contents...18th december 2015 to 24th february 2016. the british council team promoted famelab...

02 www.britishcouncil.or.th/famelab

CONTENTS

APPENDIX

FAMELAB THAILAND 2016KEY FACTSCOMMUNICATIONS AND PROMOTIONSAPPLICATION PROCESSTHE MASTER CLASSFAMELAB NATIONAL COMPETITIONFAMELAB INTERNATIONAL COMPETITION

THE FAMELABERSMEDIA COVERAGE

34589

1113

1520

www.britishcouncil.or.th/famelab 03

FAMELAB THAILAND 2016

British Council’s science work in Thailand focuses on two prority areas: firstly, working with Thai and UK partners to support international collaboration between researchers and lead to long-term collaboration and breakthroughs in scientific knowledge, and secondly, helping to develop the next generation of scientists by inspiring students to study in STEM programmes in schools and by helping to popularise science and science communication. Famelab does both!

FameLab is a competition that gives participants just three minutes to explain a scientific concept in a clear, concise and accurate way in front of a jury and live audience. Participants are allowed to sing, dance and use props, but not allowed to use electronic presentations. It’s all about bringing science to life to inspire and entertain!

FameLab was launched in Thailand in 2016 in partnership with the Ministry of Science and Technology, the National Science Technology and Innovation Policy Office (STI), the National Science and Technology Development Agency (NSTDA), and True Corporation. FameLab Thailand is also sponsored by Imperial College London, the University of East Anglia and the University of Lincoln.

In Thailand, the competition is open to:

• Lecturers in science, mathematics or engineering subjects, including specialist science teachers with a science degree. • Researchers who use existing research or meta-studies. • People who work on applying science, technology or mathematics to real world problems.

• Undergraduate/postgraduate students of science, mathematics or engineering. • People who apply science, mathematics or engineering in the armed forces or government bodies. • People who apply science, engineering or mathematics in industry or business.

FameLab’s promotional campaign has built on awareness and positive perceptions in the first year by creating sharable content connected to science communication, highlighting opportunities and benefits for participants through the following activities:

• Collateral advertising in brochures, postcards, banners and newsletters • Online and social media promotion • Video presentations for Famelab Thailand • FameLab press launch

The ability to vote by ‘likes’ on Facebook has also been added to the competition to raise awareness among young people via British Council Thailand’s Facebook page.

Each presentation has been also recorded and uploaded to the British Council Thailand YouTube channel https://www.youtube.com/user/britishcouncil, and made available for future applicants. Already, a number of videos has been shared and seen by the public.


KEY FACTS


COMMUNICATIONS AND PROMOTIONS

Applications for FameLab were open for two months from 18th December 2015 to 24th February 2016. The British Council team promoted FameLab Thailand via two separate methods; raising public awareness and direct targeting of groups in science, technology, engineering and mathematics.

Roadshow to research universities and science park in Thailand

Collateral advertising sent out to all universities in Thailand and promotion through the Office of the Higher Education Commission

Social media promotion through influencers, academics and science Facebook pages

Electronic mail series sent out via the British Council Thailand mailing list

Dedicated pages on British Council website

STEM TARGETED AUDIENCE

Social media advertisements

PR coverage from media partnerships

PR coverage from print, TV and online

Press launch on 10th February 2016

Video presenter: Dr. Panraphee Raphiphan

MASS AUDIENCE


COMMUNICATIONSAND PROMOTIONS FEEDBACKFAMELAB CANDIDATES

The majority of the FameLab candidates received the news and FameLab information through the social medias.

Where have you seen/received the information regarding FameLab Thailand?

What media channel(s) do you think is the most effectivefor promoting such competition?

59% agreed that the social media is the most effective promotion for the competition.


COMMUNICATIONS AND PROMOTIONS FEEDBACK

PUBLIC AUDIENCE

Where have you seen/received the information regarding FameLab Thailand?

What media channel(s) do you think is the most effective for promoting such competition?

The majority of the public audience received FameLab information through the Word of Mouth.

88% of the participants agreed that social media is the most effective channel for promotion.


THE APPLICATION PROCESS

For the first year of FameLab Thailand, the application process has been managed in two ways; live audition and video audition. The live audition was arranged right after the press launch to maximise the impact of the project. The video audition were provided to reach long distance participants. Through video audition, applicants as far away as the United States were able to apply for the competition.

The judges for FameLab Thailand Competition included:

• Mr. Andrew Glass OBE Country Director, British Council Thailand

• Dr. Danu Suwatchara Business Development Manager, True Corporation Public Company Limited

• Dr. Kritsachai Somsaman Director of Science Media, the National Science and Technology Development Agency (NSTDA)

• Dr. Worawarong Rakreungdet Deputy Spokesperson, the Ministry of Science and Technology, Thailand


THE MASTERCLASS

Ten finalists were selected to attend a MasterClass training event held over two days, lead by Dr. Emily Grossman and a Thai co-trainer, Dr. Worawarong Rakreungdet, Deputy Spokesperson for the Ministry of Science and Technology.

Dr. Emily Grossman is an expert in molecular biology and genetics, with a Double First Class degree in Natural Sciences from Queens’ College Cambridge and a PhD in cancer research. She also trained and worked as an actress, and now combines her skills as a science broadcaster, writer and educator, teaching maths and sciences at all academic levels and explaining science for a wide range of TV and radio programmes, and at live events.

Over two days of training, the finalists were trained to sharpen their communication skills through activities such as:

• Using body language

• How to talk about science

• How to give a good interview


The feedback from the ten finalists was very positive, and 100% of them agreed that this event had met their expectations.

This event met expectation

This was a high quality

90% of them strongly agreed that the FameLab Thailand MasterClass was a high quality event.

THE MASTER CLASS FEEDBACK


FAMELAB NATIONAL COMPETITION

The FameLab National Competition was held at the Bangkok Art and Culture Centre. Thailand’s leading science agencies and the medias were invited to watch this competition. The competition was opened by British Council and partners:

• Mr. Andrew Glass OBE, Country Director, British Council Thailand • Dr. Kantima Kunjara Na Ayudhya, Group Director, Corporate Communications, MKT PR & CSR, True Group • Professor Dr. Yongyuth Yuthavong, Former Deputy Prime Minister of Thailand

The ten finalists for FameLab Thailand 2016 were:

The competition was judged based on “3 Cs” – Content, Clarity and Charisma. Awards went to four champions – the People’s Choice Award, 2nd Runner Up, 1st Runner Up and the Winner.

Dr. Khaow Tonsomboon impressed the judges and the public with his topic “I Remember Nothing”, winning the People’s Choice Award, and was the Winner of FameLab Thailand 2016.

Dr. Tawin Iempridee was awarded 1st Runner Up, and Dr. Wananit Wimuttisuk 2nd Runner Up.

Forest Bathing: The Secret of a Healthy Life

Synchrotron: A Giant, Brilliant Torch for Curiosity

Let’s Fight Against Cancer using Nanomedicine with Me!

I Remember Nothing

Fantastic Muscle System of Human

Chocolate: the Silent Killer

The Bright Side of the Moon: What You Might Not Know about Our Nearest Neighbor

Seawater greenhouse: sustainable source of food and water for our future

Bats - Natural Born Superheroes

How Bacteria Becomes Drug Resistant

Ms. Supatchaya Techachoochert

Dr. Nirawat Thammajak

Dr. Dissaya Pornpattananangkul

Dr. Khaow Tonsomboon

Mr. Witsarut Chaipest

Dr. Ornchuma Itsathitphaisarn

Mr. Naveen Pitipornvivat

Ms. Napat Tandikul

Dr. Tawin Iempridee

Dr. Wananit Wimuttisuk

TOPIC

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

NAME - SURNAMENO.


NATIONAL COMPETITIONPUBLIC AUDIENCE FEEDBACK

100% agreed that this event met their expectation

This event met expectation

94% agree that this was a high quality event

This was a high quality

90% agreed that they acquired new knowledge

Acquired new knowledge


FAMELAB INTERNATIONALCOMPETITION

Cheltenham Science Fair aims to celebrate new frontiers and the disruptive thinkers who work at the edges of human ability and understanding. This year Cheltenham Science Festival focused on emerging ideas in space exploration, new technology such as Virtual Reality, and the interface between science and design through a new creative partnership with the Cheltenham Design Foundation. The Festival annually issues in excess of 45,000 tickets whilst the free interactive Discover Zone and other free events and exhibitions attract over 17,000 visitors. This year, the festival was held during 7 – 12 June 2016.

FameLab International was organised as a part of the Cheltenham Science Festival to promote science communications to the public. The international competition was featured 27 countries including; Australia, Azerbaijan, Brazil, Bulgaria, Cyprus, Czech Republic, Egypt, Germany, Greece, Hong Kong, Ireland, Italy, Kazakhstan, Korea, Malaysia, Netherlands, Poland, Portugal, Qatar, Romania, South Africa, Spain, Switzerland, Thailand, Vietnam, UK and USA. The 12 finalists were selected by the experts of science communications from the 3 semi-final competitions.

The FameLab International 2016 awards were presented to:

• Winner - Albhi Veerakumarasivam, Malaysia Watch online - https://www.youtube.com/ watch?v=DHE0QFCI3WA

• Runner-up - Alba Aguión, Spain Watch online - https://www.youtube.com/ watch?v=4_yDHSz5Eww

• Runner-up – Aida Rafat, Qatar Watch online - https://www.youtube.com/ watch?v=PAtt8dgG10U

The full records of the events can be watched from this link: https://www.youtube.com/watch?v=oXJp2jsV_fw

FameLab was first established in 2005 and was expanded to the international competition when the British Council joined in 2007. Currently, FameLab has been run in 27 countries, including Thailand.

APPENDIX


THE FAMELABBERS

Dr. Khaow Tonsomboon“I Remember Nothing”

Winner and People’s Choice Award Winner

Dr. Khaow Tonsomboon received a Ministry of Science and Technology scholarship to study from grade 12 to PhD level in the UK. After obtaining a PhD degree in Biomedical Engineering from Cambridge University, He returned to Thailand and worked as a researcher at the National Centre for Genetic Engineering and Biotechnology (BIOTEC). He is working on Biosensors, Biomaterials and Tissue Engineering. He always volunteer to give inspirational talks to young children and run STEM activities at science camps because he wants to inspire them to love science, become scientists, and help drive our country forward. He also wants to change public perceptions that science is “difficult” and “distant” to “fun” and “relatable” for everyone. He wants to put a spotlight on science in Thailand.

Dr Tawin IemprideeBats-Natural Born Superheroes

1st Runner-up

Since childhood, Dr. Tawin Iempridee always been fascinated by biology. This fascination has continued to grow into aspirations of becoming a professional researcher in Biomedical Sciences. In 2014, He received a Doctorate of Philosophy in Cancer Biology from the University of Wisconsin-Madison, USA. After completing his doctoral studies abroad, He returned to serve his country by assuming a position of researcher at the National Nanotechnology Center (NANOTEC). With NANOTEC, He has been working collaboratively with elite researchers with a focus on understanding how cancer works and finding cancer biomarkers from patients’ blood, with the ultimate goal of improving cancer diagnosis and therapy. Besides his goal to conduct biomedical research, He has been looking forward to the opportunity of mentoring and guiding young students in the field as a further means of encouraging scientific development in Thailand.


Dr. Wananit WimuttisukHow Bacteria Becomes Drug Resistant

2nd Runner-up

Dr. Wananit ‘May’ Wimuttisuk was born in Phuket, Thailand. When she finished high school, she received a scholarship from the Royal Thai Government to continue her studies in the United States and completed her PhD in Biochemistry from Brown University in 2007. Since then, she has been working as a researcher at BIOTEC. Although most of her research efforts focus on the reproductive system of the black tiger shrimp, she is also part of the team that looks for biological activities in bacteria and fungi found in Thailand, for their potential use in medicine and agriculture. She combines her passions for art, language and science by working as a columnist, explaining scientific concepts to children, creating the logo for BIOTEC for its 30th anniversary, and now participating in FameLab. She is married to a university lecturer, and together they have a 2-year-old son whom they plan to inspire to love science as much as they do.

Ms. Supatchaya TechachoochertForest Bathing: The Secret of a Healthy Life

Supatchaya ‘Ann’ Techachoochert is a nature lover, whose appreciation of nature lead her to the field of Conservation Biology. She graduated with a First Class degree with Honours and received a Bachelor’s degree of Science in 2012. Currently, she is continuing her biological studies at PhD level at Mahidol University. Moreover, she was awarded a fellowship by the US Department of State to study on a short course on Environmental Science at the University of Montana. She is a young activist who has been working to conserve the environment more than ten years, working as a project coordinator on the Mangrove Rehabilitation Project for WWF Thailand, leading numbers of environmental camps and co-founding BaiMai environmental enterprise. In 2008, she received a Royal Outstanding Award for Natural Resource and the Environment. The following year she was Thailand’s youth representative at the Earth Summit in Rio de Janeiro, Brazil. Nowadays, in her spare time, she loves writing a blog telling the interesting stories of animals and plants, as well as discussing environmental crises, and she continues encouraging people to live in harmony with nature.


Dr. Nirawat ThammajakSynchrotron: A Giant Brilliant Torch for Curiosity

Dr. Nirawat Thammajak received his doctoral degree from the University of Oxford. With considerable experience in chemistry research and experimentation with leading synchrotron and neutron facilities, he became passionate about the relation between a material’s atomic structures and its valuable properties. Dr. Nirawat Thammajak is now a scientist at the Synchrotron Light Research Institute, leading a project called “SLRI-GeM Consortium”, Synchrotron Technology for Gemology and Mineralogy Applications. In 2016, he received the Very Good Invention Award in Physical Sciences from the National Research Council of Thailand.

Dr. Dissaya PornpattananangkulLet’s Fight Against Cancer Using Nanomedicine with Me!

As the Valedictorian of the Science Faculty in undergraduate studies at Chulalongkorn Unversity, Dr. Pornpattananangkul graduated with 3.99 GPA, a gold medal, and the two highest GPA awards among a class of 700 undergraduates. This led her to become one of two scholars in Thailand granted the Queen Sirikit Scholarship from Her Majesty the Queen in 2007. Afterwards, Dr. Pornpattananangkul pursued her doctorate study in the field of Bioengineering at the University of California in San Diego, USA where she was a leading scientist performing research of drug delivery to treat bacterial infection. During this time, she led a team to produce nine peer-reviewed publications, two poster presentations and one international patent. Her research was featured in many world-renowned journals and magazines including ACS Nano, JACS, Science Daily and the Times of India. After her return to Thailand, she served as an adjunct professor at the International School of Engineering at Chulalongkorn University, and she is now performing studies of nanomedicines in collaboration with Siriraj hospital. She is transferring her research into a business model and pitching for grants from venture capitalists to transfer the research to a product that can be beneficial to a wide group of people around the world.


Mr. Witsarut ChaipestFantastic Muscle System of Human

Witsarut Chaipest is an ambitious man with many dreams. He achieved two of his dreams by becoming an engineer and entrepre-neur when he founded his own company. He graduated with a Bach-elor’s degree in Industrial Engineering from Suranaree University of Technology and a Master’s degree in Executive Enterprise Manage-ment from the Thai-Nichi Institute of Technology. Currently, he is the owner of Uniformstyle Limited Partnership.

Dr. Ornchuma ItsathitphaisarnChocolate: the Silent Killer

Dr. Ornchuma Itsathitphaisarn is a mother, scientist and teacher. She grew up in Chiang Mai where she went to Chiang Mai University Demonstration School, before receiving a Royal Thai Scholarship to pursue her education abroad. She started her scientific career at Oxford University where she read Biochemistry and finished in 2nd place in her class with two First Class degrees: a Bachelor’s of Science and Master’s of Biochemistry. Following this, she joined a Molecular Biophysics and Biochemistry Doctoral programme at Yale University, where she was very fortunate to be the first PhD student to be co-supervised by Prof. Thomas and Joan Steitz, two world-renowned scientists. While she was learning about structures of proteins that copy DNA, Prof. Tom Steitz won the 2009 Chemistry Noble Prize for his study of the mechanism of protein synthesis. After Yale, she joined the Department of Biochemistry, Faculty of Science at Mahidol University, focusing on research into mechanisms of shrimp disease to help Thai shrimp farmers and the entire shrimp export industry to minimize their economic losses from disease. Her other proud role is a mother of a young boy who inspires her to become a better science communicator to help him and other children see the beauty of science around his daily life.


Mr. Naveen PitipornvivatThe Bright Side of the Moon: What You Might Not Know about Our Nearest Neighbor.

Mr. Pitipornvivat has a keen interest in various areas of scienceand is hugely passionate about explaining science to the public. He received a Bachelor’s degree in Computer Engineering from Chulalongkorn University and Master’s degree in Computer Science from Hong Kong University of Science and Technology. During his studies at university, he was a tutor and volunteer teacher, teaching science to high school students. He was selected as the Young Thai Science Ambassador and the Thai Young Astronomy Ambassador, publishing articles, running activities at the Science Museum and giving talks during National Science Week. Currently, he is a financial engineer at Bualuang Securities and shares his interests in science via his Facebook fan page.

Ms. Napat TandikulSeawater greenhouse: sustainable source of food and water for our future

Ms. Napat ‘Just’ Tandikul recently received her Master’s degree in Chemistry from the University of South Carolina, USA. She joined Famelab Thailand 2016 with the hope of seeing Thai society become a more science-oriented society and show another role of scientists as science communicators. She is also passionate about representing Thailand at Famelab International 2016 in the UK.


MEDIA COVERAGE

387,000 352,000

200,000 1,071,000

500,000 500,000

1,350,000

123,768 259,416

90,000 51,480

260,954 73,224

11,623

88,236

936,270

149,966

232,308

200,000 1,300,000

200,000 700,000 700,000 700,000

700,000 2,000,000

200,000 700,000

409,352

100,000

200,000

200,000 445,000

900,000 900,000 900,000 900,000

850,000 70,000

450,000 120,000

NBT

TNN

TV3 HD

Thairath TV

Thairath TV

Thairath TV

Thairath TV

TV 3 HD

TV 3 SD

Thairath TV

MCOT

TNN news

Krungthepturakij

Krungthepturakij

Manager Online

Daily News

Daily News

Kom Chad Leuk

Kom Chad Leuk

Ban Muang

Bangkok Post

ThaiPost

Prachachart

ข่าวเที่ยง

ห้องข่าวเยาวชน

เรื่องเด่นเย็นนี้ เสาร์ - อาทิตย์์

ชัดทันข่าว เสาร์ - อาทิตย์



เฟ้นหาคนไทย แข่งขันสื่อสารวิทย์โลก

3 Miti News

Jadpai IT24 Hrs


Palangwith by NSTDA

Evening news

งานแถลงข่าว FAMELAB











PR VALUE/THB

CIRCULATION/REACH

10 Feb

11 Feb

13 Feb

14 Feb

13 Mar

3 Apr

1 May

9 Jun

15 Jun

18 Jun

25 Jun

26 Jun

13 Feb

14 Feb

29 Jan

15 Feb

14 Feb

12 Feb

8 Feb

14 Feb

12 Feb

22 Feb

18-21 Feb

PROGRAMMEDATE

TV NEWS

PRINT AND ONLINE NEWS

MEDIA


PR VALUE/THB

CIRCULATION/REACHPROGRAMMEDATE MEDIA

942,795

100,673

48,249

31,340

34,871

90,000

45,000

60,000

37,587

53,625

97,416

179,035.05

60,000

124,173

596,772

307,440

9,446,221

70,000 900,000

850,000 450,000 900,000

900,000

900,000

320,000

200,000

900,000

850,000

810,000

200,000

22,094,352

Bangkok Post

Matichon

Ban Muang

Thai Post

Kom Chad Leuk

Thairath online

Siam event

Naew Na

Thai Post

Post Today

Krungthepturakij

Thai post

Eduzones

Ban Muang

Dailynews(Midday)

Krungthepturakij






เฟ้นหาคนไทย แข่งขันสื่อสารวิทย์โลก

เตรียมส่งเยาวชนตัวแทนประเทศไทยชิงแชมป์โลก นักสื่อสารวิทยาศาสตร์รุ่นใหม่ที่ประเทศอังกฤษ

ภาพข่าวสังคม 11 พฤษภาคม 2559

ภาพข่าว บันทึกสังคม แสดงความยินดี

ภาพข่าว ธุรกิจเพ่ือสังคม สนับสนุนเยาวชน

คอลัมน์ U station ชิงแชมป์โลกนักสื่อสารวิทยาศาสตร์รุ่นใหม่

FameLab นำาเสนอวิทยาศาสตร์จากเรื่องยากเป็นเข้าใจง่าย

8 องค์กรชั้นนำาร่วมสนับสนุน ดร.ข้าว ต้นสมบูรณ์

นักวิจัยไบโอเทค แข่งขัน FameLab ชิงแชมป์โลก

คอลัมน์ NEXT Gen ดร.ข้าว ต้นสมบูรณ์‘นักสื่อสารวิทยาศาสตร์’

คอลัมน์ U station หนุ่มนักวิจัยจากไบโอเทคบนเวที FameLab ชิงแชมป์โลก

19 Feb

6 Feb

4 Feb

6 Feb

8 Feb

1 May

9 May

11 May

11 May

13 May

15 May

21 May

31 May

3 Jun

5 Jun

5 Jun

TOTAL


MEDIA PARTNERTRUE CORPORATION

5,840,000

25,140,000

15,840,000

210,000

47,030,000

Public service announcement

Spot promotion

Spot promotion (Popular vote and Live audition)

FameLab Thailand Live broadcast

1,000,000

PR VALUE (THB)

16 Jan – 21 Feb

2 – 24 Feb

9 – 29 April

29 April

TOTAL

DATE MEDIA CIRCULATION/REACH

TRUE MEDIA


SOCIAL MEDIA ENGAGEMENT@BRITISHCOUNCIL THAILAND

16,075

18,632

58,899

24,676

26,712

36,338

16,641

19,276

58,957

25,027

27,309

37,678

184,888

120,183

163,779

308,119

109,120

138,543

228,631

Facebook@BritishCouncil

Thailand

18 - 30 Dec 2015

4 - 17 Jan 2016

10 - 23 Feb 2016

17 - 27 Mar 2016

28 Mar - 7 Apr 2016

8 - 17 Apr 2016

TOTAL

ENGAGEMENTLIKESREACH

1.

2.

3.

4.

5.

6.

SOCIAL MEDIA DATEPOST#


SOCIAL MEDIA ENGAGEMENT #FAMELABINFLUENCER: DR. PANRAPHEE RAPHIPHAN

123

206

519

2,543

728

2,213

1,732

10,721

54

100

111

337

236

242

429

683

702

518

22,197

8 Jun 16

8 Jun 16

8 Jun 16

8 Jun 16

9 Jun 16

15 Jun 16

19 Jun 16

19 Jun 16

8 Jun 16

8 Jun 16

8 Jun 16

8 Jun 16

9 Jun 16

12 Jun 16

19 Jun 16

Jun 16

Jun 16

Jun 16

Facebook@it24Hrs.

Twitter@Panraphee

Google+@Panraphee Raphiphan

Instagram@Panraphee

TOTAL

657,000

734,000

650,000

59,500

ENGAGEMENTDATESOCIAL MEDIA REACH

www.britishcouncil.or.th/famelab 25Ms. Napat Tandikul competes

FameLab Thailand Competition 2016

contents...18th december 2015 to 24th february 2016. the british council team promoted famelab...

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