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Tinder’s

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Digitally Gamifies (Source  1)  

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(Source  2)  

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(Source  3)  

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minimizing  social  comparison.  

(Source  4)  

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Match Sharing

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(Source  5)  

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6 Picture Limit ~100 Word Bio

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(Source  6)  

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Marketing Tool

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(Source  7)  

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Tinder Train

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(Source  7)  

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Semi-Private

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(Source  8)  

(Source  9)  

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 viral  restraint                                                          

match                                                        

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(Source  10)    

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(Source  11)  

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Works Cited 1)  Chamorro-Premuzic, Tomas. "The Tinder Effect: Psychology of Dating in the Technosexual Era."

TheGuardian. The Guardian, 17 Jan. 2014. Web. 12 June 2015. 2)  Ellison, Nicole, Rebecca Heino, and Jennifer Gibbs. "Managing Impressions Online: Self-

Presentation Processes in the Online Dating Environment." Wiley Online Library. Computer-Mediated Communication, 9 Aug. 2006. Web. 6 June 2015.

3)  Connors,  Barbara.  "What  Tinder,  EHarmony  and  Marriage  Teach  Us  About  Digital  MarkeOng."  Dunnhumby.  Customer  Science,  11  Feb.  2015.  Web.  6    June  2015.  .    

4)  Konnikova,  Maria.  "How  Facebook  Makes  Us  Unhappy."  NewYorker.  New  Yorker,  10  Sept.  2013.  Web.  6  June  2015.  .  

5)  Erickson,  ChrisOne.  "The  Social  Psychology  of  the  Selfie."  Mashable.  Mashable  Lifestyle,  15  Feb.  2013.  Web.  6  June  2015.  

6)  Rosenwald,  Michael.  "Serious  Reading  Takes  a  Hit  from  Online  Scanning  and  Skimming,  Researchers  Say."  WashingtonPost.  The  Washington  Post,  6  Apr.  2014.  Web.  6  June  2015.  

7)  Richardson,  Jillian.  "6  Brands  That  Used  Tinder  as  a  Social  Media  MarkeOng  Pla]orm."  Contently.  The  Content  Strategist,  25  Nov.  2014.  Web.  5  June  2015.  

8)  Brin,  Sergey,  and  Lawrence  Page.  "The  Anatomy  of  a  Large-­‐Scale  Hypertextual  Web  Search  Engine."  The  Anatomy  of  a  Large-­‐Scale  Hypertextual  Web  Search  Engine  1.1  (2008):  1.  InfoLab  Stanford.  Stanford  University.  Web.  7  June  2015.    

9)  Powles,  Julia,  and  Enrique  Chaparro.  "How  Google  Determined  Our  Right  to  Be  Forgoden."  TheGuardian  Tech.  The  Guardian,  18  Feb.  2015.  Web.  6  June  2015.  

10)  Zytko,  Douglas,  Sukeshni  Grandhi,  and  QuenOn  Jones.  "Impression  Management  through  CommunicaOon  in  Online  DaOng."  ACM  Digital  Library.  CSCW  Companion,  19  Feb.  2014.  Web.  6  June  2015.  

11)  Miller,  Kaitlin.  "Tinder  Profiles  Now  Include  Instagram  Photos,  Mutual  ConnecOons."  Na@onal  Sun@mes.  NaOonal  Entertainment,  15  Apr.  2015.  Web.  6  June  2015.