connect with south florida and beyond · sentinel and/or el sentinel south florida facebook feed....
TRANSCRIPT
Connect with South Florida and Beyond
1
SOUTH FLORIDA MARKET POTENTIAL
2 Sources: Claritas 2018; Bloomberg Travel June 2018; FAA.gov Sept 2018; cruisenews.com 2017-2018 Cruise Industry News Annual Report; South Florida Business Journal – Fortune 500 2017
Sixth Largest Metropolitan Area in the U.S.
2.3 million households | 6.2 million residents
#3 Hispanic Market
2.8 million Hispanics | 929,00 Hispanic households
11th in the Nation on Disposable Income & Annual Spend
$159 billion effective buying income & $136 billion spend
#8 Best City in America (Bloomberg Travel)
Diversity, quality of natural & built environments
Home to 3 International Airports
39.6 million passenger enplanements
2017 US ranking: MIA #14, FLL #21, PBI #54
#1 & #3 Cruise Ports in the world
8.6 million cruise passengers
Fortune 500 Companies
World Fuel Services Corp., AutoNation Inc., NextEra
Energy Inc., Office Depot, Lennar Corp., Ryder System
Studio 1847 is a full-service agency offering a diverse national product portfolio
positioned to grow your business by keeping your brand and message in the
hearts and minds of your target demographic with expert efficiency.
A media company rooted in award-winning journalism. Tribune Publishing
Company operates local media businesses in eight markets with titles including
the Chicago Tribune, New York Daily News, The Baltimore Sun, Orlando Sentinel,
South Florida's Sun-Sentinel, Virginia’s Daily Press and The Virginian-Pilot, The
Morning Call of Lehigh Valley, Pennsylvania, and the Hartford Courant. Our
brands are committed to informing, inspiring and engaging local communities.
Sun Sentinel Media Group brands create and distribute content across our
media portfolio and beyond, offering integrated marketing, media, and business
services to consumers and advertisers, including digital solutions and
advertising opportunities.
ABOUT US
3
MEDIA SOLUTIONS
4
DIGITAL
Multi-Channel advertising,
targeting and services
CONTENT
Award Winning
EVENTS
25+ Events Yearly E V E N T S
M U L T I -
C U L T U R A L
B R A N D E D
C O N T E N T
C O N V E R S I O N
M A R K E T I N G
D I G I T A L
S E R V I C E S
E X T E N D E D
R E A C H
P R I N T D I G I T A L
360 marketing capabilities
Newspapers and Magazines
º
Our extensive media assets
and partnerships allow us to
provide strategic, targeted
solutions to maximize the
value of every advertising
dollar invested.
SUN SENTINEL
MEDIA CAPABILITIES
REACH YOUR BEST PROSPECTS
Sun Sentinel delivers:
Young adults: 18 to 54: 54% | College Educated: 66% (Index 117) | Affluent: Average HHI: $79,400
25% with Income over $100,000 – 28% more likely than the average South Floridian
Home owners: 69% (Index 123)
Adults more likely to be in white collar occupations or be retired, travel local or
internationally, visit casinos, have investments, plan to buy/sell house or a home
improvement, shop at malls and other retail, spend time on social media and more…
5
CIRCULATION
Sunday: 180,220
Weekday: 100,649
AUDIENCE
679,000 South
Florida adults
SUNSENTINEL.COM - Monthly average
Page Views: 20.5 million
Unique Visitors: 6 million
Visits: 7.4 million
Sources: Adobe Analytics Oct/17-Sept/18 – Monthly average. Sun Sentinel websites;
Scarborough Research 2018 R1; AAM Audit Report June 2017 - Averages
CONNECT WITH NICHE GROUPS
6
# 1 weekly Spanish-language publication in Broward and Palm Beach counties.
160,000 copies distributed every Thursday.
Upscale, lifestyle Magazine 46,000 copies
monthly.
EXPLORE FLORIDA & THE
CARIBBEAN - Upscale, travel Magazine -
150,000 copies - June/August.
C&S PRIME MAGAZINE - Upscale,
Senior Citizens – published twice a year.
South Florida Parenting is the destination for parents looking for events, information, tips and guides to help raise their families in the Sunshine State.
We have been informing parents for more than 40 years.
11 hyper local community publications
300,000+ copies distributed weekly.
JEWISH JOURNAL -
FLORIDAJEWISHJOURNAL.COM -
Largest Jewish publication in Florida,
five zones with 120,020 copies
distributed weekly.
El Sentinel/ ElSentinel.com
City & Shore Magazines/ CityandShore.com
SouthFloridaParenting.com South Florida Community News/
SFCommunityNews.com
STAND OUT WITH HIGH IMPACT AD UNITS
7
Maximum reach, high impact placement serves out of the masthead leaderboard unit
Features full ownership of all ad units on the page for a
single day
Set your brand apart with an impossible to miss ad
Stand out and don’t be overlooked! Make sure your message stays
home even longer!
Lighthouse Takeover Spadea SunNotes
We are Storytellers | Strategists
|Collaborators |Producers | Partners TELL YOUR STORY
8
• We take your story online, offline and to the
epicenter of engagement.
• We tell your story through our collaborative
strategy to reach audiences where they want to
be found.
• We deliver your story across a variety of formats.
• The equation is simple: It’s our heritage plus your
story. Together, we tell the most powerful tale.
Native Advertising
Distribution across our
owned-and-operated sites.
Content Amplification
Content syndication or traffic
referrals on our premium
publisher network.
Social Sharing
Facebook Handshakes enable
co-branded posts.
Additional Executions
Website, email, blog, etc.
Content
social media infographics articles blog posts Videos and more…
ENGAGE THE RIGHT AUDIENCE
9
Retargeting generates greater online sales by keeping your brand
front and center when they’re ready to take action.
R E TA R G E T I N G
Serves your ads around content, articles, sites based on a particular
interest, theme or genre.
C O N T E X T U A L
Targets a specific audience, rather than specific sites or content,
including demographic, professional and past purchase activity
online and offline.
B E H AV O R I A L
Target your intended audience through Geo-targeting. Ads can be
targeted based on zip code, city or state, will work to create a
custom geo-targeted solution.
G E O TA R G E T I N G
ONLINE EXCHANGE
CONTENT CREATION AND SOCIAL MEDIA DISTRIBUTION
Leveraging the brand recognition and audience of the Sun Sentinel
FACEBOOK HANDSHAKE
We create a branded content article about your products or services and
feature it on our website. Your branded content article is shared on Sun
Sentinel and/or El Sentinel South Florida Facebook feed.
FACEBOOK LIVE
Connect, engage and interact with South Florida residents while positioning
your brand as a partner and authority on a topic of interest.
Broadcasted from South Florida Sun Sentinel media Facebook page(s)
SHARE YOUR STORY
10
DISPLAY YOUR STORY
Your video spot appears before our video
content. Available on all channels on
SunSentinel.com
Video available within the ad unit space or as
an expandable ad unit. User-initiated video
and audio.
This desktop and mobile unit is a video push-
down within the content of an article. Launches
only when video is more than 50% in view.
User-initiated audio.
P R E R O L L V I D E O I N U N I T V I D E O A D I N A R T I C L E V I D E O A D
Your spot appears before video content
across the web. Geo and Audience Target
Serve YouTube viewers a :15 and :30
second pre-roll ad. Pay per view. Geo and
Audience Target.
Connected TV is video served before premium
content through apps. Geo and Audience Target.
O N L I N E E X C H A N G E Y O U T U B E T R U E V I E W C O N N E C T E D T V
11
Sun Sentinel Ad Mail / Newsletter Programs:
• Reach potential customers inboxes with a variety of targeted content via
our weekly newsletters or with your customized Email, a powerful way
to stay connected with your most loyal and engaged customers
• Bond with interested readers, who have opted-in to receive your
message and are ready to take action on it
• Target your best prospects: by zip code, age, gender, household
income, and more
• Choose from a wide range of newsletters including:
• South Florida Breaking News Alerts
• Morning Update
• South Florida Parenting
• The Eat Beat – Restaurants & Bars
• And More!
PERSONALIZE YOUR STORY
12
ENHANCE YOUR DIGITAL STRATEGY S O C I A L M E D I A A D V E R T I S I N G S O C I A L M E D I A M A N A G E M E N T P O D C A S T S
P R O G R A M A T I C A U D I O W E B S I T E D E V E L O P M E N T S E O / S E M
Target audio ads to relevant
geos, time slots, audiences,
and retarget users.
Our solution is currently
integrated with Spotify,
Triton, AdsWizz, TargetSpot
and Soundcloud.
Increase your digital
presence with a strong and
relevant SEO website
content.
Augment your visibility as
people are searching for
goods or services with Pay
Per Click (PPC)
Trusted content experts to
help you build a responsive
website, including:
• Existing website content
included in new site design
• SEO-friendly site structure
• Social media links
• Blogging platform, if
needed
• Google Analytics and
Webmaster tools
• SSL compliance
• XML sitemap
Increase brand awareness,
reach, traffic, social
engagement, leads,
conversions and more with
social media ads on
Facebook, Instagram,
LinkedIn, Messenger and
Pinterest.
Let us manage your day-to-
day creation and publishing
of posts – video, images,
links. We optimize the posts
through a boosted ad spend
included in your package,
and provide monthly
reporting.
Felonious Florida is the
Sun Sentinel’s true crime
podcast. Reporters Lisa
Arthur and Juan Ortega bring
you the stories of some of
Florida’s most notorious and
chilling cases. Season 2
available now!
13
LEVERAGE THE POWER OF PRINT
Sun Sentinel, 180,220
Sun Sentinel, 100,649
Miami Herald, 129,096
Miami Herald, 96,331
Palm Beach Post, 97,198
Palm Beach Post, 72,322
Sunday Daily
Print and Digital Replica and Non-Replica
AAM Audit Report, June 2017
INCREASE RETURN ON INVESTMENT WITH THE
LARGEST NEWSPAPER IN THE MARKET
Source: AAM Audit Report, June 2017 14
EXPAND YOUR COVERAGE WITH SUN SENTINEL MEDIA GROUP INSERT SOLUTIONS
15
#1 Hispanic weekly - 160,000
TMC Non-subscribers – 430,000
SS Wednesday average - 109,638
Non-Subscriber - Opt-in unduplicated households – 92,500
Newspaper inserts average* – 155,105
El Sentinel TMC – Special Delivery/ Sun Sentinel
Deals Delivered Sunday Sun Sentinel
Source: AAM Audit report June 2017; * Print only; Internal Estimates 2018 distribution.
El Sentinel
Wednesday Thursday Saturday Sunday
DATA DRIVEN CONVERSIONS
Data drives strategy
Data Analysis | Recommendations
KPI & Performance Goal Creation
Customer Modeling | Look-alike Modeling
Online Attribution | Offline Attribution
Analytics & Data Systems Integration
Data Visualization
On-Demand Results Dashboards
Data-Driven Actionable Insights
Weekly Summary Reporting
Business Intelligence Reporting
Strategy drives tactics
Brand Voice | Market Positioning
Customer Persona Development
Consulting & Advisory Services
Custom Messaging Architectures
Database Marketing Strategies
Multichannel Marketing Strategies
Conversion Rate Optimization
Lead Generation Program Development
Marketing Automation Management
Marketing Technology Platform Integration
We dive deep into data to find
actionable insights that drive
conversions and achieve
business goals
Tactics drive results
Landing Pages | Microsites
Content Creation
Native Advertising | Programmatic
Performance & Paid Social
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Email Marketing
Direct Mail | Print Media
DRTV | Radio | Outdoor
Online Video | Pre-Roll
Sophisticated data
analytics
Multichannel
strategic thinking
Tactical expertise in
traditional marketing and
digital channels
Full service, strategic direct marketing, targeted solutions. We offer unmatched data
and analytics capabilities that allow you to connect your prospects to the right
demographic, geographic, and psychographic criteria.
16
CONNECT WITH THE COMMUNITY VIA SUN SENTINEL EVENTS
17
• Reach a targeted/captive audience
• Enhance your community relations
• Increase brand awareness
• Generate leads and new contacts
• Flexible packaging and unique activations
• Extended presence beyond the event
