web video marketing for businesses made easy
DESCRIPTION
In this presentation, David Jenyns talks about video marketing for businesses. He explains its importance and how you could gain from doing it. He also walks you through the process of creating a web video marketing. To know more about web video marketing, visit http://www.melbourneseoservices.com/seo-services-australia/web-video-production/TRANSCRIPT
VIDEO MARKETINGVideo killed the radio star.
DO MORE VIDEO NOW
• YouTube is tag #2 search engine
• iPad users consume 3x as much video
• GoogleTV is coming
• Faster internet = more video consumption
• It's in your search e.g. "ISO consulting melbourne"
WHAT IT DOES FOR YOU
• People do business with people
• Authenticity & transparency & keep it real
• Expert positioning
• Making things easier, who wants to read?
• Enjoy easier rankings
WHERE TO USE IT
• Homepage: Big frustration, call to action
• Service: Clear explanation
• About Us: Tell your story
• Autoresponder: Top Questions 10 x 10
TESTIMONIALS
• How were things going before us?
• Why did you come to us?
• How did we work with you?
• What were the results?
• What'd it mean to you?
• Why would you recommend us?
• Anything else you'd like to add?
MY RECORDING TIPS
• Speak to the camera
• Don't read from a script
• Don't be Danoz Direct
• Zoom in and out at cuts
THE STRUCTURE OF VIDEO
• Intro (professional & hook) www.istock.com
• Lower third
• Always include your url
• Outro (call to action)
• Music
WHAT YOU’LL NEED
• Lights
• Camera
• Tripod
• Microphone
• iMove or Movie Maker
• ScreenFlow or Camtasia
OPTIMISING YOUR VIDEOS
• Select Keywords
• Titles
• Description (remember to include your url)
• Tags
• What your competition doing?
• e.g. "Trading Advice" http://www.youtube.com/watch?v=VAkptBvbV4c
UNDERSTANDING THE ALGORITHM
• Back links
• Embeds
• Views
• Ratings
• Comments
• Age
• Playlists
• Channel views
• Subscribers
CHANNEL SECRETS
• Selecting your user name
• Change background image
• Set Your channel type
• Tell them to subscribe
DON’T BE PERFECT...
• 300+ videos in 3 years
• Quantity vs quality
• http://www.youtube.com/watch?v=Du3xnRe2U0E
• Start with 4-5 videos
• Daryl Guppy, TradeSim, charting software, trading psychology
QUESTIONS