corporate identity manual logo and guidelines (… · logo incorrect usage this page shows examples...

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Contents

Colour Application 05

Logotype

1. Logotype Proportions 06

2. Logotype Exclusion Zones 07

3. Logotype Incorrect Usage 09

Typography 10

Stationery

1. Letterhead 11

2. Letterhead - Continuation Page 12

3. Faxsheet 13

4. Business Card 14

5. Complimentary Slip 15

6. Form Template 16

7. Form Template - Continuation Page 17

8. Report Template - Cover 18

9. Report Template - Content 19

10. Powerpoint Title Page 20

11. Powerpoint Continuation Page 21

12. Email Signature 22

Communication Policy / Style Guide

1. Policy Statement 23

2. Application and Scope 23

3. Responsibility

3.1. Responsibility for drafting and review 23

4. Objective 23

5. Style Guide Principles 23

6. Style guide components 23

6.1. Tone of Voice 23

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6.2. Formatting

6.2.1. Using fonts 24

6.2.2. Dates and times 24

6.2.3. Numbers in text 24

6.2.4. Lists and bullet points 24

6.2.5. Units of Measurement 25

6.2.6. Emails 25

6.2.7.Outofofficenotification 25

6.3. Use of language

6.3.1. General 25

6.3.2. Capitalisation 26

6.3.3. Spelling 26

6.4. Punctuation

6.4.1. Apostrophes 27

6.4.2. Hyphenation 27

6.4.3. Use of the full stop 27

6.5. Grammar

6.5.1. Articles 28

6.5.2. Acronyms 28

6.5.3. Abbreviations 28

7. General

7.1 Tips 28

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Colour Application

Colour plays an important role in identifying the NBCRFLI brand, keeping the brand recognizableand memorable. The NBCRFLI brand uses the colour palette as shown below. These colours maynot be substituted.

YellowPantone® DE 5-1 C

C0 M20 Y100 K0R255 G203 B5#ffcb05

BlackPantone® Black C

C0 M0 Y0 K100R0 G0 B0#000000

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5x

LogoProportions

TheNBCRFLIbrandisdesignedtospecificproportions,usingtheuppercase“B”heightfromNBCRFLI as the base (x) height. The entire identity including the pay-off line is 6.5x in height andthelengthis6.5xinwidth.Nootherconfigurationofthislogomaybeused.

Please familiarize yourself with the area of isolation, which is the minimum permissible distancebetween the logo and other graphic elements. The area of isolation has been developed to ensurethat the logo is always separated from other graphic elements, text, photography and so forth, to ensure maximum visibility and branding effectiveness.

x

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Minimum white space around black and white logo

Minimum white space around black and white logo reversed

LogoExclusion Zones

Minimum white space around logo Minimum white space around logo reversed

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08 Minimum white space around black and white logo

Minimum white space around black and white logo reversed

Minimum white space around logo reversed

LogoWithout Descriptor

The logo without its descriptor is reserved for use in reproduction methods where the pay-off line becomesdifficulttoseeortoosmalltouse,suchasinthecaseofembroideryandembossing.

Minimum white space around logo

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Your Road Freight Partner.

LogoIncorrect Usage

This page shows examples of the incorrect logo applications.

Do not change the colour of the logo.

Do not seperate the elements of the logo.

Do not alter or reset the logotype.

Do not place the logo at an angle.

Do not stretch the logo in both horizontal or vertical directions.

Do not use the logo with a shadow.

Do not place the logo on a background that is visually distracting or that impedes legibility.

Do not place other logos, graphics or text within the minimum clear space.

Do not place the logo within a graphic shape or box.

PARTNERS

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Typography

Eras Book

abcdefghijklmnopqrstuvwxyzaBcDEfghijklmnopqrstuvwxyz1234567890

Eras Light

abcdefghijklmnopqrstuvwxyzAbCDEfghIjkLMNOPqRsTUvWxYZ1234567890

Eras Medium

abcdefghijklmnopqrstuvwxyzabcdEfghijklMnopqrstuvwxyz1234567890

Eras Demi

abcdefghijklmnopqrstuvwxyzAbcDEfghijklmNoPqRSTuvwxyz1234567890

Arial RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIjKLMNOPqRSTUVwxYZ1234567890

Arial ItalicabcdefghijklmnopqrstuvwxyzAbcdefghIjklmnopqrstuvwxyz1234567890

Arial BoldabcdefghijklmnopqrstuvwxyzABCdefGhijkLmnoPqrSTuvwxYz1234567890

Arial Bold ItalicabcdefghijklmnopqrstuvwxyzABcdefghIjklmnopqrstuvwxyz1234567890

Primary Typeface – erasThe Eras font is recommended for use in main headings.

Primary Typeface – Arial The Arial family is recommended for use with the corporate identity. These fonts are available in a wide variety of styles and weights, and were selected for their legibility, versatility, and compatibility with the brand.

For body copy use Arial regular.

For type accents or highlights useArial bold, italic or bold italic.

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11Registered Office 31 De Korte Street, Braamfontein, johannesburg, 2017

Private Bag x69, Braamfontein, 2017 Tel 011 703 7000 fax 011 403 1555/1726 websitewww.nbcrfli.org.za

Date

Name SurnameFirst line of addressSecond line of addressThird line of address2468City Name

Dear Sir/Madam,

Subject heading

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius.

Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis perseaculaquartadecimaetquintadecima.Eodemmodo typi,quinuncnobisvidenturparumclari, fiantsollemnes in futurum.

Yours sincerely,

Sender’s nameSender’s Title+27 21 702 [email protected]

stationeryLetterhead

Letter Subject heading10pt Arial BoldAuto Leading

Body10pt Arial RegularAuto Leading

Sender’s name & Title10pt Arial BoldAuto Leading

Contact details7pt Arial RegularAuto Leading

Printing SpecsPaper size: A4 210mm (w) x 297mm (h)Paper stock:Enigma Polar white 100gsm

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Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis perseaculaquartadecimaetquintadecima.Eodemmodo typi,quinuncnobisvidenturparumclari, fiantsollemnes in futurum.

Yours sincerely,


Registered Office 31 De Korte Street, Braamfontein, johannesburg, 2017 Private Bag x69, Braamfontein, 2017 Tel 011 703 7000 fax 011 403 1555/1726 websitewww.nbcrfli.org.za


stationeryLetterhead - Continuation Page





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Date

Name SurnameFirst line of addressSecond line of addressThird line of address2468City Name

Dear Sir/Madam,

Subject heading


Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarumformashumanitatisperseaculaquartadecimaetquintadecima.Eodemmodotypi,quinuncnobisvidenturparumclari,fiantsollemnesinfuturum.

Yours sincerely,


stationeryLetterhead Landscape

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Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarumformashumanitatisperseaculaquartadecimaetquintadecima.Eodemmodotypi,quinuncnobisvidenturparumclari,fiantsollemnesinfuturum.

Yours sincerely,


Registered Office 31 De Korte Street, Braamfontein, johannesburg, 2017 Private Bag x69, Braamfontein, 2017 Tel 011 703 7000 fax 011 403 1555/1726 websitewww.nbcrfli.org.zaRegistered Office 31 De Korte Street, Braamfontein, johannesburg, 2017 Private Bag x69, Braamfontein, 2017 Tel 011 703 7000 fax 011 403 1555/1726 websitewww.nbcrfli.org.za

stationeryLetterhead Landscape - Continuation Page

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15Registered Office 31 De Korte Street, Braamfontein, johannesburg, 2017 Private Bag x69, Braamfontein, 2017 Tel 011 703 7000 fax 011 403 1555/1726 websitewww.nbcrfli.org.za

To:

Fax:

Date:

No. of pages (incl. this page):

Attention:

Tel:

Time:

fAx TrAnSmiSSion

stationeryfaxsheet

fax Transmission16pt Arial BoldAuto Leading

details10pt Arial RegularAuto Leading



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stationerybusiness Card

name & Surname10pt Eras DemiAuto Leading

Position10pt Eras Medium9pt Leading

Contact details7pt Arial Regular9pt Leading

Printing SpecsPaper size: 90mm (w) x 50mm (h)Paper stock:Enigma Polar white 300gsm

Name Surnameposition

082 604 [email protected] 011 703 7000fax 086 666 3625www.nbcrfli.or.za

31 De Korte Street, Braamfontein, johannesburg, 2017Private Bag x69, Braamfontein, 2017

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With Compliments

stationeryComplimentary slip

with Compliments28pt Eras LightAuto Leading


Printing SpecsPaper size: 210mm (w) x 99mm (h)Paper stock:Enigma Polar white 100gsm

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in The nATionAL BArGAininG CounCiL for The roAd freiGhT And LoGiSTiCS induSTrY

Reference No.______________

__________________________________ Applicant/s

__________________________________ Respondent/s

noTiCe of APPLiCATion for reSCiSSion

Please take notice that the Applicant intends to apply for rescission of his/her/their ruling / arbitration award issued on a date ……of month …………………….20___ .

Anaffidavitorstatementinsupportoftheapplicationisattachedhereto.

Also take notice that should the Respondent party wish to oppose the application, an answeringaffidavitorstatementmustbedeliveredtoNBCRFLIandtheApplicant14daysafter service of the application, failing which the application may be heard in the absence oftheRespondent’saffidavit.(NB:ThisapplicationwillbedealtwithintermsofCCMARule 31).

Signed at_____________________ on: ____________________________

Applicant/s details: ________________________ Address: ____________________ ____________________ ____________________ ____________________

Tel: _________________________ Fax: _________________________ To: NBCRFLI31 De Korter Street, Braamfontein, 2001Private Bag x69, Braamfontein, 2017

And to: Respondent/s details:Address: ____________________ ____________________ ____________________ ____________________

Tel: _________________________ Fax: _________________________Registered Office 31 De Korte Street, Braamfontein, johannesburg, 2017 Private Bag x69, Braamfontein, 2017 Tel 011 703 7000 fax 011 403 1555/1726 websitewww.nbcrfli.org.zadisputes department fax 011 403 4379/011 403 2060

Registered Office 31 De Korte Street, Braamfontein, johannesburg, 2017 Private Bag x69, Braamfontein, 2017 Tel 011 703 7000 fax 011 403 1555/1726 websitewww.nbcrfli.org.zadisputes department fax 011 403 4379/011 403 2060

stationeryform Template

heading12pt Arial BoldAuto LeadingUppercase

Sub-heading12pt Arial BoldAuto Leading




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NB: Please note that rescission application must be served on the employer party and furnish the NBCRFLI with proof of service thereof.

APPLiCATion for reSCiSSion in reSPeCT of A ruLinG / ArBiTrATion AwArd

REFERENCE NUMBER: _______________

________________________________________________________________________(Applicant/Employee)

and

________________________________________________________________________(/Respondent/Employer)

AffidAviT

I, the undersigned, ________________________________________________________(Full name of Employee/Employer)

do hereby make oath and say:

1. Background

1.1 Date of the application on: _____________________________________________

1.2 Date of ruling / arbitration award on: _____________________________________

1.3 Ruling / Award issued by (name of Arbitrator) ______________________________

1.4 The ruling / arbitration award came to my attention on _______________________

2. reasons for Application

Summary: _______________________________________________________________

________________________________________________________________________

________________________________________________________________________

Registered Office 31 De Korte Street, Braamfontein, johannesburg, 2017 Private Bag x69, Braamfontein, 2017 Tel 011 703 7000 fax 011 403 1555/1726 websitewww.nbcrfli.org.zadisputes department fax 011 403 4379/011 403 2060

heading12pt Arial BoldAuto LeadingUppercase

Sub-heading12pt Arial BoldAuto Leading




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stationeryform Template - Continuation Page

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REPORT NAME/PROGRAMME

stationeryReport Template - Cover

documentation name/Programme16pt Arial BoldAuto Leading


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stationeryReport Template - Content

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Registered Office 31 De Korte Street, Braamfontein, johannesburg, 2017 Private Bag x69, Braamfontein, 2017 Tel 011 703 7000 fax 011 403 1555/1726 websitewww.nbcrfli.org.za 1

103mm

Contact details & Page number7pt Arial RegularAuto Leading


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stationeryPowerpoint Title Page

main headingSubheading

3x 11x

1x3x

main heading40pt Arial BoldAuto Leading

Subheading35pt Arial RegularAuto Leading

Screen SpecsScreen size:1024px (w) x 768px (h)Paper size: 254mm (w) x 190.5mm (h)

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headingBody

stationeryPowerpoint Continuation Page

4x 3x

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main heading40pt Arial BoldAuto Leading

Subheading35pt Arial RegularAuto Leading

Screen SpecsScreen size:1024px (w) x 768px (h)Paper size: 254mm (w) x 190.5mm (h)

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name SurnamePositionDepartment

[email protected] 011 703 7000 ext 1011online returnswww.nbcrfionline.org.zawww.nbcrfli.org.za

Thisemailandanyfilestransmittedwithitareconfidentialandintendedsolelyfortheuseoftheindividualorentitytowhomtheyareaddressed.Ifyouarenotthenamedaddresseeyou should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system.Ifyouarenottheintendedrecipientyouarenotifiedthatdisclosing,copying,distributingortakinganyactioninrelianceonthecontentsofthisinformationisstrictlyprohibited.Although the NBCRFLI has taken reasonable precautions to ensure no viruses are present in this email, the NBCRFLI cannot accept responsibility for any loss or damage arising from the use of this email or its attachments.

stationeryEmail signature

name & Surname10pt Arial BoldAuto Leading

Position10pt Arial Regular10pt Leading


disclaimer5pt Arial RegularAuto Leading

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Communications Policy / style guide1. Policy Statement1.1. To assist in creating a cohesive brand that is recognised by both our internal and external

audiences.1.2. This style guide is a reference document which tackles the common points at issue found

in organisational literature and gives tips for written communications currently used at the NBCRFLI.

2. Application and ScopeThe policy is applicable to all employees of the NBCRFLI and takes effect from the signature date.

3. responsibility3.1. Responsibility for drafting and review 3.1.1. Communications and Marketing is responsible for drafting review and monitoring of this

policy. 3.1.2. All Managers and Supervisors are responsible for proper implementation of the policy.

4. objectiveThis style guide aims to support the concept that the NBCRFLI is a credible body that creates value and drives prosperity within the industry. The way we communicate is central to presenting this view.Asaresult,thisguideensuresthatmultipleNBCRFLIauthorswriteinaclearandunifiedway,reflectingacorporatestylethatalignstoourvalueproposition.

5. Style Guide PrinciplesShould we wish to be recognised as professional communicators, it is imperative that we speak to our numerous audiences with a consistent voice. This means that all employees need to follow the same guidelines for grammar, punctuation and acronyms for online and paper-based communications.AllNBCRFLImessages,includingletters,emails,reports,briefingdocuments,articles,newsreleases and many others, are consistent across the organisation.For guidelines regarding the NBCRFLI’s visual communication, refer to the NBCRFLI Corporate Identity Manual.

6. Style guide components6.1. Tone of Voice 6.1.1.Ahugecomponentofabrand’spersonalityisthecopy,anddefiningthetoneisan

important method to keep a brand consistent. 6.1.2. The tone of voice used in all the Council’s communication is professional, formal and to-

the-point. 6.1.3. A message is better read when it’s simple to understand. Therefore be direct and get to

the point. Don’t over complicate the message. Always look for the simplest way to say what you want.

6.1.4. It is important to identify which audience you are communicating with before deciding on the tone of voice you will use. when communicating internally with employees, the language used tends to be a little more informal as opposed to external communication which is more formal.

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6.1.5. An example of internal communication (slightly less formal): HIV affects us all and we cannot continue to look away with the attitude that HIV is not

our problem. It impacts our families as well as the labour force, compromises our health system’s capability and cheats our industries out of skills and human resources.

6.1.6. An example of external communication (slightly more formal): WellnessCentresareinstrumentalinfightingthespreadofHIVandAidsamongsttruck

drivers. Trucking wellness, with the support of industry partners, launched the 22nd Trucking wellness Centre in Roodekop, Germiston on 27 june this year.

6.2. Formatting 6.2.1. Using fonts 6.2.1.1. The recommended font for use in all NBCRFLI communication is Arial, font size 12. 6.2.1.2. Arial is a sans serif font, which means it is much easier to read on both paper and on a computer screen. 6.2.1.3. The recommended colour for all font used in NBCRFLI communication is black. 6.2.1.4. The background colour of all NBCRFLI communication should always be white.

6.2.2. Dates and times 6.2.2.1. Always write the date in full, without the use of commas: • Thursday 25 March 2008 6.2.2.2. Only shorten the date to numerical form when labelling or naming documents: • New chief executive appointed at the NBCRFLI (25.11.12) 6.2.2.3. Always write out centuries in full: • The NBCRFLI was founded in the twentieth century. 6.2.2.4. Express the time using either the 12 hour or 24 hour clock: • The meeting will run from 10.00am – 1.00pm. • Training begins promptly at 14.00. 6.2.2.5. Do not use a combination of both: • The wellness centre opens at 10 o’clock and shuts at 16.00pm.

6.2.3. Numbers in text 6.2.3.1.Whenwritingfigures,forthenumbersthatbeginsasentence,alwaysusewords.

Fornumberswithinasentence,usefigures: • Seven-year old Thembi received an award. • The media has 11 new applicants. 6.2.3.2. Always leave a space between the hundreds and thousands: • The NBCRFLI employee membership currently totals 103 371.

6.2.4. Lists and bullet points 6.2.4.1. Lists are helpful for splitting up information to make it clearer for the reader –

especially in presentations. 6.2.4.2. One is where you have a continuous sentence that needs particular points pulled

out to emphasise or make your sentence clearer. 6.2.4.3. The other is a list of separate points or complete sentences.

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6.2.4.4. whenever writing a list, use a square bullet, start each point with a capital letter and place a full stop after each bullet.

The Council dealt with the following matters for resolution during the period under review:

• Number of conciliation referrals received. • Number of conciliation hearings conducted. • Number of arbitration hearings conducted. • The settlement rate at conciliation hearings.

6.2.5. Units of Measurement 6.2.5.1. Use Imperial units of measurement. Running a marathon a month from now is not impossible – as long as your

recent weekly distance has included several 10km runs and at least one 12 to 20km run.

6.2.6. Emails 6.2.6.1. Email font should always be Calibri, font size 11, the default format in Microsoft,

Outlook. 6.2.6.2. The colour of the email font should always be black. 6.2.6.3. The background of all emails should always be white. 6.2.6.4.Theofficialpersonalisedemailsignatureshouldalwaysappearatthebottom

of your email. No personal messages, adages or pictures may be added to or under this signature.

6.2.7.Outofofficenotification 6.2.7.1.Ifyouaregoingtobeoutoftheoffice,orawayfromyourdeskforalongperiod

oftime,pleaseuseyouroutofofficeassistanttoletpeopleknowthatyouareaway and when you will be back.

6.2.7.2.Thefollowingwordingisanexampleofwhatyoucouldsayinoutofofficemessages.Whenyouareoutoftheofficealwaysincludeacolleague’sdetailsso queries are dealt with promptly. (Make sure you check that they will be in the office,beforeaddingthemtoyourmessage!):

Thankyouforyouremail.Iamawayfromtheofficeuntil<XXXXX>,andmymail will not be answered until after this date. If your query is urgent please contact<XXXXXX>on<XXXXXX>.Thanks.

6.2.7.3.Don’tforgettousethe“timeranges”functionalitytoensureautomaticturnoffonyour return.

6.3. Use of language 6.3.1. General 6.3.1.1. Use short, simple, easy-to-understand words and sentences. 6.3.1.2. In general, use the present tense. 6.3.1.3. Use strong subject-verb constructions. Avoid weak constructions such as

“Thereare”. 6.3.1.4. write in the third person as far as possible. 6.3.1.5.Writinginthefirstandsecondpersondoesnotsoundobjective.Instead,it

sounds as though you have only a very limited, personal view of the issue you are discussing, rather than a view of the broader picture.

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I think that assisting developing countries to grow crops such as tobacco and opium poppies is not in their best long-term interest. SHOULD RATHER READ: Assisting developing countries to grow crops such as tobacco and opium poppies is not in their best long-term interest.

6.3.1.6. Be concise; avoid wordy phrases. 6.3.1.7. Avoid the passive voice, except where appropriate: • Thefishwascaughtbytheseagull.SHOULDRATHERREAD:Theseagull

caughtthefish. • Over 120 different contaminants have been dumped into the river. (This is an

appropriate version of the passive voice as we do not know who dumped the contaminants.)

6.3.1.8. Note the correct usage of the following: • They are - They’re always talking. • Their - It was their turn to use the computer. • There - There is never enough work to do. • we are - we’re always talking. • were - The organisations were ready for investment. • where - where is Braamfrontein?

6.3.2. Capitalisation 6.3.2.1. Always use capital letters for: • job titles • Organisation names and titles • Names of places • Names of people 6.3.2.2. Avoid using capitals within headings or sub-headings. 6.3.2.3. Don’t use capital letters for general descriptions of organisations or professions: Eg: third sector, social enterprises 6.3.2.4.Capitalisethefirstwordofeachbulletlisting.

6.3.3. Spelling 6.3.3.1. Use British, not American, spelling; consult the preferred dictionaries. 6.3.3.2.Thefollowingwordsshouldbespeltwithan“s”andnota“z”: organisation, recognise, analyse, globalisation, supervise, etc. 6.3.3.3. watch out for the following word spellings: • Necessary • Accommodation • Embarrassing • Negligible • Liaise / liaison • Organisation (watch for z creeping in) • Practise / practice 6.3.3.4. Other spellings to note: ebook, email, online, website, reimburse, redevelopment, underfunded, noticeboard 6.3.3.5. Don’t rely on your computer spell check to correct any unusual words. Always check your spell check is set to UK spelling, as it will often default to a US setting. Always proof read your documents. If in doubt consult a dictionary.

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6.4. Punctuation 6.4.1. Apostrophes Take care when using apostrophes. Apostrophes should only be used: 6.4.1.1. To show possession: parents’ newsletter; my mother’s doctor, Mark’s event really went well, last year’s conference 6.4.1.2. In an abbreviated word: it’s - it is, don’t - do not, haven’t - have not 6.4.1.3. An apostrophe should not be used in the word ‘its’, when it indicates

possession, for example: TheCabinetOfficesaidinitsreport. 6.4.1.4. Do not use: TheCabinetOfficesaidinit’sreport. 6.4.1.5. And in dates, years or groups of organisations/professions: PCTs 1980s CVSs GPs 6.4.1.6. An exception to the apostrophe rule. However when indicating possession, and using the NBCRFLI’s full title, please use ’s. For example: NBCRFLI’s Annual Review NBCRFLI’s investees met for a network day 6.4.1.7. when using just NBCRFLI as a title or word on its own, for design consistency,

omit the ’s. To be grammatically correct, you would have to use: NBCRFLI’s annual review, to show possession. For this reason please only use ‘s when using the full title. So for example, don’t use:

NBCRFLI’s Annual Review NBCRFLI’ Annual Review 6.4.1.8. Do use: NBCRFLI Annual Review National Bargaining Council for the Road Freight and Logistics Industry Annual

Review

6.4.2. Hyphenation Use hyphens sparingly. More often than not, words with hyphens can be written as one

word without causing confusion. For example, there is no need for a hyphen in: ebook, email, online, website, reimburse, redevelopment, underfunded, noticeboard 6.4.2.1. Use a hyphen when two vowels are alike: co-ordinator, re-elect, co-opt 6.4.2.2. Other exceptions to the rule include: part-time, half-term 6.4.2.3. If in doubt, always consult a dictionary.

6.4.3. Use of the full stop 6.4.3.1. Full stops should be used at the end of a sentence and a bullet point. 6.4.3.2. Do not use full stops after headings, subheadings and abbreviations. 6.4.3.3. There is no need to use a full stop in the following: eg ie etc Mr Dr

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6.5. Grammar 6.5.1. Articles 6.5.1.1. As the NBCRFLI is an entity in that it is a bargaining council, when we refer to it,

weusethearticle“the”: The NBCRFLI wellness Fund Health Plan entitles Eligible Principal Members,

togetherwithoneeligiblespouse,toanumberofbenefits. The Council continues to receive a subsidy of R450 for every closed case from

the CCMA.

6.5.2. Acronyms 6.5.2.1. The quickest way to alienate an audience is to use jargon in your written

communications without taking the time to spell out or explain what words orphrasesmean.Youcannotguaranteethatyourleaflets,posters,lettersorstories will be read by people with the same level of knowledge as you, and you should not assume those with a good understanding of the transport sector will be familiar with the many acronyms used by the NBCRFLI.

6.5.2.2. Acronyms should always be set out in capital letters and written out in full on their firstouting:

National Bargaining Council for the Road Freight and Logistics Industry (NBCRFLI) Financial Services Board (FSB) Antiretrovirals (ARVs) 6.5.2.3. In the last example don’t be tempted to include an apostrophe. 6.5.2.4. If you are writing a lengthy document with numerous sections or chapters, don’t

expect your reader to remember an acronym you highlighted in your introduction. To help your readers, start each chapter or section reiterating the acronyms in full.

6.5.2.5. As always, be consistent throughout your whole document.

Be sure to explain jargon that your target audience may not understand. “ThenewprocessresultsinfarbetterturnaroundtimesonProvidentFundcollectionsas

wellasallocationstomemberaccounts,”saysFamidaRahman,ChiefFundsAdministrator.“Thismeansthatmemberaccounts,bothintheactiveandunclaimedfund,willbeuptodateatalltimes.Thisimprovementinmemberservicesisextremelypleasing.”

6.5.3. Abbreviations 6.5.3.1. Avoid the use of abbreviations; rather write out what you want to say in full. In

particular, avoid using: etc e.g. i.e.

7. General7.1 Tips 7.1.1. If you want to highlight a particular word or phrase – use bold. 7.1.2.Avoiditalicsandunderlining–bothmakewordsdifficulttoread. 7.1.3. Keep your sentence length between 15 – 20 words. 7.1.4. Avoid capitalisation in paragraphs and headings/titles. 7.1.5. Always spell out acronyms and explain specialist words. 7.1.6. Always proof read your documents – or get someone to proof read them for you. 7.1.7.Aboveallelse,beconsistentfromstarttofinish.

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