Copyright © 2010 Pearson Education, Inc. or its affiliates. All rights reserved. 1

Copyright © 2010 Pearson Education, Inc. or its affiliates. All rights reserved. 2

Agenda

1. What’s Up? A Cogneeto Update

2. Who is the Cogneeto customer?

3. What are our Next Steps?

Why not just give up on Cogneeto?

1. Times have changed. Interest in 21st Century competencies is building.

2. Initial concerns have been addressed.

Now iPad and IE compatible. Teachers can now differentiate criteria.Two-tiered pricing models.

3. We haven’t been at it long… …digital products have a longer

implementation curve.

4. It’s good.

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Cogneeto Update

1. New pricing models.• Individual Teacher = $95/yr• Whole School = $595/yr

2. Enhanced website and support.

3. Improved implementation support. • Easier to try. Easier to use. Easier to upgrade.

4. New messaging emphasis.

Cogneeto Update

The Cogneeto Customer

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Why would people be interested in Cogneeto?

“Such high-yield teaching strategies result in significantly

more learning per year for the same investment.

Over the course of a student’s schooling,

the cumulative impact could be quite dramatic.”

- Michael Fullan, Maria Langworthy

1. Because Cogneeto uses high-yield strategies that have been proven to improve learning.

Why would people be interested in Cogneeto?

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2. Because Cogneeto is a digital tool that enhances student engagement and accelerates a teacher’s ability

to put students in control of the learning process.

“Technology, strategically integrated

with the other core components

of the new pedagogies,

unleashes deep learning.”

- Michael Fullan, Maria Langworthy

For Engagement Efficacy Research, see “Research Tab” at

www.perasoncaanda.ca/cogneeto

Why would people be interested in Cogneeto?

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3. Because Cogneeto builds critical thinking… and measures it.

Critical thought …includes the ability to analyze a piece to assess its quality, often by comparing it to other instances or by breaking it down according to

some measure of quality.

The end goal is to assess quality, typically with an eye towards identifying aspects that are not as good or convincing or accurate

as they could be.

Why would people be interested in Cogneeto?

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3. Because Cogneeto builds critical thinking… and measures it.

Thus, students with strong critical thinking skills

are equipped to evaluate information in intelligent ways,

knowing what aspects of it are convincing and which are better ignored.

Foundation for Critical Thinking, http//www.criticalthinking.org

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How Cogneeto measures Critical Thinking

-Teacher’s Grade

Peer Assessment

How Cogneeto measures Metacognition

-Teacher’s Grade

Self Assessment

Why would people be interested in Cogneeto?

4. Because Cogneeto accelerates system transformation.

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DESTINATIONIMAGINATION

COGNEETO

Positioning Pearson Resources

coming

coming

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Next Steps

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Priority 1: We need to learn more

• Offer but don’t push… Recognize that only 15% of customers are ready for Cogneeto We want to know the characteristics of those 15%

• Conduct strategic Proof of Concepts with select customers They possess digital infrastructure They are committed to developing 21st century competencies They view technology as an accelerator of “new pedagogies” They value innovation and experimentation

Copyright © 2010 Pearson Education, Inc. or its affiliates. All rights reserved. 15