continuous experiences by oliver weidlich for swipe conference 2011
DESCRIPTION
My presentation from Swipe 2011 on the key aspects of designing a good Continuous ExperienceTRANSCRIPT
Oliver WeidlichDirector of Design & Innovation
ContinuousExperiences
5 Sept 2011
@oliverw
“We help companies create great mobile
experiences”
“The whole is greater than the sum of
the parts”
“The experience is greater than the sum of
the devices”
“The experience is greater than the sum of
the devices”
ContinuousExperiences
Continuous Experiences are supported by integrated
services across devices whose design is true to each devices
size, interaction & usage
Continuous Experiences are supported by integrated
services across devices whose design is true to each devices
size, interaction & usage
Continuous Experiences are supported by integrated
services across devices whose design is true to each devices
size, interaction & usage
Continuous Experience
1. Seamless Sync: Preferably push2. Appropriate Features3. Consistent Design4. Optimised Interaction5. Respect Personalisation6. OS/Device/App Integration
1. SeamlessSync
Synched via Internet
1. Seamless Synch
1. Seamless Synch
Push SyncedThick Client App
1. Seamless Synch
Data & Metadata
Customer’s data is alwaysthe same across devices
1. Seamless Synch
Benefit:
2. AppropriateFeatures
2. Appropriate Features
Functional not just
Distributed
The customer finds focus and utility
2. Appropriate Features
Benefit:
3. Consistent Design
The customer enjoys familiarity and ease of use
3. Consistent Design
Benefit:
4. Optimised Interaction
[Insert Josh’s Slides Here]
The customer can engage in an appropriate way
4. Optimised Interaction
Benefit:
5. Respect Personalisation
Channel
Device
ID
The customer’s key preferences are consistent, but the experience is tuned
5. Respect Personalistion
Benefit:
6. OS/Device/App Integration
The customer can extend the service and incorporate into
other activities
6. OS/Device/App Integration
Benefit:
Bad Example:Kindle
Native App Web App
iPhone / iPod Touch
Mac App
Good Example:TripIt
iPhone / iPod Touch
Beyond Apple
Continuous Experiences are supported by integrated
services across devices whose design is true to each devices
size, interaction & usage
Continuous Experience
1. Seamless Syc: Preferably push2. Appropriate Features3. Consistent Design4. Optimised Interaction5. Respect Personalisation6. OS/Device/App Integration
Seek Value Through InteractionValue is created at the point where the service is both consumed & produced
ThanksOliver WeidlichDirector of Design & Innovation
@oliverw