The Team

Kameryn Bellinger

Subway Analyst

Justin Landewee

Jimmy Johns analyst

Douglas Martin

Firehouse Subs Analyst

Larry Price

Penn Station East Coast Subs Analyst

Zack Smith

Jersey Mike’s Subs Analyst

Photos by: Travis Rae

Agenda1. Introduction 2. First Impression3. Restaurant Atmosphere4. Target Market 5. Product Services and final analysis6. Questions

First Impressions

Subway

● Clean

● Spacious

● Organized

● Quick and efficient

Photo by: Justin Landewee

Jimmy Johns

● Stranded

● Friendly

● Clean and organized

● Retro diner

Photos by: Kameryn Bellinger

Firehouse Subs

● Small and compact

● Lively

● Contemporary

● Messy and unkept

Photo by: Kameryn Bellinger

Penn Station East Coast Subs

● Spacious

● Clean

● Homely

● Eye Catching

Photo by: Larry Price

Jersey Mike’s Subs

● Construction Work

● Very Clean

● Small

● Boardwalk Style

Photo by: Kameryn Bellinger

Restaurant Atmosphere

Look, Feel, and SmellSubway

● Not comfortable● Generic● Bread scent continued outside● empty

Jimmy Johns● Fresh Bread● Upbeat ● Modern look● comfortable

Firehouse ● Crammed ● Community Oriented ● Spices and steam

Penn Station ● Very well kept● Homely● Freshly grilled products

Jersey Mike’s ● Updated● Chargrilled smell● Relaxed

Photos By: Kameryn bellinger and Larry Price

Colors and LightingSubway

● Colors corresponded with vegetables● Created warmth● Related to the “eat fresh” slogan

Jimmy Johns● Natural Lighting● Overhead Lamps ● Black and Red aids in retro feel

Firehouse● Red/Yellow/Black● Complimented Fire Station feel ● Standard overhead fluorescent lights● Little natural light

Penn Station ● Red/ Brown ● Deceptive● Christmas Spirit

Jersey Mike’s ● Faded colors: green, yellow, orange walls.● Red, White, and Blue logo● Darker setting Photos by: Kameryn Bellinger and Larry Price

Seating and FlooringSubway

● Open floor plan ● tables● Booths● standard tile

Jimmy Johns● Booths● High tops● Regular tables● Updated tile

Firehouse● Very tight seating ● Low top tables ● Dalmatian spotted tabletops● Generic brown tiled

Penn Station ● Plenty of Tables ● Booths ● Updated tile

Jersey Mike’s ● Limited amount of seating: table/high top● Wooden chairs relate to boardwalk feel● Concrete floor Photos By: Kameryn Bellinger

Music and Decor Subway ● Christmas music

● Small paintings on the walls● A lot of promo

Jimmy Johns ● Alternative music● Original Jimmy John’s signs ● Comical posters

Firehouse ● No music● Multiple T.V.’s ● Firefighter memorabilia

Penn Station● First visit: no music/ second visit: christmas

music● Eye Catching● Christmas decor

Jersey Mike’s ● Soft rock ● Multiple T.V.’s ● Surfboards and unique postcard

Photos By: Kameryn Bellinger

Target Market

Target Market Subway

● College students● Health conscious families and athletes● People looking to create their own sandwich

Jimmy Johns ● College students ● Working adults● Quick

Firehouse ● Men● Sports Fans ● Families

Penn Station ● Taste over health● College students● Middle - Upper class families

Jersey Mike’s ● Middle-upper class with steady income● Quality over price● Medium sized families

Photos by: Kameryn Bellinger and Larry Price

Analysis and

Final Thoughts

Subway● Allows you to make your own

sandwich

● Health Conscious

● Breakfast

● Success of endorsements and

Promotions

Photo by: Justin Landewee

Jimmy Johns

● Offer delivery and drive-thru

● Utilize their “speedy” service

efficiently

● Difference in bread

● Affordable

Photos by: Justin Landewee and Kameryn Bellinger

Firehouse Subs

● Fire Department

theme

● Connection with

community

● Steamed subs

Photo by: Kameryn Bellinger

Penn Station East Coast Subs

● Offer fresh baked fries

● Grill sandwiches

● Offer rewards program

● Athlete of the year

Photo by: Larry Price

Jersey Mike’s Subs

● Bigger portions

● Char-grilled subs

● Beach/boardwalk feel

● Annually select a charity in

March

Photo by: Kameryn Bellinger

Questions