Content Marketing Made Easy

Turn One Idea Into

21 Pieces of

Marketing Material

Gihan Perera

Use high-quality content to

attract high-quality traffic, which

leads to high-quality customers

This report shows you how to

take one idea and turn it into 21

different pieces of high-quality

content, which you can use for

marketing purposes

First, follow these

steps to write a high-

quality article that

solves a problem for

your target market...

Go to Magazines.com and look

for attention-grabbing headlines

on magazine covers

Magazine cover headlines

are written by highly-paid

marketers, so you can tap

into their expertise!

Pick a headline

promising a

list, not just

one item

Change the headline to match your topic

“Concealer tips from the pros”

“Customer service tips

from the pros”

“Social media tips

from the pros”

“Dog grooming tips

from the pros”

“Wedding planning tips

from the pros”

Write a 400-500 word article

on this topic

Start with a brief introductory

paragraph, then write 5-6 points

with a paragraph to explain each

point, then end with a concluding

paragraph

Now, let’s look at 21

ways to leverage this

article ...

1. Publish the article on your blog

If you don’t already have

a blog, create one free at

Blogger.com

Think of your blog as a

journal for your business

– it will be the hub for

everything else you do

2. Publish it in your

e-mail newsletter

An e-mail newsletter allows

you to send material directly

into your subscribers’ in-box

If you don’t have an e-mail

newsletter, create one free

at MailChimp.com

3. Submit the article to EzineArticles.com

This allows other people to copy your

article and use it in their material – as

long as they promote you as well

4. Post the article

on Google+

Google+ allows you to post

entire articles, and Google

uses them in search results

5. Offer to post the article

on somebody else’s blog

Look for blogs that reach the

same target market as yours,

but written by non-competing

authors

6. Offer to submit

the article to

somebody else’s

e-mail newsletter

7. Print it on your

letterhead and

post it to 20 key

people in your

network

People do still

appreciate getting

material by mail

Create an audio

version for the people

who prefer to listen ...

8. Read it out loud, record

it and post the MP3 file on

your Web site as a free

download

9. Post the MP3 file to your

podcast (audio newsletter)

A podcast is an audio

newsletter – delivered

automatically to listeners

If you don’t have a podcast,

use Hipcast.com to create it

Now let’s make it

more visual ...

10. Turn it into a PowerPoint

presentation and publish it to

Slideshare.com Think of Slideshare as

“YouTube for PowerPoint”

11. Publish the same PowerPoint

presentation to AuthorStream.com

AuthorStream is not as big as Slideshare, but it

still has a large number of users

12. Save the PowerPoint slides as individual

graphics, and use them to create a series of

printed postcards

13. Use Visual.ly to

create an infographic

from the article’s content

Let’s make a video ...

14. Record a

YouTube

video, talking

through the

article point

by point

15. Save your PowerPoint slides as

individual graphics, and use Animoto.com

to create an animated slide show

Animoto turns a collection of

pictures into an attractive slide

show with music and animation

Expand the article to

create even more

substantial content ...

16. Expand each of the points in the

article and turn it into a special report,

which you publish as a free PDF

download on your Web site

The report should be about 4-5 pages long

17. Upload the PDF report

to Issuu.com

Think of Issuu as “YouTube

for special reports”

18. Turn the article into

a one-page diagnostic

tool, and publish this as

a PDF report

For each point in the

article, replace the

explanation with a

simple 0-5 rating scale

Make it an event ...

19. Conduct a free Question &

Answer teleseminar

Use a service like

FreeConferenceCalling.com

to conduct the teleseminar

20. Run a free educational

webinar on this topic

Use GoToWebinar.com to

conduct your webinar

21. Use a Google+ Hangout

to run an educational video

conference call on this topic

This is similar to the

teleseminar, except

participants can see

you as well

Leveraging your

thought leadership

GihanPerera.com

Good luck with your

content marketing!

Leveraging your

thought leadership

GihanPerera.com

Visit GihanPerera.com

for free resources

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