how to manage country of origin effects
TRANSCRIPT
![Page 1: How to manage country of origin effects](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d08ce0bb61ebae3d8b4710/html5/thumbnails/1.jpg)
INFLUENCINGCOUNTRY OF ORIGIN
EFFECTS
![Page 2: How to manage country of origin effects](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d08ce0bb61ebae3d8b4710/html5/thumbnails/2.jpg)
What are they ??
![Page 3: How to manage country of origin effects](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d08ce0bb61ebae3d8b4710/html5/thumbnails/3.jpg)
They are mental associations
Triggered by a country….
![Page 4: How to manage country of origin effects](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d08ce0bb61ebae3d8b4710/html5/thumbnails/4.jpg)
BuildingCOUNTRY OF ORIGIN
effects..
![Page 5: How to manage country of origin effects](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d08ce0bb61ebae3d8b4710/html5/thumbnails/5.jpg)
Some examples where these influences were built
and made use of…
![Page 6: How to manage country of origin effects](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d08ce0bb61ebae3d8b4710/html5/thumbnails/6.jpg)
NEW ZEALAND- Beaches
![Page 7: How to manage country of origin effects](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d08ce0bb61ebae3d8b4710/html5/thumbnails/7.jpg)
India- Yoga
![Page 8: How to manage country of origin effects](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d08ce0bb61ebae3d8b4710/html5/thumbnails/8.jpg)
Japan-Cars and Technology
![Page 9: How to manage country of origin effects](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d08ce0bb61ebae3d8b4710/html5/thumbnails/9.jpg)
Consumer Perceptions….
![Page 10: How to manage country of origin effects](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d08ce0bb61ebae3d8b4710/html5/thumbnails/10.jpg)
Ohh!! Fre
nch Boots
!! They m
ust be co
stly
and stylis
h !!
Oh chinesse product !!
It must be cheap in cost and Quality !! Some Consumer Perceptions….
![Page 11: How to manage country of origin effects](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d08ce0bb61ebae3d8b4710/html5/thumbnails/11.jpg)
Marketers must know to use them to their
advantage …
![Page 12: How to manage country of origin effects](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d08ce0bb61ebae3d8b4710/html5/thumbnails/12.jpg)
..or at least not let them harm the sales…
![Page 13: How to manage country of origin effects](https://reader034.vdocuments.mx/reader034/viewer/2022052603/55d08ce0bb61ebae3d8b4710/html5/thumbnails/13.jpg)
Thank YouChandra Has
Dondapati