Georgina Lynch 0409 121 349 @gg_85

PERSONAL MISSION To find joy in all the little things in life and share this with others; I openly welcome each life experience as an opportunity to learn and grow. CAREER OBJECTIVES I am seeking further professional challenges in a collaborative and innovative organization. My passion for connecting with new people; playing with words and sharing new ideas motivates me to pursue a career in content. QUALIFICATIONS Currently studying online while working at REA Group full time Bachelor of Business (Marketing/Public Relations) Swinburne University: 2015 completion Key subjects: Marketing & Communication Information & Decision Making; Product & Service Innovation Management; Integrated Marketing Communication; Consumer Behaviour and Services Marketing; and Public Relations. With a passion for content and communication I have undertaken further studies so I can move into a content role, an area I am passionate about. I especially enjoy finding new ways to connect and engage with people. With strong attention detail, I often find improvements for content and processes and get a great deal of professional fulfilment from doing so. EXPERIENCE & KEY ACCOUNTABILITIES REA Group: 2012 – Current Senior Consultant (Customer Experience): March 2012 - Current Account Manager Residential Sales – WA and SA: November 2013 – August 2014 • Managed listing content of REA Group website’s nationally • Developed and implemented improvements to the content processes to provide a more engaging

and consistent site experience • Worked collaboratively with stakeholders throughout the business to ensure successful outcomes • Developed and implemented content induction program for new and existing employees • Managed complicated customer issues and troubleshot problems to provide positive outcomes for all

parties • Motivated self starter with aptitude for quickly learning new systems • Consistent delivery of qualitative outcomes

Georgina Lynch 0409 121 349 @gg_85

• Extensive, operational experience with business systems including: Sage CRM, Wordpress, Splunk,

Yellowfin, Adslot, Tableau and MySQL systems • Managed stakeholder and customer and provided support to REA Group customers and consumers • Implemented new working models for national customer base • Consistent achievement of monthly stretch targets • Represented REA Group at interstate customer events • Focused on relationship building and product education with customer base to increase revenue

outcomes • Stakeholder management of over 335 customers across WA and SA InterContinental Hotel Melbourne: 2009-2010 Reservations / Event Coordinator • Presented to clients and pitched our event options for review • Timely delivery of proposals to prospective clients • Daily revenue reporting and analysis • Experience managing and aligning complex schedules for shared deadlines • Management of domestic and international product delivery process • Experience managing and aligning complex schedules for shared deadlines Daily rostering and staff

management PROFESSIONAL DEVELOPMENT I am currently completing a development program with the REA Group Content team. A key objective of this program is to develop my knowledge of working in a thriving content space and put my degree skills into practice. My writing style is flexible and focused and I am able to write for a range of audiences and understand the importance of brand tone and style. I am focussing on building my writing skills and developing my understanding of the technical aspects of content, such as SEO principle, research and data collection. All of which tie back to my degree. By proactively seeking out an opportunity to contribute to our Blog I have been able to develop my skills around: • Wordpress • Understanding brand and style guidelines • Story writing and editing • Interpreting media releases • Pitching stories to media and editors. • Briefing writers • Content calendar management • Content marketing overview