knowledge anywhere they go, in accordance with the lifelong learning objective


Lecture, tutorial, group discussion and e-learning


Continues assessment : 60% Final Examination : 40% Online, classroom feedback and marks Please refer to the 2013 Diploma Studies Programme Guide Book and UMCCed Examination Regulations

COURSE PRO FORMA


IMPORTANT:







UECB 2103 International Business


Nil


161 hours 4

Course Learning Outcomes* At the end of this course, student are able to: 1. Learning various methods of current practices in the international

business 2. Recognise the changes of current issues in the international

business 3. Understand various implications of differences in the aspect of

culture, politic, laws, ethics, social responsibility and economic system in the international business

4. Discuss government policy and its implication towards the international business.

5. Understand the international business strategy, operation and main issues in managing its operation


Synopsis of Course Contents This course focuses on issues in international business. Amongst

the topics that will be taught are international trade and international

investment, international marketing, modes of engaging international

marketing penetration and international operation management.


Lecture, tutorial, discussion and case studies


Continues assessment : 60% ; Final examination : 40% Online, classroom feedback and marks. Please refer to the 2013 Diploma Studies Programme Guide Book and UMCCed Examination Regulations

COURSE PRO FORMA


IMPORTANT:







UECB 2106 Islamic Finance


Nil


161 hours 4

Course Learning Outcomes* At the end of this course, student are able to:

1. Explain the concepts, foundation and theories in Islamic finance

2. Apply the principles of Islamic finance in preparing assignment

3. Differentiate the criteria and concepts between Islamic finance

and conventional finance

4. Describe the concepts of sales contract in Islamic finance

(Bay, Musawamah, Amanah, Murabahah, Tawliyah)

5. Explain the financing products (equity and debt based):

Mudharabah, Musharakah, Bay’ al-‘Einah, Bay’ aldayn,

Tawarruq


Synopsis of Course Contents This course exposes students on Islamic finance, contracts applied and capital market structure in Malaysia. The basic principles and theories in Islamic finance will be discussed. Students also have the opportunity to work on assignments by applying the principles and theories learnt




Continues assessment : 40% Final examination : 60% Online, classroom feedback and marks Please refer to the 2013 Diploma Studies Programme Guide Book and UMCCed Examination Regulations

COURSE PRO FORMA








UECB 2108 E-Business


Nil


161 hours 4

Course Learning Outcomes* At the end of this course, student are able to: 1. Identify and explain the variety of e-business models, i.e.,

business to business (B2B), business to consumer (B2C), consumer to consumer (C2C)

2. Determine an appropriate e-business model and apply it to a specific business

3. Explain the benefits and limitations to using e-business models in relation to traditional models

4. Compare and contrast an e-business to a traditional organisational structure (i.e., issues and risks)

5. Review and evaluate an e-business marketing plan and considering how it addresses and meets the needs of the target market

Transferable Skills Ability to conduct business over the Internet

Synopsis of Course Contents E-business explores what an e-business is and how it is managed. E-business is an interdisciplinary topic encompassing both business and technology. Basic business aspects and applications throughout the business world will also be discussed. The major characteristics, opportunities and limitations of this form of business are explored. Students study various issues and risks that exist in the rapidly changing world of e-business.


Lectures, group discussion and e-learning


Continues assessment : 50% ; Final exam : 50% Online, classroom feedback and marks Please refer to the 2013 Diploma Studies Programme Guide Book and UMCCed Examination Regulations

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