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CONTENTS

Introduction 3

The Opportunity 9

Course Structure 12

Section One: Bulletproof Fundamentals 14

Section Two: Bulletproof Coaching 29

Section Three: Coaching Practice Intensive 31

Section Four: Transforming Passion into Profit 32

Section Five: Certification Overview 33

The Certification Process 33

Investment 35

Continuing Professional Development (CPD) 36

Frequently Asked Questions 38

References 41

Virtual Training Schedule 43

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Imagine this.

One year from now you are a Certified Bulletproof Coach.

You are one of the most knowledgeable people in the world when it comes to

innovative, science-‐based information, techniques, tools, processes, and products to

maximize potential, enhance energy, and help people perform better and create

success.

You have the skills to help anyone achieve an upgraded body, mind, and life,

regardless of his or her current level of energy, performance, and health.

As a Bulletproof Coach you are facilitating learning, change, and development in

your clients in a way that enables them to realize their potential, and achieve their

most valued goals. They are grateful. You are feeling fulfilled.

Your clients are fascinating, varied, engaged and challenging. They come to you, for

many different reasons:

1. Performance – reaching a destination. For example: reducing weight, and body

fat percentage, running a marathon, enhancing psychological wellbeing,

achieving work or sales targets.

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2. Skills – developing new skills, and abilities. For example: managing stress,

accessing creativity, becoming assertive, emotional intelligence, improving

communication, and leadership development.

3. Personal development – transforming consciousness, perceptions, values,

beliefs, and meaning. For example: enhancing self-‐awareness, becoming kinder

and more patient, getting clarity on ‘life purpose’, cultivating a meaningful

spiritual life, and developing a mature self-‐confidence.

You charge a premium hourly rate because of your success guiding clients in

achieving their goals, and realizing their fullest potential. People actively seek you

out to do so.

You live what you learned from the Bulletproof Coach Training, and you’re thriving,

taking your mind, and body to new limits.

This could become your reality.

We are opening the doors of our Bulletproof Coach Training Course to motivated

people who want to optimize their mind, and body, and help others do the same.

Is This You?

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The Bulletproof Coach Training is the first in its class: the Gold Standard Coach

Training Program for Maximizing Energy, Happiness & Performance.

Okay, maybe we’re biased. We created the course. But we know this coach training

is unlike anything else out there.

Why?

Because it integrates cutting-‐edge discoveries from the worlds of neuroscience,

performance coaching, nutrition science, nutraceuticals, biohacking, positive

psychology, brain fitness, PNEI (psychoneuroendoimmunology), resilience training,

and sports psychology, combined with our own extensive personal and professional

experience.

Dave Asprey, the founder of Bulletproof spent two decades and over $300,000

hacking his own biology. He lost 100 pounds without counting calories or excessive

exercise, raised his IQ by more than 20 points, and lowered his biological age, all

while sleeping 5 hours a night. Dave hosts Bulletproof Radio a top-‐ranked podcast

about using science, and technology to improve your biology. He’s also author of the

New York Times bestseller The Bulletproof Diet.

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I am Mark Atkinson, medical director of Bulletproof, the Bulletproof Coach Training

Course leader, and a coach with 9 years of experience in coaching and teaching

coaches.

Like Dave, I have also invested considerable time, money, and energy into exploring

the edges of my potential. My passion is sharing what I have learned, with others.

I am also a personal development teacher, and integrative functional medicine

physician. While a typical conventional doctor treats symptoms of an illness, I

address the underlying causes, and empower my patients to take back control of

their health, and life. The tools of my trade are perception shifting methods, food,

supplements, mind training techniques, meditation, brain and heart optimization

technologies, and what I call conscious living.

Conscious living is about relating to the present moment in a way that enables your

highest potential to emerge. It’s a game-‐changer, and I look forward to teaching you

about it.

Together Dave and I have created a Coach Training Course that combines a simple

intuitive coaching process, with a powerful system of personal, and professional

transformation.

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Our Bulletproof Coach Training Course consists of:

ü Over 150 hours of training.

ü Up to 27 sessions of guided coaching practice.

ü 2-‐day workshop in London, UK (July 2/3, 2016).

ü 35 Week Virtual Training Program.

ü 8 Week Mindfulness Training Program

ü Exclusive Live Webinars with Dave Asprey & Dr. Mark

ü A comprehensive certification process.

We will:

Teach you science-‐based information, techniques, tools, and products to maximize

potential, enhance energy, and help you, and your future coaching clients perform

better, and create success in the areas of life that are valued most.

Ensure that by the time you graduate, you will be clear on how to create a thriving

coaching practice, and/or seamlessly integrate your coaching skills into your

current work.

Provide you with a stimulating, transformative, (and fun) training experience!

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You will also meet many inspiring people, and become part of a growing community,

dedicated to human advancement, and high performance.

Once you have successfully completed our training program, and the certification

process you will:

ü Receive a professional credential from us -‐ Bulletproof. We are becoming a

worldwide, leading authority in human performance.

ü Be awarded the prestigious accolade: Bulletproof Coach (BPC).

ü Be eligible for membership of the Association for Coaching (AC). AC is a leading

membership association for Professional Coaches.

ü Be provided with a free listing on our training institute website for one-‐year.

ü Be invited to take part in our exclusive Bulletproof Coach Continuing Education

program.

ü Belong to an influential network of highly motivated professional colleagues, and

Bulletproof Coaches (BPC).

To train with us, we have just three pre-‐requisites: The first is a willingness to fully

engage with the training. The second is for you to integrate what you learn into your

own life. The third is a desire to help others realize their potential, and achieve their

goals.

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THE OPPORTUNITY

You might be new to coaching so I will share some illuminating information about

coaching, the coaching market, and the opportunity for you as a coach. This is a real

eye-‐opener.

In a 2012 report, the estimated 47,500 coaches worldwide generated close to $2

billion (USD) in annual revenues.

The greatest concentration of coaches, and highest paid coaches, are in 'high income

areas' like North America, Western Europe and Oceania (Australia and New

Zealand).

Globally the average fee charged for a one-‐hour coaching session was $229 USD. The

average number of clients at any given time, 10. The average number of hours spent

coaching clients each week, 13. [1]

The reason so many people are willing to pay good money to work with a coach is

because the support, guidance, clarity and accountability they experience enables

them to achieve meaningful goals more effectively, and efficiently. The process of

personal transformation, and achievement is so much easier in the presence of a

skilled companion, a skilled coach.

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Over the last ten years numerous studies have explored the benefits of coaching. [2-‐

8].

Overall they found working with a coach is a highly effective way to

ü Facilitate change: performance, skills, and personal development.

ü Increase the attainment of personal, and professional goals.

ü Improve psychological factors that enhance performance.

ü Increase resilience, positivity and self-‐efficacy.

Coaching works by building growth promoting relationships (through presence,

support, respect, empowerment); eliciting motivation, and increasing energy levels

(the jet fuel for change); enhancing the likelihood of sustainable change (through

positivity, resilience, reality-‐based optimism, and self-‐efficacy), and facilitating the

process of change (through vision, goal-‐setting, planning, accountability, reflection

and feedback).

It’s a formula that works, and one you will learn in the Bulletproof Coach

Training Course.

As graduate of our Bulletproof Coach Training Course how will you put your

qualification, and skills to use?

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Will you choose to:

Develop a new career as a Bulletproof Coach?

Continue in your existing work but enhance what you do using the skills, and

knowledge you have acquired?

Leverage your coaching certification as a unique selling point when applying for

jobs or promotions?

Expand your services to include coaching?

Work within the corporate environment as a Bulletproof Coach?

Increase your hourly rate to reflect your expanded coaching skill set, and knowledge

base?

The world is your oyster.

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COURSE STRUCTURE

Our Coach Training Course has been designed to deliver the ideal balance of

experiential training, knowledge, and coaching skills development. Every skill, tool,

technology, and process has been selected because of its ability to bring about

effective change. Our approach is pragmatic, and based on evidence, and experience.

We teach what works.

Our training is divided into three parts.

Part 1. In-‐Person Workshop (2 Days)

Part 2. Virtual Training Program (35 weeks)

Part 3. Certification Program (8 weeks+)

Part 1. Two-‐Day Workshop, London, July 2-‐3, 2016

This in-‐person workshop is the most important part of the training. It is here, you

will undergo a personally transformative experiential process, be introduced to the

core Bulletproof technologies, and coaching processes, meet Dave and myself, and

connect with your fellow students. It’s a pretty intensive schedule but the

experience will pay off immediately. I will share with you a complete model of

physical, emotional, psychological and spiritual development. At its heart is

discovering how to shift from identification with the egoic state of consciousness to

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being centred in what we refer to as Presence. Presence is a creative, aware

intelligence that is always available to us when we come out of our ‘head’ and into

the present moment in a way that open and allowing. Presence is both a resource,

and the wellspring from which inspiration, wisdom and resilience arises. In

Bulletproof Coaching, we coach from Presence. It is a game-‐changer and a potent

way to facilitate deep insight and transformation in clients. Our students are often

blow-‐away by this part of the training. You will also learn how to help clients

discover ‘what they really want’ and how to uncover ones vocation – the work we /

they were born to do.

Bring your curiosity, and be ready to work hard.

Part 2. Virtual Training Program (35 weeks)

The Virtual Training Program commences on Monday 4th July 2016. Now, we dive

deeper into the core Bulletproof Coaching knowledge, skills, tools and practices.

The training material will be released to you on a week-‐by-‐week basis, usually on a

Monday. The first and third Wednesday of each month we will have a Live Coach

Training Session via teleconferencing. During these sessions you will be taught and

get to practise in small groups the core Bulletproof Coaching Skills.

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We understand that you might not be able to attend every live session so they will

be recorded, and available for you to listen to at your convenience.

The Bulletproof Virtual Training program consists of five sections:

1. Bulletproof Fundamentals -‐ Bulletproof knowledge, tools and practices.

2. Bulletproof Coaching -‐ learning the Bulletproof Coaching process.

3. Coaching Practice Intensive -‐ practicing the Bulletproof coaching process.

4. Transforming Passion into Profit -‐ creating a plan for utilizing your Bulletproof

Coaching skills and services.

5. Certification Overview -‐ getting you ready for certification.

Lets take a look at each section in turn.

SECTION ONE – BULLETPROOF FUNDAMENTALS

Many Coach Training Courses teach their students about the importance of not

telling clients what to do. This is based on the principle that a coach should help

clients find their own solutions, and insights. This approach is a wise one. As

coaches we can’t always know what is best for our clients. However, my experience

as a coach is that until clients reach a certain level of mastery over their mind, and

attain a level of inner clarity, many of the messages and insights that arise from the

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own body and mind cannot be trusted – they are often ‘inaccurate,’ ‘distorted,’ and

‘unhelpful’. We will unpack this statement in the training.

During the Bulletproof Coach Training process you will acquire a lot of insightful

knowledge that when delivered, skilfully and appropriately, has the potential to

facilitate deep transformation. We will encourage you to put that knowledge to

work. Your future clients will use you as a source of guidance, and accountability

until they can do it for themselves. Many clients will want to be told how they can

achieve their goals, and improve their energy and performance. Clients very much

appreciate being given precise, personalized information, guidance, support and

feedback.

As a Bulletproof Coach you will be trained to know when to give advice, and how

and when, to recognize the moments when facilitating your client into his or her

own wisdom and understanding is the right thing to do. This is the beauty of

Bulletproof Coaching; you are trained to do both approaches. It is deeply fulfilling

work, and a privilege to facilitate.

The focus of this section, Bulletproof Fundamentals, is on developing a sound

understanding of the science-‐based information, techniques, tools, and products to

maximize potential, enhance energy, and help your clients perform better, and

create success. Included, in this section, is a teaching on how to understand risk, and

health statistics. Being able to see through hype, exaggerated importance, and

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statistical deception will stand you well in making sense of the myriad claims, and

messages that we are exposed to on a daily basis. This awareness will serve you

well, and help you to accurately communicate the benefit of a product or approach

to your clients.

Throughout the training you will also be invited to upgrade your own body, and

mind, and self-‐experiment with what you are discovering. This is such an important

aspect of becoming a Bulletproof Coach. We invite you to walk your talk, and be a

source of inspiration, as well as instruction to your future clients.

Bulletproof Fundamentals consists of:

1. The Bulletproof Life 15 weeks

2. Hacking Happiness 4 weeks

3. Psychology of Success 4 weeks

4. Bulletproof High Performance Map 1 week

1 -‐ THE BULLETPROOF LIFE

The Bulletproof Life provides the foundational knowledge, tools, and practices for

living in a state of high performance. It includes a recorded 3-‐day workshop in

which the founder of Bulletproof, Dave Asprey, explains in detail the Bulletproof

approach to upgrading your body, mind, and life. It’s a fascinating journey into the

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state of high performance. Following this we will dive deeper into each component

part of the Bulletproof Life. The learning objectives for each of these are outlined

below.

The Bulletproof Diet

On completing this aspect of The Bulletproof Life you will be able to:

ü Apply key insights from the Bulletproof Diet, and Bulletproof Intermittent

Fasting to your own life, and that of your clients.

ü Provide an overview of the Ketogenic Diet including: a history of its use, the

difference between the Standard Ketogenic Diet (SKD), Targeted Ketogenic Diet

(TKD), and the Cyclical Ketogenic Diet (CKD); the physiology of ketosis, the effect

of Ketogenic Diets on physiology, health, and performance, and

cautions/contraindications of the Ketogenic Diet.

ü Critically review the evidence relating to Ketogenic Diets, and Intermittent

Fasting.

ü Explain and guide clients through the Bulletproof Roadmap.

ü Differentiate between food allergies, intolerances, and sensitivities, and support

clients in identifying their kryptonite foods, and beverages.

ü Explain the term anti-‐nutrients, and how they can compromise health, and

performance.

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ü Describe the main sources of nutritional kryptonite, and be able to guide clients

to the research, and resources, that relate to their effects on health, and

performance.

ü Create for yourself, and ultimately provide for your clients a personalized

Bulletproof Diet.

ü Describe the difference between essential, and non-‐essential nutrients, and how

the macronutrients: fat, protein, and carbohydrate are digested, and

metabolized.

ü Explain different cooking methods, and how they can enhance or deplete health

and food quality.

ü Provide an overview of energy production, mitochondrial function, and ways to

up-‐regulate mitochondria number, and efficiency.

ü Explain to clients how to interpret food labels.

ü Guide a client, through the use of the Food Detective app.

ü Describe the health, and performance benefits of low toxin coffee.

ü Provide an in-‐depth overview of natural fats, including medium chain

triglycerides, and butter, and the research relating to their effect on health,

performance, and weight.

ü Advise clients on how to address food cravings, hunger, and food addictions.

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Physical Activity


ü Apply key insights from the Bulletproof approach to physical activity, exercise,

recovery, and training to your own life, and that of your clients.

ü Describe the benefits of physical activity, the general principles of how to train

for strength, power and endurance, when to stretch and not stretch, how to

develop core strength, and how to prevent injury.

ü Explain the FITT Principle (Frequency, Intensity, Time and Type).

ü Critically review the evidence relating to High Intensity Interval Training (HIIT).

ü Provide clients with sound, evidence-‐based advice on general exercise

principles, aerobic exercise, interval training, weight training, Adaptive

Resistance Exercise (ARX), and Exercise With Oxygen Training (EWOT).

ü Provide an overview of Whole Body Vibration, its mechanism of action, and its

benefits.

ü Advise clients on how to optimize the benefits of their workout by integrating it

with Bulletproof Intermittent Fasting.

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Supplements


ü Apply key insights from the Bulletproof approach to supplementation to your

own life and that of your clients.

ü Critically examine the prevalence of micronutrient deficiencies, and

insufficiencies, and how this impacts on energy, and performance.

ü Educate clients on the evidence-‐based benefits, uses, interactions, and cautions

relating to the use of nutritional supplements, including: Vitamin D3, Vitamin K2,

Magnesium, Vitamin C, Iodine, Essential Fatty Acids, Vitamin A, B-‐Vitamins,

Curcumin, Chromium, Selenium, Vitamin B12 and Folate, Activated Coconut

Charcoal, Liposomal Glutathione, Zinc, Pyrroloquinoline Quinine (PQQ), Choline

Stacks and Oxaloacetate (OAA).

ü Explain the role, and benefit of supplementing with protein powders.

ü Read and interpret supplement labels.

Sleep


ü Apply key insights from the Bulletproof approach to sleep, to your own life, and

that of your clients.

ü Explain the sleep cycle, and discuss the roles of circadian rhythms in our lives,

health, and performance.

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ü Describe the sleep disturbances of insomnia, sleep apnea, and narcolepsy, and

how to recognize them.

ü Critically examine the effect of sleep deprivation, and sleep excess, on health and

performance.

ü Provide an overview of lucid dreaming and the expectation fulfilment theory of

dreaming.

ü Educate clients on evidence-‐based approaches to improving quality, and if

necessary quantity of sleep, including: diet hacks, sleep hygiene, nutritional

supplements and technology-‐based approaches to insomnia.

Energy


ü Apply key insights from the Bulletproof approach to energy enhancement, to

your own life and that of your clients.

ü Describe how energy is produced in the body, the role of mitochondria, and how

to upgrade mitochondrial function.

ü Explain the physical, emotional, psychological, and spiritual sources of energy

and power.

ü Recognize the symptoms of adrenal fatigue in your clients, and provide helpful

guidance, and information, to support their return to health.

ü Help clients understand the costs of their current energy management

behaviors, and identify sources of energy depletion (including diet and toxins)

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ü Teach clients how to mobilize, focus, and renew their energy with a systematic

set of strategies, and practices to build more capacity.

Stress & Resilience


ü Apply key insights from the Bulletproof approach to stress and resilience to your

own life, and that of your clients.

ü Describe what stress is, and help your clients become aware of their personal

somatic, behavioural, cognitive, and emotional stress indicators.

ü Facilitate your clients’ awareness of the contributing factors that are giving rise

to their experience of pressure and stress.

ü Provide a neuroscience-‐based explanation of how stress, and pressure can either

diminish or enhance health, wellbeing, and performance.

ü Have practical strategies for managing stress, de-‐activating sympathetic system

arousal, performing under pressure, and building resilience.

ü Have an understanding of the research on personal resilience, and its relation to

health, and performance.

ü Integrate the Bulletproof approach to Resilience into your personal and

professional life.

ü Develop a plan for clients that enable them to integrate stress management, and

resilience-‐building skills into their daily routines.

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Cardiac Coherence Training


ü Explain the terms ‘heart intelligence,’ and ‘psychophysiological coherence,’ and

how these influence energy, resilience, and performance.

ü Have a basic understanding of, and be able to succinctly describe the research,

and science behind heart rate variability training.

ü Explain heart rate variability, and coach clients in the use of HeartMath devices.

ü Know how to activate the heart’s intelligence, and create coherence, and

enhanced resilience, through heart rate variability training.

ü Explain to a client how to use the Stress Detective app.

Mindfulness & Attention Training


ü Apply key insights from the Bulletproof 8-‐week mindfulness training program to

your own life, and that of your clients.

ü Provide an overview of the fundamental theory of Mindsight as a way to focus

the mind on the nature of the internal world.

ü Describe the different types of attention, and teach clients how to develop

flexible attention skills.

ü Provide an overview of the researched effects mindfulness on health, resilience,

and performance.

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ü Integrate mindfulness practice into your personal, and professional life.

ü Discuss mindfulness as a practice, a systematic method aimed at cultivating

clarity, presence, insight, and understanding.

ü Utilize formal, and informal mindfulness practices to experientially learn how to

take better care of yourself by exploring, and understanding the interplay of

mind, and body, and teaching clients to do the same.

ü Describe the latest neuroscience, and cognitive mechanisms of mindfulness.

ü Teach clients the fundamentals of mindfulness, and meditation practice.

Brain Health Fundamentals


ü Provide a simple and accurate explanation of brain structure, and function, the

autonomic nervous system, and how psychological processes interact with the

nervous, immune, and endocrine systems of the human body.

ü Explain the key brain neurotransmitters and know the symptoms/signs relating

to their relative deficiency/excess.

ü Develop a plan for clients that enable them to optimize the functioning of their

brain using supplements, Brain Octane, nootropics, brain training and lifestyle

change.

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Cognitive Performance


ü Describe the main brain states (delta, theta, alpha, beta and gamma), and the

characteristics of each.

ü Describe the terms ‘brain entrainment’, ‘binaural beats’, ‘phase synchronous

brainwaves.’

ü Facilitate shifts in consciousness on demand, and access states that enable high

performance.

ü Describe how to build psychological flexibility, and the six core factors that

cultivate it.

ü Recommend tools for developing psychological acceptance, reducing the

believability of negative thoughts, and becoming mindful, all without the need

for meditation.

ü Provide pragmatic insights on the subject of brain-‐based leadership

ü Summarize the Bulletproof approach to enhancing cognitive performance.

ü Guide your clients to resources, apps, and books that will support cognitive

performance.

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2 -‐ HACKING HAPPINESS

This insightful, and pragmatic module will provide you with a good understanding

of the science of happiness, and positive psychology, along with the research-‐based

strategies that can positively impact wellbeing, and performance.

On successful completion of Hacking Happiness you will be able to:

ü Apply key insights from cutting-‐edge research of positive psychology to your

own life, and that of your clients.

ü Critically explore the principles, and underlying research of the science of

happiness, and positive psychology.

ü Identify key psychological, social, and biological factors in happiness.

ü Analyse core concepts including ‘mindfulness’, ‘empathy and human connection’

’character strengths and virtues’, ‘forgiveness’, ‘happiness and wellbeing’, ‘peak

experience and flow’, ‘learned optimism’, ‘resilience’, ‘self-‐compassion and

kindness’ and ‘gratitude’, and the potential benefits of implementing them in

daily life.

ü Evaluate current means of assessing happiness, and human flourishing.

ü Understand and apply the PERMA Theory of Psychological Wellbeing (the roles

of: Positivity, Engagement, Relationships, Meaning, and Achievement).

ü Determine your own signature strengths, and evaluate the effects of consciously

acknowledging, and utilising them in everyday life.

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ü Critically examine the role of positive emotions in resilience, health, and

wellbeing.

ü Apply and discuss evidence-‐based positive psychology interventions to your role

as a Bulletproof Coach.

3 -‐ THE PSYCHOLOGY OF SUCCESS

This illuminating module will provide an in-‐depth understanding of the strategies,

and tools used by the world’s most successful people to achieve their goals, and

positively impact their performance. These strategies are practical, backed by

research, and based on decades of real-‐world experience.

On successful completion of The Psychology of Success you will be able to:

ü Apply key success principles and insights from psychology, business, emotional

intelligence training, and high performance to your own life, and that of your

coaching clients.

ü Critically explore the principles and underlying research of the science of

psychology, motivation, willpower, and goal achievement.

ü Analyse core concepts including ‘’vocation’, focus’, ‘mindset’, ‘vision’, values’,

‘self-‐discipline’, ’self-‐efficacy’, ‘active surrender’, ‘psychological flexibility’,

‘talent, ‘emotional intelligence’, ‘social intelligence’, ‘beliefs, ‘self-‐confidence’,

‘resilience’, ‘mental toughness’ and ‘humility’, and the potential benefits of

cultivating them in daily life.

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ü Identify the main barriers, and limits to your own success and that of your

clients.

ü Explain what beliefs are, how beliefs shape our perceptions, physiology and

behaviour, and how to hack your / your clients belief systems.

ü Critically examine the role of time management, and productivity tools, and

theories.

ü Apply, and discuss evidence-‐based success-‐focused interventions to your role as

a Bulletproof Coach.

4 -‐ THE BULLETPROOF HIGH PERFORMANCE ROADMAP

Everything that you have learned so far has been summarized, and organized into

the Bulletproof High Performance Roadmap.

On completing this aspect of training you will be able to:

ü Provide a detailed overview of the Bulletproof High Performance Map

ü Explain to clients how to optimize the physical aspects of the High Performance

Map: Energy, Food, Activity, Sleep, Supplements.

ü Explain to clients how to optimize the emotional aspects of the High

Performance Map: Resilience, Stress, Coherence, Emotional Intelligence,

Connection.

ü Explain to clients how to optimize the mental aspects of the High Performance

Map: Attention, Perception, Mindset, Values, Motivation.

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ü Explain to clients how to optimize the spiritual aspects of the High Performance

Map: Creativity, Mediation, Inquiry, Contemplation, Letting Go.

ü Know how to utilize the roadmap to guide you and your clients to thrive, and

flourish.

SECTION TWO: BULLETPROOF COACHING

By the time you reach this part of the course you will have an in-‐depth

understanding of how to maximize potential, enhance energy, and help people

perform better and create success. Building on the coaching skills taught in the two-‐

day workshop, and the Live Coaching Skills Training sessions, you are now going to

start mastering the simple, and intuitive Bulletproof coaching process.

Upon completion of this section you will:

ü Know about the evidence-‐base for coaching.

ü Have a good understanding of the flow, and structure of a Bulletproof coaching

session.

ü Know the core attributes of an ‘effective’ Bulletproof coach.

ü Know how to access a state of presence, and engagement, and from that state

facilitate your coaching session.

ü Know how to help your client’s access goals from the head, and heart.

ü Brainstorm options with your clients for effective action steps.

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ü Help clients identify, and access the inner and outer resources available to them.

ü Identify the barriers to change, and potential obstacles to success.

ü Have a good understanding of how to illuminate the client’s unconscious

narratives/stories/beliefs.

ü Know how to help your clients update their beliefs, and free themselves from

self-‐limiting narratives.

ü Know how to ask questions that penetrate to the truth, and shift consciousness.

ü Use reframing, metaphor, analogy, acknowledging, appreciation, articulating

what is happening, interpretation, and brainstorming in a respectful manner that

deepens the client’s awareness.

ü Appropriately utilize bottom-‐lining, interrupting, and refocusing for the sake of

client’s goals and agenda.

ü Be familiar with the Bulletproof forms, coaching agreements and checklists.

ü Know and agree to the Bulletproof code of ethics, agreements, and standards of

practice.

ü Be clear on what to do if your client needs therapy.

ü Define boundaries around coaching work, and therapeutic work.

ü Be aware of the legal risks involved within the coaching process, and be clear

about how to proactively minimise them.

ü Confidently assess whether the needs of a potential client match your services,

and skills as a coach.

ü Understand the importance of specifying, and summarizing action steps with

clients.

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ü Be able to create personalised plans with goals that are attainable, measurable,

specific, and have target dates.

ü Know the top Bulletproof strategies for sustainable behavioral change.

SECTION THREE – COACHING PRACTICE

On page 13, I mentioned that on the first, and third Wednesday of each month we

will have a Live Coach Training Session via teleconferencing. During these

sessions you will be taught, and get to practise in small groups, the core Bulletproof

Coaching Skills.

In this section of the training we step things up a notch, with twice-‐weekly coaching

practice training session that you call into. They will take place on Mondays, and

Wednesdays at 18.00 GMT and last for one hour. In addition to this, you will be

paired up with a ‘coaching buddy’ with whom you will practice your coaching skills.

The purpose of these coaching practice sessions is to prepare you to coach. You will

need to attend a minimum of 8 sessions, and have a minimum of 8 ‘buddy coaching’

sessions in order to become certified.

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SECTION FOUR – TRANSFORMING PASSION INTO PROFIT

We are committed to supporting you in getting clear on how to create a thriving

coaching practice, and/or integrate your coaching skills into your current work.

Upon completion of this section you will:

ü Be able to describe the five key building blocks of every successful coaching

business.

ü Have clarity about your target market, and their needs.

ü Be clear about what value you offer, and what to charge.

ü Know effective strategies for maximising your value.

ü Have created a one-‐page business plan.

ü Have an understanding of proven marketing strategies, including networking,

direct contact, and follow-‐up, public speaking, writing, and publicity,

promotional events, and advertising.

ü Be able to describe what you do, and explain it in ways that engage others.

ü Know how to leverage other people, and relationships to generate clients for

you.

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SECTION FIVE – CERTIFICATION OVERVIEW

This is the final part of the training program. In this section we will be clarifying the

certification process, and exploring how to maintain personal, and professional

excellence as a Bulletproof Coach.

THE CERTIFICATION PROCESS

We are in the home stretch.

To become a Bulletproof Coach, you will need to complete the two levels of the

Certification Process.

Level One. Certificate of Completion

A Certificate of Completion is awarded once you have:

ü Attended the two-‐day workshop.

ü Completed assessments for weeks 1 – 23.

ü Achieved a pass mark of >70% in the week 24 exam.

ü Attended at least 8 of the coaching practice sessions.

ü Attended at least 6 of the live teleconferences.

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ü Had a minimum of 8 sessions with your coaching buddy.

ü Completed the 8 week mindfulness training program

Level Two. The Assessment Process

Now its time to put everything you have learned into practice, get more experience,

and demonstrate your competency. The Assessment Process involves:

ü Coaching five different clients (gratis), and providing each, with 8, once-‐weekly

coaching sessions.

ü Submitting a log, providing evidence of a minimum of 40 hours of coaching

clients.

ü Submitting, a 30-‐minute MP3 recording of a client session demonstrating your

competency in coaching.

ü Submitting a statement of competence, whereby you describe how you intend to

incorporate your new skills into your professional work, the competencies that

enable you to do this, and areas of work you are qualified for.

ü Providing evidence of professional indemnity insurance. We can make

recommendations as to where you can purchase this.

ü Submitting a signed copy of Bulletproof code of ethics.

Once you have completed the Certification Process, congratulations are in order –

you are now a Bulletproof Coach!

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INVESTMENT

Your investment includes:

ü The complete Bulletproof Coach Training program.

ü Over 150 hours of training.

ü 2-‐Day Workshop at the Copthorne Tara Hotel London Kensington, UK -‐ July2/3,

2016.

ü 35 Week Virtual Training Program.

ü 8 Week Mindfulness Training Program

ü Exclusive Live Webinars with Dave Asprey & Mark Atkinson

ü A comprehensive certification process.

ü Discount on selected Bulletproof Products

ü All course materials.

ü A complete coaching tool kit of forms, exercises and promotional materials.

ü Eligibility to become an Associate Member of the Association for Coaching.

Your investment is $3,997 USD or $997 USD, plus five monthly payments of $700.

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Continuing Professional Development (CPD)

Continuing Professional Development (CPD), is an ongoing learning process for

coaches, which enables you to deliver high quality coaching whilst also expanding

your knowledge base, and fulfilling your own potential.

In order to retain your status as a Bulletproof Coach, you will be required to achieve

a minimum of 30 Continuing Professional Development (CPD) credits each year.

Within the credit minimum of 30 total credits, 15 credits must be “external,” and the

remaining 15 must be “personal.”

External Activities

These include: being mentored (max. of 5 credits), attending workshops/courses

relating to human potential development or coaching (max. of 10 credits), attending

the Bulletproof biohacking conference (10 credits).

Personal activities

This includes reading, and submitting a summary of at least ten of the Bulletproof

Coaching ‘prescribed’ books (max. of 10 credits), and at least 50 hours of a personal

development practice, such as meditation, neurobiofeedback, or heart rate

variability training (max. of 5 credits).

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You will be required to keep a CPD diary, which will record all CPD events and

practices. The CPD year runs from the day that you are certified. You must commit

to continual growth to retain your annually renewable status as a Bulletproof Coach.

You will be offered the opportunity to renew, and required to provide evidence to

support your ongoing status every 12 months. In the event that renewal does not

happen for any reason, you will not be authorized to claim or state that you are a

Certified Bulletproof Coach.

Coaching Supervision

This service allows you to reflect on your work with a senior Bulletproof coach, and

to receive support, and guidance as needed. Regular sessions are conducted

between the coach, and their supervisor. This provides, an opportunity to review

his/her coaching activities, and reflect upon any issues that emerge. This may

involve discussion of particular cases. As a minimum guideline this CPD programme

recommends a one-‐hour supervisory session for every ten of your coaching hours (if

you are inexperienced), or a one-‐hour supervisory session for every twenty hours (if

you are experienced). Each session costs $150 USD.

38

Frequently Asked Questions

How Do I Apply & Pay?

Go to www.bulletproofexec.com/coach-‐training

How do I arrange accommodation for the Bulletproof Coach Training

workshop?

The workshop will be taking place at the Copthorne Tara Hotel London Kensington,

Scarsdale Pl, London W8 5SY, United Kingdom. Once you have registered for the

training we will provide you with a link for discounted rooms. Please note these are

on a first-‐come, first-‐served basis.

Course Withdrawal, Cancellations & Refunds

If you withdraw from our training, the following policy will decide the level of

recompensation due to you. Please note repayment amounts are entirely dependent

upon the notice period prior to the commencement date of your training. The

training commences with the two-‐day workshop.

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• 31+ days before the start of the training – a full refund (minus a $250 non-‐

refundable registration fee and any financial transaction costs eg Paypal, card or

bank transfer fees) will be provided.

• 15-‐30 days – a 50% refund (minus any financial transaction costs eg Paypal, card

or bank transfer fees) will be provided.

• 14 days or less – no refund provided.

What coaching body are you affiliated with?

We are members of The Association for Coaching -‐

www.associationforcoaching.com. Launched in July 2002, the Association for

Coaching's vision is "to be the leading membership association for professional

coaches, and organisations involved in coaching, or related training to enable

individuals, and businesses to develop, expand, and achieve their goals". Once you

have completed your training, and become certified you will be able to join as an

affiliate member.

How many hours per week will I need to commit to the training program?

It will vary but on average you will need to set aside 4 to 6 hours per week.

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Who will deliver the training program?

The training is delivered by myself Mark Atkinson, and our Senior Coach Trainer,

Rod Francis. Dave Asprey will be leading the afternoon session on day two of the

workshop and also be participating in regular live webinars with myself.

How long do I have to certify?

You have six months to complete the requirements for certification. You must

complete the certification process by September 19th 2017.

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REFERENCES

1. 2012 ICF Global Coaching Study. http://coachfederation.org

2. The integration of mindfulness training and health coaching: an exploratory

Study; Gordon B. Spence*, Michael J. Cavanagh, and Anthony M. Grant Coaching

Psychology Unit, School of Psychology, University of Sydney, Australia Coaching:

An International Journal of Theory, Research and Practice Vol. 1, No. 2, September

2008, 144-‐162

3. Newnham-‐Kanas, C., Gorczynski, P., Morrow, D. & Irwin, J. (2009). Annotated

Bibliography of Life Coaching and Health Research. International Journal of

Evidence Based Coaching and Mentoring, 7(1), 39 -‐ 103.

4. Frates. E. (2009): Coaching in Healthcare Research Report Harvard Medical

School Coaching in Leadership & Medicine conference

5. Palmer, S. (2003): Health coaching to facilitate the promotion of healthy

behavior; International Journal of Health Promotion & Education, Vol 41, No 3; p

91-‐93

6. Drake, D. B. (2009). Evidence Is a Verb: A Relational Approach to Knowledge and

Mastery in Coaching. International Journal of Evidence Based Coaching and

Mentoring, 7(1), 1 -‐ 12.

7. Grant, A. M., Curtayne, L., & Burton, G. (2009). Executive coaching enhances goal

attainment, resilience and workplace well-‐being: a randomised controlled study.

The Journal of Positive Psychology: Dedicated to furthering research and

promoting good practice, 4(5), 396 -‐ 407.

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8. Moen, F. & Skaalvik, E.(2009). The Effect from Executive Coaching on

Performance Psychology. International Journal of Evidence Based Coaching and

Mentoring, 7 (2), 31-‐ 49.

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VIRTUAL TRAINING SCHEDULE -‐ 2016 Week 1 July 4 - 10 Introduction to the BP Coach Training Program

Wed July 6 Coaching Skills Training – 18.00 GMT

Week 2 July 11 - 17 Logical & Critical Thinking Skills

Week 3 July 18 - 24 The Bulletproof Life

Wed July 20 Coaching Skills Training – 18.00 GMT

Week 4 July 25 - 30 The Bulletproof Life

Week 5 August 1- 7 The Bulletproof Life

Wed August 3 Coaching Skills Training – 18.00 GMT

Week 6 August 8 - 14 The Bulletproof Diet

Week 7 August 15 - 21 Physical Activity

Wed August 17 Coaching Skills Training – 18.00 GMT

Week 8 August 22 - 28 Supplements

Week 9 Aug 29 – Sept 4 Sleep

Week 10 Sept 5 - 11 Energy

Wed Sept 7 Coaching Skills Training – 18.00 GMT

Week 11 Sept 12 - 18 Stress & Resilience

Week 12 Sept 19 - 25 Cardiac Coherence Training

Wed Sept 21 Coaching Skills Training – 18.00 GMT

Week 13 Sept 26 – Oct 2 Mindfulness & Attention Training

Week 14 Oct 3 - 9 Fundamentals of Brain Health

Mon Oct 3 Mindfulness Training 1 – 18.00 GMT

Wed Oct 5 Coaching Skills Training – 18.00 GMT

Week 15 Oct 10 - 16 Cognitive Performance


Week 16 Oct 17 - 23 Hacking Happiness


Wed Oct 19 Coaching Skills Training – 18.00 GMT

Week 17 Oct 24 – 30 Hacking Happiness


Week 18 Oct 31 – Nov 6 Hacking Happiness


44

Wed Nov 2 Coaching Skills Training – 18.00 GMT

Week 19 Nov 7 - 13 Hacking Happiness

Mon Nov 7 Mindfulness Training 6 – 18.00 GMT

Week 20 Nov 14 - 20 Psychology of Success


Wed Nov 16 Coaching Skills Training – 18.00 GMT

Week 21 Nov 21- 27 Psychology of Success


Week 22 Nov 28 – Dec 4 Psychology of Success

Week 23 Dec 5 – 11 Psychology of Success

Wed Dec 7 Coaching Skills Training – 18.00 GMT

Week 24 Dec 12- 18 Bulletproof High Performance Roadmap

Dec 19 – Jan 1 Study Break

Week 25 Jan 2 - 8 Bulletproof Coaching In Action

Mon Jan 2 Coaching Practice: 18.00 GMT

Wed Jan 4 Coaching Practice: 18.00 GMT

Week 26 Jan 9 - 15 Bulletproof Coaching In Action

Mon Jan 9 Coaching Practice: 18.00 GMT


Week 27 Mon Jan 16 Coaching Practice: 18.00 GMT





Wed Feb 1 Coaching Practice: 18.00 GMT

Week 30 Mon Feb 6 Coaching Practice: 18.00 GMT






Weeks 33/34 Feb 27 – March 12 Transforming Passion into Profit

Wed March 1 Live Q&A 18.00 GMT

Week 35 March 13 - 19 Course Review & Certification Overview

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Wed March 15 Live Q&A 18.00 GMT

contents! · 2019. 8. 8. · 4! 2. skills–!developing new! skills,! and! abilities.!for!...

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