insight market series a

1ip_8-25Property of InsightMarket.com, Inc.—All Materials are Confidential

InsightMarket

This confidential presentation has been prepared for those wishing to establish a business relationship with InsightMarket.com. By attending and participating in this presentation, you agree not to reproduce it in whole or in part, not to use it for any other purpose, and not to disclose any of the content of this presentation to third parties without our written permission. If you take any notes or accept any copies of materials with this presentation, you agree to return such materials if no business relationship is established. This presentation does not in any way constitute an offer to sell or a solicitation of any offer to buy any security.


WannaBet.com Summary

i Large growing market

i Unique and valuable approach to capture share

i Tremendous value creation opportunity

i Right core team


Traditional Gambling Market

Worldwide

Lottery

EventWagering

Casino

MarketsLegal ViaInternet

Turnover Revenue byGambling Type

Event Wagering

$1.4T $160B $15B

0%

20%

40%

60%

80%

100%

The traditional gambling business is an enormous global industry.


Internet Gambling - Revenue Projections

1998 OnlineGaming

2002 OnlineGaming

$0.7B

$9.0B

0

2

4

6

8

10

Wo

rld

wid

e In

tern

etG

amb

lin

g R

even

ues

* Source: Average of estimates from Deutschbank, DataMonitor, and Cummings Associates

Explosive growth in online gambling and a shift to event wagering will drive a $2.3B legal market by 2002.

Casino&

Lottery

EventWagering

Casino&

Lottery

EventWagering

NotLegal

(orGrayArea)

LegalEvent

Wagering($2.3B)

TraditionalGambling

2002 OnlineGaming

2002 OnlineEvent

Wagering

$160B $9B $4.5B


WB will merge internet & person-to-person betting —providing a community-based betting marketplace.

wannaBet Approach

wannaBet• Feed data for

games, players, stats into system

• Build list of “one-click” bets

1• Validate acct.

balance -

• Post bet to inventory

2• Validate acct

balance

• Match bet and drop from inventory (Take 2.5% Fee)

3• Enable chat

and other community tools before & during event

4• Enter results

data, decide winner, update accounts

5

wannaBet?

Review options, initiate bet

(1A) Bet Creators

Sure!!!!

Review options, take bet

(2A) Bet Takers

Cybertrash talk— have fun

(4A) All Bettors


Inventory

Bettors will have the widest inventory of options at wannaBet.com.

SportsMovies, Music,

& Other EntertainmentOther

Bets Available Today:

i Professional sportsi College sports i Horse Racing

i Almost nothing i Almost nothing

New Potential Betting Communities & Options:

i National Sports- draft picks

- individual performances

- pool bettingi Local Sportsi Niche Sports

- X Games

- Quokka- Strongest Man

i Movies- Cannes, Oscars,

Sundance, MTV, VH1 awards

- box office recordsi Music

- Billboard top 10- Grammy Awards

i Television

- Game Shows- Soap Operas

i Politics- elections

- invasions- public opinon polls

i Legal

- trials / hearingsi Financial

- market closingi Other

- Royal family- Shark attacks


Viral marketing will reduce barriers and create incentives for trial.

Viral Marketing

i I get $20 free bet! i I can offer free bet

to my friend (or group of friends)

i This will be fun!!

i I get free $20 beti Must be legit—

endorsed by friendi This will be fun!!

Bet Creator Bet Taker


Free PresswannaBet will generate tremendous customer awareness through free press.

So, you think Blair doesn’t have a shot in next week’s elections? Wanna bet?

A new Internet site that just came on-line this month will allow you to do just that. Wannabet.com aims to turn wagering on its head by providing a marketplace for punters to place wagers with each other -- not the house -- on just about anything.

What are people looking to bet on today? There’s all the regular football bets, of course. But do you think Fergie’s child will be a boy? Here’s your chance to put £10 on it.

Wannabet is not an offshoot of Britain’s betting shops, but instead comes from San Francisco. A team of young Internet entrepreneurs have teamed up with the same VCs who brought us other well-regarded net institutions.

The founders even have a patent in the U.S. on the

i Pick the winners in elections

i Predict court rulings

i Royal family shenanigans

Audacious bets become a perpetual sidebar for the mainstream and tabloid press


Communities

Through person-to-person wagering, bettors become part of a community and can interact and compete with other members.

Fullback

i Marketplace is a natural gathering place

i Trash talking in chat rooms taken one step further

- “Put your money where your mouth is!”

Communities Will Develop

i Sticky traffic (like eBay - advertising $ potential)

i Barriers to switchingi Increased share of

gambling spend

wannaBet Will Benefit

wannaBet


The wannaBet model powerfully combines commerce, community and content.

Business Model Summary


Competition

Traditional Gambling Players Moving Online

Internet Communities

i Low innovationi Low technology

and internet competence

i Portals highly conflicted

i Sports sites are content focused but a potential threat

Numerous competitors exist, but none has adopted our approach.

i First-mover advantage will give 12-18 month head starti Network effects will create enormous barriers to

competition

Examples: i Ladbrokes, William Hill, Kerry Packer, Harrah’s

i eBay, Yahoo , FreeServe

i Sportsline, Football 365

Issues: i Low innovationi Limited technology

and internet competence

i Low-road approach

Start-up Internet Gambling Sites

i YouBet!, Galaxyworld, BlueSq, (150+ companies)


Revenue Potential

Year 1 Year 3 Year 5

$2M

$21M

$101M

$0M

$25M

$50M

$75M

$100M

$125M

Three major revenue sources will drive wannaBet’s top-line growth.

Low Case

High Case $42M

Sources of Revenue Expected Case Revenues

i Commission on bets

i Interest income on balances

i Advertising/partnership revenue

$5M $200M

$9M$1M $49M

Assumptions: 3.5% internet penetration; 2.5% commission; $33 wagered per month; account balance ($50); advertising revenue $7.50 / year


wannaBet Core TeamEducationBackground

Vince Monical

Bain & Companyi Led pioneering JV between Bain and venture capital firm—assessed potential of 800+ ecommerce

companiesi Led 8 due diligence efforts and 2 strategic plans for Internet companies

Andersen Consulting - successful IT implementation efforts across 8 industries

i MBA, Whartoni BS, University of Illinois

Mark Peters Bain & Company i BS - Engineering, Stanford

VP Engineering

Andersen Consultingi 8 years experience managing mission critical applications developmenti Founding member of Andersen’s internet/ecommerce practice area in 1996

i BS in CS from CSU

Josh Hannah

Bain & Company

i Led deal generation initiatives for Bain & Co. in e-commerce and buyouts i Implemented turnaround strategy for $800M enterprise software company

Globex International (International start-up) i Founding employee of an international investment and trading company startup

i MBA, Stanfordi BA, Berkeley

Director Web Development

Trilogy Software i BS - Engineering, CS - Stanford

Business Development

DoubleClick UKi Regional Vice President for leading UK web advertising companyi Responsible for initiating and negotiating partnerships with numerous leading UK web companies

i MBA, Harvard

CTO Sapienti Founder, Vice President of eBusiness Group. Extensive startup, web project management experience.

i Founded West Coast office and grew to 70 people

i MA in CS from MITi BA in CS from MIT


wannaBet Advisors

Ron Zeghibe CEO, Maiden Outdoor (UK)

investor

Jesse Rogers Director, Bain & Company (San Francisco)

Geoffrey Cullinan Vice President, Bain & Company (London); ex-CEO, Hamleys

Nigel Drummond CEO, Virtual Internet (UK)

WannaBet is in the process of assembling a team of top-tier advisors with internet, media, betting and UK market experience.

Mike Odell Acting COO and VP Sports, Sapient

Tony Coles Partner - Gaming Law; Jeffrey, Green, Russell (UK)