Presented by Steve Kessler

What Is Content?

Your Organization

Marketing / Promotional

Material

Events

CRMSocial Media

Forms -Applications

Statistics and

Research

Examples of Content

Your Organization

Blog Posts

Comments

Social Media

Images/Videos

Maps

Financial Data

Participant Data

Surveys

White Papers

Common Content Sources

Internal knowledge

• What your staff knows

• What your volunteers know

• CRM

• Procedures

Participants

• Participant Information

• Social Media

• Projects

• Pictures

• Stories

Funders and Partners

• Surveys

• Stories

• Blogs

• Social media

Government

• Census data

• Community data

• Maps

What Is Content Management?

Your Organization

Right information

Right people

Right audience

Find

Add meaning

Contextualize

Why Content Management?

Your Organization

Increased productivity

SustainableAdded

meaning

It is expected

Where Does Content Belong

Your Website

Social Media

PartnersPay

Walls Secure Portals

Content Elements

Content ElementsDesign

Text

Graphics

Video

Meta Data

What Tools can We Use?

Your OrganizationCMS

CRM

Document management

LMS

EMR

The CMS

Your Organization

Manage content of

many types

Add meaning

Provide method for

access Provide system to manage

workflows

Manage security

The Life Content Content is Living

Content is always moving

COPE – Create Once Publish Everywhere Concept

The About Us Text

Questions to Ask Where does the content come from?

What is our internal editorial workflow?

Where does the data get published?

Do we have different content for the web and print?

Are we ready for the evolution of our content?

Content EvolutionStaff write text

Internal editorial review

Preview to trusted group

Continue editorial process

Publish

Content is shared

• Content is remixed

Constituent Needs

Questions to Ask Where does our data come from?

Do we use data from other sources?

Can we share the data?

Who can see it?

What is our internal editorial workflow?

Where does the content get published?

Do we have different content for the web and print?

Are we ready for the evolution of our content?

Page Elements Page

The Main Content

Related content

Ads

Meta data

Tags for SEO

Tags for Facebook (Open Graph) & Twitter

The semantic web

How will it display on various browsers

Page Design Where does stuff go

Screen sizes

Adaptive design

Menus

Breadcrumbs

URLs

Social Media and Feeds

Feed Me Feeds provide an easy way to transmit content

Feeds provide an easy way to capture content

RSS, ATOM, XML ….

Many types of feeds

The RSS icon is subject

to the Mozilla Public

License Version 1.1

Tracking H1N1

http://www.managingnews.com/examples

Integrating Systems

Content Elements

CRM

ERP

Social media

Accounting

LMS

Analytics

Licensing Copyright

Creative Commons

Creative Commons This work is licensed under a Creative Commons

Attribution-ShareAlike 3.0 Unported License.

Regulatory Requirements Children's Online Privacy Protection Act (COPPA

Can-SPAM

The Health Insurance Portability

and Accountability Act (HIPAA)

HITECH Act

Sarbanes–Oxley Act (Sox)

Security Who can access content?

Who can contribute?

Who can edit?

Who can bypass editorial workflows?

Who can publish your content in another place?

What happens with secure content?

Selecting a System What do you want to do?

How do you want to do it?

Who is your audience?

What are your requirements for security?

What are your requirements for hosting the system?

Who will use?

Who will support it?

Creative Commons This work is licensed under a Creative Commons

Attribution-ShareAlike 3.0 Unported License.