Property with intelligence

In a world of generalists, Kay & Co are specialists.

Since we opened our doors in 1982, we have focused on

London W1 and W2, and surrounding areas including

Regent’s Park, Knightsbridge and Belgravia.

If you’re selling or letting a property, you cannot find

a more informed and experienced resource. If you’re buying,

renting or investing, we know every road, street, lane and

mews, and every café, school and restaurant.

Today, our area is home to diplomats and an ex-British

Prime Minister, lawyers, actors, entrepreneurs – and people

who simply want the very best of Central London, right on

their doorstep.

Yet there is also a true feeling of quiet and space here too,

with tree-lined avenues, exquisite Georgian squares, Regency

crescents and the glorious expanse of the Royal Parks.

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A little about us

Kay & Co is a proudly independent business and we believe this brings

you genuine benefits.

We are free to give transparent advice without the agenda of a remote

head office. We care about our business in a way no passing manager of

a chain ever could. And, in a tight-knit local area, we live and thrive by

word of mouth. Integrity is paramount.

In turn, we attract and retain a negotiating team of the highest calibre.

We equip them with the latest market intelligence, as well as cutting edge

technology to make our service faster and more responsive.

Even so, there is no substitute for shoe leather. Each year our teams

collectively cover thousands of miles, serving our clients, buyers and tenants.

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022012: Kay & Co’s viewings were up by a remarkable 420% over 2011.

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Lond

on

Exp

lore

our

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Area Highlights

W1

The Wallace CollectionSelfridgesLa FromagerieGinger Pig221b Baker StreetHome HouseThe Arts ClubProvidoresFunky BuddhaNordic Bakery

W2

Hyde ParkSerpentine GalleryCoco MayaFrontline ClubQueens Ice and BowlPatey HatsBombay Palace

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Intelligent selling

Selling a property effectively is founded on knowledge.

We begin the process with a thorough appraisal of your property and

priorities. We then make a pricing recommendation based on a sound

business case.

This is derived from first-hand knowledge of similar property transactions;

from independent market intelligence; and from the elusive factor of

market sentiment.

We carefully pre-screen potential buyers to ensure they are ready and able

to proceed. We also look for quality rather than quantity: three serious

buyers are preferable to a dozen casual viewers.

Even then, securing the right offer is just the start of the process. Every

Kay & Co sale is overseen by a director and a highly experienced team,

focused on navigating your sale to a timely and successful conclusion.

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06 2012: Achieved 98.6% of the asking price on sold properties.

Kay & Co

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Marketing your property

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08Your property is seen worldwide. Indeed, 50% of our sales go to international purchasers.

Every property demands a bespoke marketing strategy.

A five-bedroomed house and a two-bedroomed apartment have quite

different audiences. Our extensive database is our first port of call,

containing high quality owner occupiers, investment buyers and tenants.

We also tailor advertising and PR strategies in local media, and upload to

every leading internet portal. Your property is therefore broadcast to

desktops, mobiles and iPads all over the world.

This is key because Kay & Co is expert in attracting and converting foreign

buyers. Around 50% of all our sales go to purchasers from abroad.

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Lond

on

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A city of villages

Connaught VillageMaryleboneFitzroviaPortman VillageBayswaterRegents ParkNotting HillPaddington

Minimum voids. Maximum yields.

Our ‘home turf’ of London W1, W2 and Regent’s Park is an enviable location

for letting.

We attract excellent corporate tenants including senior employees from

Marks & Spencer, BNP Paribas, Orange and the London Business School.

Even so, achieving minimum voids and maximum yields is a specialist skill.

We guide our landlords on every aspect: from décor and furnishings to

mortgage consents and legal obligations.

Kay & Co also offers full property management, which in turn drives better

rents. Indeed, over 75% of our tenants opt for managed properties because

our property management team is on hand 24/7, supported by our

database of carefully screened suppliers and contractors.

In addition to numerous private landlords, Kay & Co is entrusted with

instructions to find high-quality tenants for major property owners

including The Crown Estate, The Howard de Walden Estate, Portman

Estate, British Land and Dolphin Square Foundation.

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We regularly review the agents we choose to use. Kay & Co have worked hard and delivered consistent results for the Estate which is why they have retained our business for such a prolonged period.Simon Baynham Property Director , The Howard de Walden Estate.

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London is a series of micro-markets and the key metrics governing

residential and commercial property require constant tracking.

Kay & Co therefore commissions detailed independent market research on

property data in our core areas.

This reveals a wealth of information including movement in prices, prices

per square foot, year-on-year comparatives, numbers of new buyers and

viewings, and percentages of sales at key price points.

This data, coupled with our own week-on-week experience, gives us the

firmest base on which to advise clients and formulate strategy.

Intelligence gathering

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152012: A £2m buyer in the Marylebone/Regent’s Park area now gets 479 sq. ft. more area than in Mayfair.

Kay & Co independent research

New Homes, development and investment consultancy

From a brownfield site to an existing property ripe for redevelopment,

Kay & Co offers a full consultancy service to developers. The goal is simple:

to minimise risk and maximise return on investment.

We advise on residential and mixed-use development opportunities ranging

from small conversion projects to major new-build schemes. This includes

giving expert input at every stage from viability studies and initial planning

to detailed specification, unit mix and pricing, development branding

and marketing.

Recent projects have included an unmodernised Grade II* Robert Adam

house, transformed from offices to a private residence, and sold for more

than £17,000,000.

Our consultancy clients include Galliard Homes, British Land, Redrow

Homes and numerous private property developers worldwide.

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16Investment stat to go here

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Block Management

Kay & Co is a boutique block management provider for both

leaseholder-owned blocks and new developments.

This side of our business has consistently grown because we offer

excellent communication coupled with service levels that are pledged,

delivered and audited.

We are also able to drive down building running costs through efficient

and creative working. Indeed in the last two years, we have reduced

service charges to lessees by an average of 15%.

For new-builds, we work with developers at the planning stage to design

a strategy that addresses every facet of block management. This includes

the basic – but crucial – details such as refuse and mail management, right

through to lease structure, service charge apportionments, landscaping,

communal area interiors and training on-site staff.

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18Kay & Co manages building portfolios for some of the most prestigious property institutions.

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RSVP

Whether you are actively looking to sell or let, or would simply like to take

the temperature of the market, we are always delighted to share our

knowledge with you.

Similarly, if you’re looking to buy or rent, we are here to guide you through

this special part of London and our finest properties, including those which

are not being openly marketed.

Please call, or even better pop in for coffee. We look forward to

meeting you.

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Hyde Park & Bayswater: 24/25 Albion Street London W2 2AX

+44 (0)20 7262 2030

Marylebone & Regent’s Park: 20a Paddington Street London W1U 5QP

+44 (0)20 7486 6338

Hyde Park & Bayswater: 24/25 Albion Street, London W2 2AX 020 7262 2030

Marylebone & Regent’s Park: 20a Paddington Street, London W1U 5QP 020 7486 6338

kayandco.com