visualidentity - centre college€¦ · do not change the font of the logo do not rotate the logo...
TRANSCRIPT
7 EMAIL [email protected] www.centre.edu/brandstandards
VISUAL IDENTITYThe Visual Identity guidelines are part of an integrated communications program created to ensure consistency and uniformity among Centre College’s many publications.
The College strives to maintain a consistent visual identity as a way of communicating the institution’s strength and integrity.
A unified approach to graphics fosters a strong, consistent institutional image for both internal and external audiences. The success of any identity program depends on the cooperation of all members of the College community.
This manual has been prepared and distributed to ensure the success of our visual identity through consistency of use. Please read and adhere to the Visual Identity guidelines. If questions regarding usage arise, please contact the Centre College Communications Office.
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The Centre word mark is the keystone of the College’s visual identity and should be used on all communications materials. The word mark is set in Bembo. It has been used in the College’s word mark for decades and carries a sense of history and tradition.
ACCEPTABLE WORD MARK
The only acceptable word marks are pictured on this page. It may not be reconstructed or altered in any way. The word mark has been carefully letterspaced and should only be reproduced from high-resolution digital files available on the web at www.centre.edu/brandstandards. Installed fonts are not required to import, display, or print the Centre word mark. Artwork can be downloaded as vector art in eps, tiff, and jpeg formats. Do not use computer fonts to recreate the wordmark.
WORD MARK COLOR
Adhering to the following color reproduction guidelines will help in creating a consistent image and maintaining the visual impact of the word mark. On a white or light background, print the word mark in black or PMS 116 (PMS 115U on uncoated stock). On a dark or black background, the word mark should print PMS 116 (PMS 115U on uncoated stock) or white (reversed).
BLACK PMS 116
WHITE ON BLACK (REVERSED) PMS 116 ON BLACK
VISUAL IDENTITY
WORD MARK STANDARDS
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IMPROPER WORD MARK USAGE
DO NOT CROP ANY PORTION OF THE WORD MARKDO NOT DISTORT ANY PORTION OF THE WORD MARK
DO NOT CHANGE THE FONT OF THE WORD MARK
DO NOT REARRANGE OR RESIZE COMPONENTS OF THE WORD MARK
DO NOT ADD ANY SYMBOLS OR OTHER UNAPPROVED GRAPHICS TO THE WORD MARK
DO NOT REPRODUCE THE WORD MARK IN ANY OTHER COLOR OTHER THEN PMS 116, BLACK, OR WHITE
DO NOT PLACE THE WORD MARK IN ANY SHAPE OR BOX
DO NOT ROTATE THE WORD MARK
COLLEGECENTRE
VISUAL IDENTITY
MINIMUM SPACE AND SIZE RESTRICTIONS
Maintain a minimum distance (equivalent to the x-height of “ENTRE” as shown) between the word mark and any other elements appearing with it or with the edge of the page. For legibility, the minimum size at which it is acceptable to reduce the Centre word mark is a 7/8" (5p3) width.
IMPROPER WORD MARK USAGE
Guidelines set on the previous page for use of the word mark must be followed to protect the integrity of the Centre brand. Improper word mark usage is illustrated on this page. It is very important that the logo is always displayed correctly. This includes always using the correct typeface and color.
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The Centre College logo combines the Old Centre graphic and word mark. The correct logos are shown below. • The Centre logo has been carefully letterspaced and should only be reproduced from high-resolution digital files available on the web at www.centre.edu/brandstandards. • Do not use computer fonts to recreate the logo.
VISUAL IDENTITY
HORIZONTAL LOGO - BLACK
STACKED LOGO - BLACK
STACKED LOGO - WHITE (REVERSED) HORIZONTAL LOGO - WHITE (REVERSED)
LOGO STANDARDS
ONE LINE HORIZONTAL LOGO - WHITE (REVERSED)
ONE LINE HORIZONTAL LOGO - BLACK
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To protect the integrity of the Centre brand, the standards set on the previous page for logo usage should be followed. Improper logo usage is illustrated on this page and is prohibited. If questions about logo usage arise, please contact the Communications Office.
DO NOT CROP ANY PORTION OF THE LOGODO NOT DISTORT ANY PORTION OF THE LOGO
DO NOT CHANGE THE FONT OF THE LOGO DO NOT ROTATE THE LOGO
DO NOT REARRANGE OR CHANGE COMPONENTS OF THE LOGO
DO NOT ADD ANY SYMBOLS OR OTHER UNAPPROVED GRAPHICS TO THE LOGO
DO NOT REPRODUCE THE LOGO IN ANY COLOR OTHER THAN PMS 116, BLACK, OR WHITE
DO NOT PLACE THE LOGO IN ANY SHAPES OR BOXES
COLLEGECENTRE
VISUAL IDENTITY
IMPROPER LOGO USAGE
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WORD MARK AND LOGO USE WITH DEPARTMENT, OFFICE, OR PROGRAM
Offices, departments, programs, special committees, clubs, or organizations may occasionally desire a logo or graphic identify that differs from Centre College’s existing brand identity. However, building brand-name recognition is difficult; therefore, other logos, word marks, or graphic elements may add to name confusion and ultimately dilute Centre’s brand. A unified approach that fosters a strong, consistent institutional image for both internal and external audiences is important and provides recognition that an department or organization is part of the College.
A graphic mark may be developed for a broad institutional goal, such as a capital campaign. This is approved on a case-by-case basis however, and is done at the discretion of the communications office.
The Centre College word mark and logo can be combined with department or office names. Contact the Communications Office to have this set up for your use. The department or office should be in Avenir Next Regular with kerning set to +50. Please contact the Communications Office to have the word mark or logo produced for your office or program.
VISUAL IDENTITY
OFFICE OF ADMISSION
CENTER FOR CAREER & PROFESSIONAL DEVELOPMENT
BIOCHEMISTRY & MOLECULARBIOLOGY PROGRAM
OFFICE OFADMISSION
CENTER FOR CAREER & PROFESSIONAL
DEVELOPMENT
BIOCHEMISTRY &MOLECULAR BIOLOGY
PROGRAM
OFFICE OF ADMISSION
CENTER FOR CAREER & PROFESSIONAL DEVELOPMENT
BIOCHEMISTRY & MOLECULARBIOLOGY PROGRAM
OFFICE OFADMISSION
CENTER FOR CAREER & PROFESSIONAL
DEVELOPMENT
BIOCHEMISTRY &MOLECULAR BIOLOGY
PROGRAM
WORD MARK WITH DEPARTMENT, OFFICE, OR PROGRAM NAME
LOGO WITH DEPARTMENT, OFFICE, OR PROGRAM NAME (HORIZONTAL)
OFFICE OF ADMISSION
CENTER FOR CAREER & PROFESSIONAL DEVELOPMENT
BIOCHEMISTRY & MOLECULARBIOLOGY PROGRAM
OFFICE OFADMISSION
CENTER FOR CAREER & PROFESSIONAL
DEVELOPMENT
BIOCHEMISTRY &MOLECULAR BIOLOGY
PROGRAM
OFFICE OF ADMISSION
CENTER FOR CAREER & PROFESSIONAL DEVELOPMENT
BIOCHEMISTRY & MOLECULARBIOLOGY PROGRAM
OFFICE OFADMISSION
CENTER FOR CAREER & PROFESSIONAL
DEVELOPMENT
BIOCHEMISTRY &MOLECULAR BIOLOGY
PROGRAM
OFFICE OF ADMISSION
CENTER FOR CAREER & PROFESSIONAL DEVELOPMENT
BIOCHEMISTRY & MOLECULARBIOLOGY PROGRAM
OFFICE OFADMISSION
CENTER FOR CAREER & PROFESSIONAL
DEVELOPMENT
BIOCHEMISTRY &MOLECULAR BIOLOGY
PROGRAM
OFFICE OF ADMISSION
CENTER FOR CAREER & PROFESSIONAL DEVELOPMENT
BIOCHEMISTRY & MOLECULARBIOLOGY PROGRAM
OFFICE OFADMISSION
CENTER FOR CAREER & PROFESSIONAL
DEVELOPMENT
BIOCHEMISTRY &MOLECULAR BIOLOGY
PROGRAM
OFFICE OF ADMISSION
CENTER FOR CAREER & PROFESSIONAL DEVELOPMENT
BIOCHEMISTRY & MOLECULARBIOLOGY PROGRAM
OFFICE OFADMISSION
CENTER FOR CAREER & PROFESSIONAL
DEVELOPMENT
BIOCHEMISTRY &MOLECULAR BIOLOGY
PROGRAM
LOGO WITH DEPARTMENT, OFFICE, OR PROGRAM NAME (STACKED)
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The Centre seal is reserved for use on official College documents. • Original artwork must be used and is available through the Communications Office for use on approved items. • The seal should only be displayed or printed in black or PMS 871 metallic gold.
VISUAL IDENTITY
WAX SEAL IN BLACK
SEAL IN BLACK
THE CENTRE SEAL
WAX SEAL IN PMS 871 METALLIC GOLD
SEAL IN PMS 871 METALLIC GOLD
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PMS 871
Centre colors are gold and white. Gold should be used frequently for a consistent look and is an important tool for building school pride and brand recognition. The extended color palette complements the official colors, but should be used sparely. Consistent use of the official colors and extended color palette is critical to the success of the College’s visual identity system.
Pantone color formulas are provided to ensure accurate and consistent reproduction of the color palette. The Pantone Matching System (PMS) is designed for use in printing, so using the provided color formulas for other materials may not accurately match the College’s colors. In these cases, color swatches should be provided to the vendor so that Centre’s official colors can be replicated and matched exactly.
VISUAL IDENTITY
FABRIC - GOLD (Gilden and Champion) or PMS 1235C
THREAD - GOLDENROD or PANTONE 1235C
FABRIC AND THREAD COLORS
The recommended fabric color is gold (1235C) by Gilden or Champion.
The preferred thread color for reproducing the graphic mark or logo is Pantone 1235C (or Scholastic by name).
OFFICIAL COLORS AND PALETTE
PMS 2597 CMYK C80 M99 Y0 K0RGB R92 G6 B140HEX 5C068C
CENTRE GOLDCOATED PMS 116CUNCOATED PMS 115UCMYK C0 M14 Y100 K0RGB R255 G205 B0HEX FFCD00
WHITECMYK C0 M0 Y0 K0RGB R255 G255 B255HEX FFFFFF
PMS 7622CMYK C0 M97 Y89 K45RGB R147 G39 B44HEX 93272C
PMS 301CMYK C100 M53 Y4 K19RGB R0 G75 B135HEX 004B87
PMS 3282CMYK C100 M4 Y56 K8RGB R0 G133 B120HEX 008578
PMS 348CMYK C96 M2 Y100 K12RGB R0 G132 B61HEX 00843D
PMS PMS COOL GRAY 6CMYK C16 M11 Y11 K27RGB R167 G168 B170HEX A7A8AA
PMS COOL GRAY 9CMYK C30 M22 Y17 K57RGB R117 G120 B123HEX 75787B
PMS 717CMYK C0 M68 Y100 K0RGB R212 G93 B0HEX D45D00
OFFICIAL CENTRE COLORS
EXTENDED COLOR PALETTE
BLACKCMYK C60 M40 Y40 K100RGB R0 G0 B0HEX 000000
METALLIC GOLD
The recommended metallic gold is PMS 871. Printing with metallic gold is reserved for special projects and must be approved by the Communications Office.
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AVENIR NEXT ULTRA LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
AVENIR NEXT ULTRA LIGHT ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
AVENIR NEXT REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
AVENIR NEXT REGULAR ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
AVENIR NEXT MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
AVENIR NEXT MEDIUM ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
AVENIR NEXT DEMI BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
AVENIR NEXT DEMI BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
AVENIR NEXT BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
AVENIR NEXT BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
AVENIR NEXT HEAVY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
AVENIR NEXT HEAVY ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ADOBE GARAMOND ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ADOBE GARAMOND ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ADOBE GARAMOND SEMIBOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ADOBE GARAMOND SEMIBOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ADOBE GARAMOND BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ADOBE GARAMOND BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
BEBAS NEUE THIN A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
BEBAS NEUE LIGHT A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
BEBAS NEUE REGULAR A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
BEBAS NEUE BOLD A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
VISUAL IDENTITY
TYPOGRAPHY
The following typefaces are to be used when producing a Centre College publication. Consistent use of these typefaces will assure the College maintains its brand look.
PRIMARY TYPEFACE (SANS SERIF) PRIMARY TYPEFACE (SERIF)
SECONDARY TYPEFACE
PRIMARY TYPEFACES
The College’s primary typefaces are Adobe Garamond and Avenir Next. Garamond should be used primarily for body copy, and Avenir Next is best for captions, headlines, subheads, and pull-out quotes.
SECONDARY TYPEFACE
Bebas Neue is a secondary font and should be used sparingly. Bebas Neue displays only in capitals letters, thus it should be used only for headlines and subheads.
LOGO AND WORD MARK TYPEFACE Bembo is used in the logo and word mark. It should ONLY be used to produce the logo or word mark.
SUBSTITUTE TYPEFACES If you do not have Avenir Next or Adobe Garamond, please substitute Trebuchet MS for Avenir Next and Times New Roman for Adobe Garamond.
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APPLICATIONS
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BUSINESS CARD
BACK
NAME
TITLE
ADDRESS
CONTACT INFO (4 LINES MAXIMUM)
WEB ADDRESS
FRONT
APPLICATIONS
Stephanie FabritiusVice President for Academic Affairs Dean of the College
Office of the Dean600 West Walnut StreetDanville, KY 40422-1394859.238.5226 Office 859.238.5226 [email protected]
www.centre.edu
DEPARTMENT OR OFFICE (OPTIONAL)
Size: 3.5" x 2" Stock: Classic Column 80lb cover Ink color: 1/1 - Black ink on the front and PMS 115U bleed on the back
Type specifications: Name - Avenir Next Demi Bold 8.2pt. Title - Avenir Next Regular Italic 7pt. Office/Department (optional) - Avenir Next Medium 7pt. Address - Avenir Next Regular 7pt. Contact info - Avenir Next Regular 7pt. Office/mobile text - Avenir Next Regular 6.4pt. Web address - Avenir Next Medium 7pt.
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Size: 8.5" x 11" Stock: Classic Crest Solar White Smooth Ink color: PMS 115U and Black
LETTERHEAD TWO COLOR
Type specifications: Office or Department (optional) - Avenir Next Demi Bold 7pt. Address - Avenir Next Regular 7pt. Web address - Avenir Next Medium 7pt.
600 WEST WALNUT STREET | DANVILLE, KY 40422-1394 | 859.238.5200 www.centre.edu
SHOWN AT 68%
APPLICATIONS
19 EMAIL [email protected] www.centre.edu/brandstandards
Size: 8.5" x 11" Stock: Classic Crest Solar White Smooth Ink color: PMS 115U and Black
LETTERHEAD TWO COLOR WITH OPTIONAL OFFICE
Type specifications: Office or Department (optional) - Avenir Next Demi Bold 7pt. Address - Avenir Next Regular 7pt. Web address - Avenir Next Medium 7pt.
SHOWN AT 68%
APPLICATIONS
OFFICE OF THE PRESIDENT
600 WEST WALNUT STREET | DANVILLE, KY 40422-1394 | 859.238.5200 www.centre.edu
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Size: 8.5" x 11" Stock: Classic Crest Solar White Smooth Ink color: Black
APPLICATIONS
SHOWN AT 68%
LETTERHEAD ONE COLOR
Type specifications: Office or Department (optional) - Avenir Next Demi Bold 7pt. Address - Avenir Next Regular 7pt. Web address - Avenir Next Medium 7pt.
600 WEST WALNUT STREET | DANVILLE, KY 40422-1394 | 859.238.5200 www.centre.edu
Note: The letterhead is available as a Word template at www.centre.edu/brandstandards.
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APPLICATIONS
Size: 7.25" x 10.5" Stock: Classic Crest Solar White Smooth Ink color: PMS 115U and Black
SHOWN AT 68%
MONARCH LETTERHEAD TWO COLOR
Type specifications: Office or Department (optional) - Avenir Next Demi Bold 7pt. Address - Avenir Next Regular 7pt. Web address - Avenir Next Medium 7pt.
TWO COLOR MONARCH LETTERHEAD WITH OPTIONAL OFFICE
OFFICE OF THE PRESIDENT
600 WEST WALNUT STREET | DANVILLE, KY 40422-1394 | 859.238.5200 www.centre.edu
22 EMAIL [email protected] www.centre.edu/brandstandards
Size: 7.25" x 10.5" Stock: Classic Crest Solar White Smooth Ink color: Black
SHOWN AT 68%
OFFICE OF THE PRESIDENT
600 WEST WALNUT STREET | DANVILLE, KY 40422-1394 | 859.238.5200 www.centre.edu
MONARCH LETTERHEAD ONE COLOR
Type specifications: Office or Department (optional) - Avenir Next Demi Bold 7pt. Address - Avenir Next Regular 7pt. Web address - Avenir Next Medium 7pt.
APPLICATIONS
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Size: 5.5" x 8.5" Stock: Classic Crest Solar White Smooth Ink color: Black
APPLICATIONS
SHOWN AT 75%
NOTEPADS
Type specifications: Office or Department (optional) - Avenir Next Demi Bold 7pt. Address - Avenir Next Regular 7pt. Web address - Avenir Next Medium 7pt.
CENTER FOR CAREER & PROFESSIONAL DEVELOPMENT
600 WEST WALNUT STREET | DANVILLE, KY 40422-1394 | 859.238.5200 www.centre.edu
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Size: 5.5" x 8.5" Stock: Classic Crest Solar White Smooth Ink color: Black
SHOWN AT 75%
NOTEPADS
Type specifications: Office or Department (optional) - Avenir Next Demi Bold 7pt. Address - Avenir Next Regular 7pt. Web address - Avenir Next Medium 7pt.
APPLICATIONS
LINED WITH OPTIONAL OFFICE
OFFICE OF THE PRESIDENT
600 WEST WALNUT STREET | DANVILLE, KY 40422-1394 | 859.238.5283 www.centre.edu
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NOTECARDS
APPLICATIONS
OFFICE OF THE PRESIDENT | 600 WEST WALNUT STREET | DANVILLE, KY 40422-1394 | 859.238.5200
SHOWN AT 70%
SINGLE SIDED NOTE CARD
FOLDED NOTE CARD
BACK
FRONT
Size: 5.5" x 4.25" Stock: Classic Crest Solar White Smooth 80lb. cover Ink color: Black ink and PMS 115U on one side
Type specifications: Office or Department (optional) - Avenir Next Demi Bold 7pt. Address - Avenir Next Regular 7pt.
OFFICE OF THE PRESIDENT
600 WEST WALNUT STREET | DANVILLE, KY 40422-1394 | 859.238.5200
26 EMAIL [email protected] www.centre.edu/brandstandards
Size: 9.5" x 4.125" (#10 standard) Stock: Classic Crest Solar White Smooth Ink color (one-color envelope): Black Ink color (two-color envelope): Black and PMS 115U
SHOWN AT 68%
TWO COLOR LETTERHEAD ENVELOPE WITH OPTIONAL OFFICE
APPLICATIONS
LETTERHEAD ENVELOPE
Type specifications: Office or Department (optional) - Avenir Next Demi Bold 7pt. Address - Avenir Next Regular 7pt.
600 WEST WALNUT STREETDANVILLE, KENTUCKY 40422-1394
ONE-COLOR LETTERHEAD ENVELOPE
OFFICE OF THE PRESIDENT600 WEST WALNUT STREETDANVILLE, KENTUCKY 40422-1394
27 EMAIL [email protected] www.centre.edu/brandstandards
Size: 7.5" x 3.875" (Monarch) Stock: Classic Crest Solar White Smooth Ink color: Black Ink color (two-color envelope): Black and PMS 115U
APPLICATIONS
SHOWN AT 68%
TWO-COLOR MONARCH ENVELOPE WITH OPTIONAL OFFICE
MONARCH ENVELOPE
Type specifications: Office or Department (optional) - Avenir Next Demi Bold 7pt. Address - Avenir Next Regular 7pt.
ONE-COLOR MONARCH ENVELOPE
OFFICE OF THE PRESIDENT600 WEST WALNUT STREETDANVILLE, KENTUCKY 40422-1394
600 WEST WALNUT STREETDANVILLE, KENTUCKY 40422-1394
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Size: 5.75" x 4.375" (A2) Stock: Classic Crest Solar White Smooth Ink color (one-color envelope): Black Ink color (two-color envelope): Black and PMS 115U
SHOWN AT 68%
TWO-COLOR NOTECARD ENVELOPE WITH OPTIONAL OFFICE
NOTECARD ENVELOPE
Type specifications: Office or Department (optional) - Avenir Next Demi Bold 7pt. Address - Avenir Next Regular 7pt.
APPLICATIONS
ONE-COLOR NOTECARD ENVELOPE
600 WEST WALNUT STREETDANVILLE, KENTUCKY 40422-1394
OFFICE OF THE PRESIDENT600 WEST WALNUT STREETDANVILLE, KENTUCKY 40422-1394
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POWERPOINT TEMPLATE
A template has been developed for Centre College PowerPoint presentations. The template includes a cover and interior pages. The template is available for download at www.centre.edu/brandstandards.
The cover page includes a style sheet for a title, introductory sentence or paragraph, author, and author’s title. The interior pages include a style sheet for headings, subheads, and text. A footer with the Centre logo appears on all pages. Photographs or illustrations can be used on any or all pages to enhance the presentation.
The typeface styles are part of the PowerPoint template, but if you don't have the recommended typefaces, Trebuchet MS can be substituted.
Title of the PresentationA subtitle can be added if needed or a small
paragraph of introductory information
John Smith, Professor of Biology
COVER
INTERIOR PAGE
APPLICATIONS
NAME AND TITLE (OPTIONAL)
PRESENTATION TITLE
SUBHEAD
HEADING
INTRO
TEXT
The Centre ExperienceThe emphasis on high achievement and high opportunity is a hallmark of the Centre Experience, and at its founda-tion is academic excellence. Our dedication to challenging and transforming students’ lives is delivered through real-world-ready education, leadership training, and a global perspective—and it’s backed by a promise to each student.
The Centre Commitment Guarantees graduation in four years, a study abroad op-portunity, and an internship or research experience–or the College will provide a fifth year tuition free.
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Michael Strysick Director of Communications
600 West Walnut Street Danville, Kentucky 40422 859.238.5710 office 859.583.0363 mobile twitter.com/centrec
www.centre.edu
To ensure that Centre College is referred to correctly and consistently in email signatures, the following standards should be applied to your signature files. The elements for the signature can be found at www.centre.edu/brandstandards and can be copied and pasted into the signatures in your Outlook signature files. If you need instructions on how to create a signature in Outlook, go to http://www.howto-outlook.com/howto/signatures.htm.
E-MAIL SIGNATURE SPECIFICATIONS
• The signature should be set in Calibri, 14pt., black type. No color text should be used.
WHAT NOT TO INCLUDE
• Do not include a quotation. A quote may not represent the College’s views and may offend the recipient. • Do not include non-work-related information such as your personal Twitter, Facebook, IM, or Skype details. However, work-related social media can be included in your signature. • Do not include additional images or attachments in the signature.
NAME (Bold)
TITLE
ADDRESS
CONTACT INFO • use periods to separate numbers • work-related social media is optional
WEB ADDRESS • test URL to ensure it works properly
LOGO • the correct size logo can be downloaded: www.centre.edu/brandstandards
APPLICATIONS
CONFIDENTIALITY CLAUSE
A non-disclosure statement can be used if you are sending sensitive information. Below is suggested text: This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you are not the intended recipient you are notified that disclosing, copying, distributing, or taking any action regarding the contents of this information is strictly prohibited.
EMAIL SIGNATURE
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APPAREL AND MERCHANDISE
APPLICATIONS
The Centre word mark and logo can be reproduced on clothing and hats as well as other merchandise. The word mark and logo can be any size suitable for a particular item, however the brand standards in the Visual Identity section of this booklet should be followed. Any improper use of the word mark and/or logo is prohibited. If you have any questions, please contact the Communications Office.