1. By SURYADEV MAITY Reg No : 12397104

2. Country of origin (COO): Is the country of manufacture, production, or growth where an article or product comes from. There are differing rules of origin under various national laws and international treaties. From a marketing perspective, country of origin is a way to differentiate the product from the competitors. INDIA CHINA JAPAN KORIA ENGLAND 3. Global Branding : Country of Origin Country with which good/service is associated Country of Manufacture Country where the product is manufactured (for products) Country where the headquarters are located (for services) In the absence of other product information, country of origin impacts consumers product evaluations 4. Country of Origin Effect (COE): Where a product or brand comes from often influences a consumer preception of the product Country-of-origineffect: deals with quality perceptions of products. This effect differs by product category and quality level of the country of production. Country-of-design, country-of-production Country-of-origin bias: customers tend to overstate the positive and negative of product attributes and this can cause a bias towards products from a given country. 5. Experience Knowledge Stereotypes Ethnocentrism Political and/or cultural relationship between country Elements of Country of Origin Effect: