connotations of colors english ii. red red is excitement, drama, urgent passion, strength,...
TRANSCRIPT
Connotations of Colors
English II
Red
• Red is excitement, drama, urgent passion, strength, assertiveness, and an appetitite stimulant.
• Examples: A Valentine’s Day Heart, rose of love, the red apple, and the fire engine. Also the color of the Devil.
• Strong preferences to red are linked to people that feel most secure, financially and personally
Pink
• Makes you think of baby girls. Considered a warm and cheerful color. Soft pinks generate simple, uncomplicated emotions.
Orange
• May suggest fire, vitality, warmth and energy.
• Use to make natural associations, like carrots.
Yellow
• The first color the eye processes. It’s bright, sunny, welcoming, cheerful, and the color the most visible to the human eye.
• Positives associations include deities with glowing halos and golden hair, enlightenment, and precious metals
• Negatives associations include dishonesty, cowardice, egoism, betrayal, and caution.
Green
• It’s the color of nature, a sign of growth, the harbinger of Spring and warmer weather.
• Green represents optimism, good luck, freshness, fertility and suggests things are getting better or healing.
• The color of money, strong associations with finance, business, economic stability, and entitlement.
• Green is linked with envy, Martians, sickness, slime, and decaying food.
Blue
• The color of a local policeman’s uniform, suggests power and authority, but also inspires confidence, a sense of safety and trustworthiness.
Purple
• It can be like magic or intense like the final glow of sunset, or brave like a Purple Hear. It can be regal and full of authority, rich and jewel-like. Suggests intelligence and creativity, but also suggests cruelty, and in some cultures is the color of mourning.
Brown
• The earth, roots, giving of life. Linked with wealth and a subtle but expensive taste, particularly fur shades. A secure color associated with things that are dirty or unclean.
White
• The color of the dove of peace, crispness, tidiness, innocence, moral purity, and cleanliness.
• Connotes sterility and blandness.
Black
• Influential color, typical of business suits. The color of mystery.
• Suggests emptiness, darkness, and evil.• Black can be sophisticated and elegant,
when associated with wealthy, achievement-oriented women.
• Can symbolize corruption, emptiness, and depression
Setting the Tone
• Traditional: burgundy, teal, navy, hunter green, gold, plum, slate blue, vanilla.
• Nurturing: peach, honey yellows, warm rose, cream, grayed lilac, baby blue, soft green.
• Romantic: pink, rose, sage green, lilac, antique while, cameo blue.
• Tranquil: blue, blue-green, cool lavender, seafoam green, mauve, light gray, natural.
• Contemplative: neutral gray, beige, taupe, off-white with colored accents.
• Whimsical: true red, bright blue, daffodil, kelly green, orange, periwinkle, vibrant pink.
• Sensuous: warm red, mango, plum purple, hot pink, gold, deep blue, chocolate.