Corporate Partnership Opportunities2019-2020

Mission Statements

The WCU Foundation¹ supports the goals of West Chester University through fundraising activities, the management of donated resources, and the promotion of University needs to prospective contributors.

The mission of West Chester University is to be a community of educators that contribute to the common good through collaboration to solve problems and address societal needs in a diverse society.

¹The Corporation is organized exclusively for charitable, scientific, and educational purposes within the meaning of Section 501(c)(3) of the Internal Revenue Code of 1986, as amended, or any other corresponding section of any future federal tax code (the "Code"), particularly to promote the interests of West Chester University of Pennsylvania of the State System of Higher Education.

Did you know?• As Greater Philadelphia’s fourth-largest university, and Chester County’s seventh-

largest employer, WCU has an annual economic impact on southeastern Pennsylvania that exceeds $500 million.

• Nearly 70 percent of WCU graduates remain in the Greater Philadelphia area for their first job—55,000 alumni currently live and work in the seven counties that make up southern Pennsylvania.

• One-quarter of WCU’s student population are Pell Grant-eligible and nearly 40% of current students and alums are first generation college students.

• USA Today ranked WCU #12 for Top Public Regional Universities North and #45 for Best Value Schools Regional Universities North.

• WCU’s cultural arts, athletic, conference services, and public affairs events bring nearly 70,000 visitors to campus annually.

• The University has the most Division II sports of any 4-year institution and is ranked #5 in the nation among all 314 Division II schools.

3

Corporate Partner Benefits• Visibility and branding on signage, print, online, and radio at

event promotions and give-a-ways• Invitations to Presidential and exclusive WCU events and

programs• Access to students, faculty, and patrons through marketing and

networking• Access to facilities and conference services• Guest lectures • Connection with talented students for your internship and entry

level hiring needs.• “Corporate Spotlight” in WCU Magazine and newsletters

Benefits of a corporate sponsorship vary by sponsorship level and event and/or fund.

4

WCU in the CommunityWCU understands its role as an anchor institution in the community. It is a good community partner and supports a number of events. In addition, WCU students volunteered more than 750,000 hours last year.

5

700,000*Number of hours WCU students

volunteered in the community last year

*WCU’s Office of Service Learning and Volunteer Programs 2018-2019 Annual Report

PROGRAM SPONSORSHIPSCorporate Partnership Opportunities 2019-2020

6

WCU’s EITC Eligible Programs

Frederick Douglass Institute

iCamp

America ReadsHealth Careers

Summer Academy

7

Fund To Finish @ WCU

ABOUTThe Fund To Finish is a flexible emergency aid that offers small awards—often the cost of a few credits—that arrive quickly, ensuring a student completes their degree.

WAYS TO GIVEDonate easily and securely online at www.wcufoundation.org/give or mail a check made payable to "WCU Foundation" with "Fund To Finish" in the memo line to the address below.

8

IMPACTThe WCU Foundationawarded more than $22,000in emergency aid during the 2018-19 academic year to 17 students, 12 of whom aimedto graduate in May.

WCU Resource PantryThe WCU Resource Pantry eliminates barriers to degree completion for students with financial need by providing access to resources, while empowering students to learn independent living skills and achieve long-term stability. The Resource Pantry provides free access to food, produce, personal care items, school supplies, winter and career clothing.

To learn more or to give to the WCU Resource pantry, contact Helen Hammerschmidt at hhammerschmidt@wcufoundation.org.

9

A national study by the Hope Center published in April 2019 reported 45% of college students reported experiencing food insecurity, up from 36% the prior year.

Demand on the Pantry has increased ten-fold since it opened its doors in 2016.

During 2018-19 the Pantry served 740 unique students for a total of 5,100 visits and distributed nearly 18,000 pounds of food, 16,000 personal care products, 2600 school supplies and 661 articles of clothing.

2019: WCU Resource Pantry became a Tier 2 Member Agency of the Chester County Food Bank

10

The West Chester University (WCU) Promise Program serves both foster and unaccompanied homeless youth who have either self-identified or been referred to the program by faculty, staff, high school professionals, and/or shelters. These students lack permanent housing and suffer from food insecurity.

Through the Promise Program, students are offered free housing during summer and winter break, the ability to apply for emergency funds, access to food and supplies from an on-campus resource pantry, priority access to tutors and work study jobs, access to a Single Point of Contact who provides supports to students through a network of on-campus and off-campus supporters of the program, and monthly program dinners that build a sense of community and introduce students to on-campus and off-campus resources, financial literacy training and supports.

To learn more or to give to the Promise Program contact Helen Hammerschmidt at hhammerschmidt@wcufoundation.org.

Student Athlete Leadership Programs

Student Athlete Support Services (SASS) – 4 modules: Leadership Development (CLAS) for team captains – Lead underwriter ($10,000)* Professional Development/Financial Literacy – Lead underwriter ($10,000) Nutrition: Lead Underwriter ($5,000) Academic Mentoring – Lead underwriter ($5,000)

*In addition to event/program recognition, lead underwriters are recognized on WCU Student Affairs and Athletics websites (15,000 combined followers), print/digital ads, event signage and program materials, offered engagement opportunities at any home athletic event, season tickets to football & basketball games and ability to attend one student-athlete advisory committee meeting and one coaches meeting per semester.

Michael Horrocks Emerging Leadership Institute - Named after a former WCU quarterback and graduate who lost his life as one of the co-pilots on 9/11, this is a one-day event designed to provide leadership training and development to a select group of outstanding first years, sophomores and juniors who are chosen by their coaches and captains. Sponsorship opportunities include: Gold Sponsor ($5,000) – Logo recognition on WCU Student Affairs and Athletics websites (15,000

combined followers), print/digital ads, event signage and program materials, engagement opportunities at any home athletic event, season tickets to football & basketball games and ability to attend one student-athlete advisory committee meeting and one coaches meeting per semester.

Purple Sponsor ($2,500) – Logo recognition on WCU Student Affairs and Athletics websites, event signage and program materials, engagement opportunities at any home athletic event.

Ram Supporter ($1,000) – Company name listed on WCU Student Affairs and Athletics websites, event signage and program materials.

11

IMPACT: 600 studentsSocial media followers: 15,000+

Dub-C Autism Program (D-CAP)

The mission of D-CAP is to build an inclusive and accepting campus community to better support the experience and success of our degree-seeking students with ASD through indirect and direct supports, including:- Executive functioning- Self-care- Inter-personal skills- Self-advocacy- Employment readiness

SponsorshipsPurple and Gold Sponsor ($5,000) – supports one student for the year with full program benefitsRam Sponsor ($2,500) – supports one student for the year with Ram I/II and Auxiliary support. Friend of WCU ($1,000)

12

Personal Branding to Networking (PB2N)Fall 2020This 13-week course will offer 40 students per semester the skills they need to craft a personal brand that effectively connects them, via both online and in-person, to their goals. Students will each create a network of a minimum of 50 people with a collective network in excess of 1,000.

13

Personal Branding To Network Workshop (PB2N)Sponsor Benefit 10,000 5,000 2,500 1,000

Listed as primary sponsor on all internal and external PR associated with workshop, including all online marketing for one year

X X X X

Student developed networks linked to sponsor

X X X X

Invited opportunity to address the workshop group in a session open to students campus-wide

X X X

Group invitation to the end of semester networking event

X X (2 tickets) (2 tickets)

Student group to tour your organization or job shadow

X

On-site training for your organization's staff on personal branding and networking skills (details to be worked out as part of sponsorship)

X

Camp AbilitiesCamp Abilities is a summer day camp in Pennsylvania and Delaware that supports youth who are blind or visually impaired. Camp Abilities spans five days in the summer and provides children with visual impairments with instruction from WCU faculty and students in sport and physical activity skills, opportunities to develop relationships with other campers who are visually impaired, access to positive role models that encourage independence, and instruction on developing healthy lifestyles.

Impact: 30+ campers, 50+ parents/caregivers, and 20 faculty and students

Ways to support (Sponsor logos will be prominently displayed on camp t-shirts, promotional materials, and website: www.campabilitiespa.org)

• Housing Sponsor ($2,500): Funds will be used to support the costs of having campers live in WCU dormitories.

• Equipment Sponsor ($2,500): Funds will be used to purchase sports equipment at both locations.

• Nutrition Sponsor ($2,500): Funds will be used to purchase food for campers at both locations.

14

Sustainability Film SeriesComing again this Fall semester for the third year in a row, WCU is hosting The Annual Environmental Sustainability Film Series! Each month a new and exciting documentary will be screened followed by expert panels and Q&A in the Sykes Theater. See the full line up below! Admission is free and screenings are open to the public. Don't miss this opportunity to delve into the world of sustainability through these stunning visual presentations. Doors open at 5:30pm and the films will begin at 6pm. Check out the trailers by clicking on the film links.

Dates:• September 19 Bikes vs Cars• October 17 River Blue• November 7 Reinventing Power• December 12 Eating Animals

15

Presenting Sponsor: $5,000 (6 tickets, speaking opportunity, logo on program and website)Gold Sponsor: $3,000 (4 tickets, logo on program and website)Purple Sponsor: $1,000 (2 tickets, logo on program/website)

Gordon Natural Area

The Gordon Natural Area (also referred to as 'the Gordon' and ‘the GNA’) occupies approximately 126 acres (51 hectares) along the southeastern corner of West Chester University’s campus and is administered in collaboration with the University’s Office of Sustainability. Established as a protected area in 1971, the GNA has since served as a refuge for local wildlife and native plants, a natural “classroom” for environmental studies, and as a multi-use setting for researchers, nature lovers, runners, dog walkers, and people looking to reconnect with the natural world.

To promote access to the GNA, the University maintains a network of trails throughout the preserve. Essentially, no significant trail repairs have been undertaken in the GNA since its establishment nearly 50 years ago. Hence, trail repair and erosion remediation have recently been accorded the highest priority.

“Friends of Gordon” Sponsorships ($500) available upon request.

16

EVENT SPONSORSHIPSCorporate Partnership Opportunities 2019-2020

17

Twardowski Center for Career DevelopmentSpring Sponsorship: $2,000- Job & Internship Fair Spring Sponsorship includes:

- Job & Internship Fair- One meet-up event or Etiquette Dinner

- Complimentary registration for two events- Logo on website for Spring Semester- One internship or job email blast during semester to targeted

students- One “resumes on the run” resume reviewer slot - One page ad in 100 student portfolios distributed to job &

internship fair attendees

Job & Internship Fair Sponsor: $500- Inclusion in university’s Instagram takeover the day of the - Fair (Spring Fair only)- Logo on digital signs broadcast @ fair- Inclusion in email blast one week before fair- Signage/logo at student entrance to fair

LinkedIn Photo Booth: $800- Full event sponsorship of Spring Job & Internship Fair- Signage @ LinkedIn Booth- Ability to station a representative @ booth- Ability to hand out materials @ booth

18

Industry Meet-ups: Individual Sponsorships ($500)- Speaking opportunity- Logo on digital signs broadcast at event - Inclusion in email blast one week before event- Signage/logo at eventSpring Meet-ups (5:00 pm – 7:00 pm)

• Science, Health & Technology: March 23, 2020 • Marketing, Sports & Communications: March 24, 2020

Etiquette Dinner Sponsor: $600- 4 tickets to the event with placement at student tables for

tabletop discussion between etiquette lessons- Verbal recognition as a sponsor at the beginning of the

dinner- Speaking opportunity before dinner- Company name in emails to students (two email blasts to

4,000 students)- Company name on digital signage advertising event- Company name on registration page for students

Legacy of Leadership Awards Dinner

Saturday, March 7, 2020The Legacy of Leadership is a fundraising dinner for the Student Affairs Leadership Development Fund. During the Legacy of Leadership we take the opportunity to recognize alumni who demonstrated service to the institution through student leadership and continue to utilize those leadership skills in their lives today. Also recognized during the evening are faculty/staff who demonstrate a commitment to student leadership through their volunteer advisement of student organizations and/or have provided exceptional service and leadership to students.

IMPACT: 150-200 alumni

19

Gold Sponsor: $5,000 (one table of 8, logo on signage, program, website)

Purple Sponsor: $3,000 (6 tickets, logo on signage, program, website)

Friend of WCU: $1,000 (2 tickets, logo on signage, program, website)

HackWCUMarch 2020

Supporting HackWCU is a great opportunity for sponsors to network with some of the technology industry’s most passionate developers, entrepreneurs and engineers; expedite your company’s brand recognition; and show off your company’s products and services to developers, leaders, and consumers.

• Tera Sponsor: $4,000 – Keynote address, sponsor a table at event; sponsor two (2) workshops; 5 minute demo at opening ceremonies, pre-event recruitment opportunities, logo on website, t-shirts and promotional emails to attendees.

• Giga Sponsor: $2,000 – Send mentors, sponsor one workshop, sponsor a table at event, pre-event recruitment opportunities, logo on website and event t-shirt, 5 minute demonstration at opening ceremony.

• Mega Sponsor: $1,000 – Send mentors, Sponsor one workshop, sponsor a table, post-event recruitment, 3 minute demonstration at opening ceremony.

• Kilo Sponsor: $500 – Send mentors, Sponsor a table, 2 minute demonstration at opening ceremony.

20

Business Idea CompetitionApril 17, 2020

The Annual West Chester University Business Idea Competition is hosted by the Dr. Edwin Cottrell Entrepreneurial Leadership Center, the Keiretsu Forum Mid-Atlantic and the Greater West Chester Chamber of Commerce. The 7th Annual Business Idea Competition promotes creativity, idea generation, and entrepreneurship by recognizing innovative ideas for new products, services, and technology. Supporting the WCU Business Idea Competition is a great way to connect with WCU and high school students, entrepreneurs, and startup companies in the region—last year, 355 people submitted 190 ideas across four tracks.

• Host Sponsor: $5,000 (SOLD)– Table at Idea Pitch Dinner, grand prize sponsor, speaking opportunity at Idea Pitch, signage at event, logos on website and all promotional opportunities.

• Gold Sponsor: $2,500 – Table at Idea Pitch Dinner, signage at event, logos on website and promotional opportunities.

• Silver Sponsor: $1,000 – Signage at dinner/event, logos on website and promotional opportunities.

• Bronze Sponsor: $500 – Signage at dinner/event, logos on website and promotional opportunities.

21

2019-2020 SIGNATURE EVENTSCorporate Partnership Opportunities

22

President’s Speaker SeriesHenry WinklerSaturday, April 25, 2020 • 8:00 pm Emilie K. Asplundh Concert Hall, Philips Memorial Building

Henry Winkler has enjoyed over four decades of success in Hollywood and continues to be in demand as an actor, producer and director. His passion for supporting others is the result of a lifetime struggle with undiagnosed dyslexia. Henry has worked tirelessly to bring awareness and support to children who learn differently by advocating for changes in the educational system and informing parents and teachers about learning challenges.

Gold Sponsor: $5,000 (10 tickets to event and meet-and-greet speaker reception; 2 tickets to pre-event private dinner for 18 with speaker at President’s home; full-page ad in program)Silver Sponsor: $2,500 (6 tickets to event and reception; half-page ad in program)Bronze Sponsor: $1,000 (4 tickets to event and reception; quarter-page ad in program)

23

WCU’s signature event, the Presidential Scholarship Gala attracts 350 of the region’s top business and community leaders in support of the President’s Annual Scholarship Fund.

Presenting Sponsor: $50,000 (SOLD)Exclusive recognition in all print materials, media releases, and event signage as Presenting Sponsor | One table of twelve (12) with logo displayed at table | Speaking opportunity during the event | Prominent logo placement on invitation and event website with link to company URL | Media opportunities as available | Full-page color ad (inside front cover of program booklet).Platinum Sponsor: $20,000Recognition in all print materials, media releases and event signage as Platinum sponsor | One table of (10) ten with logo displayed | Logo featured on invitation and event website with link to company URL| Full-page color ad (back cover of program booklet).Diamond Sponsor: $10,000Recognition in all print materials, media releases and event signage as Diamond Sponsor | One table of ten (10) | Logo featured on invitation and event website with link to company URL | Full-page black & white ad in program booklet.

24

Friday, April 3, 2020 | Longwood Gardens

2020 President’s Scholarship Gala Sponsorships (cont.)Entertainment Sponsor: $7,500 (only one available)Recognition in all print materials, media releases and event signage as Entertainment Sponsor | Speaking opportunity to introduce entertainment at event | Six (6) tickets to event | Logo featured on invitation, event signage and website with link to company URL| Full page black & white ad in program book.Gold Sponsor: $5,000Recognition in all print materials, media releases, and event signage as Gold Sponsor | Six (6) tickets to the event | Company name listed on invitation, event signage and website | Half-page black & white ad in program book. Signature Drink Sponsor: $3,500 (only one available) (SOLD)Company logo featured at bars during Gala – “Signature Drink Sponsored by [logo]” | Two (2) tickets to the event | Company name listed on invitation, event signage and website | Half-page black & white ad in program bookSilver Sponsor: $2,500Recognition in all print materials and media releases as Silver Sponsor | Four (4) tickets to the event | Company name listed on event website and signage | Quarter page black & white ad in program book.Bronze Sponsor: $1,500Recognition in all print materials and media releases as Bronze Sponsor | Company name listed on event website and signage | Two (2) tickets to the event | Listing in program book as in Business Card section.

25

WCU ATHLETICSSponsorship and Advertising Opportunities

26

Scoreboard Signage2-Year Minimum Contract

• Farrell Stadium• Permanent Signage - $1,500 per year

• 39.75” x 93.75”• Electronic Message Board - $250 / year• Play Clock Sponsor - $500 / year

• 4’ x 4’• Hollinger Fieldhouse

• 4 Panel Scoreboard Sign - $1,000 / year• 8 Top Panel Scoreboard Sign - $2,500 / year • Play Clock Sponsor - $500 / year

• 2’ x 2’• Vonnie Gros Stadium

• Play Clock Sponsor - $500 / year • 4’ x 4’

• Softball Field - $1,500 / year

Scrolling Message

Facility & Digital Scores table Signage2-Year Minimum$1,750 / year

• Permanent 3’ x 6’ Fence Signage is available at the following facilities:

• Farrell Stadium (2)• WCU Tennis Courts• Vonnie Gros Stadium• Rugby Pitch• Serpico Stadium• Softball Stadium• Rockwell Stadium• Graham Natatorium• Gymnastics Gym

• Hollinger Fieldhouse has a new digital score’s table for the 2019 – 2020 season.

• The table is 96 px x 1296 px

• Graphic Capability include:• Video Clips• Animations• Advertisements• Logo and Text

Schedule Banners• Farrell Stadium – 16’x8’ - $2,500• Hollinger FieldHouse – 16’ x 8’ - $2,500• Tennis Courts – 10’ x 8’ - $1,500• 150 x 50 ad the Online Team Schedule

page

Your company will have the opportunity to have logo exposure on the large team schedule banners. All varsity teams will have sponsorship opportunities and banners are placed on the exterior of buildings around campus.

Rams HornFootball & Basketball Program

• Back Inside Cover – 8.5” x 11” - $1,000• EXCLUSIVE & FULL COLOR

• Front Page Cover – 8.5” x 11” - $1,000• EXCLUSIVE & FULL COLOR

• Back Page Cover – 8.5” x 11” - $1,000• EXCLUSIVE & FULL COLOR

• Full Page Ad – 8.5” x 11” - $800• Half Page Ad – 8.5” x 5” - $600

• Quarter Page Ad – 4” x 5” -$500• Eighth Page Ad – 4” x 2.5” - $250

Digital Advertising – wcupagoldenrams.comAthlete of the Week – 150 x 50EXCLSUIVE

Website Baseline Ad – 216 x 122

Corporate Partnership Website Listing – Logo and URL Link

Visitors Guide – wcupagoldenrams.com

Listing in the WCU Visitors GuideListing includes name, contact information, and URL website link

Visitor’s Guide Full Page Ad –8.5” x 11”

STARTING IN 2019-2020THE VISITOR’S GUIDE WILL BE ATTACHED TO ALL VISITING TEAM CONTRACTS

Live Stats & Live Stream

Presenting Sponsor EXCLUSIVE150 x 50

Banner Ad Package970x90, 970x66,970x250, 728x90, 320x50

Play by Play Ad300 x 250

Live Stream Commercials

:30 Minute Commercial

1:00 Commercial

All content must be provided by the advertiser

Activation / In-Game Contests & Billboards• Opportunity to activate WCU

home athletic events throughout the year

• Tabling/exhibit to distribute info/engage fans

• Sample products and giveaway items (ex. below)• T-Shirts• Gift Cards• Pens

• A billboard is an audio copy no longer than five (5) seconds in length. Audio in excess of five seconds will be shortened automatically to fit our format. • That’s a ….. touchdown• Starting lineups presented by….• That’s a …. 3-pointer• This timeout presented by…

• In-Game contest opportunities include:• Seat upgrades• Half–court shot• Layup contestIn addition to the sponsorship costs, contest sponsors provide the prize for the winner

WCU Athletics Golf Outings

35

Quarterback Classic: June 19, 2020Downingtown Country Club

Vonnie Gros Classic: June 2020 (TBD)Kimberton Country Club

Diamond Scramble Classic: Oct. 19, 2019Inniscrone Golf Club

RAA Golf Classic: July 2020Penn Oaks Golf Club

Become a Title Sponsor: $2,000 -$5,000Host a foursome: $400 - $600Sponsor a hole: $125* Other sponsorships available upon request

$1,000 per year

WCU Starter Package

• Fence Sign Sponsor• 3” x 6” Sign at the following facilities

• Farrell Stadium (2)

• Digital Advertising• Listing on Corporate Partnership Page

• Ram’s Horn• Eighth Page Ad – 4” x 2.5”

$2,500 per year (2 Year Minimum / $1,000 Cash Minimum)

Purple Package

• Digital Advertising• Website Banner Ad 240 x 126

• All Stadium Package• 3” x 6” Signs at the following facilities

• Farrell Stadium (2)• Vonnie Gros Field• Serpico Stadium• Softball Stadium• Gymnastics Gym• Rugby Pitch• Graham Natatorium• Tennis Courts

• One Digital Rotating Sign at Hollinger Fieldhouse • Ram’s Horn Program

• Quarter Page Ad – 4” x 5”

$5,000 per year (2 Year Minimum / $2,000 Cash Minimum)

Ram Package

• Digital Advertising• Website Banner Ad 240 x

126 • :30 Commercial on Football

& Basketball Live Streams• Live Stats Banner Package

– 970 x 90, 970 x 66, 970 x 50, 728 x 90, 320 x 50

• Ram’s Horn Program• Half Page Ad – 8.5” x 5”

• Activation• Any Home Athletic Event

• Billboard Read• Today’s Tipoff Presented

by….• Season Tickets

• Football & Basketball

• Stadium Signage

• Farrell StadiumElectronic Message Board

• All Stadium Package• 3” x 6” Signs at the following

facilities• Farrell Stadium (2)• Vonnie Gros Field• Serpico Stadium• Softball Stadium• Gymnastics Gym• Rugby Pitch• Graham Natatorium• Tennis Courts

• One Digital Rotating Sign at Hollinger Fieldhouse

• Schedule Banner• Rosedale Tennis Courts – 10’ x 8’

$10,000 per yearGold Package

• Digital Advertising• Website Banner Ad 240 x

126 • 1:00 Commercial on

Football & Basketball Live Streams

• Live Stats Banner Package – 970 x 90, 970 x 66, 970 x 50, 728 x 90, 320 x 50

• Ram’s Horn Program• Full Page Ad – 8.5” x 11”

• Billboard Read• Today’s Tipoff Presented

by….• Gameday Sponsorship

(attached)• RAA Golf Outing

• Foursome• Presenting Hole Signage

• Stadium Signage• Farrell Stadium

Electronic Message Board• All Stadium Package

• 3” x 6” Signs at the following facilities

• Farrell Stadium (2)• Vonnie Gros Field• Serpico Stadium• Softball Stadium• Gymnastics Gym• Rugby Pitch• Graham Natatorium• Tennis Courts

• One Digital Rotating Sign at Hollinger Fieldhouse

• Schedule Banner• Farrell Stadium – 16’ x 8’

• Golf Outing Signage• Vonnie Gros• Baseball Diamond• QB Classic

Sponsorship InquiriesAll packages can be customized and targeted to meet your needs and business objectives.

Please direct all questions to Helen Hammerschmidt, Director of Corporate and Foundation Relations for the West Chester University Foundation Email: hhammerschmidt@wcufoundation.org) Phone: 610-430-4157

For questions about athletic sponsorships, contact Anthony Giacometti, Assistant Director of Development, AthleticsEmail: agiacometti@wcufoundation.orgPhone: 610-430-4158

40

THANK YOU!!!

Page 41