competing with software: it takes a platform -- devops @ emc world

2© 2015 Pivotal Software, Inc. All rights reserved. 2© 2015 Pivotal Software, Inc. All rights reserved.

Competing with Software: It Takes a Platform

A Cloud-native Application Platform

Devops @ EMC World

Cornelia Davis, Director, Platform Engineering, Cloud Foundry @cdavisafc

May 2015

3© 2015 Pivotal Software, Inc. All rights reserved.

Software is Eating the World

No one is entitled to their business model.


Software is Changing Industries

$3.5B valuation

Financial Services

$3.5B valuation

Travel & Hospitality

$19B valuation

Transportation

$3.2B Acquisition by Google

Home Automation

$20B valuation

Entertainment

$1.1B acquisition

Monsanto--Agriculture


You are either building a software business…

Or losing to someone who is.

- @littleidea


Traditional IT Vendors are Lost


Consumer Expectations Drive New Software Patterns

Changing development and release disciplines

• Agile/Developer Productivity/TDD

• Continuous Delivery

• DevOps

• Cloud-native App Design

• Culture/Talent

Time

Expectations Innovation Gap

IaaS

Automation

DevOps, CD, Agile

Traditional IT

Startups

Enterprise

PaaS


Amazon, a book store in Seattle,

deploys code every 11 seconds


Every change is a CANDIDATE for deployment

twitter.com/ccaum/statuses/372620989257232384


“Operations is the secret sauce”

http://radar.oreilly.com/2007/10/operations-is-a-competitive-ad.html


the difference is platformsthe difference is third platform


The Cloud Platform Evolution

TRADITIONAL IAAS

Virtualization Platform

Operating System

Data

base

We

b

Se

rve

r

Me

ssa

gin

g

Your Application

Code

Physical Servers

Data

base

We

b

Serv

er

Me

ssa

gin

g

Your Application

Code

IAAS

Your Application

Code

PAAS

Virtualized

Infrastructure

PAAS


Enabling DevopsD

ata

ba

se

We

b

Se

rve

r

Me

ssa

gin

g

Your Application

Code

PAAS

Virtualized

Infrastructure

PAAS

Platform Operations

Application Developers

Application Operations

• Deploys platform

• Makes standard runtimes and services

available

• Monitors platform

• Scales platform

(ensuring sufficient capacity)

• Upgrades platform with zero-downtime

• Creates deployable

artifact

• Config Prod environment

• Deploys application to Prod

• Monitors application

• Scales application (capacity)

• Deploys new app version with

zero downtime.


Cloud Foundry is…

The world’s leading open source platform-as-a-service.

Supported by dozens of major organizations

Language and framework agnostic

Manages both VMs and containers

Orchestrates both applications and data services

Founded and commercialized by Pivotal, Inc.


An (Overly) Simple View of the World

Applications

Stateless

Run in Containers

Horizontally Scalable

Disposable

No permanent storage

Data Services

Stateful

Run in Virtual Machines

Multi-tenant

Diagonally scalable

Durable storage


Cloud Foundry: Applications and Services

Services (virtual machines):

managed by “BOSH”

Applications (containers):

managed by “Runtime”


Containers Alone Aren’t Enough…


Cloud Foundry “Smart Containers”

Containers (1st Gen)

• lxc or cgroups

Docker(2nd Gen)

• Net NS

• AuFS

Smart Containers (3rd Gen)

• HA

• ACLs

• Metrics

• Scheduling


Platform

Services (stateful):

Run in virtual machines

Applications (stateless):

Run in containers

Cloud Foundry manages transformations

between existing and desired system states,

using immutable infrastructure.

Amend

(Re)deploy

(Re)configure

(Re)connect

Monitor

Current

State Desired

State


Rapid Innovation Requires a New Approach

Dramatically improve developer experience

Agile teams, rapid iteration

Ingest and incubate open source

advancements and new data services

Continuous delivery, no planned downtime

Instant scaling of apps and data services

Automation and deployment consistency

at every step

DEVELOPERS OPERATORS


CoreLogic: Prepares for a Software-Driven Era

Challenge:

• Leader in Real Estate Transaction Services must innovate with

speed of new market entrants, while contending with years of

disparate, legacy infrastructure

• Growth through M&A resulted in disconnected infrastructure

• Systems were expensive and time consuming to maintain

Solution:

• Standardize development infrastructure to convert 700+

applications to 300

• Transform development process and culture with new

methodology, technology and skills that mirror the disruptive

app development approaches of today's Internet giants

“We need to innovate or we die. Pivotal and Cloud

Foundry is our big bet to leapfrog the competition.”


Philips Chose Pivotal CF for a Common Digital Platform

Maturity and adoption

Provisioning, configuration, control,

monitoring and updates

Elastic runtime service

Choice of IaaS

Built-in services

Custom service brokers


Monsanto uses Pivotal CF to double agriculture yields by 2030

Drive to accelerate adoption of Agile,

DevOps, Continuous Deployment

Required open and portable amongst

internal and external IaaS

Increased developer agility and

productivity with self-service

Reduced application lifecycle activities

by 50%

– Delivery, operations, release

management, development

– “Over a week to just a few minutes.”


Great Software Remains Constrained by Silos

LEGACY SILOS

MODERN SILOS

Captive apps and data

Closed source/proprietary

Vendor lock-in

Talent and Expertise gap


Incredible Cloud Foundry Ecosystem

competing with software: it takes a platform -- devops @ emc world

Software

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titlemonth yearsoftware

titlemonth yearcompeting

b valuation transportation

b valuationfinancial

b valuation entertainment