Anjali Reddy210 Chestnut Ridge Lane Jonesborough, TN 37659 | (Email) | (Phone)

WORK EXPERIENCE   Search- Inc.; New York, NY May 2014-PresentResearch and Marketing Associate

Facilitate and coordinate marketing and research program in conjunction with cross-departmental teams and external market research partners, managing structure and flow of research projects/findings, internal parties and external stakeholder network.

Translate market research data and customer insights into actionable communications and marketing concepts and tactics. Effectively interpret and communicate market research findings and in charge of all marketing tools (ie. Twitter, Facebook, LinkedIn, Bullhorn Reach, Sprout

Social, etc.) Play an integral role in educating and coaching peers and team members on attitudes and behaviors of audience segments and market research findings, as well

as, building a brand new website which has brought 70% more traffic as of September 2014.Kaltura; New York, NYSales Marketing Lead Generation Associate September 2013- April 2014

Plan, implement, and control the marketing functions of a rapidly, growing technology company; brought in 30 new education firm clients within one month Maximize the ROI in marketing resources to identify and engage prospects, increase market visibility, generate sales leads, and nurture existing client relationships Perform data gathering and analysis in order to measure outcomes for ongoing marketing optimization Utilize Salesforce and other CRM based solutions to generate leads and maintain customer relationships; worked with the finance team to consolidate 190 contracts

and project financial forecasts

Flashnotes: Boston, MA May 2013- August 2013Marketing and Community Management Assistant

Engaged, developed, retained, and onboarded 55 new cli ents to upload notes and become brand ambassadors for note sharing startup based in Boston, MA; served as a brand ambassador for Boston University

Documented market trends, compiled market research, participated in promotions, and organized in-field events at ten universities under the direction of the CEO

Worked with database systems, such as Asana and Sprout Social, to form lead generation Utilized social media analytics to improve marketing for company; formulated an “Extreme Note-taking” campaign utilizing social media within college

campuses

Perx: Boston, MA May 2012- September 2012 Operations and Sales Intern

Led efforts to implement loyalty programs to food and beverage locations internationally such as Bon Me and Clover Developed relationships with businesses and sought out 150 Boston-based businesses seeking partnerships; made 50-75 cold calls per day and brought in 30 new

clients Analyzed income statements and balance sheets to maintain budgets for each project Utilized CRM (Salesforce), LinkedIn, Data.com, and existing customers to generate and retain leads

America’s Broadcast Corporation: Los Angeles, CA       May 2011- September 2011Corporate Finance Intern Formulated budget strategies and executed financial research under direction of company executives Documented market trends, compiled research for the development team, analyzed income statements and balance sheets, and learned and developed methods to

operate and consolidate money more efficiently

EDUCATIONWake Forest University (Dates)(Major)Double Concentration in Entrepreneurship and Business Law; Minor in Theatre Arts GPA: 3.7

Cross Functional Core Project; Boston University          September 2011- December 2011 Performed competitive analysis within a team of nine individuals to research various components of the footwear industry, presented findings to professors and

classmates through a series of workshops, and engineered a prototype of an unique orthopedic shoe Presented an overview of the product in a business plan and comparative analysis, including overall business strategies, marketing strategies, financial

positions, operations management techniques, and the use of technology Attended meetings and conducted research with executives to aid the client firm in organizing outflow of its products

SKILLS & INTERESTSComputer: Proficient in Microsoft Word, Excel, Publisher, Powerpoint, Adobe Photoshop, KeyNote, Social media (Facebook, Google +, twitter, LinkedIn, tumblr, aboutme.com, Instagram, Vine), basic HTML and Java knowledge, Salesforce, Asana, Sprout SocialLanguage: Intermediate Spanish, Hindi, Telugu Interests: Reading, Piano (13 years), Acting (8 years), Tennis, Soccer, Singer (7 years), Volunteering (Service in India), Playwriting

ACTIVITIESDelta Sigma Pi; Boston, MA                                                                                     November 2010- Present President of Gamma Chapter; Marketing Co-Chair Led Delta Sigma Pi members in formulating and executing strategy for various professional, social, and community service events Served as a marketing co-chair - publicized events with digital media and organized professional events with representatives from the finance industry to speak

about their experiences. Alternative Spring Break Coordinator; Boston, MA                                                             November 2010- March 2011 Selected as part of the top 36 (out of 200) students responsible for organizing community service trip to Chicago, IL      Worked with HIV/AIDS patients and assisted with group home cleaning, patiet interaction, and food pantry packaging; trained on education and prevention of

HIV/AIDS Theatre Arts; Boston, MA and New York, NY

Vice President of Boston University Stage Troupe August 2010- Present Selected as Howie in “Rabbit Hole”, Lenny in “Rumors”, Joe in “Angels in America”, and Metcalf in “The Mousetrap” Co- director of “Closer” by Patrick Marber and studies theatre performance at Boston University Studied with the Atlantic Theater Company and works as a part time greeter at Signature Theater Company