CONSUMER PERCEPTION OF

JOB-SEEKERS IN UPDATING

THEIR JOB PROFILES

ON JOB PORTALS

B Y N E I L M AT H E W

B T E C H C S E + M B A ( 2 0 1 0 - 2 0 1 5 )

S U M M E R I N T E R N S H I P

2

JOB PORTALS : BUSINESS MODEL

JOB PORTAL

WEBSITE

USER’S JOB

PROFILE

DATA

LIST OF

RELEVANT

CANDIDATES

$$$

JOB SEEKERS COMPANIES / RECRUITERS

3

THE FOCUS OF THIS PROJECT

Job Portal websites are

strongly dependent on their

user base.

JOB PORTAL

WEBSITE

To better service the recruiters:

1. Increase number of users registered

2. Maintain Up-to-date Job Profile Data

4

THE FOCUS OF THIS PROJECT

• Job Seekers do not

always Register Accounts.

• Those who do register

Account, often do not

come back to the Job

Portal Website

• Those who do come back,

often make another Job

Account without realizing

they had one.

To Maintain Up-To-Date Job Profile Data

5

RESEARCH METHODOLOGY: OBJECTIVE

The Objective of this study is:

To identify the main factors that are responsible

for the job seeker’s tendency to update their

job profile information on a regular basis.

6

RESEARCH METHODOLOGY: SCOPE OF STUDY

The study can be used by any Job Portal

Website

• to assess the consumer perception of passive

job account holders in India

• to consider the recommendations and

suggestions made in this paper

This questionnaire was filled by respondents of

Indian origin. This can be re-used to study

consumer perception of Job Seekers in other

countries as well.

7

RESEARCH METHODOLOGY: SAMPLE SIZE

A Sample Size of 216 respondents

Job Seekers

Internet Users

Indians

8

RESEARCH METHODOLOGY: SAMPLING

A Random Sampling Technique was followed.

Google Forms was used, questionnaire available

online at http://bit.ly/XQAEaG

SmartPLS has been used

for the Analysis of data collected

9

DATA COLLECTION

Using Google Forms,

a conditional Questionnaire was created:

Common

Questions

like

Demographics

PART A:

What is your

preferred method

of Searching

Jobs?

PART B:

18 Likert scale

type questions to

assess

respondent’s

updating tendancy

Do you

have a

Job Portal

Account?

NO

YES

10

DATA COLLECTION : COMMON QS & PART A

Q. General Questions Options

1 Currently Employed? Yes/No

2 Work Experience? 0 - 2 years | 2 - 5 years | 5 - 8 years | 8 years

and above

3 How often do you browse

the internet for jobs?

Once a day/Once a week/Once a month/Once in

6 months/Once a year/Only when I need a job.

4 Do you have an account on

a Job Site (like Naukri,

Monster)

Yes/No

COMMON QUESTIONS

A5 How do you search for

Jobs:

Typing your job search on search engine

(Google, Yahoo, Bing, etc) / Using the saved

search/job alerts on job sites / Using social

media tool (eg Twitter, social media groups, etc) /

Typing your job search on jobs sites (Monster,

Naukri) / I don't search for jobs online

FOR NON JOB-ACCOUNT HOLDERS

11

DATA COLLECTION : SURVEY RESULTS

61%

39%

Has a Job PortalAccount

Does not have anAccount

12

DATA COLLECTION : SURVEY RESULTS

Among those who did not have a job portal accounts:

85% of them were mainly Freshers

with 0-2 years of work experience.

43% of them were yet to be employed/unemployed

71% of them used search engines to search for jobs.

43% of them checked the internet for jobs everyday

Among which, 75% were freshers (0-2 years)

who just received their degrees a few months

back.

13

DATA COLLECTION : QUESTIONNAIRE (B)

Q. Variables Questions (Likert Scale) CODE

B1 Regular Updating of Job Profiles I update my job profile regularly. REGUSE_0

1

B2 My job profile currently has my latest

work experience and details.

REGUSE_0

2

B3 Forgetfulness of User I usually forget to update my Job Profile

Information.

FORGET_1

B4 I don't remember the password to my

Job Portal account.

FORGET_2

B5 Ease of Task I think updating my job profile is a

difficult task.

EASE_3

B6 I think updating my job profile is a time-

consuming task.

EASE_4

B7 Unawareness of Task Benefits I don't think updating my Job Profile will

help me find better jobs.

UNAWARE

_5

B8 I believe performing a job search without

creating an account is a better option.

UNAWARE

_6

B9 Negative Perception of the

Product (Monster Job Search)I do not find Job Portals useful. BADPROD

UCT_7

B10 I have not found any relevant job

openings using Job Portals.

BADPROD

UCT_8

FOR JOB-ACCOUNT HOLDERS

14

DATA COLLECTION : QUESTIONNAIRE (B)

Q. Variables Questions (Likert Scale) CODE

B11 Negative Perception of the Task

(Updating current account

information)

I find updating my job profile a waste of

my time.

BADTASK_

9

B12 I'd rather make another account than

update the Profile information of my old

Job site account.

BADTASK_

10

B13 Incapability of User to update the

task (Doesn't know how to)I don't understand what updating my job

profile even means.

INCAPABL

E_11

B14 I don't know how to sign in to my Job

Account.

INCAPABL

E_12

B15 I don't know how to update my Job

Profile.

INCAPABL

E_13

B16 Trust Concerns like- Privacy,

Security of Personal InformationI feel my personal information and work

experiences will be misused by posting

it online.

TRUST_14

B17 I don't trust online websites that ask for

my personal information.

TRUST_15

B18 Lack of Need or Motivation I am not looking for a job right now. NONEED_

16

I am very happy with my current

occupation right now.

NONEED_

17

15

DATA COLLECTION : DIAGRAMATIC MODEL

REGULAR UPDATING OF JOB PROFILE

FORGETFULLNESS

DIFFICULTY OF TASK

UNAWARENESS OF TASK

BENEFITS

BAD PERCEPTION OF

PRODUCT

LACK OF NEED OR

MOTIVATION

LACK OF TRUST

INCAPABILITY TO UPDATE

BAD PERCEPTION OF TASK

16

ANALYSIS: TOOL USED

1. Sample size is small.

2. Predictive accuracy is paramount.

3. Correct model specification cannot be ensured

Why SmartPLS?

17

ANALYSIS: SEM MODEL

REGUSE

BAD

PRODUCT BADTASK

EASE

IN-

CAPABLE

TRUST

FORGET

NONEED

UNAWARE

Total Variance =0.92

-0.048

-0.132

-0.035

-0.233

-0.265-0.184-0.044

-0.086

18

ANALYSIS: RELIABILITY TEST

Cronbachs Alpha

BADPRODUCT 0.855477

BADTASK 0.851895

EASE 0.951235

FORGET 0.95999

INCAPABLE 0.919773

NONEED 0.949126

REGUSE 0.980811

TRUST 0.841519

UNAWARE 0.948638

Cronbach's alpha Internal consistency

α ≥ 0.9 Excellent

(High-Stakes testing)

0.7 ≤ α < 0.9 Good (Low-Stakes testing)

0.6 ≤ α < 0.7 Acceptable

0.5 ≤ α < 0.6 Poor

α < 0.5 Unacceptable

Cronbach’s Alpha

value is high for all

the components of the

model.

Total

Variance is

approximately

92%

19

ANALYSIS: LATENT VARIABLE CORRELTION

BADPROD

UCTBADTASK EASE FORGET

IN

CAPABLE

NO

NEEDREGUSE TRUST

UN

AWARE

BADPRODUCT 1.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000

BADTASK 0.6411 1.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000

EASE 0.7731 0.7706 1.0000 0.0000 0.0000 0.0000 0.0000 0.0000 0.0000

FORGET 0.7641 0.7507 0.9017 1.0000 0.0000 0.0000 0.0000 0.0000 0.0000

INCAPABLE

0.7267 0.7019 0.8364 0.8184 1.0000 0.0000 0.0000 0.0000 0.0000

NONEED 0.7505 0.7501 0.9010 0.8929 0.8066 1.0000 0.0000 0.0000 0.0000

REGUSE -0.7785 -0.7666 -0.9185 -0.9221 -0.8369 -0.9216 1.0000 0.0000 0.0000

TRUST 0.6451 0.6322 0.7761 0.7691 0.6960 0.7485 -0.7724 1.0000 0.0000

UNAWARE

0.7520 0.7466 0.9116 0.9053 0.7948 0.8988 -0.9162 0.7386 1.0000

20

ANALYSIS: T-STATISTICS (TOTAL EFFECTS)

Original

Sample (O)

Sample

Mean (M)

Standard

Deviation

(STDEV)

Standard

Error

(STERR)

T Statistics

(|O/STERR|)

BADPRODUCT -> REGUSE-0.0482 -0.0483 0.0352 0.0352 1.3703

BADTASK -> REGUSE-0.0352 -0.0355 0.0327 0.0327 1.0766

EASE -> REGUSE -0.1321 -0.1336 0.0583 0.0583 2.2662

FORGET -> REGUSE -0.2329 -0.2323 0.0526 0.0526 4.431

INCAPABLE -> REGUSE -0.0862 -0.0881 0.0336 0.0336 2.5618

NONEED -> REGUSE -0.2646 -0.2628 0.0596 0.0596 4.4427

TRUST -> REGUSE-0.0436 -0.0434 0.0334 0.0334 1.3052

UNAWARE -> REGUSE -0.1839 -0.1831 0.0574 0.0574 3.2025

> 2.0

21

CONCLUSION, RECOMMENDATIONS, SUGGESTIONSR

eg

ula

r U

pd

ati

ng

of

Jo

b P

rofi

leLACK OF NEED OR

MOTIVATION

FORGETFULLNESS OF USER

UNAWARENESS OF TASK BENEFITS

DIFFICULTY OF TASK

INCAPABILITY OF USER TO PERFORM TASK

By creating a reason for people to

regularly log into the portal, they will

update their profiles. Like Social

Networking Sites

Send Reminders to users via Email,

SMS or Phone Calls. Have an email

based newsletter to keep them aware.

Inform them of the undisputed

advantages. Include that with

Reminders.

Forms can be redesigned. Provide

different ways to update profile, say,

via Mobile Apps, Browsers, Plugins…

Tutorials, placed distinctly throughout

the login, enhance user interface to

accommodate weaker users

22

LEVERAGE THE MOBILE APPS

App Reminders – Free and Instant!

Easy UI – Update your profile in a metro!

Chat & Communities – Involve users to be more active

Mini Videos/Animations – Quick informative sessions

BY NEIL MATHEW

BTECH CSE + MBA (2010-2015)