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    Construction Materials andBuilding HardwareSector (2022)

    A Report

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    Disclaimer for the Skill Gap Report:

    NSDC engaged IMaCS (ICRA Management Consulting Services Limited) to prepare this report, which is based on independent researchand analysis done by IMaCS. This report is not based or derived from any other report or research paper. Any similarity with any otherpaper may purely be a co-incidence.

    All rights reserved. All copyright in this report and related works is solely and exclusively owned by NSDC. The same may not bereproduced, wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether ornot transiently or incidentally to some other use of this presentation), modified or in any manner communicated to any third party exceptwith the written approval of NSDC.

    This report is for information purposes only. While due care has been taken during the compilation of this report to ensure that the information is accurate to the best of IMaCSs andNSDCs knowledge and belief, the content is no t to be construed in any manner whatsoever as a substitute for professional advice.

    IMaCS and NSDC neither recommend nor endorse any specific products or services that may have been mentioned in this report and nor do they assume any liability or responsibi lityfor the outcome of decisions taken as a result of any reliance placed in this report.

    Neither IMaCS nor NSDC shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to any reliance placed or guidancetaken from any portion of this report.

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    Human Resource and Skill

    Requirements in the

    Construction Materials

    and

    Building Hardware Sector

    Study on mapping of human resource skill gaps in

    India till 2022

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    Human Resource and Skill Requirements in the Construction Materials and Building Hardware Sector

    Page 2 of 63

    Table of Contents

    1. Environment Scanning and Competitiveness of Construction Materials and BuildingHardware sector .................................................................................................................................... 5

    1.1. Overview of Construction Materials and Building Hardware ................................................ 51.2. Cement .................................................................................................................................... 61.3. Steel....................................................................................................................................... 121.4. Construction Equipment ....................................................................................................... 141.5. Demand Drivers of Construction Materials and Building Hardware Industry ..................... 171.6. Key Success Factors and Risk Factors .................................................................................. 181.7. Outlook for Construction Materials and Building Hardware Industry ................................. 21

    2. Human Resource and Skill Requirements in the Construction Materials and BuildingHardware Sector ................................................................................................................................. 23

    2.1. Current Employment in the Construction Materials and Building Hardware Sector in India23

    2.2. Major Regions of Employment Concentration ..................................................................... 242.3. Functional Distribution of Human Resources in the Construction Materials and BuildingHardware Sector ................................................................................................................................ 272.4. Distribution of Human Resources by Education Levels in the Construction Materials andBuilding Hardware Sector ................................................................................................................. 292.5. Skill Requirements and Skill Gaps in the Construction Equipment Segment ...................... 312.6. Skill Requirements and Skill Gaps in the Cement Segment ................................................. 382.7. Skill Requirements and Skill Gaps in the Steel Segment ..................................................... 472.8. Emerging Trends in Skill Requirements ............................................................................... 552.9. Projected Human Resource Requirements in the Construction Materials and BuildingHardware Sector ................................................................................................................................ 582.10. Skill Pyramid .................................................................................................................... 612.11. Focus Areas for Skill Building .......................................................................................... 62

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    Human Resource and Skill Requirements in the Construction Materials and Building Hardware Sector

    Page 3 of 63

    List of Figures

    Figure 1: Cement production in India (in Million Tonnes) ..................................................................... 7Figure 2: Domestic cement consumption in India (in Million Tonnes) .................................................. 7Figure 3: Installed capacity in India (in MT) and Capacity utilisation (%) ............................................ 8Figure 4: Production Share of Different Types of Cement for 2007-08 (in %) ...................................... 9Figure 5: Cement exports (in MT) and Export share in total production (%) ......................................... 9Figure 6: Region-wise production of Cement 2007-08 ...................................................................... 10Figure 7: End Usage Pattern for Cement .............................................................................................. 10Figure 8: Value chain for the cement industry ...................................................................................... 11Figure 9: Steel production in India (in MT) and share of world production (%) .................................. 12Figure 10: Apparent consumption of finished steel in India (in MT) ................................................... 13Figure 11: Consumption pattern by end-user industries, 2008-09 ........................................................ 13Figure 12: Share of the ECE Segments ................................................................................................. 16Figure 13: Method of equipment procurement ..................................................................................... 16Figure 14: Coverage in the Steel Segment ............................................................................................ 24Figure 15: Zone-wise distribution of personnel employed in the Cement Segment ............................. 25Figure 16: State-wise distribution of personnel employed in the Cement Segment ............................. 25Figure 17: Zone-wise distribution of personnel employed in the Steel Segment ................................. 26Figure 18: State-wise distribution of personnel employed in the Steel Segment .................................. 26Figure 19: Profile of people employed in the Construction Equipment Segment ................................ 31Figure 20: Profile of people employed in the Cement Segment ........................................................... 38Figure 21: Profile of people employed in the Steel Segment (Manufacture of finished products) ....... 47Figure 22: Skill Pyramid for the Construction Materials and Building Hardware Industry ................. 61

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    Human Resource and Skill Requirements in the Construction Materials and Building Hardware Sector

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    List of Tables

    Table 1: Investment in Roads, Rail, Civil Aviation, Marine Transport, Power Generation, Water

    Supply & Irrigation etc. ........................................................................................................................ 21Table 2: Additional requirement of resources for execution of Planned Infrastructure Construction .. 21Table 3: Employment in Construction Materials and building Hardware - 2008 ................................. 23Table 4: Functional distribution of human resources in the Construction Equipment Segment ........... 27Table 5: Functional distribution of human resources in the Cement Segment ..................................... 28Table 6: Functional distribution of human resources in the Steel Segment (Manufacture of finished

    products) ............................................................................................................................................... 28Table 7: Educational qualifications of personnel employed in the Construction Equipment Segment 29Table 8: Educational qualifications of personnel employed in the Steel Segment (Finished Products)

    .............................................................................................................................................................. 30Table 9: Skill requirements and skill gaps in the Construction Equipment Segment ........................... 31Table 10: Skill requirements and skill gaps in the Cement Segment .................................................... 39Table 11: Skill requirements and skill gaps in the Steel Segment (Manufacture of finished products) 47Table 12: Projected Size of Construction Materials and Building Hardware Industry ......................... 58Table 13: Projected human resource requirements (in 000s) .............................................................. 58Table 14: Incremental human resource requirement in the Cement sector till 2022 Function-wise (in

    000s) .................................................................................................................................................... 59Table 15: Incremental human resource requirement in the Steel sector till 2022 Function-wise (in

    000s) .................................................................................................................................................... 59Table 16: Incremental human resource requirement in the Construction Equipment sector till 2022

    Function-wise (in 000s) ....................................................................................................................... 60Table 17: Incremental human resource requirement in the Construction Materials and Building

    Hardware sector till 2022 Function-wise (in 000s) .......................................................................... 60Table 18: Focus areas for Skill Building .............................................................................................. 62

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    Human Resource and Skill Requirements in the Construction Materials and Building Hardware Sector

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    1.Environment Scanning and Competitiveness of ConstructionMaterials and Building Hardware sector

    1.1.Overview of Construction Materials and Building HardwareConstruction investment accounts for nearly 52.4% of the Gross Fixed Capital Formation.

    Investments in construction have a positive domino effect on supplier industries, thereby contributing

    immensely to economic development.. Construction materials and equipment sector accounts for

    approximately 8.6% of Indias GDP1and accounts for nearly two-third of the total construction

    costs on an average. The share of construction materials in project costs ranges from 40-60% and the

    corresponding cost for construction equipment ranges from 5 to 25%. Construction component

    comprises nearly 60-80% of project cost of infrastructure projects like roads, housing etc. In projectslike power plants, industrial plants, etc. the share, though lower, is critical. Construction materials and

    equipment sector comprises of various sub-industries such as:

    Cement Steel Construction equipment Paints & Chemicals Petroleum products and resins Fixtures and fittings (including electrical wiring) Aggregates such as concrete and asphalt Timber Tiles and ceramics Aluminium, Glass & Plastics

    Since most of the materials are either manufactured locally, in cottage or small scale industry, data

    available for quantifying the exact nature of linkages with construction is not very accurate. On the

    other hand, linkages of products such as paints and petro-products would again be difficult due to

    their stronger linkages with other sectors. Whereas in case of cement and steel, almost 100% of

    cement production is consumed in construction and about 40 - 60% of steel production goes into

    construction. Thus in this report we will focus on only three major categories of construction material

    and equipment industry, i.e. cement, steel, and construction equipment.

    1 Planning Commission Working Group report on Construction for the 11th Five Year Plan

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    Human Resource and Skill Requirements in the Construction Materials and Building Hardware Sector

    Page 6 of 63

    1.2.CementCement is a basic construction material with virtually no substitutes; thus, the growth in the

    construction industry has a direct relation with the production and consumption of cement. Currently

    India is the world's second largest producer of cement after China with an installed capacity of over

    200 million tonnes (MT). The cement industry accounts for approximately 1.2% of gross domestic

    product (GDP) and is a significant contributor to the revenue collected by both the central and state

    governments through excise and sales taxes.

    The structure of the Indian cement industry is highly fragmented, which is a result of the low entry

    barriers in the post de-control period and the ready availability of technology. However, cement plants

    are capital intensive and require a capital investment of over Rs. 5,000-5,500 per tonne (t) of cement,

    which translates into an investment of Rs. 5 billion for a 1 MTPA greenfield plant2. In the last few

    years the industry has witnessed a number of mergers & acquisitions as a result the concentration at

    the top is increasing. This concentration is mainly on account of the focus of the larger and the more

    efficient units to consolidate their operations by restructuring their business and taking over relatively

    weaker units.

    The relative market share of large players in the cement industry has changed significantly over the

    years. Consolidation of capacities has seen UltraTech, Grasim, India Cement and Gujarat Ambuja

    (renamed as Ambuja Cements) emerge as the leading players apart from ACC, which has been the

    market leader during the last several years. All the players have resorted to a combination of capacity

    expansions as well as takeover of existing capacities for growth.

    Indias cement production increased to 181.4 MT in 2008-09 compared to 168.32 MT during 2007-

    08. The cement production has increased at a CAGR of 8.3% over the last ten years (1999-2009). The

    compounded annual growth rate in production has been particularly high during the last five years

    (9.2%) reflecting robust demand from the construction sector and high exports. However, the year on

    year growth of 7.8% in 2008-09 was lower than 8.1% of 2007-08 and 9.8% of 2006-07. This

    slowdown in growth during 2008-09 can be attributed to sharply lower exports to Iraq, and lower

    consumption growth in some major marketsUttar Pradesh (UP), West Bengal (WB), Punjab, and

    Kerala.

    2 IMaCS Research & Analytics estimate

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    Human Resource and Skill Requirements in the Construction Materials and Building Hardware Sector

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    Figure 1: Cement production in India (in Million Tonnes)

    Source: IMaCS Research & Analytics compilation

    The domestic cement consumption in India since 1999 is shown in the figure below. The

    consumption has increased to 177.8 MT in 2008-09 at CAGR of 8.7% since 1999.

    Figure 2: Domestic cement consumption in India (in Million Tonnes)

    Source: IMaCS Research & Analytics compilation

    The increased growth in cement consumption over the last few years has had a positive impact of the

    capacity utilisation of cement producers. Capacity utilisation increased from 81% in 2003-04 to 94%

    in 2006-07, and to 96% in 2007-08. However, capacity utilisation has declined in 2008-09 because of

    significant additions in capacity during the year and a slowdown in demand

    8294 94 102

    111 118128

    142156

    168181

    0

    20

    40

    60

    80

    100

    120

    140

    160

    180

    200

    1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

    7788 90

    99 108114 123

    136149

    164178

    0

    20

    40

    60

    80

    100

    120

    140

    160

    180

    200

    1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

    CAGR

    8.3%

    CAGR

    8.7%

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    Human Resource and Skill Requirements in the Construction Materials and Building Hardware Sector

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    Figure 3: Installed capacity in India (in MT) and Capacity utilisation (%)

    Source: IMaCS Research & Analytics compilation

    Indian cement production can be divided in four major categories:

    Ordinary Portland Cement (OPC) comprises 95% clinker with the balance 5% comprisinggypsum and other materials

    Portland Pozzolana Cement (PPC) comprises 80% clinker, 15% pozzolona, and 5%gypsum.

    Portland Blast Furnace Slag (PBFS) comprises 45% clinker, 50% blast furnace slag, 5%gypsum

    Others includes all other special categories such as sulphate resistant, IRST-40, etc.In FY2008, about 25.5% of the cement production during was Ordinary Portland Cement (OPC),

    66.1% was Portland Pozzolana Cement (PPC), 8.1% was Portland Blast Furnace Slag Cement

    (PBFS), and the remaining 0.4% was other special cements.

    105 111121

    135 140 144151 157

    166 176

    205

    78% 85% 77% 76%80% 81% 84%

    90%94% 96%

    88%

    0%

    20%

    40%

    60%

    80%

    100%

    120%

    0

    50

    100

    150

    200

    250

    1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

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    Human Resource and Skill Requirements in the Construction Materials and Building Hardware Sector

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    Figure 4: Production Share of Different Types of Cement for 2007-08 (in %)

    Source: IMaCS Research & Analytics compilation

    Figure 5: Cement exports (in MT) and Export share in total production (%)

    Source: IMaCS Research & Analytics compilation, KSL Cement sector update May09

    The Indian cement industry exported around 3.2 MT of cement during 2008-09, accounting for

    around 1.8% of total production. As a result of increased overseas demand, cement exports increased

    from 4.1 MT in 2004-05 to 6.0 MT during 2005-06. In 2006-07 exports declined marginally to 5.9

    MT. However, as a result of higher growth in domestic demand coupled with sharp decline in exports

    to Iraq cement exports have declined sharply during 2007-08 and 2008-09 to 3.7 MT and 3.2 MT

    respectively.

    PPC, 66.1%

    OPC, 25.5%

    PBFC, 8.1%

    Others, 0.4%

    3.2 3.4 3.5 3.44.1

    6.0 5.9

    3.73.2

    3.4% 3.3% 3.1%2.9%

    3.2%

    4.2%

    3.8%

    2.2%

    1.8%

    0%

    1%

    1%

    2%

    2%

    3%

    3%

    4%

    4%

    5%

    -

    1

    2

    3

    4

    5

    6

    7

    2001 2002 2003 2004 2005 2006 2007 2008 2009

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    Human Resource and Skill Requirements in the Construction Materials and Building Hardware Sector

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    In terms of regional concentration, the Southern region accounted for 32% of the total production

    during 2007-08. Rajasthan alone accounted for 15.3% of the industrys production. The other States

    with production concentration are AP (14.8%), MP (11.7%), TN (10.6%), Gujarat (9.1%),

    Maharashtra (7.9%), and Karnataka (6.4%). These seven States together account for 76% of the

    industry production in 2007-08.

    Figure 6: Region-wise production of Cement 2007-08

    Source: IMaCS Research & Analytics compilation

    Figure 7: End Usage Pattern for Cement

    Source: IMaCS Research & Analytics compilation

    The value chain for the cement industry is provided in the following figure:

    North, 22%

    East, 14%

    South, 32%

    West, 17%

    Central, 15%

    Housing -50%

    Infrastructure - 25%

    Industrial /Commercial

    - 25%

    TotalCement

    Production-100%

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    Human Resource and Skill Requirements in the Construction Materials and Building Hardware Sector

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    Figure 8: Value chain for the cement industry

    Source: IMaCS analysis; * Ready Mix Concrete

    Indias annual per capita cement production of 0.15 tonnes in 2007-08 is significantly below the

    world average of 0.4 tonnes and Chinas per capita production of 0.83 tonnes during 2006. Thus there

    is significant potential of increase in cement consumption in India. It has also been observed that

    cement consumption increases along with the rise in per capita income in developing countries.

    Thereafter, once all the major developmental projects are in place and the country has a per capita

    income comparable with that of the developed nations, the demand for cement stagnates/declines.

    Accordingly, the per capita cement consumption also stagnates/declines.

    Accordingly the installed capacity is expected to increase to 241 MT by 2009-103 from 205 MT in

    2008-09. India's cement sector is expected to witness strong production and consumption growth of

    9% during the medium-term in line with the economic growth because of the strong co-relation with

    GDP growth and the increased activity in the construction sector.

    3 IMaCS Research & Analytics

    Processing

    Cement

    RMC*

    Clinker

    Mortar

    As halt

    Concrete

    Cementitious

    Materials

    (Mineral

    Components)

    Others

    (Sand, Gravel,

    Stone, Recycled

    Aggregates)

    Sourcing Manufacture

    Transactional

    Channels

    Selling

    Direct Sales

    Traders

    Wholesalers

    Retailers

    End Users

    Contractors Masons/ Self

    BuildersCivil Engineers

    Aggregates

    Cement and

    Allied

    ApplicationsHousing

    Commercial/

    Industrial

    Infrastructure

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    Human Resource and Skill Requirements in the Construction Materials and Building Hardware Sector

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    1.3.SteelThe Indian steel industry ranks fifth in the world with crude steel production of 55.1 MT in calendar

    year 2008 up from 19.3 MT in 1994. The steel production has grown at a CAGR of 7.8% over the

    same time frame. The share of India in global crude steel production has increased from 2.7% in 1994

    to 4.1% in 2008.

    Figure 9: Steel production in India (in MT) and share of world production (%)

    Source: World Steel Association, IMaCS analysis

    The structure of the Indian steel industry comprises of primary producers, secondary producers and

    small scale stand-alone processors, with an estimated installed capacity of 57 MTPA, comprising

    primary producers (20.7 MTPA), secondary producers (11.5 MTPA), and others (24.6 MTPA).

    During 2007, there were an estimated 970 induction furnaces (IFs) working in the country in the

    secondary sector with the maximum located in Punjab (119 units), Uttar Pradesh (107), Maharashtra

    (73), Gujarat (62), Orissa (57), and West Bengal (43). There are also an estimated 39 working EAFs

    in the secondary sector.

    The apparent consumption of finished steel in India has increased from 25.1 MT in 1999-2000 to 54.7

    MT in 2008-09 at a CAGR of 9%.

    2.7%2.9%

    3.2%3.1% 3.0% 3.1%

    3.2% 3.2% 3.2%3.3%

    3.1%

    4.0% 4.0% 3.9%4.1%

    0%

    1%

    1%

    2%

    2%

    3%

    3%

    4%

    4%

    5%

    0

    10

    20

    30

    40

    50

    60

    1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

    India's Production (MT)

    Share of World Production (%)

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    Figure 10: Apparent consumption of finished steel in India (in MT)

    Source: IMaCS Research & Analytics compilation

    As shown in the figure above, the high growth in steel consumption during 2005-08 was primarily

    because of above-normal growth in capital formation in two end-user segments namely construction

    and machinery and equipment.

    The construction sector accounted for around 45% of Indias steel consumption during FY2008. Other

    major user sectors include machinery manufacturing and engineering (30%), steel units (18%)

    comprising CR/GP/GC and tube units, automotive (4%), and consumer durables (2%).

    Figure 11: Consumption pattern by end-user industries, 2008-09

    Source: IMaCS Research & Analytics compilation

    0

    10

    20

    30

    40

    50

    60

    2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

    Construction,

    45%

    Machinery &Equipment, 30

    %

    Steel & TubeUnits, 18%

    Automotive,4%

    ConsumerDurables, 3

    %

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    Construction is already the largest single steel-consuming sector, accounting for around 45% of

    Indias steel demand. The construction sector and, in particular, project construction (relating to

    development of infrastructure) is a crucial demand driver for the steel industry. This is because, not

    only does construction expenditure drives demand for long products, such as bars and structurals; but

    also boosts demand for flat products via water supply works, sanitation, and irrigation projects.

    Project construction also needs transport facilities from the selling depots to the sites, so that the

    higher demand for trucks and trailers can also indirectly boost the demand for steel.

    Nearly 71% of construction sector consumption is accounted for by long products, primarily bars and

    rods (55% of total consumption, but also structurals (13%), plates (12%), and GP/GC sheets (8%). For

    the machinery manufacturing and engineering sector, bars and rods account for 40-42% of

    consumption, followed by HR coils/skelps/sheets (20%), plates (11%), and structurals (11%). Steel

    units primarily consume HR coils/skelps/sheets for further processing into CR products. CR

    coils/sheets may be further processed into GP/GC sheets.

    It is estimated that the growth in India's steel consumption will primarily be fuelled by demand for

    construction projects worth Rs 45-50 trillion4.

    The scope for raising the total consumption of steel is huge, given that per capita finished steel

    consumption is only 44 kg compared to approximately 180 kg across the world and 320 kg in China.

    The National Steel Policy has a target for taking steel production up to 110 MT by 201920.

    Nonetheless, with the current rate of ongoing greenfield and brownfield projects, the Ministry of Steel

    has projected Indias steel capacity is expected to touch 124.06 MT by 201112. India's steel capacity

    is likely to be 293 MT by 2020. An investment worth Rs. 8.8 trillion is likely to go into the steel

    sector by 20205.

    1.4.Construction EquipmentIndias earthmoving and construction equipment (ECE) industry has enjoyed strong growth over the

    last few years as a result of rapid economic development in the country. The organised construction

    sector in India (e.g., roads, urban infrastructure) accounts for approximately 55% of the ECE industry;

    mining, irrigation and other infrastructure segments (e.g., power, railways) account for the rest. A

    massive wave of additional investments is likely in each of these end-use demand segments, which

    augurs well for the sustained and strong growth of the ECE industry in India.

    4 Credit Suisse Group study on Indian steel sector5 Press Release, Ministry of Steel, Government of India

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    Human Resource and Skill Requirements in the Construction Materials and Building Hardware Sector

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    As per the study6

    conducted by the Confederation of Indian Industry (CII) and the Indian

    Earthmoving, Construction Industry Association Ltd. (IECIAL), the ECE industry has the potential to

    grow fivefold from US $ 2.3 billion in 2007 to approximately US $12 - 13 billion by 2015, growing at

    a CAGR of 24%. The study also estimates that the growth up to US $ 8 billion by 2015 is achievable

    through normal industry evolution. However, new sets of proactive initiatives are needed to achieve

    the full potential of US $ 12 to US $ 13 billion. The Indian ECE industry is also highly fragmented

    with the top 6 of around 200 domestic manufacturers contributing to 60% of output.

    Major players in this segment in India are:

    JC Bamford Excavators (India) Ltd Bharat Earth Movers Ltd L&T Case, L&T Komatsu Ingersoll-Rand (India) Ltd Tractors India Ltd Godrej and Boyce Manufacturing Company Ltd Telcon Escorts Construction Equipment Ltd Action Construction Equipment Ltd Voltas

    The key segments that constitute the ECE industry and their share in the total industry are:

    1) Concrete equipment Concrete breaker, Paver finisher, concrete batching plants, concretepumps, concrete mixers, hot mix plants

    2) Material Handling equipment Telescopic handlers, crawler cranes, mobile cranes, truckcranes, forklifts, pick and carry cranes, slew cranes, tower cranes, conveyors

    3) Material Preparation equipment Crushing plants, Jaw crushers4) Tunnelling and Drilling equipment Rotary/DTH drilling, Hammer Track drills, boring

    equipment, demolition equipment

    5) Road construction equipment Compaction equipment, vibratory rollers, pavers6) Construction vehicles dumpers, articulated haulers7) Earth Moving equipment backhoe loaders, excavators, loaders, bulldozers, skid steer

    loaders, wheeled loaders, motor graders, motor scrappers, dump trucks, wheel dozers,

    draglines

    6 ECE Vision 2015: Scaling new heights in the Indian Earth Moving and Construction Equipment Industry

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    Page 16 of 63

    The share of these segments in the total industry is provided below:

    Figure 12: Share of the ECE Segments

    Source: IBEF

    Earthmoving equipments constitute the biggest segment and excavators the largest product line within

    the segment. The excavator market is estimated at US $ 1.4 billion. This sub segment has been

    growing at a CAGR of 30% driven by the 22-60 tonne excavators. In the Earthmoving equipment

    segment, excavators contribute 70% of the market, backhoes account for 6%, loaders to 15% and

    other equipment to 9%.

    There are three popular methods of procuring equipments as depicted in the figure below. Amongst

    the three leasing is the most popular in India. Buying involves huge upfront payments and is thus

    unpopular whereas equipment rental business is small in India compared to global standards,

    accounting for about 7-8% of the construction equipment industry.

    Figure 13: Method of equipment procurement

    Earth movingequipment,

    57%

    Tunelling anddrilling for

    mining,5%

    Concreteequipment,

    12%

    Materialpreparation,

    7%

    Roadconstructionequipment,

    6%

    Materialhandling,

    13%

    EquipmentProcurement

    Buying

    Leasing

    Renting

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    Human Resource and Skill Requirements in the Construction Materials and Building Hardware Sector

    Page 17 of 63

    The recent slwodown in the infratsructure and real estate sectors due to the gobal financial crisis has

    directly impacted the construction equipment business. Stalling of projects and lack of project finance

    has led to a decline in the demand for the construction equipment. As a result, major equipment

    manufaturers are cutting production. The buying and leasing segments have also got impacted. Since

    buying involves large upfront payments, new purchases have slumped due to lack of funds.

    Equipment sales have gone down by 18 to 25%7. While equipment already leased out has remained

    unaffected, the decline in the number of new projects has led to a significant fall in new leasing

    contracts.

    1.5.Demand Drivers of Construction Materials and Building HardwareIndustry

    Government initiatives in the infrastructure sector, coupled with the housing sector boom and urban

    development, continue being the main drivers of growth for the Indian construction materials and

    building hardware industry.

    Revival of individual housing demand Following are some of the primary drivers ofindividual housing demand

    Efforts by the government to boost the demand for houses in the below Rs 20-lakhcategory in stimulus packages

    Cooling-off of land prices and steel prices Increase in minimum support price (MSP) (wheat's MSP has risen to Rs 1,080 per

    quintal in 2008-09 from Rs 750 per quintal in 2006- 07 while the figure for rice in the

    corresponding period has jumped to Rs 850 per quintal from Rs 580 per quintal),

    Increase in pay for workers under the flagship rural job guarantee scheme Implementation of debt waiver scheme Implementation of the Sixth Pay Commission

    Huge infrastructure investment planned for Eleventh Five Year Plan (2007-12) amounting toRs. 20,561 billion is also expected to drive the demand for construction material and building

    hardware.

    7 Indian Infrastructure, Volume 11, No 6, January 2009

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    1.6.Key Success Factors and Risk Factors1.6.1. Cement Industry

    1.6.1.1.

    Key Success Factors

    Continuous technological upgrading and assimilation of latest technology - Presently, 93%of the total capacity in the industry is based on modern and environment-friendly dry process

    technology and only 7% of the capacity is based on (old) wet and semi-dry process

    technology. There is tremendous scope for waste heat recovery in cement plants.

    Wide range of products - India is producing different varieties of cement such as OrdinaryPortland Cement (OPC), Portland Pozzolana Cement (PPC), Portland Blast Furnace Slag

    Cement (PBFC), Oil Well Cement, Rapid Hardening Portland Cement, etc. Production ofthese varieties of cement conform to the BIS Specifications. Between April to November

    2008, 25% of all cement produced was OPC, 67% was PPC and 8% was PBFC.

    1.6.1.2. Key Risk Factors High Transportation Cost is affecting the competitiveness of the cement industry. Freight

    accounts for 17% of the production cost. Road is the preferred mode for transportation for

    distances less than 250 km. However, industry is heavily dependent on roads for longer

    distances too as the railway infrastructure is not adequate.

    Cement industry is highly capital intensive industry and nearly 55-60% of the inputs arecontrolled by the government.

    There is regional imbalance in the distribution of cement industry. Limestone availability inpockets has led to uneven capacity additions.

    Coal availability and quality.

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    1.6.2. Steel Industry1.6.2.1. Key Success Factors

    Level of integration and captive facilities: Integration and captive resources are the need ofthe hour in steel industry. Wide disparities in costs have emerged between integrated players

    with their own raw material sources and those that purchase from outside sources

    Product Mix: Higher realisations and margins are associated with Flat products (especiallyCR products). Accordingly, there is an increasing share of value added products in the

    product mix of the leading players

    Branding: Branding has started playing an important role in the steel business. Not only doesbranding enhance customer acceptance and loyalty, it also allows steel companies to charge a

    premium on branded steel. In the construction and general engineering segments, efforts have

    been made to innovate and improve product quality, develop premium brands and provide

    technical support to enhance the value experience of the customers

    Cost Competitiveness: Steel is a commodity business with significant volatility in prices.Also, globally it is a relatively low margin business. Accordingly, it is important for players

    to be cost competitive so as to be in a position to withstand all phases of the steel cycle.

    Sources of cost competitiveness include: abundant, superior, and low cost access to iron ore,

    access to low cost coking coal, operational and process cost control measures, and proximity

    to major importing countries in South-East Asia

    Location of Steel Plant:For steel projects, proximity to sources of raw materials is a criticalfactor in plant location, since each tonne of steel produced requires around 4 tonnes of raw

    material to be transported

    Marketing Alliances: Tie-ups with bulk consumers (such as automobile Original EquipmentManufacturers) mitigates demand risk and accordingly ensures product off take and high level

    of capacity utilisations.

    1.6.2.2. Key Risk Factors Availability of raw materials and other inputs: The iron ore resources in the country are

    depleting, compounded by the rapid growth of exports. High grade coking coal needed by the

    industry is in short supply leading to hardening of prices globally. Although non-coking coal

    reserves in the country are adequate, the production of the raw material is constrained by low

    investment.

    Price volatility: Price volatility of raw material as well as final output is a major risk affectingsteel industry

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    Cooling-off of demand: International demand for steel has taken a hit due to several factorssuch as global meltdown, increasing steel prices, etc.

    1.6.1. Construction Equipment1.6.1.1. Key Success Factors

    Ability to introduce India specific products that include low-priced multipurpose equipmentto attract new customers and to increase mechanisation in important areas adding features to

    products that make suitable for use in India and launching new applications and products for

    missing applications

    Ability to capture exports opportunities in areas such as engineering and design services thatleverage the India's technical prowess

    Quality, delivery and pricing of after-sales service Ability to provide end-to-end services including equipment selection, financing, maintenance,

    training and repairs

    Introduction of newer services such as rentals and financings to catalyse latent demandparticularly from rural areas and small towns

    Strengthening of dealer and channel network to address buyer fragmentation following thetrend of sub-contracting and geographic expansion of demand

    1.6.1.2. Key Risk Factors Competition from low-cost producers: The success of products from other low cost producers

    in a number of other sectors in India and the success of imported Chinese wheeled loaders in

    the domestic market (market share of 12% already) indicate the risk of possible share loss for

    uncompetitive domestic manufacturers

    Tax burden and anomalies: India has one of the highest indirect taxes on constructionequipment

    Dependence on import for certain critical components Volatility of steel prices impacting production costs

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    1.7.Outlook for Construction Materials and Building Hardware IndustryThe Planning Commission Report of the Working Group on Construction for the 11 th Five

    Year Plan (2007-12) lists the following identified planned expenditure and the effect on the

    various sub-segments of the construction materials and building hardware industry.

    Table 1: Investment in Roads, Rail, Civil Aviation, Marine Transport, Power Generation, Water

    Supply & Irrigation etc.8

    S. No. Category Amount (Rs. crore)

    1 Private investment in Roads 34,000

    2 Express way development (Modernisation /

    Upgrading of Highways) 220,000

    3 Railways (Public) 180,000

    4 Railways (Private) 120,000

    5 Civil Aviation 40,000

    6 Ports (Private) 50,000

    7 Freight Corridor 22,000

    8 Power Generation 420,000

    9 JNNURM 60,000

    10 Housing 150,000

    11 Others 160,000

    12 Total 14,56,000

    Source: Planning Commission Working Group Report on Construction for the 11th Five Year Plan

    A gross estimate of the requirements of resources based on the above investment requirement is

    presented below:

    Table 2: Additional requirement of resources for execution of Planned Infrastructure Construction

    S. No. Category Details1 Total Investment Rs. 14,56,000 crore

    2 Moderating Factor (weighted average for

    the construction industry) 62%

    3 Effective additional investment in

    construction Rs. 900,000 Cr

    4 Monetary requirements :-

    8 This is only partial list and does not account for other sectoral work specially from Private Sector (Industry andothers)

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    S. No. Category Details

    4.a Construction material Rs. 495,000 Cr

    4.b Construction equipment Rs. 180,000 Cr

    4.c Manpower Rs. 108,000 Cr

    5 Detailed requirements:-

    5.a Materials (major)

    5.a.(i) Cement 381 million tonnes

    5.a.(ii) Steel 150 million tonnes

    5.b Manpower 92 million man years

    5.b.(i) Engineers 3.72 million man years

    5.b.(ii) Technicians 4.32 million man years

    5.b.(iii) Support staff 3.65 million man years5.b.(iv) Skilled workers 23.35 million man years

    5.b.(v) Unskilled/semiskilled workers 56.96 million man years

    Source: Planning Commission Working Group Report on Construction for the 11th Five Year Plan

    These resources would be required under the 11th Five Year Plan for the above mentioned

    investments. It is, therefore essential, that necessary measures be taken to prepare the industry to meet

    this challenge.

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    2.Human Resource and Skill Requirements in the ConstructionMaterials and Building Hardware Sector

    2.1. Current Employment in the Construction Materials and BuildingHardware Sector in India

    As described earlier, the three major constituents of the Construction Materials and Building

    Hardware Sector are the segments of cement, steel and construction equipment. Of these, the steel

    segment employs the maximum proportion of people, followed by the cement segment and then the

    construction equipment segment.

    The total employment across these three sectors is as follows:

    Table 3: Employment in Construction Materials and building Hardware - 2008

    Sector Employment (in million) % of Total

    Cement 0.14 12%

    Steel 0.50 44%

    Construction Equipment 0.50 44%

    Total 1.14 100%

    Source: Cement Manufacturers Association of India, ASI, IMaCS analysis

    Note:

    While the steel sector employment above indicates the employment across all constituents of the steel

    value chain, we are concerned with the manufacture of finished products such as plates, bars and rods

    that are ultimately used in construction activities. Thus the sections below will focus on employment

    in the manufacturing / processing of finished products and not on the manufacture of liquid steel.

    Thus, the part of the value chain covered by us in the Steel Segment is as shown in the following

    figure:

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    Figure 14: Coverage in the Steel Segment

    2.2. Major Regions of Employment ConcentrationThe zone-wise and State-wise distribution of personnel employed in the Cement and the Steel

    segments is analysed below.

    As regards the Cement Segment, it is seen that production (and thus the employment) is concentratedin the West and the South zone; these zones together account for about 65% of the total cement

    production of the country, and would thus employ personnel in the same proportion. The zone-wise

    distribution9 is as follows:

    9 The zones are defined as:North: Jammu & Kashmir, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh, Uttarakhand, DelhiSouth: Tamil Nadu, Andhra Pradesh, Kerala, KarnatakaEast: Bihar, Jharkhand, Orissa, West Bengal, SikkimWest: Maharashtra, Gujarat, Goa, RajasthanCentral: Madhya Pradesh, Chhattisgarh

    North East: Assam, Mizoram, Manipur, Meghalaya, Tripura, Arunachal Pradesh, Nagaland

    MiningRaw

    MaterialProcessing

    Manufactureof Iron

    Manufactureof Liquid

    Steel

    Casting formanufacture

    of semi-finished

    products(billets, bloo

    ms, etc.)

    Hot rollingfor

    manufactureof finishedproducts

    (flat / roundsteel

    products)

    Cold rollingfor products

    such ascoated /paintedsheets /

    coils/ strips

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    Human

    As rega

    Rajasth

    total ce

    follows:

    esource and

    Figure 15

    ds the distri

    n, Andhra

    ent produc

    Figure 16

    Ce1

    K

    Chh

    Himac

    Skill Require

    Zone-wise

    Source:

    ution of pe

    radesh, Ma

    ion of the c

    State-wise

    Source:

    tral%

    Nort10

    Maharashtra7.9%

    arnataka6.4%

    attisgarh5.9%

    hal Pradesh3.6%

    ents in the

    distribution

    IMaCS Rese

    sonnel emp

    hya Prades

    untry, and t

    distribution

    IMaCS Rese

    East7%

    Gujarat9.1%

    Others14.6%

    onstruction

    of personn

    rch and Ana

    loyed in the

    and Tamil

    us the emp

    of personn

    rch and Ana

    Sou32

    North1

    Ta1

    aterials and

    l employed

    ytics, IMaCS

    Cement Seg

    adu, toget

    oyment. Th

    l employed

    ytics, IMaCS

    th

    East

    Rajasth15.3

    il Nadu0.6%

    Building Har

    n the Ceme

    analysis

    ment across

    er account f

    State-wise

    n the Ceme

    analysis

    West32%

    an

    Andhra14.

    Madhya Pra11.7%

    dware Sector

    Page

    nt Segment

    states, it is s

    or over 50%

    distribution

    t Segment

    Pradesh.8%

    esh

    25 of 63

    een that

    of the

    is as

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    Human

    In the S

    personn

    As rega

    Jharkha

    employ

    esource and

    teel Segmen

    el engaged i

    Figure 1

    rds the distr

    d, West B

    ent in the s

    Figure 1

    Ta

    U

    Skill Require

    t, it is seen

    the segme

    7: Zone-wis

    ibution of p

    engal, Cha

    egment. Th

    8: State-wis

    South

    20.5%

    North14.7%

    Andhra Prad8.6%

    Punjab4.8%

    Gujarat4.5%

    il Nadu.5%

    arnataka3.4%

    tar Pradesh2.8%

    Maharasht2.3%

    H2

    ents in the

    hat the East

    t. The zone

    distributio

    Source: ASI

    ersonnel em

    tisgarh, an

    State-wise

    distributio

    West11.5%

    esh

    ra

    ryana.3%

    Madhya Pr2.3%

    onstruction

    zone alone

    wise distrib

    of person

    4-05 data, I

    ployed in th

    Orissa to

    istribution

    of person

    No

    Orissa11.4%

    adesh

    Others8.5%

    aterials and

    accounts for

    tion is as f

    el employe

    aCS analysi

    e Steel Seg

    gether acco

    s as follows

    el employe

    rth East0.8%

    Jhar17.

    C

    Building Har

    over 50%

    llows:

    in the Stee

    ent across

    nt for ov

    :

    in the Stee

    E52

    hand%

    West

    14.

    attisgarh13.3%

    dware Sector

    Page

    f the total n

    Segment

    states, it is

    r 55% of

    Segment

    ast.5%

    engal

    %

    26 of 63

    mber of

    seen that

    the total

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    2.3. Functional Distribution of Human Resources in the ConstructionMaterials and Building Hardware Sector

    During our interaction with the industry as part of our Primary Research, we analysed the proportion

    of workforce at various functional levels across the Construction Materials and Building Hardware

    Sector. The inputs received from the industry, supplemented by analysis by IMaCS, are as presented

    in the following sections.

    2.3.1. Functional Distribution of Human Resources in the ConstructionEquipment Segment

    As in other manufacturing companies, construction equipment companies engage most

    personnel in the manufacturing / operations function, followed by personnel in the customer support

    function.

    The details are covered in the following table:

    Table 4: Functional distribution of human resources in the Construction Equipment Segment

    Function Distribution

    Manufacturing / Operations 60-65%

    Sales / Marketing 8-10%

    Customer Support 10-15%

    Research and Development 1-2%

    Support functions (HR, Finance, etc.) 10-12%

    Source: Primary Research and IMaCS analysis

    2.3.2. Functional Distribution of Human Resources in the Cement SegmentMost personnel in the cement industry are engaged in the manufacturing / operations function,

    followed by personnel in the mining and the R&D functions to an equal extent.

    The details are covered in the following table:

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    Table 5: Functional distribution of human resources in the Cement Segment

    Function Distribution

    Manufacturing / Operations10 60-70%

    Mining 12-15%

    Marketing / Sales 10-12%

    Research and Development 2-3%

    Support functions (HR, Finance, etc.) 6-8%

    Source: Primary Research and IMaCS analysis

    2.3.3. Functional Distribution of Human Resources in the Steel Segment(Manufacturing of finished products)

    As indicated earlier, our focus for the Steel Segment is on the personnel employed in the casting and

    hot rolling operations. Thus, the distribution of personnel engaged in these core operations of casting

    and hot rolling (on the shop-floor) as well as the proportion of personnel engaged in the sales /

    marketing of finished products is as below. Others in the table below includes personnel engaged in

    all other operations at steel units, such as mining, raw material processing, iron manufacturing, liquidsteel manufacturing and cold rolling, across all functions (i.e. manufacturing, procurement, R&D,

    support functions, etc.).

    The details of functional distribution are as below:

    Table 6: Functional distribution of human resources in the Steel Segment (Manufacture of

    finished products)

    Function Distribution

    Production, QA, R&D11 40-45%

    Technical Services / IndustrialEngineering

    25-30%

    Purchase, Logistics, Stores 10-12%

    Support functions (HR, Finance, etc.) 12-15%

    Source: Primary Research and IMaCS analysis

    10 Includes personnel in cement plant construction as well as cement manufacturing11 Minimal number of R&D personnel

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    2.4. Distribution of Human Resources by Education Levels in theConstruction Materials and Building Hardware Sector

    As a part of our Primary Research, we also analysed the education-wise composition of personnel

    employed in the Construction Materials and Building Hardware sector. The inputs received from the

    industry, supplemented by analysis by IMaCS, are as presented in the following sections.

    2.4.1. Distribution of human resources by education levels in the ConstructionEquipment Segment

    Majority of the personnel employed in the Construction Equipment Segment have an engineering

    background and are graduate engineers, diploma engineers or ITI-qualified. Personnel in the

    manufacturing / operations function primarily need to have this background; also, personnel in thissector who are employed in the sales / marketing / customer support functions also need to technically

    know and understand the product and thus need to have an engineering background.

    The details are covered in the following table. This includes Operators of Construction Equipment,

    apart from those engaged in shop-floor of Equipment Manufacturing.

    Table 7: Educational qualifications of personnel employed in the Construction Equipment

    Segment

    Function Distribution

    Ph. D / CA / MBA /MTech etc.

    5-8%

    Graduate Engineers 8-12%

    Diploma Engineers 10-15%

    ITI and other vocationalcourses

    10-15%

    Graduates

    (BA/BSc/BCom/others) 5-8%

    Workers/Operators (withqualification of 12thstandard and below) this includes Operators ofEquipment

    40%-50%

    Source: Primary Research and IMaCS analysis

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    2.4.2. Distribution of human resources by education levels in the Steel Segment(Finished Products)

    Majority of the personnel employed in the casting and hot rolling operations have an engineering

    background and are graduate engineers, diploma engineers or ITIs. The segment also employs a

    considerable proportion of personnel who have studied till 12th

    or below, and these primarily

    constitute the unskilled workforce in manufacturing.

    The details are covered in the following table:

    Table 8: Educational qualifications of personnel employed in the Steel Segment (Finished

    Products)

    Function Distribution

    Ph. D / M Tech 1%

    CA/MBA 1%

    Graduate Engineers 10%-11%

    Diploma Engineers 15%

    ITI and other vocationalcourses

    15%

    Graduates

    (BA/BSc/BCom/others)

    3%-5%

    Workers (12th standardand below)

    50%-55%

    Source: Primary Research and IMaCS analysis

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    2.5. Skill Requirements and Skill Gaps in the Construction EquipmentSegment

    2.5.1. Profile of people employedThe following figures illustrate the profile of people employed in the Construction Equipment

    Segment across various categories.

    Figure 19: Profile of people employed in the Construction Equipment Segment

    Source: Primary Research and IMaCS analysis

    2.5.2. Skill requirements and skill gapsThe following table presents the skill requirements and gaps across various functions and

    hierarchical/reporting levels in the Construction Equipment Segment. The skills required as well as

    the current skill gaps as similar to those in manufacturing setups in other industries such as the

    automotive industry.

    Table 9: Skill requirements and skill gaps in the Construction Equipment Segment

    Function /

    RoleLevel Skills required Skill gaps

    Manufacturing

    / Operations

    Shop in-

    charge

    Ability to keep abreast of thetrends in the real estate and

    infrastructure construction space

    Inadequate ability to keepcomplete track of changes

    / trends in the real estate /

    ITI's / below 12th with /without experience; some

    diploma engineers

    Diploma engineers with3-4 years experience;

    some graduate engineers

    Graduate engineers / PostGraduate (PG) with 7 to 8

    years experience; somediploma engineers with 10

    to 12 years experience

    Manager

    Supervisor

    Workmen Workmen

    Supervisor

    Workmen

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    Function /

    RoleLevel Skills required Skill gaps

    that will correspondingly influence

    the need for constructionequipment in India

    Ability to keep abreast of globaltrends in the construction

    equipment space for example, the

    move towards integrated

    construction equipment, ergonomic

    construction equipment, etc.

    Ability to ensure reliability ofconstruction equipment

    manufactured

    Ability to coordinate withcounterparts abroad, emulate

    manufacturing best practices, and

    help adapt the products

    manufactured abroad to Indian

    specifications

    Ability to clearly communicatewith and ensure coordination

    between various functions, such as

    R&D, Sales, etc.

    Ability to ensure high quality atminimum costs

    Ability to understand variedcustomer needs and manufacture

    products to suit these needs

    accordingly

    Ability to ensure a system-drivenapproach to manufacturing as

    against a makeshift approach and

    ensure that quality systems are in

    place

    infrastructure construction

    space in IndiaInadequate ability to

    liaison with the various

    functions

    Inadequate knowledgeacross all facets of the

    companys business and

    the financial/commercial

    impact of their decisions

    on the companys

    business

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    Function /

    RoleLevel Skills required Skill gaps

    Supervisor Ability to understand the varioussegments / product types within theconstruction equipment segment

    (e.g. earth moving equipment,

    material preparation equipment,

    tunnelling & drilling equipment,

    road construction equipment, etc.)

    and guide workmen on product

    lines accordingly

    Ability to understand how theconstruction equipment will be

    used on the field

    Ability to support the manufactureof construction equipment by

    performing manufacturing

    engineering, process improvement,

    production planning, purchasing,

    and other technical functions

    which are necessary for the team to

    meet its customer needs

    Ability to coordinate with suppliersfor outsourced components

    Ability to be abreast of latestmanufacturing techniques and

    quality tools such as six sigma,

    kaizen, quality circles, JIT, TQM,

    TPM etc. and actively participate

    in the implementation of the same

    on the shop-floor

    Ability to allocate suitable work toworkmen based on their skill levels

    Ability to ensure pre-emptivemaintenance and troubleshooting

    Inadequate ability tomanufacture productskeeping the customer

    requirements / end usage

    requirements in mind

    Inadequate interpersonalskills, leading to

    inadequate ability to

    resolve conflicts that may

    arise between workmen

    Inadequate understandingof quality concepts such

    as Six Sigma, JIT, TQM,

    Kaizen, 5-S

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    Function /

    RoleLevel Skills required Skill gaps

    initiatives on the shop-floor to

    minimise shop downtimeUnderstanding of latest production

    techniques such as lean

    manufacturing

    Ability to ensure that dailyproduction line targets are met

    Ability to manage the availableresources workmen, raw

    materials, consumables, etc.

    Ability to ensure productivity byemploying efficient processes and

    maintaining coordination on line

    Workman /

    Operator

    Knowledge, consciousness and theability to apply safety measures on

    the shop-floor

    Ability to carry out basic troubleshooting / autonomous

    maintenance of machines in case

    of breakdown

    Ability to understand qualityconcepts and techniques being

    followed by the company

    Ability to maintain discipline at theshop floor, punctuality and regular

    attendance at the workplace

    Ability to work on more than oneproduction process

    Ability to highlight aberrations indaily production processes

    Basic literacy, analytical abilityand the ability to understand and

    follow shop floor instructions

    Insufficient understandingof discipline, industrial

    rules, work related

    procedures

    Inadequate ability to carryout basic trouble shooting

    of production machines in

    case of breakdown

    Inadequate understandingof the end-use of the

    customer

    Inadequate orientationtowards quality

    production

    Inadequate understandingof how the work being

    done fits into the big

    picture

    Tendency to form unionsand disrupt regular

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    Function /

    RoleLevel Skills required Skill gaps

    Ability to minimise wastage of rawmaterials and consumables,maximise production and

    understand the corresponding

    impact on cost, quality and time

    Ability to adhere to requiredquality levels of production

    Ability to understand and followinstructions from supervisors, shop

    heads, plant head etc.

    Ability to read and understandengineering drawings

    Ability to conform to workschedules and complete the

    assigned work on time

    working

    Sales /

    Marketing

    Senior

    Sales

    Executive

    Ability to ensure availability ofequipment at the point of sales /

    point of distribution for equipment

    that is being imported and sold in

    the Indian market

    Ability to order machines in timefrom foreign counterparts based on

    the delivery schedule to customers

    in India and ensure delivery of the

    ordered machines to customers

    through dealers or directly

    Ability to manage key accounts,such as corporate accounts,

    Government accounts, etc.

    Ability to drive rental/leasingagreements with customers

    Ability to handle remarketing /refurbished equipment sales

    Inadequate ability toliaison with counterparts

    abroad and order

    machines in time so as to

    ensure availability of

    equipment at the

    customers end as per the

    sales plan

    Inadequate understandingof the Indian real estate /

    infrastructure segments

    that drive the need for

    construction equipment

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    Function /

    RoleLevel Skills required Skill gaps

    Ability to interact with dealers andresolve issues faced by them, ifany

    Ability to drive sales in the areaand meet sales targets

    Ability to coordinate training ofcustomers personnel on how to use

    the construction equipment

    Ability to coordinate withfinancing companies and facilitate

    financing of the construction

    equipment for the client

    Ability to provide direction andleadership to junior sales

    executives

    Junior

    Sales

    Executive

    Knowledge of the working ofvarious categories of construction

    equipment being traded /

    manufactured by the company

    Ability to train contractors /developers, etc. for usage of the

    construction equipment

    Ability to regularly interact withdealers and highlight issues faced,

    if any

    Ability to understand overallcustomer requirements and how

    these are being addressed by

    product specifications

    Ability to evaluate competitors andprovide competitive differentiation

    i.e. the ability to compare own

    products with competitors products

    Inadequate ability to trackcompetitions moves

    Tendency to try and sellindividual products and

    not solutions to address

    multiple needs

    Inadequate ability to dealwith Government

    procedures

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    Function /

    RoleLevel Skills required Skill gaps

    and prove own products to be

    superior and appropriate to theneeds of the contractor / developer

    Good verbal and non-verbalcommunication skills to be able to

    effectively communicate with

    diverse agencies

    Source: Primary Research and IMaCS analysis

    2.5.3. Skills required in the ecosystem of Construction Equipment IndustryThe above table illustrated the skills required in the Construction Equipment Industry from an

    equipment manufacturing perspective. Apart from the above, the following skills are in demand from

    the perspective of the ecosystem in which the Construction Equipment Industry operates, primarily

    driven by the Construction Industry:

    Construction Equipment Operators users of Construction Equipment Construction Equipment Maintenance at on-site, servicing repairs and machinery After-sales support among dealers and suppliers.

    Given the nature of operations, it is also required to build skills in the areas of Occupational Health

    and Safety standards.

    It is expected that the following skilled personnel will be in demand:

    Crane operators Mobile crane operators

    High-rise crane operators Hoist operators Dumper operators Fork lift truck operators Aerial Ropeway operators.

    It should be noted that the above skill sets are over and above that of shop floor/equipment

    manufacturing, and these skills are required to train users of Construction Equipment in

    operation and maintenance.

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    2.6. Skill Requirements and Skill Gaps in the Cement Segment2.6.1. Profile of people employed

    The following figures illustrate the profile of people employed in the Cement Segment across variouscategories.

    Figure 20: Profile of people employed in the Cement Segment

    Source: Primary Research and IMaCS analysis

    2.6.2. Skill requirements and skill gapsThe following table presents the skill requirements and gaps across various functions and

    hierarchical/reporting levels in the Cement Segment.

    ITIs / below 12th / with /without experience

    Diploma engineers with 3-4yrs experience; PG orgraduates in in

    geology, geochemistry,

    industrial etc with 4-5 yrsexperience

    Grad engg / PG's with 7-8yrs experience / diploma

    engg with 10-12 yrsexperience / PG in

    geology, geochemistry,

    industrial etc with 7-8 yrsexperience

    Manager

    Supervisor

    Workmen Workmen

    Supervisor

    Workmen

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    Table 10: Skill requirements and skill gaps in the Cement Segment

    Function /

    RoleLevel Skills required Skill gaps

    Mining Mines

    manager /

    Mine

    Planning /

    Mine

    Development

    Ability to lead the initiativesfor acquiring limestone blocks

    e.g. preparation of necessary

    applications, following up with

    the relevant authorities,

    obtaining all clearances and

    permissions as may be

    required, etc.

    Ability to undertakeexploration and prepare

    feasibility reports based on the

    field study and confirmations

    obtained by various methods

    Ability to supply adequatequantity and appropriate

    quality of limestone to the

    plant within the budgeted cost

    Ability to liaison withdepartments such as R&D and

    production and all relevant

    Government departments,

    whenever required

    Ability to be highly consciousof environment / safety norms

    and requirements and enforce

    the same

    Ability to provide usefulfeedback on the performance

    of construction equipment

    procured for mining operations

    Ability to allocate requiredpersonnel and machines such

    Inadequate ability to liaisonand deal with Governmental

    agencies

    Inadequate ability to followup the status of applications

    submitted

    Inadequate ability tocoordinate / assign work to

    junior mining engineers

    Inadequate ability to liaisonwith the manufacturing /

    operations department

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    Function /

    RoleLevel Skills required Skill gaps

    as excavators, dumpers, pay

    loaders, dozers, drills, rockbreakers, etc. in different

    locations of mines

    Ability to maintain allstatutory records as per mines

    rules

    Ability to allocate work tojunior mining engineers

    Ability to undertake overallsupervision of the safety of

    workmen, machines etc

    Knowledge of the corporatemining lease process

    Ability to plan drilling andblasting rounds to obtain

    optimum blasts

    Supervisor Ability to undertakeexploration in allocated blocks

    Detailed knowledge of variousdrilling & blasting methods

    Ability to understand minecharacteristic and mining

    impact on the environment

    Ability to be knowledgeableabout the latest mining

    technology and machines

    e.g. latest blasting techniques,

    use of microprocessors for

    fault detection, etc.

    Ability to monitor groundvibrations due to blasting

    Ability to understand

    Inadequate ability tointerpret geological data

    Statutory requirements statethe need for technically

    qualified personnel to be

    employed in this role but

    such technically qualified

    personnel do not have

    adequate domain

    knowledge or hands-on

    experience in supervising

    mine operations

    Inadequate knowledge oflatest technological

    innovations in India /

    abroad

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    Function /

    RoleLevel Skills required Skill gaps

    reclamation and rehabilitation

    with respect to miningAbility to undertake

    maintenance and planning of

    material handling equipment

    Inadequate ability to ensurediscipline and thus theimplementation of safety

    norms at mines especially

    for underground mines

    Workman /

    Operator

    Ability to operate miningequipment Conventional

    Mining Equipment/Specialised

    Mining Equipment/Bucket

    Wheel Excavators and ensure

    highest levels of efficiency and

    productivity of mining

    equipment

    Ability to follow safetyinstructions this is especially

    critical for underground mines

    which need higher safety to be

    followed as compared to open

    mines

    Ability to be sensitive toenvironmental parameters such

    as impact on the forest,

    deforestation that may happen,

    afforestation that is needed,

    impact on the water level,

    waste management, topsoil

    management, reject handling,

    dust control, etc.

    Inadequate knowledge ofoperating mining

    equipment, leading to

    higher downtimes of such

    highly expensive equipment

    and thus lower returns on

    investment on the

    equipment

    Inadequate sensitivity toenvironmental impacts of

    mining

    Ability to understand andrigorously follow safety

    norms at mines

    Manufacturing

    / Operations

    Shop / plant

    in-charge

    Ability to identify use ofalternate materials / industrial

    wastes / by-products in cement

    manufacture

    Ability to facilitate smooth

    Inadequate ability to leadnew plant erection

    initiatives / expansion

    initiatives, leading to delays

    in new plant erections

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    Function /

    RoleLevel Skills required Skill gaps

    erection of new cement plants

    as required and lead cementproduction initiatives

    Ability to undertake erection /commissioning of equipment

    in the plant and also handle

    expansion related work

    Ability to ensure availabilityand reliability of the plant to

    meet production and cost

    targets without compromising

    on the health of capital

    equipment employed

    Ability to review the cementplants process water / run-off

    plans and ensure compliance to

    environmental requirements

    Ability to select alternate fuelsand feed stocks

    Ability to maintain properinventory records and ensure

    optimum inventory levels in

    the plant

    Ability to work as a technicalfacilitator for vendors

    Ability to convert theproduction plan into monthly-

    weekly-daily production

    schedule

    Knowledge of commercialaspects of cement business

    including obtaining required

    raw materials

    Inadequate ability to keeptrack of international trendsin the cement industry so as

    to adopt best practices

    Inadequate ability tocoordinate between

    departments / functions

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    Function /

    RoleLevel Skills required Skill gaps

    Proficiency in projectplanning, procurement,erection, commissioning of

    plants, obtaining all clearances

    and permissions, as may be

    required

    Supervisor Ability to work with increasinglevel of automation in the

    cement manufacturing process

    for example automated

    sampling techniques, control

    of manufacturing processes,

    loading, unloading, spillages

    from control rooms, etc.

    Ability to identify and initiatevarious energy conservation

    measures

    Ability to oversee operation ofcontrols in the control room so

    as to ensure the required

    production

    Ability to organize regularcalibration of all process

    instruments and lab

    instruments

    Ability to maintain sensors,transducers, control panels and

    keep them in operating

    condition at all times

    Ability to ensure proper andsafe storage of materials

    Ability to work with cementprocesses, grinding and pyro

    Inadequate ability tomanage workmen and

    maintain discipline

    Inadequate technicalknowledge, such as

    knowledge of kiln

    operations

    Inadequate ability toundertake and ensure

    preventive maintenance

    Inadequate openness toworking with new

    technologies

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    Function /

    RoleLevel Skills required Skill gaps

    processing, kiln and mills

    operation, process optimizationand refractory management

    Ability to maintain variouselements of cement plants,

    such as rotary kilns, mills,

    pneumatic / hydraulic systems

    etc.

    Workman /

    Operator

    Knowledge of the chemicalprocesses in cement

    manufacture

    Ability to understand differentclinker production processes

    Ability to operate controls inthe control room without error

    and ensure the required

    production

    Knowledge of modern quality /process improvement practices

    including working and

    implementation knowledge of

    TPM, Quality Circle, Kaizen

    Activities etc.

    Ability to handle all basicfunction of quality control

    Ability to handle PLC systemsKnowledge of cement packing

    processes and use of packing

    machinery

    Ability to undertake operationand maintenance of pollution

    control equipment

    Inadequate ability tounderstand the

    technicalities of work being

    done

    Inadequate knowledge ofquality tools / latest

    manufacturing techniques

    Inadequate orientationtowards safety /

    environmental protection

    Inadequate ability topractice safety measures

    when using equipment

    Research and Senior design Ability to identify multiple Inadequate ability to

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    Function /

    RoleLevel Skills required Skill gaps

    Development engineer means for energy conservation

    and thus reducing energy costsAbility to bring about

    innovations in production

    methods so as to optimise

    production costs

    Ability to decide theproportions of limestone,

    gypsum, flyash, etc. to be used

    in the production process

    based on the quality of the

    input materials, so as to attain

    the same quality of end

    product

    Ability to plan designing of themines by using latest software

    packages

    Ability to undertake technicaland market evaluations in

    consultation with sales /

    marketing personnel, to

    determine the suitability of

    resource recovery

    opportunities available to the

    cement plant

    Ability to identify recyclingopportunities

    Ability to undertake long termmine planning and designing

    Ability to evaluate variousfuels for cement kilns

    Ability to determine rawmaterials specifications and

    identify diverse energy

    conservation means andthus help reduce energy

    costs

    Inadequate ability tooptimize production

    processes so as to optimize

    costs

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    Function /

    RoleLevel Skills required Skill gaps

    blending ratios

    Junior design

    engineer

    Ability to understand impacton worker health and safety,

    environment and conformance

    to regulatory requirements

    Ability to maintain lab / fieldtest reports, statistical records

    and documentation of the

    testing process

    Ability to analyze metalemission data from cement

    kilns and incinerators burning

    hazardous waste

    Ability to performcomprehensive laboratory tests

    and field sampling, of cement

    kiln dust and cement clinkerstored and generated at the

    cement plant(s)

    Inadequate orientationtowards safety and

    environmental parameters

    Inadequate ability tomaintain records

    Source: Primary Research and IMaCS analysis

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    2.7. Skill Requirements and Skill Gaps in the Steel Segment2.7.1. Profile of people employed

    The following figures illustrate the profile of people employed in the Steel Segment across variouscategories.

    Figure 21: Profile of people employed in the Steel Segment (Manufacture of finished products)

    Source: Primary Research and IMaCS analysis

    2.7.2. Skill requirements and skill gapsThe following table presents the skill requirements and gaps across various functions and

    hierarchical/reporting levels in the Steel Segment.

    Table 11: Skill requirements and skill gaps in the Steel Segment (Manufacture of finished

    products)

    Function /

    RoleLevel Skills required Skill gaps

    Production,

    QA, R&D

    Section in-

    charge

    Ability to undertake manufactureof bars, pipes, wire and wire

    products from billets, building

    beams and columns from

    blooms, and flat-rolled products

    such as sheets, strip and plates

    Inadequate ability to ensuremaximum mill availability /

    uptime

    Inadequate ability tocoordinate between

    supervisors / shift-in-charges

    ITIs / below 12th with /without experience

    Diploma engineers with 3-4 yrs experience; Some

    ITI-trained personnel withexperience

    Grad engg / PGs with 7-8yrs experience / diploma

    engg with 10-12 yrsexperience + metallurgy

    background

    Manager

    Supervisor

    Workmen Workmen

    Supervisor

    Workmen

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    Function /

    RoleLevel Skills required Skill gaps

    from slabs

    Ability to oversee the completemanagement of the rolling mills

    Detailed knowledge of themetallurgical properties of steel

    as well as the transformations the

    steel goes through during the hot

    rolling process

    Detailed knowledge of therolling process and the ability to

    guide supervisors and workmen

    on technical parameters

    Ability to be actively involved insourcing of equipment when

    required

    Ability to undertake craneoperations from loading /

    unloading / transfer of finished

    goods, etc.

    Ability to ensure maximum millavailability / uptime

    Ability to ensure that the shape,chemical and mechanical

    properties of the final product are

    as per client specifications

    Inadequate ability tocoordinate between multipleagencies such as logistics

    personnel, logistics providers,

    technical services, etc.

    Supervisor /

    shift-in-

    charge

    Ability to operate controls andmonitor output screens linked to

    the production equipment so as

    to ensure that production is being

    done as per the required

    parameters e.g. the ability to

    ensure that the % reduction per

    pass does not exceed the

    Inadequate ability totroubleshoot and ensure

    machine up-time

    Inadequate ability tocoordinate among diverse

    agencies

    Inadequate ability to monitor/ use controls / guide

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    Function /

    RoleLevel Skills required Skill gaps

    prescribed limits is critical to

    ensuring optimal load on themachine

    Ability to ensure properconveyor operation for moving

    WIP products between stations,

    moving finished products, etc.

    Ability to conduct in-processinspection to check if parameters

    such as surface specifications, rib

    quality, section weight, diameter

    etc. are as per final requirements

    Ability to assist in conductingtensile tests, bend tests to ensure

    that production processes are

    working as per requirement

    Ability to ensure exactlyreproducible product quality on

    the production line

    Ability to plan and implementpreventive maintenance

    schedules for machines so as to

    reduce machine downtime

    Ability to troubleshoot andensure maximum machine up-

    time in the case of a breakdown

    Ability to manage and scheduledaily and weekly production

    Ability to enforce key safetymeasures on the shop-floor and

    ensure an accident-free

    environment, especially given

    the high temperature

    workmen for the same

    Availability of personnel witha metallurgy educational

    background is a concern

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    Function /

    RoleLevel Skills required Skill gaps

    environment / products being

    worked onAbility to undertake mechanical

    testing of raw materials and

    finished products

    Workman /

    Operator

    Ability to monitor machineparameters and use the required

    controls

    Ability to cut small samples fromthe final bar / rod for testing /

    QA

    Ability to operate cranes / hoi