Continuity

Poster Magazine

Trailer

Poster

Magazine

Trailer

Although all the titles have different tracking and leading and are different sizes and shapes, I have made sure that my film title design is kept the same on the poster, magazine and trailer. This is to make it familiar with the target audience so they can fix the image in their head and to provide a clear message of what the film is called. If I was to change this on each different promotional product the audiences would become confused, so showing this continuity gains not only a bigger popularity as people will remember the image but also a clear and understanding message to the audience of the films name which is one of the most important thing to spread the popularity of the film.

Poster

Magazine

Trailer

My main character ‘Eden Northover’ has been used in all my designs to show continuity. Although some have been edited to look differently the actress is present in all three products. This is to again ensure the audience remember the actress giving not only her popularity but the film itself as her face will be remembered. As she is a pretty young girl the uses and gratification of personal identity will come through as audiences will look up to her looks and be interested in her as an actress, researching into her past and speaking about her which promotes the film further. The dyers star theory also comes into this continuity as if the actress has been in other films and is popular, audiences will recognize her in each product making them want to watch her again in another film.

Poster

Magazine

Trailer

As the production is a horror I have used dark colours such as greys, blacks, whites, browns and reds in each product especially in the poster and the magazine. I used this to present to the audience the horror present in the trailer and film. By this colour scheme through parts of the trailer also shows that the film is going to be scary, thrilling and physiological. This continuity shows the audience what the plot, story and film is all about and what it is going to involve for example: If they all had lots of red it would show to the audience that it is going to be more of a gory/slasher film rather than the greys, whites and blacks that I have used to show a supernatural physiological film.