competitor intelligence
TRANSCRIPT
“Shaping Business Strategy Through Competitor Intelligence” – Strategic Use of Social Media
Atul Joshi
+91 985 083 6972
http://www.atuljoshi.co.in
About the workshop
• A Competitor Intelligence is an systematic and ethical program for gathering information about competitors and general business trends to further your own company’s goals
• Most people use social media everyday, including at work. And there are all kinds of rules and regulations governing lawful social media use they just don’t know about.
• Most organizations manage the risks by issuing a social media policy. And most of those policies are unlawful and unenforceable. Policies are important, but they aren’t enough. Nobody reads corporate policy. They sign for it, and stick it in the bottom drawer.
This workshop is aimed at educating the employees towards the Competitor Intelligence and Effective use of Social Media at workplaces. After attending this workshop – one will be able to know
• Competitor intelligence, what it is and what it is not
• Description of how Competitor intelligence is used within an organization
• Overview of Importance of Social Media and its effectiveness in CI
• Overview of best practices from our experiences with clients in managing a
Competitor intelligence function
• Importance of social media policy training, social media education and social
media classes.
• Dos and Donts on Social Media for Information Sharing
• Risk and Reward of using Social Media in Competitor Intelligence
Session 1– About the Competitor Intelligence
• What is CI – Competitor Intelligence
• Why Competitor Intelligence
• Traditional Competitor studies
• Overview of Competitor Intelligence Cycle
• Defining Key Competitor Parameter Checklist
• Difference between Competitor Intelligence
and Market Research
• Overview of Analytical Techniques for CI
• Types of Competitive Intelligence Strategies
• Process and Tools for CI
• Competitor Intelligence Pyramid
Session 2– Strategies and Social Media
• What is Social Media
• Dos and Donts of Social Media and Protect
Privacy
• Defining Social Media Strategy for
organizations
• Defining policies for Safe & Responsible
Digital Monitoring
• Effects of Social Media on Patients and
Copyrights
• Ethics and Disclosure precautions on Social
Media
• Effective use of Social Media with minimal impact on Self Intelligence
Trainers Profile – ATUL JOSHI
• Director : SSIT Software Services • President and Owner – Indus Aviation Systems LLP • Director : Swanil Training Foundation • Past CEO and Founder of SandRiver Technologies
• Previously working with Ramco, Polaroid, HCL and Infosys Technologies • Serial entrepreneur with experience spanning Technology start-ups,
International Business Consulting & Private Equity • Executed projects valued right from 100K to 24M USD
• Over 20 years of Software Development, Project Management and Presales Operation • Experience in the software industry spanning heterogeneously in
embedded & engineering systems' software • Worked on Healthcare, Semiconductor, Aviation. Retail domain • Experience working with clients like - NCR, AOL, Novellus, BMC, Cognos,
Tokyo Electron. SkyTrac, Beam Communications • Serial Entrepreneur with multiple venture startup including Indus Aviation
Systems, SandRiver Technologies, CityClicks, AviationStore.in and NagpurTribune and PuneTribune
• M.Tech(Electronics) NIT Nagpur • BE (Electronics) SGGS Nanded • Life Membership of Semiconductor Society Of India, AOPA, RWSI, MCCIA, IETE
and CSI
• Atul Joshi is an International Speaker, Motivator and Trainer. He is passionate about enabling people to excel in their personal and
professional lives.
• Atul specializes in social media security awareness, ethics and
compliance, digital strategy, social media audits, social media
policy development, social media compliance, social media marketing, search engine optimization and web development.
• Being in Presales operation for more than 15 years, he understand
the Competitor Intelligence is very important part of the business
growth
• Atul is an industry leader in enterprise software and cloud
technologies, bringing over 20 years of deep expertise in leading
high-growth technology and services organizations.
• Atul is an entrepreneurial project manager and digital product
developer who's launched various internet businesses.
Trainers Profile – ATUL JOSHI
Commercials Details
Sr. Details Descriptions
1 Batch Size 20
2. Duration 8 Hours
3. Fees per participants (At Client Premises)
INR 5000
(Excluding 14% Service tax as per Govt. Rules+0.5%Swachh Bharat Cess)
4. Fees per Participants (At Our Premises)
INR 8000
(Excluding 14% Service tax as per Govt. Rules+0.5%Swachh Bharat Cess) Fees include Breakfast, Lunch and Tea
• The cost of travel/stay of faculty is to be borne by the client for Client Premises Training
• Every participant shall carry his/her own laptop
• Certificate of Participation shall be given to each participant
All payments are to be made in advance through NEFT in the
ACC NAME :-INDUS AVIATION SYSTEMS LLP
ACC NO.:- 2393 05 000158 IFSC Code: ICIC0002393
Bank Name: ICICI Bank Limited
Branch Address: ICICI Bank Ltd Spandan Building Shop No 11 Popular Nagar Warje Pune 411051
Service Tax Number : AAFFI3438MSD002
OR in form of demand draft in favor of Indus Aviation Systems LLP
Thank you
Atul Joshi
+91 985 083 6972
http://www.atuljoshi.co.in
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