content marketing - turning theory into practice
DESCRIPTION
reating content that really connects with your audience is harder than it looks. Getting it in front of them is harder still. Darren will explore content marketing best practices from his own experiences, while using case studies to show how to avoid the common pitfalls and deliver the best results for your business.TRANSCRIPT
February 2014
Darren Bond
Presented by
Turning Theory into Practice
Marketing you can measure
TM
What is content marketing and why should I care?
Marketing you can measure
TM
Overall digital marketing budgets for 2014…
Marketing you can measure
TM
Marketing you can measure
TM
Plan Create Market
Marketing you can measure
TM
Plan
Marketing you can measure
TM
1. Answer Customer’s Questions
Plan
Marketing you can measure
TM
2. Give them Something Practical
Plan
Marketing you can measure
TM
3. Stretch the idea of content
Plan
Marketing you can measure
TM
Planning for your pipeline
Plan
Marketing you can measure
TM
Create
Marketing you can measure
TM
Think about what the audience want
Create
Marketing you can measure
TM
Don’t Create War & Peace
Create
Marketing you can measure
TM
Team effort works best
Create
Marketing you can measure
TM
Market
Marketing you can measure
TM
Market
Marketing you can measure
TM
Market
What we learned…
Plan Follow
Up Activity
Have a Plan B & a
Plan C
Marketing you can measure
TM
Market
Marketing you can measure
TM
Market
What we learned…
Timing is really
important to
success
Nurturing needs
focus upfront
Marketing you can measure
TM
Market
Marketing you can measure
TM
Market
What we learned…
Piggy backing red tape works!
Success ≠
Loads of leads
Spin content for new markets
Marketing you can measure
TM
Plan Create Market• Make it useful
• Stretch it out • Plan for the pipeline
• Be realistic• Team effort• Don’t mention the C word
• Plan next steps• Piggy back seasonality• Spin content
Marketing you can measure
TM
Questions?
