Costa Coffee Mobile

Innovative, compelling, mobile marketing solution

The App

• Available on iPhone and Android• Web-app available for all other platforms - HTML5

compatible to fit all tablet/mobile devices • Drives users to the Costa stores• Increases brand awareness and interaction• Personalised, mobile, effective marketing

What will the app contain?

• Coffee Shop finder• Integrated Custom Maps• Push Notification Deals• Barista Profiles• Interactive Menus• Social Media/Google Buzz streams• Foursquare check-in/Rewards• Costa Pod - Music Streaming

Coffee Shop Finder

Find your nearest store on an interactive custom map layer. Click through to store details and call to make an enquiry. Check inventory listings, see opening hours and more.

Push Notifications

Push time-specific deals out to users from specific locations. Effective location-based marketing tool that can drive customers into the store during quiet times.

Users can then share these deals via Costa’s and their own social media channels

Barista Profiles

Profiles of the Baristas who work at Costa Coffee. This personal touch sets Costa apart from competitors. Have users nominate their favourite barista for discounts and rewards. This section can contain interactive videos with selected baristas demonstrating how to make the perfect Expresso, latte, etc.

Interactive Menus

What’s in stock in each store. Click-to-call to have coffee brewed while the user reaches the store - share purchases with friends via social media. Get up-to-date prices and special offers.

Social Media

Costa’s social media streams automatically feed into the app which is constantly updated. Google Buzz integrated so news and press releases feed into the app. Foursquare check-in capabilities. Dedicated YouTube channel featuring ‘how to’ videos, vetted

user submissions and CEO messages.

Improve the Facebook page – engage more with users. Currently there are only 254 Likes – this is a great tool to promote new products and special offers and can be used to promote the app – the app can also be used to promote Costa’s social media

channels.

Distribution

QR Codes - scan the code and download the app. The code can be added to receipts, in-store advertising and all print/online advertising campaigns.

Social Media - download the app on the Facebook page; link to the app download page on Twitter - Encourage users to share the app link in order to win discounts on selected products.

Website - Have the QR Code and a link to the download page highlighted on the website.

Promotion

• Facebook competitions• In-store promotions• Virtual treasure hunts• Local media promotion• Website promotions and giveaways

Timelines

• Contract signing to app being live in app store – 10-12 weeks depending on specifications. We work closely with our partners and clients to ensure projects are completely as quickly as possible without sacrificing quality. We also build in a timeframe for testing and debugging.

Costings

• Dh80,000 - Dh100,000 depending on specifications• Monthly maintenance/upload fee on top of this depending on

scope of content and frequency of uploads• Once we get your feedback on content and scope of the

application, we can give you a more detailed price breakdown

About Wndr Media

• We are a new type of media company based in Dubai. We create mobile applications, websites and magazines. We run social media campaigns and relaunch on and offline media products.

• We are currently designing an iPad app for a global hotel chain, a smartphone app for a electronics chain and developing a mosque finder app which will be launched in February 2012. We have also launched a number of single-purpose websites and we run Emirates’ in-flight magazine, Open Skies.

• We are also about to launch the first mobile city guide in Afghanistan: wndr Kabul, which is available on both Android and iPhone.

• www.wndrmedia.com