content & social marketing for smbs (connected women #pwib13)
TRANSCRIPT
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SMBs do face a couple of real problems
Value Proposition
Grow Customers
Make $$$$
Scale the Business
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Can Social Media address some of these issues?
Value Proposition
Grow Customers
Make $$$$
Scale the Business
3 8 % S M B S H AV E E X C E L L E D
— 2 8 % I N L A R G E
C O M PA N I E S
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“One Size DOES NOT
Fit All”
T Y P E O F B U S I N E S S ?
Choose the right platform
W H E R E A R E Y O U R
C U S T O M E R S ?
C O N D U C I V E T O C U S T O M E R
C O N V E R S AT I O N S?
Ana White: Homemaker turned blogger, turned entrepreneur
Key Takeaways
• Create a community where users can talk about themselves.
• Empower your fans to share their experiences with other users.
• Have clear strategies for your blog and Facebook page.
Kelly Lester: The Singing CEO. Lunch boxes ideas for Kids
Social Success Story: EasyLunchboxes Lessons in Branding, Content Creation & Community
Kelly Lester: The Singing CEO. Lunch boxes ideas for Kids
On YouTube, Kelly offers short segments with lifestyle hints, food preparation tips and more, called “A Couple of Minutes with Kelly,”
Highlights:
On average, the company lands one meeting per week with potential partners, collectors or discarders through Twitter.
In a 3-month challenge, ecycler.com added 151 collectors and 623 discarders.
Startup Company Eliminates the Cold Call With Twitter
Highlights:
ecycler.com regularly receives coverage from relevant bloggers by meeting them first on Twitter.
Visual and interactive posts on Facebook make the site the #1 social media source of traffic, generating about 10% of all ecycler.com traffic.
Startup Company Eliminates the Cold Call With Twitter
Creative Commons is a nonprofit organisation that enables the sharing and use of creativity and knowledge through free legal tools.
W H AT A R E T H E R U L E S O F E N G A G E M E N T ?
@jamshedwadia & @ladyxtel | Connected Women #PWIB13
Commit weekly
resources
Set Clear
Expectations
Know which
platform works
Social Data to drive
business strategy
Clear Calls to Action Consistency
S O C I A L M E D I A A C T I O N P L A N
Facebook Twitter Blog
Goals
Target Audience
Measurement
Brand Voice & Personality
Kpis
Facebook Twitter Blog
GoalsFoster Quality
Engagement & Showcase “Fun” Side Of Brand
Showcase Authenticity & Connect With
Likeminded Users
Grow Thought Leadership Through
Quality Opinion Pieces
Target Audience
Immediate Friends & Their Networks,
Curious Users Around Common Passion Points
(Discovery)
Knowledgable Readers, Opinion Seekers
(Research)
MeasurementFacebook Insights,
PageleverTopsy Pro,
ThoughtbuzzGoogle Analytics, Alexa,
Compete
Brand Voice & Personality
Fun, Unique, Engaging, Light-Hearted
Sharing, Reciprocative, Sincere, Dynamic
Informative, Trustworthy, Sincere, Inspiring
KpisIncreasing “Talking About
This”, “Reach”, Add Users To Email Database
Connect With 5 Different People A Day, 5 Updates
A Day, Increasing Following
Increase Subscribers, Encourage Email
Signups, Invite 2 Guest Bloggers To Contribute
Content
S O C I A L M E D I A A C T I O N P L A N
D E S I R E T O B E D E L I G H T E D B E T H E F I R S T T O T E L L & S H A R E E X P E R I E N C E S
P R O O F O F A C C O M P L I S H M E N T G A I N I N G M O R E K N O W L E D G E & K N O W - H O W
M I S S I O N
U S E R M O T I VA T I O N S
C O N T E N T P I L L A R S
C O N T E N T M I X
P L A T F O R M D I S T R I B U T I O N
O V E R A L L C O N T E N T P L A N
D E S I R E T O B E D E L I G H T E D B E T H E F I R S T T O T E L L & S H A R E E X P E R I E N C E S
P R O O F O F A C C O M P L I S H M E N T G A I N I N G M O R E K N O W L E D G E & K N O W - H O W
L I F E S T Y L E A D V O C A C Y P R O D U C T I V I T Y/ L I F E H A C K S
O T H E R B R A N D T I E - U P S
( S H A R I N G I S C A R I N G ! )
( B E T H E M O S T F U N H A I R S A L O N I N T O W N )
M I S S I O N
U S E R M O T I VA T I O N S
C O N T E N T P I L L A R S
C O N T E N T M I X
P L A T F O R M D I S T R I B U T I O N
4 0 %
- T W I T T E R - FA C E B O O K
- FA C E B O O K ( S H A R E F R O M
M I C R O S I T E )
- B L O G - T W I T T E R - FA C E B O O K
2 0 % 3 0 % 1 0 %
O V E R A L L C O N T E N T P L A N
Picture SourcingFlickr, Bigstock.
Use Powerpoint To Customise Your Images For Quick And Fuss Free Image Editing
Content Plans & Collaboration
Office365, Skydrive
Optimising Timing & Quanitity
I Need Inspiration!!
Surprise Someone From Your Community, Post Youtube Videos, Encourage Positivity
StructureConfirm Your Content Plan 2 Weeks In Advance. Map Out Your Key
Milestones (Product Launches, Events, Etc)
U S E F U L H A C K S F O R E X E C U T I O N
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Communities are built on Relationships, not Technology
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it’s not about social media communities, it’s about communities on social media platforms