Kim Wilson Branding Strategy

Solutions

Presented By: Preston Bates, Pierre Chism, Blake Ginger, Sade Hall,

Kennedy McCarty, & Jameson Price

Company Problem Analysis

● Transitioning from 1-to-1 Counseling to Large-scale Engagements

● Developing & Scaling Brand ● Reaching Corporate Audience

Consulting Objectives

Defining Brand Identity

Building Brand Credibility

Building Brand Awareness

Implementation & Goals

Defining Brand IdentityHow can Kim Wilson impact a Corporate Environment

Anger Management Specialist VS. Relationship Professional

Connecting Happiness with Success

Goodwill - noun

1. friendly disposition; benevolence; kindness.

2. cheerful acquiescence or consent.

3. Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct

from the value of its stock and other tangible assets.

“We specialize in working with adolescents and adults struggling with issues such as depression, low self-esteem, anxiety, anger, bullying, jealousy, hopelessness, loneliness, selfishness and emotional hurt from unhealthy relationships”

Building Brand CredibilityCollege Campus ToursSeminars - Pro Bono Exchange

Research Data/InsightsClient Testimonials

Create Blog ContentPublish Research Findings

“In God we trust; all others must bring data.”

-W. Edwards Deming

Building Brand Awareness

Reconfigure and Optimize Online Presence

Themed B2B Trade shows

Hire Outside Marketing Coach/Advisor NEBO Agency

A Human-Centered Digital Marketing Agency

Marketing CommunicationsTwitter Therapy Q&A

Radio Consulting

Guerrilla Marketing - Office Branding

Blog

Publish Research Findings

Implementation

Implementation Steps

Hire Outside Marketing Firm (Brand Awareness)

Reconfigure and Optimize WebsiteIncrease % of Client TestimonialsContact Regional UniversitiesSocial Media Presence (i.e. Linkedin,

Twitter)

Implementation Steps (Cont.)

Develop Corporate Training Program

Offer downloads of Certified Online Course Material in exchange for contact

information

Create Blog Content bi-weekly (Building Brand Credibility)

Begin study on the links between Positive Psychology & Performance

- Publish Training Materials

- Use the Hawthorne Studies as supporting evidence

In Summary…

Defining Brand Identity

Building Brand Credibility

Building Brand Awareness

Implementation