Technological convergence

Within the music industry

Benefits of technological and digital convergence for audiences.

• Audience’s no longer need to have multiple products to do different things. They can have a phone that, does the usual of what is expected (make calls) but can also store music, take pictures and browse the web or social medias. Audience’s now have a product that allows many functions, meaning with one product they can have, hundreds of songs, a high quality camera and messaging services.

• Due to new products now allowing people to create their own work there is less of a need have a record label. People can launch themselves online.

• Lots of information is available about products so it can be immediately researched if you’re interested.

• Products are easily portable, so you can have various digital copies of songs with you were ever you go.

• A niche market has been created for selling pre owned CD’s.

Limitations of technological and digital convergence for audiences.

• No second hand market for digital media- can’t be sold on like CD’s.

• Some people like digital copies- but its likely that at some point they will no longer be created.

• Your music collection has no value- it gets destroyed once you die and can’t be passed on.

Benefits of technological and digital convergence for institutions.

• It can make it easier to find talent. They don’t need to look for talent in the conventional way, its all online and available.

• Institutions can reduce advertising costs as people will do their own advertising through things like fan pages and covers.

• Don’t have to sell as many physical products as people want online copies, which is more cost effective for institutions.

limitations of technological and digital convergence for institutions.

• Less jobs available within institutions • Small companies can now take on

conglomerates due to technological advancement.

• Online piracy is much easier to distribute as it can be downloaded online.