connecting the dots. design initiative objectives market connect market insight drive innovation /...
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Connecting the dots
Design initiative objectives
Market connect Market insight Drive innovation / growth
Design advancing materials
VisageEnsemble
Vogue Extreme Play
Bespoke
Collective Vision
Making the connection
Materials advancing design
“By understanding material properties, designers can push their own understanding of what’s possible to new heights.”
Tom Dixon Designer Making the connection
“The need is there to explain in simple terms what materials are, what they do, what the differences are, what are their real characteristics, their capabilities and their sustainability factor as well.”
Yves Béhar Founder fuseproject
Keeping it simple
Designer feedback
Visual Simple Memorable Fresh in content Contain element of surprise Reliable Highly credible Simple, non-technical language Network links for additional information Easy to navigate
Inform and inspire
“People hate to be sold; but they love to buy. If you present to them in a way where they can make a decision, they will buy and be happy with the decision.”
Kurt Botsai Vice President of Innovation RKS Design
Design Insights
“In the end what we created is not only a series of beautiful jars but we’ve created a collaboration that has never existed before in this industry.”
Marc Rosen President / CEO Marc Rosen Associates
Model for innovation
OEM
WeilBaby
Aliph Jawbone
KOR Water
Incase
Progressive International
Sotera Wireless
Biomerieux
Starbucks / Chef’n
Apple
Meyer
Nike
Heelys
Design initiative successes: 2009 - 2010
Application
Baby bottle
Packaging
Water bottle
iPod / iPhone accessories
Consumer houseware
Medical device
Protein solution bottle
Water bottles / houseware
iPod packaging case
Bonjour coffee press
Sports bottle
Inline footboard
Design firm
HLB
fuseproject
RKS Design
In-house
In-house
DD Studio
Omnica
Chef'n
In-house
In-house
JR286
In-house
Material
Tritan™
Eastar ™ EN067
Tritan™
Tritan™ / Tenite™
Tritan™
Tritan™ MX711
Tritan™
Eastar ™ DN011
Eastar ™ EN067
Tritan™
Tritan™
Tritan™
Bottom-line impact
Penetrate new industries through development professionals specifying material technologies
Help developers communicate effectively with clients and their marketing, engineering and executive counterparts
Recruit legion of professionals versed in communicating value of Eastman technologies
Establish perception of Eastman as a valued development partner, not a vendor
Establish Eastman as the preferred co-innovation
partner in new markets
Bottom-line: Strong relationships = Co-creation =
Sustainable long term growth
Connecting the dots