consumer products - technopakconsumer products with clients from india, asia, europe, and north...

Re t a i l | C o n s u m e r P ro d u c t s | E - t a i l i n g | Tr a v e l Re t a i l | P E & I n v e s t m e n t s

& consumer productsO c t o b e r 2 0 1 3

credentials

India’s leading consulting firm

a trusted advisor for clients across countries


a valued partner

a trusted advisor for clients across countries


our focus sectorsretail, consumer products & e-tailing

fashion - textile & apparel

food services & agriculture

education

who are we

India’s leading consulting firm, with an experience of working with multiple organizations across various sectors

Founded on the principle of “concept to commissioning”, we partner our clients in identifying maximum-value opportunities, providing solutions for their key challenges and helping them create robust and high growth business models

We have the ability to be strategic advisors providing customized solutions during the ideation phase, implementation guides through start-up assistance, and be a trusted advisor overall

Drawing from the extensive experience of more than 150 professionals, Technopak focuses on four major divisions viz. Retail, Consumer Products & E-tailing, Fashion - Textile & Apparel, Food Services & Agriculture, and Education

what we doBusiness Strategy Assist in developing value creating strategies based on market and industry insights, competition mapping, international benchmarking, and client capabilities Performance EnhancementAnalyze operations and management of change to enhance the performance and value of client operations and businesses

Start-up AssistanceLeverage operations and industry expertise to ‘commission the concept’ on a turnkey basis. Consumer InsightsApply holistic consumer and shopper understanding to offer implementable business solutions

member of Ebeltoft groupTechnopak is now a member of the Ebeltoft Group, a network of International Retail Experts with presence in 22 countries. The Ebeltoft Group has provided a gamut of services to the retail sector players, including strategic planning, retail concept innovation, store design, product management etc. in its 20+ years of existence.

The worldwide presence of its members allows the Ebeltoft Group to tap into each member’s regional expertise, which is an asset to other members in their global endeavors. The Group’s long experience is reflected in the range of the services it offers in the retail consultancy domain, some of which are enumerated below:

• Cross-channel strategies and management

• Retail internationalization and growth strategies

• Retail due diligence and target screening

• Shopper marketing development

• Category management and merchandising

• E-commerce and digital strategies

• POS analysis and optimization

• Franchise development and management

• Supply chain management and operational optimization

• Human resources and sales force training

• Strategic analysis and planning

• New retail concept development

• Retail and product Branding

• Product launch and repositioning

• Store planning and design

• Customer/market research and global research studies

• Site selection, benchmarking and market sizing

• Customer satisfaction and CRM Management

• Mystery shopping programs

• Retail tours and urban revitalization

More information on the Ebeltoft Group may be obtained at: www.ebeltoftgroup.com

select clients

Ministry of TextileGovt of India

Ministry of AgricultureGovt of India

Ministry of Commerce Govt of India

our leadership team

Arvind [email protected]

Arvind founded Technopak in 1992 and has led the company to be the thought leader in all the sectors. He has an MBA from the University of California, Los Angeles, USA along with a Bachelor of Engineering degree from IIT-Roorkee

Saloni [email protected]

Saloni is the President of Technopak. She was earlier heading the Retail & Consumer Products division. Saloni has worked on strategy and implementation in Retail and Consumer Products with clients from India, Asia, Europe, and North America

Amit GugnaniSr. Vice President [email protected]

Amit is the Senior Vice President, Fashion - Textile & Apparel and has over 15 years of experience in Apparel manufacturing. He has managed various projects involving entry strategies, business plan, feasibility studies, apparel plant start-up, business process re-engineering, etc. for leading national and international clients

Ankur BisenVice [email protected]

Ankur is the Vice President of the Retail & Consumer Products division of Technopak. He brings over 14 years of cross-functional experience in strategy, marketing, and business development acquired while working in India, China, and Europe

Enayet KabirAssociate Vice [email protected]

Enayet is the Associate Vice President of the Education division and has over 12 years of experience in strategy, operations, and start-up incubation in vocational training and executive and higher education. As a core team member at Elements Akademia, Enayet headed various employability initiatives

Tarun JainVice [email protected]

Tarun is the Vice President of the Food Services & Agriculture division of Technopak. He has over 18 years of experience in business development, restaurant operations and planning, business strategy, brand management, menu and product re-engineering, performance enhancement, and supply chain

retail, consumer products & e-tailing

presence across segments

Indian and International Retailers• Cash & Carry • Departmental Stores• Hypermarkets• Rural Retail• E-tailing• Specialty Retail• Supermarkets• Non-Store Formats

Consumer Products Companies• FMCG• Food and Grocery• Electronics, Durables, IT, and Communications• Apparel, Footwear, and Accessories• Home Improvement• Health and Beauty

Retail Service Providers• Information Technology• Logistics Companies• Products/Services Suppliers• Warehouse Companies

Real Estate Companies• Shopping Mall Developers• SEZ Developers• Mixed-Use Developers

Government Organizations & Trade Associations

Development Bodies and Public Sector Units

Private Equity and Financial Institutions

Industries Where We Have Made a Difference…

Capital Advisory

Supporting business strategy and execution with comprehensive capital advisory in our industries of focus

• Mergers & Acquisitions

• Due Diligence – Commercial

Business Strategy

Assisting in developing value-creating strategies based on market and industry insights, competition mapping, International benchmarking, and client capabilities

• Organic Growth Strategy

• Growth through Partnerships, JVs, and Mergers & Acquisitions

• Real Estate Planning

Consumer Insights

Applying holistic consumer understanding to offer implementable business solutions

• Shopper Insights

• Trends Insights

• Design and Innovation Insights

• Marketing Communications

Start-up Assistance

Leveraging operations and industry expertise to ‘commission’ the ‘concept’ on a turnkey basis

• Project Management

• Sourcing and Buying Implementation

• Organization Design and Creation

• Supply Chain and Logistics

• Retail Operations Framework

• Post Implementation Assistance

• Franchisee IdentificationPerformance Enhancement

Analyzing operations and management of change to enhance the performance and value of client businesses

• Productivity Enhancement

• Merchandising and Category Management

• Sourcing and Supplier Management

• Pricing, Promotions, and Range Architecture

• Private Label Programs

• Transformation and Change

cutting edgeServices We Offer in

Retail & Consumer Products

moving a step forward

Capital Advisory

Supporting business strategy and execution with comprehensive capital advisory in our industries of focus

• Mergers & Acquisitions

• Due Diligence – Commercial

Business Strategy

Assisting in developing value-creating strategies based on market and industry insights, competition mapping, International benchmarking, and client capabilities

• Organic Growth Strategy

• Market Feasibility Study

• Brand Strategy and Portfolio Management

• Competitive Benchmarking and Strategy Development

Consumer Insights

Applying holistic consumer understanding to offer implementable business solutions

• Shopper Insights

• Trends Insights

• Advertising and Promotions Effectiveness

• Design and Innovation Insights

Start-up Assistance

Leveraging operations and industry expertise to ‘commission’ the ‘concept’ on a turnkey basis

• Innovation and New Product Development


• Distribution Framework

• Marketing Strategy

• Supply Chain and Logistics

Performance Enhancement

Analyzing operations and management of change to enhance the performance and value of client businesses

• Category Management

• Multi-Channel Management

• Pricing, Promotions, and Range Architecture

• Distribution Effectiveness

Services We Offer in Consumer Products

expertise in the sector of e-tailing:

services we offer ine-tailing

Market and Category Assessment

Based on trade dynamics, competition mapping, and consumer insights, we provide you comprehensive assessment of each category in the online and brick & mortar space for developing value-generating strategies for your business

• Market Size, Growth, and Segments Assessment

• Category Assessment

» Category Size and Growth

» Category Segmentation

» Seasonality Study and Calendar Plan Development

» Sizing Standardization

» Value Chain Mapping

Consumer Insights

We gather a deep understanding of consumer behavior, opinions, and needs. Through these holistic insights of online and offline consumers we are able to offer effective business solutions and valuable inputs for developing value-generating strategies for your business

• Online Consumer Segments Identification

• Shopping Behavior Analysis

Private Labels Strategy

With a strong understanding of the Indian and international market in the Textile & Apparel space, we have been highly successful in providing various clients with tailor-made solutions. We provide comprehensive support in developing and implementing private labels strategy in the lifestyle and apparel space

• Private Labels Strategy (lifestyle space)

• Private Labels Implementation (apparel space)

» Sourcing Centers Identification

» Vendors Identification and Evaluation

» Vendor Tie-up Facilitation

Performance Enhancement

Based on our experience and understanding of working with e-tailers, we provide the following solutions to assess and improve your fulfilment operations:

• Warehousing Operations and Inventory Control

• Packaging Material Assessment

• Logistics and Delivery Optimization

services we offer in

end to end solutionse-tailing

B2B Opportunity

Through our strong understanding of retail trade dynamics across urban and rural India, we provide effective business solutions and valuable inputs with which to develop strategies for your online B2B business

• Online B2B Opportunity Assessment

• Target Group Identification

• Business Model Development

Capital Advisory

We develop value-creating solutions based on our wide reach, financial expertise, and extensive research capabilities. We help in providing support for formulating business strategies and executing them. The capital advisory services we offer include:

• Commercial and Operational Due Diligence

• Strategic Alliances Facilitation

Start-up Assistance

We develop concepts to meet business objectives and leverage our operations and industry expertise to “commission the concept” on a turnkey basis

A. Concept Formulation

• Positioning and Target Segments Definition

• Products and Services Definition

• Business Volume Estimation

• Geographic Reach and Fulfilment Model Feasibility

• Operating Model Development

• Financial Planning

B. Implementation Assistance

• Overall Project Management

• Service Providers Selection

» Web design and IT services agency

» Marketing agency

• Business Partners Selection

» Logistics partner

» Payment gateway partner


• Beta-site trial run

making a mark

Property Branding / Environment Graphics

We can provide very specific inputs around building brand for any services as offered by the operator. This will include elements like:

• Brand Identity and Logo Type

• Color Schemes

• Signage

• Other Brand Collaterals

Commercial Strategy

Strategy to enhance non-fare revenue for the operator. This covers:

• Category Mix Strategy

• Revenue Modeling for the operator

• Structuring of Commercial Terms & Conditions

• Tender Management

• Leasing Management

• Fit-out Management

Mixed-Use Development of Properties

Strategy on how to maximize the usage of land and property which belongs to the operator and is allowed for mixed use development.

• Business Plan for Development

• Overall Positioning Strategy

• Leasing and Tender Management

Traveler Profiling

Under this service, we conduct a 24x7 timeframe profiling of the travelers and users of the facilities. The tools used include:

• Detailed and scientifically-created questionnaire

• In-depth Interviews

• Focus Group Discussions

• Analysis and Presentation of key findings

• Private Labels Programs

Airports | Metros | Highways and Bus Stations | Railways

Services We Offer

Services We Offer in Travel Retail

exploring opportunities

Sector Opportunity Scans, Deal Sourcing, and Identification

• Sector Scans to identify Trends and Opportunities

• Deal Sourcing and Identification

• Preparation of Partnership/Investment Documentation

• Partner Shortlisting and Deal Closure

Deal Evaluation and Execution

• Commercial Due Diligence

• Business Strategy and Implementation

• Project Appraisals and Feasibility

• Financial Valuation, Negotiation, and Deal Structuring

• Evaluation of Current State and Turnaround Strategy

Services We OfferRetail, Consumer Products & E-tailing | Fashion - Textile & Apparel | Food Services & Agriculture | Education

Services We Offer in PE & Investments

providing solutionsStart-up Assistance

Applying Indian market understanding and industry expertise to help setting up of business


• Sourcing

• Location Identification

• Project Management

Market Assessment

Assisting in developing India-specific value propositions based on consumer insights, competition mapping, local trade characteristics, and client objectives

• Market Potential

• Competitive Benchmarking

• Regulatory Environment

• Business Planning

• Marketing Strategy

Partnership Assistance

Facilitating tie-up with a suitable business partner, based on the fit with the business requirements

• Development of Partnership Operating Model

• Identification of Suitable Partners

• Negotiations and Finalization of MOU

Business Modeling

Leveraging market and consumer understanding to recommend a robust long term strategy

• Roll-Out Potential across Geographies

• Product Merchandising Strategy

• Pricing Architecture

• Financial Modeling

• Risk Assessment and Mitigation Strategy

India entry strategy

our successful collaborations in retail, consumer products & e-tailing

leading with thought & creativity

Sushil PatraAssociate Director [email protected]

Sushil is an Associate Director with the Retail & Consumer Products division of Technopak. He has over 10 years of experience across strategy, market assessment, business planning, due diligence, sales & marketing, and product and service development and has worked with clients from Asia and North America

Technopak’s retail team

Ankur BisenVice [email protected]

Ankur is the Vice President of the Retail & Consumer Products division of Technopak. He brings over 14 years of cross-functional experience in strategy, marketing, and business development acquired while working in India, China, and Europe

Pragya SinghAssociate Director [email protected]

Pragya is an Associate Director with the Retail & Consumer Products division of Technopak. She brings around 9 years of experience in strategy & management consulting, business development, market research, and due diligence across Retail, Consumer Products and E-tailing in India and the Middle East

Pakhie SaxenaAssociate Director [email protected]

Pakhie is an Associate Director with the Retail & Consumer Products division of Technopak. She has 11 years of experience across management consulting encompassing India entry strategy, market assessment, competitor analysis, business planning, and consumer research. She has worked with clients across Asia, North America and Europe

www.technopak.com

4th Floor, Tower A, Building 8, DLF Cyber City, Phase II, Gurgaon 122 002 (National Capital Region of Delhi)

T: +91-124-454 1111 | F: +91-124-454 1198

Technopak Advisors Pvt. Ltd.

For further information, please contact:

Ankur BisenVice President

E-mail: [email protected]: +91 9560002461

Pragya SinghAssociate Director


Sushil PatraAssociate Director


Pakhie SaxenaAssociate Director


consumer products - technopakconsumer products with clients from india, asia, europe, and north...

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